"Cook, what do you think is the problem that Apple has always had?"

Successfully admitted to Cook, and the next day, Cook was officially ready to go to work.

However, the operating system plan is too large, and before it starts, Zhang Ning is ready to have a good chat with Cook.

"There are a lot of them."

Cook's brow furrowed, "Apple is a company formed by a group of geniuses with dreams, and in it, everyone is either a madman in a certain field or a master in a certain profession. Jobs, even more genius, is a genius among geniuses. I think Apple's biggest problem is because of a problem with their marketing strategy. ”

"Tell me."

"Whether it's an Apple computer or an Apple operating system, the biggest difference between him and Microsoft Windows is that Apple is a closed product, if it can, Apple is willing to make all the products, including the software that comes with the operating system, he doesn't want other software and hardware manufacturers to help, they think that Apple is enough. But obviously, one person is limited in what a company can do. Microsoft Windows is very smart, and they have built an open system. Any enterprise, any software, can develop the corresponding software and hardware through the parameters given by Microsoft. In the end, Microsoft also took advantage of this to successfully unite countless software and hardware manufacturers around the world. Even if some do not cooperate with Microsoft on the surface, they have always been bound to Microsoft for their own economic effect and profit. ”

"Makes sense."

Zhang Ning couldn't help but nodded.

Closed and open, the description of Apple and Microsoft could not be more accurate.

"If we are developing a general-purpose operating system, we have to go the path of openness so that all the hardware and software vendors in the world can work with us. In this way, we can rely on our operating system on the one hand, and on the other hand, unite with these software and hardware companies to enter the operating system market. ”

Cook seemed to have such an idea for a long time, and when Zhang Ning asked at this time, the answer was very sufficient.

"So, when I was at Apple the other day, you told Steve Jobs that you wanted Apple computers to use Intel or AMD processors, instead of IBM processors."

"Yes."

Cook replied, "IBM processors are good, but IBM is not a general-purpose processor. In many ways, he can't catch up with Intel and AMD, especially there are a lot of software, and he doesn't support IBM processors. ”

"Of course, hardware is just a little bit of Apple's closed philosophy. In addition to the hardware, Apple's operating system also takes the closed route. This also leads to the fact that a considerable number of software is not used in Apple's operating system. It's like online games, in Apple's operating system, we can't play them. Although, Americans generally use game boxes to play games. But outside of the United States, Apple did not consider this, which is why Apple computers can only have some sales in the United States, but in the global market, although everyone thinks Apple is very good, few people have been buying. ”

The two talked a lot, some of which were about Apple, Microsoft, and the current Internet IT industry.

Cook's view satisfied Zhang Ning. Although some of them are too simplistic, some of them are shallow. But judging by the current trend in the global market, it is good that Cook can say so much. This also made Zhang Ning nod secretly, being cheated by Jobs is not necessarily a loss-making business, at least, Zhang Ning dug a master back.

"So, Cook, it seems that you have long studied our general-purpose PC operating system, I wonder if you have a specific plan?"

"This ......"

When asked about this, Cook hesitated.

"I'm sorry, Zhang Ning, I just have some understanding of the current market. I can't come up with a specific plan for the time being. ”

"There's no need to apologize, Microsoft has monopolized the market for so long, and it's not just a random idea to enter this market."

Cook couldn't answer, and Zhang Ning wasn't surprised at all.

Not to mention Cook, even if it is a genius Jobs, he has no way to do Microsoft's Windows.

If there is a way, I'm afraid, it is impossible for Jobs not to enter this market.

Zhang Ning didn't think that Jobs was really so arrogant, but sometimes, his arrogance was done for others to see.

"By the way, Cook, there is a shortage of talents in the company at present, both in technology and operation. Can you get some people from Apple? ”

"You mean digging into the corner of the apple?"

"That's right."

Zhang Ning did not deny it.

Since Jobs didn't let people go, Zhang Ning wouldn't be polite to Jobs.

It's just that Cook shook his head after hearing this and said, "Zhang Ning, maybe we don't have many chances." Those who can enter Apple are some crazy people, and coupled with Apple's unique innovative charm, they generally don't leave Apple lightly. ”

"Really, can't you dig it up with money?"

"It's not about the money, you know, for these crazy people, they don't necessarily care about money. Just like me before, if it wasn't for Steve Jobs who fired me, perhaps, I wouldn't have left Apple lightly. And ......"

"And what?"

Zhang Ning saw that Cook wanted to speak and stopped, "What, what else is there to say?" ”

"It's not hard to say, it's just that I don't know how to say it. I don't know how to describe Apple, in fact, reason has always told me that Apple may not be able to rise, it may not be better than other companies, but I have always hoped that Apple will regain its glory, and I am willing to contribute to Apple's glory. That's just one reason why I didn't want to leave Apple at the time, and the other reason is the charisma of Apple founder Steve Jobs. Although he has a lot of shortcomings, even, there are many outside media who don't know about some of Jobs' shortcomings. It's just that Jobs exudes a personality charm that can attract people. Perhaps, this is his innovative ability and unique vision. Perhaps, it is because of his dedication and madness to work......"

"I really didn't expect that Jobs would still be such a person."

Zhang Ning was speechless for a while.

Unexpectedly, Jobs still has such a personality charm.

Think about it, if Jobs didn't have such and such merits, how could he rise again in later generations, once again stand on top of the world, and become the king of global technology?

"By the way, Mr. Zhang, if you want to poach people, I can recommend some talents."

"Oh, who are they?"

"Some of Apple's old employees in the past are also some of the people who were fired by Jobs before."

"The guy who was fired by Jobs?"

Zhang Ning felt strange in his heart.

However, Cook quickly explained, "Don't get me wrong, Mr. Zhang, I didn't introduce all these old employees who were fired by Apple here. The people I introduced are all geniuses in one way. As for why they were fired by Jobs, most of them were because their ideas did not agree with Jobs. ”

Speaking of this, Cook paused, "Actually, Mr. Zhang, even if you don't come to Apple." I don't know if I'll ever be able to stay at Apple in the future. Because my philosophy is not the same as Jobs'. It's just that because he's the boss, I can only keep some of my thoughts in my heart. Or, will only give the building yì, if they don't adopt, I have no way. They're actually similar to me, but I'm only in charge of marketing, and they're more in charge of technology or planning. ”

"Not in line with Jobs' philosophy?"

"To be precise, their ideas are rather strange, and sometimes some of the proposals submitted by Jobs are even laughing and crying. In the end, there was no way, and Jobs had to resign these people. But I can assure you that they are absolutely talented. If we can absorb our penguins, it will be very helpful in the future. ”

"In that case, you go and fetch them, I would like to know what strange ideas they have."

"Okay, Mr. Zhang."

……

The English Pub.

"Hi, Archer, Berg, Xia Zuo, long time no see, how are you?"

"It's okay, I didn't starve."

"Cook, I heard, you were fired by Job?"

"I told you a long time ago, this guy Jobs has never listened to other people's ideas, and he deserves to fire you."

"That's it, Cook, you've always wanted to be at Apple. Now you see, the same fate as us. ”

Several European and American men in their 40s looked at Cook with a smile with a beer.

"Alright, guys, stop laughing. Although I was fired by Job, I am now in Penguin. ”

"Penguins?"

"Cook, what's the rhythm?"

"yes, Cook, Penguin is an Internet company, why did you get there?"

"This is a long story, and I'll tell you about it slowly. But, guys, are you interested in going to penguins? ”

"I'm not interested, I don't have any hobbies for Internet companies, and it's useless to go."

The man named Archer said.

"Achill, Penguins aren't just Internet companies, they have recently had plans to enter the operating system market."

"No, it won't."

Achill said in shock.

At the same time, the other two, Xia Zuo and Berg, also felt a little incredible.

The operating system is so big, and Penguin is going to get in?

Microsoft has been monopolizing this market for several years, and Penguin may not be able to enter this market.

Several of them couldn't believe it, but the three of them are also masters in the IT world, and they still have a certain understanding of penguins.

Regardless of the kind of company Penguin, Penguin has the most abundant funds in the first place.

In this world, as long as there is money, then, they can do any business.

Even if it may not be successful, as long as you throw money into it, it may not be impossible to pry Microsoft's Windows.

"Cook, let's talk about the situation, why Penguin wants to enter the operating system market."

Seeing that the three of them were interested, Cook smiled slightly and said Zhang Ning's idea of entering the operating system.

At the same time, Cook also mentioned the cooperation between penguins and Apple.

"In this way, Zhang Ning really has the idea to enter the operating system."

Several people exchanged views, and they already agreed in their hearts.

"Achill, you've been working in technology for decades, and I have a lot of confidence in you. Xia Zuo, some of your ideas are very innovative, and this can help our operating system. Burg, haven't you always wanted to make an operating system, and haven't you always said that Apple is too ambitious, but it's limited by money? Everyone, in Penguin, this qiē problem will not be there, plus whether to join Penguin, just waiting for your words. ”

……

Several people considered it for three days, and in the end, the three accepted Cook's invitation.

"Cook, you haven't told me yet, what kind of person Zhang Ning is."

"Also, compared to Zhang Ning and Jobs, what do you think of the difference between the two?"

"Zhang Ning, this guy is so young, is he really as powerful as the legend?"

As passers-by as they made their way to the Penguin Company, Achill kept asking Cook all the way.

Cook was speechless about the three of them with a lot of messy questions, and finally had to say, "When you see Zhang Ning, you won't know." ”

"But, three, I have a few words to say to you. Zhang Ning is different from Jobs, although Zhang Ning looks more modest, he is definitely a genius among geniuses, but he is not as sharp as Jobs. If you want to gain Zhang Ning's attention, you'd better give full play to your greatest advantages. ”

Cook explained to the three of them.

"Don't worry, Cook, when the time comes, we will definitely surprise Zhang Ning."

The three of them had already prepared and said in unison.

Half an hour later, Zhang Ning saw the three of them.

"Hello Archer, Berg, Chazzo, and welcome to the penguins."

The names of these three people, Zhang Ning seems to have heard it somewhere.

It seems that in later generations, when some important employees of Apple were introduced, they were reported.

However, Zhang Ning can't remember it clearly.

"Cook has already introduced you to me, and you are all excellent, and we penguins are in desperate need of people like you. However, Cook also told me that it seems that you had a lot of strange ideas when you were at Apple. It's just a pity that some of your ideas didn't get Jobs' approval, and I'd love to hear what your strange ideas are. Of course, my ideas are not limited to the operating system, nor are I limited to computers, software...... All ideas about this category of IT will do. ”

For these people, Zhang Ning is also curious.

Anyway, they came out of apples.

In previous lives, Apple had countless innovations and ideas.

And most of these ideas, these innovations, were not conceived by Jobs, but by these staffers.

Especially, the staff with their whimsical ideas.

"Mr. Zhang Ning, I have a plan for a handheld computer here."

The first to speak was Xia Zuo, who handed a plan to Zhang Ning, and then said, "I think the current laptop is too big, too heavy, and too thick. I've been wondering why, why don't we invent a computer that can be held in the hand or operated in the palm of your hand. I call such a product a PDA, which is different from those phones that can access the Internet. In my plan, the handheld computer I designed is exactly the same as the current PC, but it is smaller, and this is the rendering of the handheld computer I designed. ”

Zhang Ning listened while opening the plan.

What greeted me was a miniature computer with a lid on it.

The screen of the computer is an LCD screen, which is larger than the average mobile phone.

At the bottom of the screen, you'll find the keyboard.

At the same time, in the design of the handheld computer, it is also equipped with a special processor and memory.

There's a processor, there's memory, there's a monitor, there's a keyboard, except there's no mouse, which is exactly the same as a computer.