Time is like the sand in your hand, you want to hold it but you can't hold it, and the sand passes through your fingers. In the blink of an eye, it has come to the beginning of February, a season when dead leaves are always blowing outside the window.

"September Online had zero transactions yesterday, and the myth is about to be shattered! -- Xifang Fortune Network.

……

Last month, September Online was praised by the media as the overlord of the online loan industry, and even the People's Daily of China could see articles about it. After surpassing 1 million members last month, the momentum continued unabated, with another 500,000 by the end of the month, bringing the total number of members to a staggering 1.5 million.

However, from this month onwards, the momentum has clearly muted. It's not that there won't be an increase, but the number of people who have increased is significantly less, far below everyone's expectations.

So far, the transaction volume in February has lagged behind that of Green Gold Loan, which has a strong background and the credibility of state-owned enterprises, has won the favor of a large number of stable customers.

In particular, in cooperation with a well-known state-owned construction company, the turnover reached 200 million yuan at the beginning of this month, which was 50 million higher than the second place in September Online. Dominates the turnover and seems to have the power to compete with September Online.

On the other hand, in September Online, the media was pleasantly surprised to find that its model had major drawbacks. Since the cooperative enterprises are tens of millions of assets, although the number is quite large, but it cannot meet the needs of its customers.

It is preliminarily estimated that the total amount of financing targets needed by its customers this month will be more than 1 billion, but September Online can only provide 500 million today, with a gap of more than 500 million.

It's just that September Online is very dead, and it has not cooperated with large enterprises, so in just one week, there have been three cases of target sell-out. Due to the lack of targets, many customers switch to other platforms.

Recent. The most dazzling one has become Bright Loan, which is supported by Weixin Technology, and he copied the model of September Online. And it has already released the news that as long as the company that is looked at online in September, as long as there is enough evidence, it can give interest below 30%.

In terms of promotion, with the strong traffic of Weixin Technology. The number of registered users exceeded 100,000, making it a dazzling new star in the online loan industry.

September Investment, General Manager's Office.

A young man is flipping through a large pile of corporate materials, his face is a little gloomy, and the company has been facing some difficulties recently.

On the one hand, there is indeed the annoyance caused by the growth of customer demand.

Today, the total amount of new loans in the banking industry has indeed reached 9 trillion yuan, but this belongs to the bank, and the online loan industry is actually picking up small and medium-sized enterprises that banks do not look down on. Not to mention that Ye Zhengzheng does not have the skills to identify large enterprises, even if he does. That also requires some competition with the banks first.

While the cost of borrowing in banks can be as low as 7 per 1,000 and the cost of September Online as high as 10 percent, the two are not a level of war.

On the other hand, it is poaching from competitors.

The online loan companies led by Guangming Loan now regard September Online as a thorn in their side, and there seems to be an internal ghost in the company, and they have repeatedly poached the financing target in advance. Ye Zhenghao didn't suddenly find a good company, and finally made a dowry.

But the good thing. The inner ghost has been found out, and he was bought by the bright loan. With the first inner ghost. Inevitably, there will be a second ghost, so that now the company's top management has become panicked.

……

"Qianli Pictures and True Heart Milk Powder!"

Ye Zhengzheng identified two enterprises and planned to hand them over to the Ministry of Investment.

Qianli Pictures is a well-known film company in southern Guangdong, especially "To Youth", which was launched last year, and has become a dark horse in the film industry. With an investment of 5 million, the box office of 79.8 million was chopped.

True milk powder is more like being forced to be helpless. Due to the fact that the milk powder industry has been ruined by Sanlu milk powder, now the bank does not give loans, and can only turn to September Online.

The economy is up, the entertainment is down!

In the economic recession of China, the entertainment industry is bound to become more and more prosperous. When people are depressed. Light-hearted and fun movies and games are like aspirin that cures illness and makes people feel good again.

When the economy is depressed, the people will crave spiritual and spiritual comfort, and the demand will rise. What about supply? Investors have been affected by the economic recession and are also tightening their belts to get by. Investing in each film will be carefully calculated, and the script will be carefully screened to create a blockbuster movie. Screenwriters rack their brains to write good scripts in order to get by, and directors and producers must do their best to make good films in order to attract limited investors.

Therefore, from the perspective of supply, the film at this time condenses the essence of all participants.

An interesting phenomenon has also been discovered: the great American films, almost without exception, were produced during the Great Depression (1929-1933). "King Kong" was filmed at the time of the great economic crisis; One of America's greatest films, Gone with the Wind, was also made at that time; "Mickey Mouse Donald Duck", "Cat and Mouse", and the world's first "Snow White", these are all ghost-eyed warlocks filmed during the Great Depression without pop-ups.

It was the golden age of cinema, which gave birth to a large number of great stars, such as Chaplin and Shirlan. Dumbo, Clark. Gable, Greta Garbo, Hepburn......

The first Academy Awards ceremony took place on May 16, 1929. In order to attract audiences to the cinema, color cinema was invented. In 1927, there was a sound movie, and at that time MGM said that our film could talk, sing, and be very interesting.

It's really interesting, in order to avoid the effects of the recession, they even improved their cinematography skills dramatically.

In 1939, at the height of the U.S. economy, there were only 15,000 movie theaters in the United States, and the total annual box office revenue at that time was $700 million. That's a staggering figure, given that the U.S. stock market was worth less than $20 billion at the time, making it the largest stock market in the world.

At that time, movies during the Great Depression were undoubtedly more profitable than banks, pushing the entertainment industry to the top.

On the other hand, in Huaxia, why are recent group buying websites so popular, and why are the prices of movie theaters rising instead of falling? Why are imported Hollywood blockbusters so popular? gave birth to the first local film with a box office of over one billion, which may not be obvious from the official data, but in essence, it really fell into a depression.

It's a slump of time, or months, or years. At the moment, no one can say badly!

Stretch it out a little more!

In the economic depression period, similar to the boom of the entertainment industry, there are various eating, drinking and entertainment industries, which will also be extremely developed. Online games, online shopping, gaming software, and even playing cards and other things that can be played at home will all be popular. Like last year's suddenly popular "Three Kingdoms", in fact, thanks to the economic depression in China, the residents have more time and a stronger demand for entertainment.

In addition, after spending a lot of time at home, there is nothing to do, and products related to family planning are selling well. Such as baby products, condoms, etc.

……

Now that China's economy is in a recession, companies related to the entertainment industry seem to be a good idea. Of course, sometimes the idea is right, but it doesn't necessarily mean that the company you choose is also the right one. (To be continued.) If you like this work, you are welcome to come to the starting point () to vote for recommendation, monthly pass, your support, is my biggest motivation. For mobile phone users, please go to M. to read. (To be continued......)