Chapter 566: Sky-high agency fees
The next morning, Lan Lan sat at the dining table, eating the breakfast made by Zhang Heng, looked at Jiaoya, Yimin and Binglu in wonder, and asked suspiciously, "What's wrong with you today?" "It's so quiet, even Jiaoya, who has always been in a hurry, is sitting there very honestly, bowing her head and eating breakfast peacefully!
I can't sleep, I don't eat and speak, very ladylike!
"Not much!" Delicate sat on the chair's ass and squirmed twice. "5.com" The 'bad man' Zhang Heng's 'preaching' and 'punishment' to the three of them last night is still fresh in my memory!
If you are honest, you will be scared by Zhang Heng at all.
Last night, Zhang Heng didn't get used to anyone, one by one, Yi Min Jiaowa, including Binglu, collectively cleaned up, it is estimated that the little farts are still red and swollen now!
When I returned to the company, as soon as I got to work, someone from the courier company came to pick up the parcel. Delivering 10,000 or thousands of mails at a time is also a lot of business for express delivery companies. Moreover, this is just Zhang Heng's sales volume in one day, so as a result of negotiations with the express company, he got a high discount price!
"Boss, I don't think you can call us like cows, but a few of us are also shareholders in the company, right?" Jiaoya muttered and protested to Zhang Heng. After some 'tuning' last night, the little temper on his body has been subdued a lot!
"What do you mean?" Zhang Heng looked at her with a smile and asked.
"Recruit employees, do it like this, we will be tired to death in a few days!" Jiaoya rubbed her sore shoulder. Just packing a few thousand packages was so exhausting that they almost couldn't get up.
Lan Lan also said from the side at this time: "Jiaoya is right, if the five of us work hard, we can't finish these jobs." ”
"We can recruit some college students from the school who want to work part-time, and Jiaoya and I are from the student union. We can help you solve these problems! Imin said.
"Okay, in addition to part-time students, we also need to hire some full-time tally clerks and customer service!" Zhang Heng nodded and said with a smile, what they said is right, now 'Yalan Binglu' is just starting, and the future development will definitely be more rapid. It is certainly not enough on his own!
Jiaoya, Binglu, Yimin, and Lanlan can all play a big role, but now the four of them are still in school, and the two of them are light, and they can't take care of it, so in addition to them, Zhang Heng also needs to hire a special 'manager'!
The number of sales for the next day. It's a little less than last night, but more than 10,000 pieces have been sold.
However, this batch of orders will not be shipped until three days later at the earliest!
Since I started working, the phone in the company has not been disconnected, and many merchants have flocked to me like sharks smelling fishy, asking if 'Yalan Binglu' wants an agent!
The replies given by Zhang Heng were all waiting for news. Always pay attention to the latest news of the flagship store!
"Dumb, let you do the site. Is it done? ”
"It's been done a long time ago!" Dumb sent the official website of 'Yalan Binglu' and developed this website, which only took a few minutes.
Open the homepage, and there are four promotional photos of beauties with star temperament. Heavy metal style homepage, 'men's', 'women' two windows!
From the official website of 'Yalan Ice Dew'. Not only can you see all the latest wide clothing, but you can also place an order directly!
"How much do you think the agency fee for Yalan Binglu is appropriate?" Zhang Heng put blue blue, delicate, ice dew. The four daughters of Yimin summoned and held a short company meeting!
There are pros and cons to online sales, and physical stores are also the only way to build a brand.
After all, clothing is not like digital products, people's long-term concept, for clothes, especially expensive clothes, need to be touched and visible, and must have a wide range of popularity, and influence!
"I think 500,000 is about the same, 500,000 for a family, 5 million for 10, 500 million for 1,000 for 1,000,000 for 500 million! After we have money, we can hire more designers and open our own garment factories, and we can rest assured that we can make those high-end clothes ourselves! Jiaoya thought for a moment and spoke first.
"500,000 is too little, I think, at least 800,000, we are using the New Century Entertainment Platform to do brand promotion, and the influence is more than the central one? See. Lan Lan said with a smile.
"150,000, so that we can quickly build our own physical sales network across the country. Then go public through backdoor listing, go to Hong Kong or the United States for financing, and become a well-known clothing company in one fell swoop! Yi Min said excitedly, if there are 5,000 physical sales networks in the country, she has the certainty and confidence that she can raise at least a billion dollars back. Maybe it won't take more than a year to do that!
Binglu thought about it, and finally said softly: "I think that the brand positioning of Yalan Binglu has already determined that it is not an ordinary clothing brand. Three million, the agency fee cannot be less than three million RMB! ”
Zhang Heng nodded thoughtfully, and said with a smile: "What everyone said is very reasonable, especially if it is Binglu, that's right, the positioning of Yalan Binglu is a global high-end brand." The top domestic first-line clothing, hundreds of thousands of agency fees, so what is the threshold? ”
"And how much do you think is appropriate?" Jiaoya looked at Zhang Heng and asked.
"Eight million!" Zhang Heng thought for a moment and said a number with a smile.
"So tall?" Yi Min frowned, she felt that it should be based on laying the store first, and the agency fee was set so high, so it is estimated that there will not be a few agents in the country, right?
"Is it high? I think it's too low! Zhang Heng smiled and shook his head. Only with strength can you have confidence, will the agency fees of those luxury companies be hundreds of thousands?
In addition, there must be a fixed venue, the flow of people, and the degree of prosperity, all of which require the people of "Yalan Binglu" to conduct field trips in the past, and only after passing layers of verification can they obtain the rights of agent sellers!
The sky-high agency fee of 8 million has indeed scared off many people, but there are also many people with unique vision who value the brand of Yalan Binglu!
After the news was announced, on the third day, some merchants came to the door and wanted to negotiate the agency issue of 'Yalan Binglu'. In addition, Jiaoya and Yimin recruited many part-time students from the university. Everything is very busy and in an orderly manner!
A week later, 80% of the first batch of payment had reached the bank account of 'Yalan Binglu', and the customer satisfaction rate was 95%. In addition, there are agents in Beijing, Da Mo Capital, Shenzhen, Changsha and other first-tier cities in China, a total of 16, each agent costs 8 million, adding up to more than 100 million!
The store decoration is designed by Dumb, a unified style!
"In addition, the store is divided into two counters: men's and women's!"
Manager Ma and his garment foundry, Zhang Heng used one percent of the shares of 'Yalan Binglu' clothing in exchange for his joining, and Manager Ma will focus on garment production and product quality testing in the future.
"Boss, with the current style of our company's clothing products, it is simply not enough to support the construction of the store. This kind of problem must be solved as soon as possible! "Manager Ma has been a clothing OEM for more than 20 years, and has done OEM services for many big brand clothing, and all of them are very familiar with the rules and regulations inside!
"No problem, I've hired a costume designer in the design. Soon the drawings will be sent! "Zhang Heng has already explained to Dumb.
Within half a month, Yalan Binglu has a super popularity, not because his style is attractive, of course, it has something to do with it. However, the most important publicity comes from the New Century Entertainment platform, which is continuously and strongly promoted! The advertising on the Internet is intense, but for some people who don't go online, the brand is still quite unfamiliar!
Zhang Heng thought about it, took out his mobile phone, and called Ziyan'er.
"You, aren't you dead?" Ziyan'er was stunned when she received Zhang Heng's call. She thought that Zhang Heng was really killed in the United States!
"Hehe, good people don't live long, disasters live for thousands of years, and they haven't harmed you enough, how can they die so easily!" Zhang Heng said with a smile.
Zi Yan'er didn't pay attention to him, and cried to herself, wiped her tears, and whimpered. "Dead things, bad things, stinky things, why don't you tell me if you're alive."
It took a long time to coax her to stop crying.
Zhang Heng smiled and said, "After a while, I will go to the capital to see you." Now there's something I'd like to ask you to help with! ”
"Say it!" Ziyan'er is very gentle. After experiencing life and death, some things will feel extremely cherished, and she has figured out what she didn't understand before. In a word, she has fallen in love with this 'bad man' irrevocably!
"I want to ask you to be the spokesperson for a clothing brand!"
It is true that the four girls are beautiful, but relatively speaking, the influence is far from the influence of Ziyan'er, an international star.
"No problem, what brand?" Zi Yan'er nodded and agreed after thinking about it, not only did the two have that ambiguous relationship, but they were also partners in business, and she also believed that Zhang Heng would not cheat her!
"Arran Ice Dew!"
After hanging up the phone, Zhang Heng grinned twice. Ziyan'er is indeed attractive, rich, famous, figure, and appearance, where to find such a proud girl in the sky, I went back to the capital, and the first thing I did was to go to 'pamper' her first, and brand her with the trademark of 'Zhang's'!
"Please Ziyan'er to be the spokesperson for the company? Wow, Ziyan'er is my puppet! When Jiaoya got the news, she cried out excitedly.
Yi Min frowned and thought of another question: "Ziyan'er's endorsement fee is not low, can we invite it?" Moreover, will people casually endorse us? ”
She thinks that from the perspective of the big star Ziyan'er, the first thing she thinks about is fame, influence, and finally the endorsement fee!