Chapter 614 swept the National Day file
Whether it is praise or decline, with the arrival of October 1st, the National Day file officially kicked off the box office war without gunpowder.
There are differences in movie schedules, Spring Festival files, Chinese New Year files, and National Day files, these three schedules have originally attracted market attention. Many entertainment companies deliberately release movies during this time period, and without him, ordinary people will only rest during these holidays. It is only when they are resting that they are able to enter the cinema.
Everyone is a normal person, and the life of a normal person is very difficult in itself. Get up early and return late every day, go out to either squeeze the subway or squeeze the bus, go home tired like a dog, who still has the spirit to get up and watch a movie?
The time of the holiday is different, and almost the whole country will have a holiday. Young people, it's hard to stay in the room after the holidays, even if there are so-called otaku otaku, when they encounter their favorite movies, they are willing to go out in groups to watch movies and relax.
The more people who watch the movie, the higher the box office will naturally be, there is no doubt about that. If you want to get a higher number of moviegoers, holidays are a market that you can't miss.
Among them, the competition between the Spring Festival and the Lunar New Year is the most fierce, and basically four or five better movies will be released at the same time, competing for the box office of the two movie schedules.
Without him, as the most important festival in China, the Spring Festival, in this festival, whether it is the old or the young, they will put down their work and rest for a few days. When you are resting, you can't stay at home, and when the weather is good, you will go out to see the scenery, and if the weather is bad, it is a good choice to go out and watch a movie.
Coupled with the atmosphere of the Spring Festival in the city, there will be more and more people willing to watch movies. With the total box office distance of the Spring Festival stalls in 2016, it was only ten days, and the box office of the Spring Festival stalls in 16 years exceeded 10 billion.
In just ten days, the box office of 10 billion made everyone's eyes hot. As long as you can get good results in this schedule. One or two billion box office is in hand. The temptation of interests will naturally make many people target the Spring Festival stalls, after all, the entire schedule accounts for almost one-sixth of the total box office of the year.
In addition to the Spring Festival stalls, the more important ones are the National Day stalls. Similar to the Spring Festival, the National Day is also a holiday for the whole country, and more than 70% of the young people in China can have a good rest. Young people don't have the same way of leisure as older people. Whether it's a relationship, a date, a date or something, basically they are willing to go to the cinema.
After dinner and the movie, it was almost nine or ten o'clock in the evening, and it was natural to take it to the hotel to do something embarrassing. So during the festival, not only the film market is booming. The hotel market is even more prosperous than the film market.
Since there are many people watching movies, the market will naturally be very prosperous, according to statistics, the total box office of the seven days of the National Day in 2015 reached 1.8 billion, accounting for one-twentieth of the total box office. You must know that this is only seven days, and the 1.8 billion box office statistics have shocked the entire Chinese film industry.
In addition to the National Day file, what makes all filmmakers pay more attention is the summer file, which has always been a battleground for filmmakers.
It is different from the Spring Festival file and the National Day file. These two schedules are national vacations, and there are a large number of moviegoers. will create a miracle of 7 days and 1.8 billion box office, and it can't be compared with the Spring Festival file, the Spring Festival file has a plug-in bonus, and the myth of the Spring Festival file breaking 10 billion in ten days will appear.
The summer season is the most competitive, and it is also the schedule with the highest total box office of the year. Taking the summer file of 2015 as an example, the total box office of the entire schedule reached 13 billion.
Reaching 13 billion is actually quite normal. After all, the summer season is the longest schedule, with a month or two. During this time period, some movies will go from being released to being released, and if you are a little more intensive, there may be nearly ten movies going down. This schedule is different from other schedules. Whether it's the Spring Festival file or the National Day file.
After the end of the schedule, the movie has not yet been released, and they can still continue to be shown on the big screen. The summer file is different, and many movies end within the schedule.
It is precisely because it can end within the schedule that filmmakers will pay more attention to the summer file. No way, the summer file is a festival for teenagers to rest, hundreds of millions of teenagers across the country are resting at home, even if only some people are interested in movies, they can still contribute a large part of the box office.
After all, young people today are not like before, and the children of the past did not have much money at all. Today's children are embarrassed to go out without a few hundred dollars, and they have gradually become the main force of consumption in the film market.
The market is relatively large, and the box office is naturally high.
And in order to cooperate with teenagers, many of the movies released in the summer are youth films, or movies starring Xiao Xianrou. No way, teenagers don't like to watch other movies with depth, they only love to watch their idols. Without idols, they don't want to go to the cinema at all.
For the sake of the wayward audience, the filmmakers can only keep their voices down.
In addition to the above schedules, the more and more important schedules in China are Christmas stalls. In December, in the schedule that almost overlaps with the Chinese New Year stalls, the Christmas stalls are slowly emerging.
This festival, which originally came from the United States, has become popular all over the country, and many young people are willing to celebrate this festival. Since some people have Christmas files, filmmakers will naturally not waste such a good market, so they gradually increased their investment in Christmas files.
Since 12, more and more movies have been released at Christmas, and in 12 years, there were less than ten movies that chose to be released at Christmas, and in 13 years, there were more than 12 movies, and by 14 years, there were already 18 movies that were released on Christmas slots. As for the 15 years, a total of 22 movies were released at Christmas, although the box office cannot be compared with other schedules, but it is also much more than usual.
With the rise of Chinese-language films, filmmakers are developing the film market more and more rapidly. From the original only Chinese New Year files, to the current Chinese New Year files, Spring Festival files, summer files, National Day files, and slowly forming Christmas files. The domestic film market has created miracles in the process of excavation again and again.
Similarly, it is precisely because the domestic film market is getting bigger and bigger that it is attracting more and more attention. Whether it is a Hong Kong movie, a Hollywood movie, or even a British movie, they all want to come to the Chinese film market to get a piece of the pie.
However, the above will not easily relax the restrictions in this regard, Chinese films have indeed grown a lot, compared with many countries, it is still a lot worse, if it is fully opened, Chinese films will definitely be greatly impacted, and it may not be a lucky thing for Chinese films that are still growing. (To be continued.) )