Chapter 57 Promotional Materials
"I thought the TV station was very important in your plan, hey, old man, the logic of thinking can't catch up with you young people. I didn't even see through this, and I was stupid and didn't dare to let go, for fear of ruining your business! After the matter was explained, Pan's father was inevitably a little embarrassed.
Pan Le smiled: "Don't say that! I know you want to escort my first venture, otherwise how could more than 20 million dollars of field get into your eyes? Right!
Furthermore, it is not that the TV station is unimportant, but its importance is currently only in the form of 'ownership'. Finally, let's talk about the question of old age, I think you and my mother can add me another brother or sister or something......"
In the laughter and scolding of Pan's father, the two fathers and sons ended this long-distance exchange.
This time, Pan Le also completely told his father about his Huayu Dynasty Group Company, as well as its Star Entertainment TV Station, the positioning of the Chinese Music Dynasty and the development plan for a period of time, so as not to make this kind of thing happen again in the future and make the parties cry and laugh.
After putting down the phone, Pan Le sat alone in silence for a while. He had to sort out the ideas in his head so that he didn't have to wait until those projects were launched.
According to what my father just said, Huayu Dynasty Group Company should be able to complete the registration process in three days. After this step is completed, it is the registration process of the Chinese Music Dynasty Company and the merger of Star Entertainment Channel into the China Entertainment Dynasty.
There is no doubt that these three events have very, very important historical significance for Pan Le. This means that Pan Le's Huayu dynasty is not only in his conception, but has taken a solid first step.
With such three important things, Pan Le naturally did not intend to carry them out in silence. Not to mention anything else, at least in the Lion City State, it must be hyped up and publicized until everyone knows about it.
The promotional content of the registration and establishment of Huayu Dynasty Group Company, the promotional content of the establishment of Chinese Music Dynasty, and the promotional content of the merger of Star Entertainment Channel into Huayu Dynasty Group Company are all major events that Pan Le needs to consider carefully at present.
At the very least, it is necessary to drum up a big pattern, so that future generations will not want to consult the relevant content and information.
How does Huayu Dynasty promote?
This is a group company defined in the sprawling development based on the pan-entertainment pattern, and the plate is really not small. But in terms of publicity, because there are only two plates, Star Entertainment Channel and Chinese Music Dynasty, it has become impossible to highlight the domineering of this group company.
And there's another situation that can't be ignored! That is, when the Chinese Entertainment Dynasty was registered, the Chinese Music Dynasty Company and the Star Entertainment Channel had not yet been merged into it. It is equivalent to saying that Huayu Dynasty, which was named as a group company at the beginning of its registration, is like a leather bag company in the eyes of others, with no connotation.
Perhaps the only thing that can be used for publicity is the registered capital of 100 million US dollars and the identity background of the head of this group company.
Obviously, either of these two points is something that Pan Le will not adopt. The former, a hundred million dollars is a lot in the eyes of some people, but it is not worth mentioning in the eyes of a small group of people; The latter, this is a matter of pulling hatred value, okay!
When the Internet developed in later generations, the second generation with a little brain was very low-key, and only those who had no brains would come out or wait for the cheat.
After thinking about it, Pan Le finally had to admit that the current Huayu Dynasty Group Company really has no promotional content that can be used. This conclusion suddenly made Pan Le unhappy.
This is a group company that only he knows how eye-catching it will be in the future, and he is the only one who knows what kind of pattern this group company will create, but let alone outsiders, it is estimated that even Momo, Schneian, Charlie, and even his parents and family don't want to believe it.
In this case, then "you" will appear in silence, under the glory of its subsidiaries that have shocked the world again and again, and be worshiped by the world at the most brilliant time! Pan Le decided to give up the idea that when Huayu Dynasty Group Company was established, he wanted to come up with a very high propaganda content.
Without content, no matter how good an ad creative is, it's all illusory, isn't it?
After discarding this extremely brain-consuming problem, Pan Le immediately put his mind into the publicity of the establishment of the Chinese Music Dynasty Company.
This publicity project is much easier to do than the Huayu Dynasty. When the time comes, he only needs to put his own music creation history, the famous music producers in the Chinese-speaking circle, and Weier and Han Ling to the stage, then everything will be done.
There are famous music producers, Han Ling, who is popular in Asia, Wei'er, who is popular all over the world, and his great existence of Hongweier and Han Ling, so the establishment of the Chinese music dynasty can't be lowered there.
As for how to arrange these extremely powerful materials, it is better to leave it to professional planning. Tomorrow, I'll find Charlie and ask him, the local snake, to help him find one of the top advertising planning agencies in the whole of New York to produce the promotion process.
Pan Le, who quickly figured out the general direction of the music company's publicity, immediately entered the Star Entertainment Channel and merged into the publicity content of the major event of the China Entertainment Dynasty.
Although the materials that can be used in this aspect are not as direct as those of music companies, they can be borrowed from the general trend of music companies after they are established.
For example, at the press conference on the day of the establishment of the Chinese music dynasty, it was directly announced that it would join forces with Star Entertainment Channel to create a large-scale talent show on the same day!
For example, the rookies who come out of this draft will have the opportunity to sign a Chinese music dynasty, as well as the opportunity to create their own debut single and the first solo album!
It's not that Pan Le is self-congratulatory, he has brought out two singers twice, an album is a big hit in Asia, and a single is a big hit all over the world, and the debut single and album created by the music producer himself, which is bound to cause countless girls with dreams to 'moth to the fire'!
These two points alone are enough for Star Entertainment TV to become the focus of attention, okay?
In the future, we will launch various music entertainment programs such as music on demand and charts, which can not only brush your face and brush your recognition with the help of the popular tide, but also take the first step in the strategic transformation of Star Entertainment Channel from Fanyong TV.
After thinking through these two things, Pan Le realized that he was a little cold. After all, I was wearing only a yukata, and the air conditioner in the room was not turned on. In order to avoid small illnesses such as colds and fevers that would affect honor, Pan Le went to the bathroom and took a hot shower, and then slipped into the bed to sleep.
Early the next morning, Charlie was caught by Pan Le and played the role of a middleman again!