In the next few days, Lin Xin did not contact Fan Wan again, and the relationship between the two became the same as before, but in terms of relationship, it was much closer, and Fan Wan didn't think much about it, but threw herself on the store!

The selection work has been completed, Fan Wan handed over these lists to several cooperative wholesalers, because the inventory is not very large, so everyone needs this time to process in order to catch up, but at Fan Wan's request, they still sent samples of the style over!

Sending samples is naturally to take pictures, Fan Wan, Xiao Momo and Ye Ming agreed to meet at 10 o'clock in the morning, and strive to shoot all the products within two days.

Actually, I could have done this yesterday, but because of the weather, I moved it to today!

"Zhang Wei, you want a template to come out, starting from this batch of winter clothes, all the detail pages of our store pù should be unified, and the style should be concise and clear!"

Fan Wan stood behind Zhang Wei and said as she looked at his computer screen.

"I know!" Zhang Wei nodded, after this period of revision, the homepage and custom page of the story of the small town have been remodeled, only the detail page has not been modified, and Fan Wan just wants to wait until the photos of this batch of winter clothes come out, so as to unify the design of the detail page!

And the details page can not be directly put on a bunch of photos as in the past, but to show all the information to customers in an orderly manner, according to the collective discussion of Fan Wan and the staff, the entire detail page is roughly divided into 8+1 parts.

What is 8+1?

Let's talk about these 8 first, mainly 8 modules, which are size information, real photos, workmanship details, basic information, wearing effects, collocation building, baby introduction and brand description!

First of all, the size information is the most important piece, and it is also the first information to be revealed to the customer, the second is the actual photo, that is, the model picture, and the third is the workmanship details, such as the fabric of the clothes, the quality and so on!

The basic information is to integrate the necessary numbers of the product to give customers the most intuitive feeling, which is equivalent to the business card of the clothes, and the fifth is the wearing effect, this module was not available in the past, Fan Wan only recently proposed, in fact, it is a model picture, but the shooting background is no longer limited to a small space, but needs to be shot on the bustling street, so that customers can see the feeling of clothes appearing in the crowd!

Matching building yì is a package in disguise, where the clothes are matched by the story of the small town, and then provided to customers, such as a jacket and a shirt inside, or a short skirt with a lower body, etc., to give customers a kind of intimate service! How to recommend how to match to look good!

As for the introduction of the baby, it takes a lot of copywriting work, and at the same time use more beautiful language to give customers the enjoyment of beauty, and it is no longer hard to hang it out!

The last brand description is the self-touting of the story of the small town, so that customers feel how formal such a store is, to put it bluntly, you and I buy here, it is to have face, bullish!

In general, this series of content is equivalent to completing a detail page, no longer have to guess the customer's needs aimlessly as before, Fan Wan also spent a long time, and the staff to understand the best-selling products in various industries of the purchase network to draw up the plan, although I don't know how the effect is, but at present, the sellers of the entire purchase network can pay attention to the details page like Fan Wan, almost nothing!

Because most sellers have their eyes on a beautiful homepage, it can be said that the detail page is the most important.

And this 1 in 8+1, this is an optional addition, for example, at the top of the detail page, add a poster of other styles, in order to achieve the effect of associated sales, this style can be a new product, it can be a large inventory backlog, in short, as long as you want to put what you want, you can put anything!

The effect of this is that when the customer clicks in and finds that this baby is not suitable, but sees another baby recommended by the owner, then some customers will enter the details page of another baby through this small poster, reducing the loss of customers!

Moreover, these posters can also be made into an event page, because unless the store pù activity is officially recommended, it is rarely known to customers, and the details page can also improve the coverage of the store pù event!

Let more people know!

Fan Wan's series of measures can be regarded as taking into account all aspects of the entire detail page, but the detail page is not only about beautiful pictures, but also about copywriting!

In the past, Fan Wan felt that constantly emphasizing discounts in the details page would increase the order rate of customers, but in fact, these things will not only not change the existing transaction ratio, but will even cause the other party's disgust to guide a large number of customers to lose, so he decided that he only needs to emphasize it in the first and last two paragraphs of the detail page in the future, but try to use a lot of more caring language to make statements in the baby introduction!

This is the insight that Fan Wan got when chatting with a wholesaler recently, and I thought about it before, but this concept is very vague, and now it is finally clear!

When a customer buys a dress, it is not to buy this product, but to buy the feeling of wearing this dress, so you must make every effort to create this feeling to the customer, to be very strong and direct, so that she has that kind of indispensable **, so that she will place an order and pay!

Therefore, the whole detail page revolves around how to sell the product to customers, if you say that your detail page I read the ** that did not place an order to buy, even if you do it at a very high level, very beautiful, it is also a failure!

This is the idea that Fan Wan instilled in Zhang Wei, the detail page of the story of the small town, the only purpose is to sell the clothes!

It may sound vulgar, but it's exactly what it is!

Nowadays, this qiē initiative is based on the fact that the story of the small town can independently complete the picture production zuò, before Zhang Wei did not come, they did not have this condition, now that they have, they must do their best!

These things are not very technical, because the idea is what counts!

At half past nine in the morning, Lao Li drove his car to pick up Fan Wan, because he didn't have any business during this time, so he had more free time, so Fan Wan troubled him to come over to help him.

And there are a lot of winter clothes, Fan Wan can't hold it alone, and it's a little more convenient to have a car!

Fan Wan and Chen Xiaojun were standing under the office building with several large bags of samples, and were about to call Lao Li to ask him if he had come, but they didn't expect that as soon as they took out their mobile phones, they saw a brand-new black car parked in front of the two of them!

The car window rolled down, revealing Lao Li's bright smiling face!

"Haha, put things in the trunk!" Lao Li smiled and pointed behind him, and easily pulled the switch of the trunk!

"I'll go, Lao Li can change to a new car!" Fan Wan said with a smile, he didn't know in advance, he was really taken aback by this look!

And Chen Xiaojun looked at Lao Li with envy, and said that this old man can buy a new car, so it is estimated that the boss can buy a few, but unfortunately Fan Wan is not old enough to learn a driver's license!

"This car is beautiful! How much? Fan Wan put the clothes into the trunk and took the cigarette handed by Lao Li with a smile!

Then Lao Li handed Chen Xiaojun another one, and then said with a smile: "I only bought it for a few days, Buick Regal, more than 250,000!" ”

"That's also a mid-level car, you're really willing to spend money, Aunt Liu complained a lot!" Fan Wan said with a smile, to be honest, there is no man who doesn't love cars, as long as it is his own, even a broken bread is very rare!

"What does she know as a woman!" Lao Li changed to a new car, and the feeling of talking was different, Fan Wan got into the car with a smile, and Chen Xiaojun had to go back to the warehouse, so he didn't go with the two.

"I said Xiao Fan, when you can get a driver's license, what kind of car are you going to buy?" Lao Li knows Fan Wan's net worth, although this kid didn't say it, but Lao Li can calculate it by touching it, and it shouldn't be a big problem to buy a car worth hundreds of thousands!

Fan Wan looked at the brand-new Buick, and said with a smile after hearing this: "I'm still early, let's talk about it later!" ”

"You're also a matter of age, but it's nothing, just wait a year or two, this man, the car is more important than his wife!" Lao Li changed to a new car, and he chattered non-stop along the way, and Fan Wan could only echo it when he saw this, who made Lao Li happy!

The place where they met with Xiao Momo is the most prosperous commercial street in Hangzhou, where whether it is Monday to Friday, or Saturday and Sunday, it is the place where the crowd is most concentrated, and part of the scene of this winter clothing shooting will also be chosen here!

In order to persuade Xiao Momo to take pictures here, Boss Fan took a lot of effort, after all, Momo is not a professional model, and she is okay in school, but she is still a little shy to pose for photos on the street, girls are thin-skinned, and Fan Wan can understand!

When Lao Li parked the brand-new Buick in the parking space on the side of the commercial street, it also attracted the attention of many people for a while, but everyone just took a look, not because of the price, but because this is the latest model this year!

In this place of Hangzhou, there are many rich people, to say a word that is not an exaggeration, just find a bad old man wearing a vest and slippers on the street, it may be a multi-millionaire, there are too many rich people in this world, and the coastal areas are even more clustered!

Fan Wan called Xiao Momo and asked her and Ye Ming to hurry over, take some of the clothes to be photographed first, and prepare to change them in a shopping mall that Fan Wan had agreed in advance!

To put it simply, it's to borrow someone's fitting room!

During the day, it was still a commercial street where the crowd was concentrated, Xiao Momo stood beside Fan Wan, watching the winter clothes being taken out, thinking that he was going to stand in the crowd for a while to take pictures, and he would definitely attract the attention of many people at that time, and he couldn't help but feel a little nervous!

This bastard! I don't know how to pity the fragrance and cherish the jade at all!

Xiao Momo pouted with her red little face, reluctantly took the clothes, and when she saw the smile on Fan Wan's face, it was as if she had met a wolf grandmother who fooled Little Red Riding Hood!

If it weren't for the sake of the last birthday party, I wouldn't have done it!

Xiao Momo puffed out her little face and pulled the clothes in her hands, while Fan Wan could only be cheeky and asked her to hurry up and change her clothes, while Ye Ming and Lao Li stood aside and laughed happily!

"I said Xiao Fan, I think Momo is a good girl, you have to find a wife like this, listen to your words!" Lao Li took out a cigarette from his pocket, and then smiled: "You have to seize the opportunity!" ”

After speaking, regardless of Fan Wan's angry expression, he directly dragged Ye Ming away!

Fan Wan was left standing there alone, with a large bag of samples by her side!