"Now! The auction for the naming rights of our most Korean-style variety show began, with a starting price of 10 million yuan and a price increase of 500,000 yuan each time. ”

After introducing the basic situation of the show, the auctioneer raised his mallet and struck it, announcing the entry into the naming rights bidding process. And this bidding link made everyone seem to be gearing up.

found that everyone was not optimistic about this show, and some people planned to shoot it at a low price, and then gamble on it.

Among the naming rights, there are many examples of the naming rights of the first season that no one cares about, and after the popularity of the show, the price of the naming rights of the second season has been speculated to sky-high prices.

In 2005, Nanhu Satellite TV's "Super Girl" was won by Mengniu with a total of 14 million, which caused quite a stir at the time. After that, the show became popular overnight, and the naming fee also rose.

In 2009, the naming rights of Nanhu Satellite TV's "Super Girl" were won by BBK Music Mobile Phone, but the naming fee has risen to 60 million, more than tripled, making the "sky-high title" no longer exclusive to CCTV.

……

In 2012, Lemon TV launched "The Voice of China", and the first season was won by Jia Duobao at a price of 60 million. But after the program became popular, all advertising fees were also refreshed overnight, and the price of the competition was higher at the end, with the highest asking price of a single 15-second advertisement recording 1.16 million yuan, which was the first time in local satellite TV.

In 2013, the second season of "The Voice of China" was won by Jia Duobao again, and the naming rights at this time had been hyped to 200 million.

……

These are two of the most successful examples, where companies title their programs at low prices but enjoy high ratings. This is equivalent to spending one dollar and advertising the market price of 10 yuan, which is a super bargain deal.

Of course. There are many examples of this failure, and some over-innovative programs have so low ratings that they have made a loss-making deal. It's just that the media has always reported good news and not bad news, and everyone will only remember successful cases.

What's more, the merchants of China all have a gambling nature, if the price paid is not too much. They don't mind taking a gamble. It's just that this idea was just born, and it was immediately ruthlessly wiped out.

"20 million!"

As soon as the auctioneer's words fell, Niu Fugui raised the sign, looking like he was bound to win.

Burst!

Those who planned to shoot it with 11 million vomited blood on the spot, and this Niu Fugui didn't give them a chance at all. was willing to spend 20 million for a variety show that had not been tested by the market.

In the face of the price of 20 million, everyone is cautious. It was a watershed moment.

The participants in the auction are all private enterprises, and their money is earned by a penny, and it is impossible to invest a record amount of 320 million yuan because a person who is happy to be like a certain CEO of a state-owned enterprise, directly using his big brother's number as the bidding amount.

20 million is basically equivalent to 100 million yuan in sales, but it is relatively easy to go from 100,000 to 10 million in annual sales, but it is difficult to sell 100 million to 200 million. What's more, 20 million were invested in naming rights, in order to increase influence. It also needs a few ad slots to match, which is a lot of ad spending.

"Forget it. I give up! ”

"This rich is capricious!"

"It's all around the big tyrants! This time again, there is no chance! ”

……

To take a risk with 10 million, they can still consider it, but 20 million to bet on the popularity of this inexplicable show, they think they don't have the strength, and at the same time they don't have the guts.

"Good! No. 7 This gentleman bid 20 million, is it higher than 20 million! This is a parent-child program imported from South Korea. It is the first in China! The auctioneer shouted actively, stretching out his hand and pointing to Niu Fugui's side.

Niu Fugui had a smile on his face, but he was already nervous in his heart. Originally, he was very confident, because after all, this was a show that had just been introduced, but with the lesson just now. He knew that things might not go this way, especially if someone was going to jump out.

However, he has found a solution to this incident.

"Mr. Ye, please wait a minute!" Niu Fugui turned around and saw that Ye Zhengzheng was really about to raise the sign, and immediately spoke out to stop it.

"Mr. Niu, I already let you just now, and I won't let you this time." Ye Zhengzheng put down the half-raised sign and looked at him calmly.

Although 20 million is a lot, it is still far from enough. If you want to take away this naming right, you can use 30 million, otherwise he won't mind spending a little price to include this naming right.

"Mr. Niu, it's auction time, please don't disturb the venue!" Director Zhang walked over with a cold face, quite dissatisfied with his actions.

This auction is all about some frenzied atmosphere, and after this small pause, I don't know how many people will return to calm. If everyone does this, I'm afraid the TV station will go bankrupt.

Niu Fugui first accused him, and then stretched out his hand to Ye Zhengzheng, "Director Zhang, I have no intention of disturbing the venue, but I have doubts about his bidding qualifications!" ”

Qualification?

When everyone heard this, they were immediately stunned.

Many people immediately guessed Niu Fugui's thoughts, he didn't want to fight with Ye Zhengzheng, and at the same time wanted to include this naming right in Xiangzhong, so he planned to kick Ye Zhengzheng out of the game. It's just that he questioned this one, and I don't know if it's untargeted or true.

"As far as I know, Mr. Ye runs an online loan company, can your TV station allow him to advertise on it? If I could, I could have competed with him, but if I couldn't, I didn't want to spend too much money! Niu Fugui raised his eyebrows lightly, and explained faintly proudly in his heart.

In fact, he just realized this problem, no matter how rich Ye Zheng is, it is impossible for him to appear on the TV station online that September. After realizing this, he naturally wants to make good use of it.

Although there were twists and turns in the middle, the plan was back on track, and the naming right still belonged to him.

Online loan companies?

When Director Zhang heard this, he immediately frowned, and he felt a little nervous.

He focused more on his political career than on making profits for the TV station. This online loan company is now on the edge of the law, and if he had promoted this kind of company, he might not have to go to work tomorrow.

"He's already shot an advertising space just now!" One of the people in the back suddenly spoke up and gave everyone a reminder.

In fact, when they learned that Ye Zhengzheng ran an online loan company, everyone also reacted, and this Internet company did not completely prohibit advertising on TV. Over the years, many portals and e-commerce have tried and promoted.

But obviously, the online loan company is definitely not in the ranks of this advertisement, let alone the title of a program.

"His brand is mine, I am Xingfumen Food Co., Ltd.! Mr. Niu, I don't know what else to ask? ”

Just then, a beautiful woman stood up.

Xi Sisi originally didn't want to pay attention to it, she was very opposed to Ye Zhengzheng's bidding for the naming rights of this show. It's just that if this matter is not explained clearly, I'm afraid that she and Ye Zhengzheng will be kicked out, not to mention that she has some unhappiness with Niu Fugui.

Of course, if the matter is explained clearly, Niu Fugui will probably be hated by that Director Zhang. (To be continued......)