When the Oscars came to the 81st Awards in 2009 and celebrated their 80th birthday. Entertainment journals and media around the world have taken a long inventory of how much of this world-famous glory is worth remembering in the past 80 years. Brando, the Golden Age, the First Lady of Hollywood, the Shakespeare in Love controversy, and Daniel. Sandler and so on. They referred to the 78th Academy Awards in 2006 and gave the comment that it was "boring" - the ABC's broadcast of the entire awards ceremony only gave Daniel three and a half shots amid the huge controversy over whether Daniel should win another Oscar.

At the beginning, the host Jon. Stewart joked that "Crash" had a lot of well-known actors involved - the film went on to win Best Picture, "I'm not sure if there were any of the actors in the audience who didn't appear in 'Crash', but I'm sure they couldn't afford to hire Daniel. Sandler", the camera gives Daniel a close-up, with a slight smile. Thereafter, in Rachel. When Vichy won Best Supporting Actress, she spent half of her 45-second thank-you speech thanking and complimenting Daniel: "I'm not sure if I would have had this opportunity without Daniel, but I know very well that without Daniel, I wouldn't have been able to bring out all my heart and soul to create this impressive image." Daniel's performance, like a long whip in the coachman's hand, urged me to come up with a better, better ...... performance", and in this 20-second thank-you, the camera sweeps over Daniel again. This time it's not a close-up, Daniel and the people on both sides of him are swept in, but he's in the middle of the frame.

This year's Oscars gave Daniel the third shot. It was also the last whole shot that was not best played by Philip. Hoffman took it when it was, but before that, Ann Lee won the best director, thanking Daniel, which was a surprise, "In addition I would like to thank Daniel. Sandler. I can't say much about the length of time, but his support helped this work, thank you." Maybe it's thinking that the audience wants to see Daniel. Sandler's look of surprise, so they gave Daniel a close-up again, but disappointingly, Daniel didn't show any more emotion. Just the right amount of applause and smiles.

Next. Hillary. When Swank presented the Best Actor, the camera gave a close-up of the rest of the nominees, and in the end, it seems, because of lack of time, Daniel was not given a shot, but was pointed directly at the big screen, which had the heads of the nominees, including Daniel - since then, Daniel has not appeared in the ABC broadcast screen, whether it is Philip winning the award or "Crash" winning the award after standing and cheering.

What happened?

Daniel is temporarily gone?

Anyone who knows a thing or two about telecasting understands. ABC, with a 3-second delay, can do just that. Daniel joined the show and left halfway through the ceremony. They could use the previous material to switch between them once in a while to create the illusion that Daniel was still present - but that would not be the case. The audience is not stupid, if it appears ten times, six times it is the same expression, the same posture, everyone knows that something must be wrong.

That's a reasonable guess.

However, this speculation was soon denied on Daniel's personal F2F.

"I enjoyed the awards all night, and I was there to congratulate Rachel on both the award and the Ann Lee award. Congratulations to all the winners, it was a fantastic evening. ”

But he did not respond to the ABC's broadcast, and his agent, Mr. Kusa, the head of public relations and Mr. Triver, a spokesman for Mr. Trev, did not respond to requests for comment.

The situation quickly fermented.

No one pays attention to the new actor queen, Philip and Felicity, the former has nothing to say, the latter is the first film work on the Golden Globe Awards, Oscars a home run, but it has not received much attention, the two may be the saddest pair of previous Oscar winners.

"ABC 'defy power' only gave Daniel four shots, yes, you heard it right, only four, right, Daniel, Daniel. Sandler, one of the most remarkable Hollywood actors of the century, is an icon of Hollywood. He received the most rude treatment since he entered the industry. "The Immortal Gardener", which won three awards for Best Supporting Actress, Best Soundtrack, and Best Editing, was invested in and starred in by him. Wall-E, which won Best Animated Feature, was the one he invested in. Their winner and Best Director winner, Ahn Lee, both mentioned him after the thank-you speech – but even so, ABC did only give him four shots.

If we exclude the small probability that the broadcasters have a personal grudge against Daniel, then perhaps only ABC is crazy.

It's impossible for them not to know how many of the viewers in front of the TV want to see Daniel. Sandler. Do they think it will be the middle-aged parents who are in control of the home TV? No, it's impossible for ABC not to understand this, Oscar night, the most interested in red carpet fashion and star stars are the female members of the family, and these people, most of whom have coveted Daniel for a long time. I think the Nielsen stats tell the ABC that, 25.5 percent of the viewership, 33 million viewers -- a number that tied the 2003 edition of "Chicago" for Best Picture. Don't think it's an honor, in fact, the 75th Academy Awards in 2003 was the lowest rated in the last 20 years. What we need to know, however, is that it was the time of the outbreak of the Iraq War – and everyone was immersed in a strong atmosphere of development, and this year, the reason was simply that the Oscars chose a group of nominees who did not have a box office and excluded the only box office superstar from the camera.

Exactly why the ABC behaved the way it did, I'm afraid no one but them knows. ”

USA Today published the story on March 6, and the Washington Post, Chicago Sun-Times, Chicago Daily Tribune, The New York Times, Los Angeles Times, and nearly every other major media outlet targeted the ABC's efforts. List of winners. The new actor and actress and the best film are all behind.

It wasn't until two days later, on March 8, that the ABC television network, which was thought to be silent to the end, posted a public statement on its official website.

"For the discussion that arose at the 78th Academy Awards on March 5. Our response was that ABC had done the job in accordance with the normal broadcast procedures. There is no special intent or arrangement in this. We will sincerely accept the criticism from the audience, and learn from the experience in future broadcast activities to do better. ”

This short response does not explain what happened and why it happened. It's just that ABC did something perfectly normal - after all. No one dictates which star ABC has to give more shots, in fact. Most celebrities can't get three-and-a-half or four shots. This, of course, does not please the critics.

"Everything is normal? Are you sure that the doctor who examines you is licensed to practice? ”

"ABC is really hard-mouthed, and you'll see the price of recklessness."

……

This wave of controversy completely suppressed the previous discussion of whether Daniel won or did not win the award. Hoffmann's victory. It didn't bring too many regrets to Daniel. First of all. He was already considered the least likely person to win the award, even if the Golden Globes, the Directors Guild and the Screen Actors Guild pushed him infinitely closer to his third Oscar - but infinite proximity often meant "extremely regrettable failure".

These Oscar judges, who encompass all aspects of the vast Hollywood ecosystem, have their own set of balancing principles, and anyone who wants to subvert the rules and change the ecology will be hindered by them - it is in their most fundamental interests, and they are born with it. So after just two years, I won the Oscar. It's unacceptable to them.

Here's why The New York Times called Daniel "the most likely and least likely nominee" on the eve of the Oscars. According to his acting skills, performance, popularity, box office appeal, etc., he may be the most deserving of the award. But according to the habit of the judges, it is completely impossible for him to win the award. "I think the Oscar judges would rather give this award to Heath. Ledger, in order to encourage another young man whose acting skills are not yet in place, will not be willing to hand another actor to Daniel. Sandler".

This is also why Daniel's public relations team did not launch activities for the actor in the end.

It seems that the competition for this award was given up early.

Many people in the industry know this, and when they are running for the award, it will certainly be much easier without a strong opponent led by Trick. The judges may lose some benefits, but they will also breathe a sigh of relief. Now, although they didn't give the ticket to Daniel. Sandler, but at least their relationship remains at the same level as before. If they reject Trickor, as individuals, they will probably have a lot of concern.

But they don't know anything about it.

Daniel orchestrated this.

When they decided to give up the Oscars, they started doing it.

This time, instead of trying to plot against ABC, they started a partnership with the Disney Group. Although the Oscars were broadcast live with a delay of several seconds, it was obviously impossible for ABC to bribe specific staff members to achieve the current result. Three hours of live streaming, one hour of ad breaks, and a total of four hours of broadcast are enough for them to react to anything.

ABC accepted Daniel's invitation to work with him because they were able to get a lot out of it.

F2F and MB have decided to negotiate broadcasting rights with ABC – in other words, the two huge online social media companies will not directly negotiate broadcasting rights with the Academy Academy, but will instead serve their users from ABC's broadcast signals. There is indeed a huge bug in this, when ABC signed the contract with the college, social media had never come out, and the right to broadcast online was a false proposition. Therefore, no one would have thought of remarking an exception clause to the online broadcasting right in the contract.

This means that ABC can consider itself to have the power to authorize the provision of retransmission signals - but with the consent of the user. In other words, the F2F can also contact the academy directly and also obtain the authorization of the network broadcast rights, after all, in the contract between the ABC and the academy, it is written that the television broadcast rights - which does not include the use of TV broadcast signals for social networks, this is a blind spot, and maybe when the parties want to tear their faces, they can resort to law.

But the multi-million dollar revenue doesn't break their long-standing relationship, but it's enough to attract ABC – not just in terms of revenue, but also in the branding of new audiences.

ABC needs to embrace the times, and F2F gives it a chance.

And, for Oscar, it's a good opportunity to avoid being targeted. Although they are not too worried about this, no one wants to be full of bad reviews for the awards ceremony they host.

As for why Daniel planned all this, first of all, it didn't have anything to lose for him - less appearance on TV, long ago found back in the newspapers and the Internet, and also evaded Roy. The controversy that Stan had previously provoked. Of course, the most important reason is the new award in the public selection category based on social media big data.

What award doesn't want to be associated with the Oscars? F2F, MB, Linkedln, Myspace, four Plutos affiliates will announce in recent days that during next year's awards season, they will script the inaugural "Golden Eagle Awards" - the name "Social Age Public Choice Award", the logo represents the ambition of this group, and the trophy will be a gilded bald eagle, a symbol of the United States. In the end, neither Google nor Yahoo opted in, and Daniel simply limited it to his own social network empire, although this may be detrimental to his authority - he himself will not participate in the competition for all the awards, and he will also avoid concerns about internal manipulation by committing to the award selection through Internet big data technology, and the data will often be intuitive on social networks.

Linkedln and Myspace are not owned by Plutos, but Daniel, who is well versed in their future, is unlikely to pass up the opportunity - due to the arrival of social networks, Plutos' hopes to hold a stake have not been achieved, but holding 35% and 40% of the shares in both companies, respectively, is enough for them to become members of Plutos' social network.

It is certain that the news of the Golden Eagle Award, together with this huge controversy, will stimulate everyone's interest and enthusiasm for this award to the greatest extent.

And this new award, which does not coincide with the Oscars, will not hurt the Oscars themselves.

It's just that Daniel's actions have naturally further exposed his ambition in the eyes of the top figures in the industry - everyone understands the power bonus that can come from trying to create and control a hugely influential award.

"To be honest, I love the little golden man of the Oscar winner more."

Daniel was in contact with ABC's largest shareholder, Disney CEO Robert Brown. Iger said this when he spoke on the phone. (To be continued......)

PS: Good Monday