Looking at Bai Muyun's coquettish appearance with her chest trembling, Meng Fei felt a little fluttering in his heart, swallowed his saliva and said, "Muyun, baby, don't let me touch it again, I didn't feel anything through the bra just now." ”

Bai Muyun's fair little face raised, and he snorted lightly: "It's enough to let you touch it once, it's really stupid to be a sister?" Before you catch up with your sister, don't think about touching it again. ”

Meng Fei hugged his head and sighed, and Bai Muyun couldn't stop laughing with this action.

"Mu Yun, this task is too difficult, you do the math, first you have to hold hands, and then touch your breasts, hugs, kisses, and touch your buttocks...... Even if I pass this level now, there are still so many levels, when will I be able to break in. Meng Fei said helplessly with a bitter face.

Bai Muyun thought the previous words were quite interesting, but when he heard the end, he was angry and straightened his nose, and snorted: "Break your big-headed ghost, nonsense!" ”

Meng Fei rolled his eyes and said solemnly, "How can this be called nonsense?" Hmph, you wait and see, the more miserable I am tossed now, and when I break your body in the future, I will definitely beat you hard! ”

Bai Muyun was speechless angrily, isn't it funny for everyone to half-jokingly laugh at a few ambiguous words, they have to go downstream, this Meng Fei, why is he so rogue at a young age?

"Okay, okay, hurry up and sit down over there, my sister is going to talk about work." Bai Muyun waved his little hand, with an expression that Meng Fei couldn't help it.

Meng Fei smiled, came to the sofa and sat down, lit a cigarette, and asked, "I heard Xiaoman say, what 'Trinity' development strategy did you propose, what is going on?" ”

As soon as he mentioned the matter, Bai Muyun put away his cynical posture, took out the style of a strong woman, waved his hand and said: "Let's not talk about the 'trinity', that is too complicated, let's talk about Wang Laoji's development ideas first." ”

"Okay." Meng Fei took a puff of his cigarette, full of anticipation.

A touch of sadness appeared on Bai Muyunqiao's face, and she flipped out a copy of the text from her desk, and said softly: "I did a market research, to be honest, Wang Laoji's matter is really not as simple as imagined, if you want to make Wang Laoji's brand bigger and stronger, I am afraid it will take a lot of capital operation and brand marketing." ”

Meng Fei clapped his hands: "Just say it, I'll listen." ”

Bai Muyun sighed and said: "First of all, it is a matter of market positioning, Wang Laoji is the ancestor of herbal tea, but for so many years, he has been marketing with a beverage scheme, which is a contradiction in itself. In addition, the drinks on the market are mainly carbonated and fruit juice, and even if there is a need for heat clearing and detoxification, most people will choose Huang Zhenlong, which has a stronger medicinal effect. ”

"In terms of taste, Wang Laoji has a faint taste of traditional Chinese medicine, which is not a small obstacle for drinks that are taste-oriented. Starting with the medicinal effect, in terms of 'reducing fire', people prefer to take bezoar detoxification tablets once and for all, or Huang Zhenlong, who has a more obvious effect, which is the biggest problem we are facing now - market positioning! ”

In just two sentences, Meng Fei saw Bai Muyun's ability, and was able to keenly grasp the reason why Wang Laoji had been tepid all these years in such a short period of time, it seems that she has indeed put a lot of effort into it.

"Consumers' cognition is almost unchangeable, so Wang Laoji's brand positioning can only follow consumers' cognition, not conflict with it. You must know that drinks can be drunk at will, while medicine should not be used more, which is also the reason why Wang Laoji is famous in Lingnan, but his sales have not been high. ”

Bai Muyun paused, and said: "Now the main sales areas of Wanglaoji are Lingnan and southern Zhejiang, and this happens to be the hottest area in the country, and people are very worried about 'fire'. ”

Meng Fei listened very hard, and felt that what Bai Muyun said was too good, not to mention anything else, this successful market research alone was enough to make people happy.

"Then tell me, how do you plan to make a new market positioning for Wang Laoji?" Meng Fei had forgotten about smoking, and he was very engrossed.

Bai Muyun smiled slightly, looking quite confident, and said firmly: "Wang Laoji is not a medicine, but a drink that can be drunk in large quantities!" It's not a drink in the usual sense, but a functional drink that can prevent fire! ”

At this time in 98, the functional drinks in the mainland market had just emerged, but under the representatives of Red Bull and Jianlibao, they developed rapidly.

Bai Muyun seized this opportunity to stop the big brand of functional drinks, and I have to say that she has an extremely keen business opportunity and market insight.

Meng Fei's face couldn't help but change.

Without him, it's just shocking!

Bai Muyun, a little goblin, didn't expect to be not only coquettish and charming, but also have such a correct strategic vision, which is amazing.

Others don't know, but Meng Fei can't know better.

In the previous life, a "prevention of fire" and a "functional drink", it was these two hands that were played that made Wang Laoji's name quickly spread to all corners of the world.

From the perspective of the entire beverage market alone, once the function of "preventing fire" is played, Wang Laoji, a seemingly cold drink, will definitely be able to stand out among a variety of giant drinks.

Of course, in the short term, it can only develop in the south. After all, the function of preventing fire is usually effective in hot weather, and the north is only in summer when the sales season is peak, and it is not worth putting huge marketing resources into the northern market during the initial period of the industry.

Bai Muyun didn't give Meng Fei too much time to think, and began to talk eloquently: "For thousands of years in China, the concept of traditional Chinese medicine 'clearing heat and detoxifying' has been very popular, and the concepts of 'going to fire' and 'going to fire' have also been deeply rooted in the hearts of the people, which has made Wang Laoji break through the geographical limitations of the brand and lay the foundation for the future facing the whole country." ”

Not only that, such a brand positioning also avoids direct competition between Wang Laoji and domestic and foreign beverage giants, forming a unique differentiation, and transforming the taste disadvantage of a faint Chinese medicine taste into a century-old Chinese medicine ingredient's popular advantage. In particular, the concept of prevention, separating Wang Laoji from the negative demands of traditional herbal tea, will inevitably reduce a lot of market controversy. ”

Meng Fei couldn't help but applaud, his eyes lit up, and he exclaimed: "Wonderful, so exciting!" Mu Yun, you are really becoming more and more virtuous. ”

I have to admit that in terms of personal ability, Bai Muyun is not a little stronger than Qu Xiaoman. It can even be said that Bai Muyun is the biggest talent Meng Fei has seen since he was reborn!

Bai Muyun played with a strand of hair on his cheeks, his movements were charming and natural, and he smiled coquettishly: "How is it, my sister didn't disappoint you, right?" ”

"No, no, no, no! Mu Yun, to be honest, you are really great! Your work ability is the same as your appearance and figure, an absolute perfect standard. Meng Fei praised from the bottom of his heart.

Bai Muyun was a little embarrassed to be praised, a slight flush appeared on her pretty face, her big black eyes looked at Meng Fei as if she could speak, and said with a smile: "I heard that you plan to make Qu Xiaoman the general manager of Daohuaxiang Group?" ”

Meng Fei's face changed, he quickly changed the topic, and coughed lightly: "Uh...... Let's move on to Wang Laoji and talk about how you plan to market your brand. ”

Bai Muyun pouted and glanced at Meng Fei, and said a little unhappily: "How else can you market, it's nothing more than looking for celebrities to shoot advertisements and broadcast them repeatedly on major TV stations." Then do carpet publicity in Lingnan and southern Zhejiang, shopping malls, stations, hot pot restaurants, barbecue restaurants, etc., so that Wanglaoji will become the hottest herbal tea brand in the south in the shortest possible time, and then promote it to the whole country. ”

Meng Fei's brows furrowed.

He suddenly realized a very strict problem, after acquiring the film company, his capital chain was broken!

Meng Fei previously borrowed 50 million yuan from the government and raised hundreds of millions of funds through a real estate project, but he didn't expect that now he is in a state of lack of money.

When it is full, Meng Fei still has 20 million funds in his hands, which is really too little compared to his industries that ask for money for development everywhere.

Not to mention that the film company may need money to make blockbusters at any time, not to mention that the newly developed vegetable oil factory needs a lot of money to update equipment, not to mention that Penguin Software will need enough R&D and maintenance funds in the future, just talking about a beverage company, 20 million may not be enough.

If you want to carry forward Wang Laoji, you must establish enough factories to maintain production, buy equipment, recruit workers, build factories, and establish the relationship between the upper and lower levels......

Once again, relying on his absolute superiority, Meng Fei has always had a great ambition in his heart, but now for the first time, he feels that his ambition is too big?

In the previous life, Wang Laoji was as famous as a big brand, and it was a success under the efforts of a large group company to do its best to market and develop.

But now?

Even if Meng Fei established Wanglaoji Beverage Company, it is just a subsidiary of Daohuaxiang Beverage, and the funny thing is that Daohuaxiang Beverage Company is a subsidiary of Daohuaxiang Group!

In the previous life, the Wang Laoji brand, which was crowned with the power of the emperor and built with all his might, came to Meng Fei, but it was just a beverage brand of a grandson company under the group company.

Isn't this shelf a little too big?

Meng Fei was even a little hesitant in a trance, is it the right route to acquire the Wang Laoji brand by himself? In case you don't manage it well and mess up the nation's century-old brand, you will be ashamed.

Bai Muyun watched Meng Fei's face change uncertainly, blinked, suddenly snorted lightly, his eyes widened, and he covered his mouth in disbelief: "Little man, you can't even get this little bit of marketing funds, right?" Didn't Xiaoman say that you made more than 100 million by selling your house? ”

Meng Fei looked at Bai Muyun and smiled bitterly, he was really a smart vixen.