"That, Zhang Ning, what is your new product launch?"

Microsoft's Bill and Google's Page asked on the phone while they were still working together.

"It's just an input method."

Zhang Ning didn't hide it, and told him directly.

It's just that, in the face of Zhang Ning's truth, Bill and Page both looked at each other, "Input method, no." ”

"Zhang Ning, don't be kidding, do you want us to go to your new product launch conference?"

"Hehe, where is the joke, our new product is just an input method. Of course, if you come to our new product launch, we will be very welcome. ”

Naturally, the final result was that there was not much information to be found.

Even if it was found out, Bill and Page would never believe that such a large penguin company would launch such a small input method.

Like,Input method,There's nothing to do.。

The world has never heard of a large company specializing in the Internet developing input methods.

Most of the input methods are developed by some small companies, and even, many of them are products developed by individuals.

Such an inconspicuous one, and I don't see any useful input method, why would Zhang Ning intervene?

I don't understand, I really don't understand.

Perhaps, Zhang Ning is a liar, this guy is not so honest and so frank.

Both nodded, agreeing to agree.

It's just that for Zhang Ning, he is very wronged.

Their new product,It's really an input method。

As for them not believing it, Zhang Ning has no choice.

Of course, the more they didn't believe it, the more Zhang Ning was secretly excited.

You think it's a small piece of software, but you may not know it.

Maybe one day, it's such a small piece of software, but it can change the current landscape of the Internet.

With excitement, Zhang Ning held the first new product launch conference of Penguin.

"Everyone, welcome to Penguin, welcome to Penguin's first new product launch."

The entire press conference was already full, and the whole venue screamed for Zhang Ning's arrival.

At Zhang Ning's signal, the venue fell silent, and people were listening to the Internet master's teaching.

"I know a lot of people are looking forward to our latest product at Penguin. People will wonder, what kind of products will we at Penguin launch? Although we have released big movies and games like League of Legends and Dragon and Snake Romance in the past, it seems that many people still think that we at Penguin are not doing our job. ”

"Well, actually, I also think that Penguin Company has not gone on the right track. Whether it's a League of Legends or a Romance of Dragons and Snakes movie, this is not the main business of Penguin. Penguin is an Internet company, or an Internet software company, and we should launch a work with a very Internet style. ”

"Fortunately, during this period of time, we thought of another very interesting business."

"Before we talk about this one business, though. First of all, I would like to state that maybe, when this business comes out, everyone will think, why does this thing look so small. But, folks, don't worry. Small software does not mean that it is not useful, and small software may not be able to affect the world. ”

After speaking, the big screen behind Zhang Ning immediately showed the work of the penguin new product launch conference - penguin input method.

"Our latest creation, the Penguin Input Method."

Zhang Ning reiterated again.

Not surprisingly, even if Zhang Ning had been vaccinated before, when it was officially announced, everyone present could not help but have some small disappointments.

Input.

Oh my God, how could Penguin want to make an input method?

It's incredible,What is there to promote the input method。

There are at least hundreds of input methods in the world, and besides, I haven't found that the input method has any big function.

In addition to typing, what else can the input method do?

Could it be,Penguin can add other functions to the input method。

However, while there was a lot of discussion in the venue, everyone still looked at Zhang Ning expectantly.

They really want to see what kind of magic their penguin input method has.

If it's just an ordinary input method, I'm afraid that this new product launch conference will become the most failed conference in the history of Penguin. No one will think,A small input method,Need to hold a press conference in such a big way,This software is too small and too small,So small that everyone can ignore it。

Of course Zhang Ning knows everyone's doubts.

In other words, Zhang Ning himself,I'm afraid,Before I knew about the penguin input method,I would think so。

It's not just them, it's even Bill and Page, two giants in the IT world, who think the same thing as the public.

Before the advent of innovation, no one could have imagined his magic.

With a smile, Zhang Ning began to introduce the characteristics of the penguin input method.

"I know it's amazing that we at Penguin have come up with a very small input method software. But I think that's what Penguin should do. Maybe you haven't noticed,Input method software is small,But it is closely related to us,Almost every day we have to deal with input methods。 In other words, in what horizontal measure we learned to surf the Internet, learned to use the computer, in general, you learn to type with the input method. ”

"It's a thing that seems very simple, and he has something like people eating, drinking, and walking, which is too ordinary. However, it is precisely because of his ordinariness that this proves his greatness on the other hand. What would our world be like without input methods? Can we browse the Internet freely? Are we able to communicate with friends, can we find the one we need on the internet? ”

"No, without the input method, our Internet will be dark."

"So, what kind of characteristics will our penguin input method have?"

"I only use two words to describe it."

"Faster, stronger."

Zhang Ning talked eloquently on the rostrum of the press conference.

Even if everyone looks down on the input method, but in Zhang Ning's mouth, people seem to feel that the input method is really like what Zhang Ning said, he is ordinary, but he is great.

"Faster, stronger, this is not an advertisement for the penguin input method, this is just a feature of our input method."

"Before that, I learned that there are a lot of people around the world who are depressed because they are typing too slowly. There are many people who train hard to improve their faster typing speed, but because of the problem of hand speed, their typing speed has not been improved. While this may not seem like much, improving our typing speed has undoubtedly saved us valuable work time, hasn't it? Even if we have a lot of time, being able to type quickly can also increase our efficiency in surfing the Internet. Just like we chat with our friends in instant messaging, it's simply a perfect chat enjoyment if we both type at the same speed as if we were chatting face-to-face. But if one person is fast enough to type, but the other person takes more than a minute to reply, I think you and him will lose a lot of topic. ”

There are a lot of great products in the world, and it's not that such products are great enough.

Rather, a lot of the time, there is a great salesperson who is strongly selling such a product.

This kind of sales pitch can make people not interested in such things at first, but under the charm of this super salesman, people gradually develop a liking for this kind of product.

It's a bootstrap pitch.

Of course, he said it easily, but not all of them succeed.

In particular, Zhang Ning wants to target all users around the world.

However, Zhang Ning is still willing to try.

Zhang Ning knows that the future Penguin Company may not be able to create a product that everyone will like at a glance. Sometimes, Penguin may create a product that people like at first glance, or even don't interest in. And how to sell these products, then, it is necessary to guide users in depth. Let them slowly accept such a product, let them go from the original dislike to like, let them change from like to fanatic.

It's a very glamorous marketing technique, and he could even call it the art of marketing.

Zhang Ning was quiet in it, and he was constantly on the rostrum, guiding his ideas to the audience.

"Okay, then let's talk about the specific functions of our penguin input method."

"The first function, memory input."

"As long as you have typed the phrase before, then, when you type it again, Penguin Input will automatically remember your previous type. Eventually, the next time you type, your input will be much simpler. ”

Zhang Ning said while operating.

"For example, if I now type Christmas, the traditional input method Christmas is the third in the first row. However, the second time we entered after the input, we found that Christmas was already in the first place, and at this time, we didn't need to press the 3 selection button again, we just pressed the control grid, and our input was completed. ”

"Guys, do you think this is an interesting setting? Yes, he has gone far beyond our traditional input methods. However, our Penguin Input function is not just about memorizing settings. The second feature, we've added the ability to automatically correct mistakes, or the word Christmas. When we type Christmas, if you type the wrong letter, sorry, I'm afraid you can't type Christmas. However, with our Penguin Input Method, even if you make the wrong letter, but more than half of the letters of the whole word are correct, then, the word Christmas will still show up for you. ”

Another outstanding innovation appeared in the hands of Zhang Ning.

"Well, I know you're going to think that these two features don't just look good, and they don't shock the world like some of the Internet products we've launched before. Moreover, some people may also ask, does our input method have anything to do with the Internet? The answer is, of course, it does. We at Penguin Inc. is an Internet company, and our Penguin input method will also be an Internet input method. ”

Internet input method?

The crowd began to be a little interested.

At least, the concept sounds good.

"We know that the most effective way to improve the input speed of the general input method is to rearrange the thesaurus, that is, to put some frequently used words in front of the candidate column, so that everyone can see the words or phrases we need to enter at first glance when typing. However, there is no doubt that this thesaurus typography is a huge amount of work. Moreover, this kind of typography is still artificial, and it has many limitations and shortcomings. And when the experts come up with a thesaurus in a different order than we imagined, then we will have a lot of trouble typing words. ”

"Thankfully, we at Penguin have discovered a unique secret. In the process of making our Penguin input method, we analyzed more than 40 billion web pages around the world and rearranged the words with a supercomputer. This order relies on the Internet, and the content on the Internet comes from you. That is to say, the words arranged by our penguin input method are in order, which is the best order for all users on the site to enter the words at ordinary times. ”

The most innovative place was presented in Zhang Ning's speech.