Although Fan Wan was busy with the registration of the company during this time, nothing happened to the story of the small town, the office still completed the task as usual, and the orders were steadily rising.

However, in the eyes of other merchants, the momentum of the small town story is a little too violent, logically speaking, in the case of low prices in the entire market, there can be a mid-range women's clothing store pù in the forefront, which is obviously irregular, doing business has always followed the mainstream, but now it is not the case on the e-commerce platform, the orders of the small town story are still high, and because of the event, there have been one or two big outbreaks.

is also making women's clothing, the price is higher than yours, and the clothes are sold more than you, how can this be compared? Even if it is a big family like a beautiful family, it is a little unbearable.

As for why? The main reason is that a new situation has appeared in the product reviews of the small town story during this time.

Customers buy products to see reviews has become a way of choice for online shopping, even if sometimes the detail page is good, but if the reviews are very poor, then the sales of the product will not be very high, and some ordinary detail pages as long as the product reviews are good, the sales are slowly rising, which shows that customers attach great importance to the evaluation module.

For example, if you go to the vegetable market to buy vegetables and want to cut some pork, but you don't know which piece of meat is good, and then there is an old lady next to you who tells you where it is good, then naturally you will choose to believe the other party, and then pay for that piece of meat.

This is also a manifestation of the herd mentality of online shopping, but the previous comments were all words, so although everyone paid attention to it, they did not study it in depth.

However, this time, reviews with pictures began to appear one after another under the praise of the major best-selling models of the small town story, some were taken in detail of the clothes, some were selfies, and sometimes they were taken when they went out to play, so that customers only had one feeling after seeing the reviews, that is, it was real!

What is real, customers don't fix pictures, so they just take the camera and take pictures of what they think is the most beautiful side, if they are not very satisfied, who will be so bored?

As a result, customers who want to buy but have not yet made up their minds have begun to fantasize about how beautiful they will look when they wear this dress.

More than half of these reviews were operated by Xiaocheng Stories themselves, and some were voluntarily uploaded by fans in the gang, so with the rise of a trend, many customers who were very satisfied with the clothes also began to follow suit, so reading picture reviews began to become a must-have choice for some mature buyers when shopping.

But it's also fun, originally the story of the small town was to do this to increase sales, but this kind of thing has advantages and disadvantages, generally speaking, the quality of things with high prices is very good, on the contrary, products with low prices will have some problems more or less, so some customers who bought inferior products in other low-cost stores began to go crazy, and they also used the method of pictures and text to give sellers evaluations.

In this way, the bad reviews of some low-priced stores began to appear in various photos taken by customers, such as the color of the clothes faded, one button was missing, the style and the picture were too different, etc., and the language was so fierce that the sellers could see the blood in their hearts.

Well, it used to be text, but now it's actually moving all the pictures, how can this product be sold?

Think about it, what kind of animal is a woman? Their requirements for beauty are extremely high, and they are the best at picking and choosing, especially if they spend money on themselves, and they will naturally find other ways when they can't exchange the goods, in short, you don't try to reason with women, because they are always right.

This move has benefited many merchants who sell good products, but it has also made many sellers who take low prices hate.

Perhaps inspired by the comments and the gang, one afternoon, with Han Mei providing advice, Zhang Wei made a template and handed a new Jianyi to Fan Wan.

"You mean adding a buyer's display area to the store?" Fan Wan smoked a cigarette and looked at Han Mei and Zhang Weidao in front of her.

"Well, yes, I found that now it's not just buyers in the comments, but even the gangs are a lot more, it used to be just a small part, but as soon as the picture comments came out, many girls started to post photos, and many of them looked good, and they often put on the clothes they bought and sent them out to communicate!" Han Mei said with a smile.

In fact, what kind of communication is this, it is more beautiful than beauty, who is more beautiful than whom.

"Well, go on!" Fan Wan lit a cigarette and motioned to the two of them, Han Mei gave Zhang Wei a look when she saw this, and the latter spoke.

"Sister Mei and I have the idea to select a series of excellent buyer pictures from the gang and reviews every two weeks, and then make a page and put it in the store, so that customers can use this page to get a clearer understanding of our products when browsing products!" Zhang Wei said with a smile.

"To put it simply, it's to let them see how others look in our clothes!" Han Mei added: "In short, they are all very beautiful girls! ”

Fan Wan smiled when she heard this, and then looked at the two and quipped: "In this case, wouldn't we have to have a lot more free models?" ”

"It's still natural!" Zhang Wei answered, and then the three of them laughed, obviously, this Jian yì is very interesting.

In Fan Wan's opinion, this can be done completely, after all, there is only benefit and no harm to the operation of the store, so why not do it!

"This idea is okay, Meimei, you and Zhang Wei will work hard and make this page up!" Fan Wan said with a smile, and Han Mei and Zhang Wei were also relieved, to be honest, they weren't sure if Fan Wan would agree, after all, this was not their job, they just had this idea.

"However, it should be noted that it is best to use these photos to the customer in advance, so as not to cause unnecessary disputes, and add the words that the customer said are more civil!" Fan Wan added.

"Okay, I'll go pick some!"

Han Mei nodded, in fact, she and Zhang Wei only thought about putting the photo on it, and they didn't pay attention to what the customer said.

However, when they mentioned Fan Wan like this, the whole page was much more three-dimensional, and to put it simply, it was a matter of customer feelings.

Fan Wan is a young man, naturally very open-minded, and after the last discussion, he began to pay attention to the opinions of employees, and Han Mei gradually understood her position in the company.

This matter is handed over to the two of them to deal with Fan Wan is very relieved, Han Mei has gradually exercised after these few things, and Zhang Wei is in charge of the system, and the two of them are completely enough.

During this time, he has not been to Zeda to listen to lectures, there are too many things and too busy, especially to invite those people from relevant departments to eat, and he has drunk a lot of wine, but fortunately, the progress of the company's registration is good, and he has already gotten the organization code yesterday!

Fan Wan thought a lot about the name of the company, but she was not very satisfied, although it was just a code name, but for Fan Wan, it was like her first child.

In the end, Fan Wan convened a meeting of all the employees of the company and called Ye Ming over to determine the name.

Especially when he handed in the information a few days ago, he was still hesitating, however, time waits for no one, he can only take out the decision made by everyone collectively, and define the name of the company as: urban literature and art.

At first glance, this actually didn't sound like a costume, but Fan Wan didn't want that kind of company name that was too cheesy, so they started to work on the overall style of the store's clothing, and then everyone brainstormed and came up with such a weird name.

Especially after Lao Li heard it, he felt even more inexplicable, because the thinking of the older generation was completely different from that of Fan Wan.

Urban literature and art belong to Fan Wan's sole proprietorship, and now it is actually an empty shell, and the main reason why Fan Wan registered it is to get the trademark of the story of the small town, but since Fan Wan agreed to open a factory with Lao Li, he has a new idea.

In Fan Wan's view, the current consumer group of Xiaocheng Story is still oriented to the public, and it competes with these so-called big stores, but Fan Wan has a sense of crisis, because as he gradually understands deeply, he finds that there are too many uncertainties in the purchase network, and he must make preparations with both hands in order to have more capital in the future.

A store is likely to be eliminated from the market because of the wrong selection of a season, or it may lose customers because of some bad reviews.

Moreover, there are too many shops that imitate the story of the small town now, and there are also big stores such as Meimeijia that are the objects of imitation by many small sellers, so Fan Wan has to be careful.

Entrepreneurship is difficult, development is like walking on thin ice, one wrong step, will deviate from the track.

Time into December, Hangzhou ushered in a sunny day after a light rain, the staff of the two advertising companies stapled a small signboard printed with the words of urban literature and art on the wall, Fan Wan stood in the aisle smoking a cigarette, the sound of the bell echoed in her ears, her eyes were exceptionally clear and energetic!

The company card is next to the office door, after a few tosses, the city literature and art officially completed all kinds of procedures, among which Fan invited dinner and sent red envelopes spent a lot of energy, but when he got the business license and registration certificate, this qiē negative feelings were all gone with the wind, and some were just trying to suppress the trembling heart.

Before there was no urban literature and art, Fan Wan's love was always so peaceful, he didn't seem to have too many ambitions, and everything came naturally, but when he saw the one in front of him, a strong desire that he had never had burst out from his heart.

He didn't even graduate from high school, and many times he would suffer from strange eyes when dealing with people, do you say he doesn't care?

Others look down on him, doesn't he have self-esteem?

Fan Wan is young, he is only 16 years old, and society has forced him to recognize the reality and let go of his dignity, but this also breeds his ambitions.

Perhaps, his entrepreneurial journey has just begun, and Fan Wan suddenly felt that the burden on his shoulders was heavier, but at this time his heart was not crushed, but more powerful.

There are so many people in the company who want to eat, he raises so many people, he must work harder, the company will expand next year, the story of the small town will only get better and better, and the city literature and art will not become a so-called empty shell!

Responsibility, this is what he now understands the deepest!

The establishment of the company is a big leap forward for Fan Wan, and it also gives the employees in the office a very cordial sense of belonging, they are different from the employees of other companies, because of the city's literature and art, it is the reply of customer service, it is a difficult after-sales service, it is a picture, one by one package, this is Fan Wan's child, they watched grow up!

In the evening of the same day, the company had a dinner, and the employees discussed and selected a low point, ate and sang, and the heartfelt happiness was vented and released.

In KTV, Chen Xiaojun and Zhang Wei fought for more than a dozen bottles of beer, Qingqing untied the ponytail and jumped around on the sofa like a crazy woman, Han Mei and Xiao Liu hugged each other and roared sad love songs, the old and the young in the warehouse also drank there until they couldn't do it, Fan Wan stayed awake and guarded this group of employees who worked hard for the story of the town, maybe one day someone will leave here, maybe one day they won't be so roaring anymore, but Fan Wan will always remember this group of people!

Fan Wan knew that the story of the small town would not go on like this, because the moment the city literature and art were established, they started running!

In the winter of 2003!