Fang Yang looked at the three of them and said with a smile:

"I was also inspired by listening to your advice, and what I said may not be right."

Song Xiaoyun said with a smile:

"Mr. Fang, just hurry up! Everyone is a little impatient. ”

Past facts have proved that many of Fang Yang's ideas seem a little unrealistic, but they are often very correct, the channel has developed so far, it can be said that every step of the strategy was put forward by Fang Yang, at that time Song Xiaoyun and others were not without doubts, but the result is the best proof, Fang Yang's whimsical ideas have played an incomparable effect.

Therefore, everyone is still full of expectations for his thoughts this time.

Fang Yang smiled and said:

"I think so, what Sister Xiaoyun just said is very reasonable, FM broadcasting is a traditional position, not only can we not lose, but we must continue to consolidate and strengthen, the idea of updating the broadcast transmitter is very good, but the city radio station is a unit that relies on the appropriation of the superiors, and the budget has been prepared at the beginning of the year, and it is not realistic to take out two or three million to buy transmitters......

Fang Yang paused, and then said:

"I think we can negotiate with the city radio station, our channel will fund the purchase of a new transmitter for the broadcast transmission of channel 896, part of this money will be discounted to our contract fee, and after the contract expires, the transmitter will be owned by the city radio station, I believe they will be interested, as for the proportion of the discount contract fee, this can be negotiated specifically."

When Ning Mei heard this, she immediately frowned and said:

"Mr. Fang, in this way, we have suffered a loss. A radio transmitter is several million, and if the city radio station does not renew the contract with us after the contract expires, our investment will be wasted! ”

Ning Mei has always been straightforward and quick to speak, thinking of what to say. And this possibility is not out of the question. Now that channel 896 is under the operation of Phoenix Culture, it is no longer the half-dead channel it was at the beginning, and it is hot in the entire Rongcheng City, and it is difficult to guarantee that the leaders of the city radio station will not be blushing.

Although the original contract stipulated that Phoenix Culture had the right of first refusal, who can guarantee this kind of thing? The official word has two mouths, and it is not up to them to explain it.

If the radio station does not renew the contract at that time, these millions will be thrown into it.

However, of course, Ning Mei didn't know why Fang Yang dared to put forward this plan, she must have a certain degree of certainty, whether it was Southeast Province, the radio and television system, or the cultural system, Fang Yang now has a strong network, and it is not a problem to renew the contract.

Fang Yang didn't explain, just smiled and said:

"Sister Ning Mei, I have checked the latest 30kw FM transmitter information, even if you buy the most expensive equipment of the Harris company of the United States, it is only about three million, if we can offset part of the contracting fee, we will pay less, even if it is only five years, in fact, it is not unaffordable."

This kind of 24-hour start-up equipment, depreciation is very strong, and the service life can reach ten years is already very good.

Song Xiaoyun said:

"Mr. Fang, let's talk about the other two ways! We can discuss the purchase of a transmitter again. ”

Fang Yang smiled and nodded, and said:

"The second is inspired by Xiaoyi just now, I think his idea is very good, and it is indeed a good way to cooperate with some well-known Internet radio stations at the moment, and we provide them with program streams. But I think we can do more than that, we should develop a free webcast channel......"

After hearing this, Song Yi asked strangely:

"Brother Yang, the online live broadcast has been available for a long time! On the official website of the city radio, not only our 896 channel, but also every channel of the city station can be listened to online! ”

Fang Yang smiled slightly and said:

"You also said that it is the official website of the city radio station, not our Phoenix Culture. I think it's time to build our own website, and at this stage, the relevant information of Channel 896 should be prominently displayed on the website, and the live audio stream should be prominently displayed on the website......"

Song Xiaoyun and the others suddenly showed a thoughtful look, and after a while, Song Xiaoyun showed a sudden look and said:

"Mr. Fang, I understand! Website is an important part of the establishment of corporate brand image, and now the new media spread so rapidly, compared with the traditional broadcast media to have a great advantage, our website should indeed be established quickly, and should take advantage of the current broadcast audience to grow the advantage of rapid promotion of our website! ”

Ning Mei and Song Yi also immediately understood Fang Yang's intentions. The two of them also admired Fang Yang's thinking very much, although Fang Yang said that he was inspired by Song Yi's words, but they both knew that I was afraid that these were Fang Yang's thoughts that he had already thought maturely.

He was very satisfied with Song Xiaoyun's inference, he nodded approvingly and said:

"That's right, the construction of the website must be put on the agenda immediately, and I will go through the relevant approval procedures, and you will prepare the required application materials. In the early stage, you can rent a telecom server first, and then consider buying a server by yourself after our website has developed to a certain extent. ”

"Okay, we'll do our best to prepare the relevant information." Song Xiaoyun replied dryly.

Fang Yang nodded and continued:

"As for the design, typesetting, and production of the web page, Xiaoyi is in charge, didn't you take a web training class some time ago? Just a chance to give you a chance to practice! ”

When Song Yi heard this, he immediately said with a bitter face:

"Brother Yang, I've just learned a little bit of the surface, our website is related to the face of the company, I ...... I'm afraid I won't be able to do it well! ”

Song Yiren is very smart, so now he is also comfortable playing the role of the company's big housekeeper, and he can do a lot of work that needs to be communicated and coordinated. But in terms of learning, it was a little worse, and my grades in school were not very good before, and I went to study web design some time ago, although I barely got a certificate of completion, but the level is really not flattering.

Fang Yang looked at him with some amusement and said:

"I didn't say you should do it yourself! You are also the manager of the company now, where do you need to do it yourself? I mean you have studied web design, who among your teachers and classmates is more advanced, you go to them to do it, how much should we pay, we have a lot of people! But you have to check this matter personally, and if I'm not satisfied with the design style, the first thing is to find you! You haven't been studying for so long that you don't even have the most basic design ideas, right? ”

When Song Yi heard this, he suddenly turned from worry to joy, and said in a loud voice:

"This can't! Although my skills are average, my vision is still good! Brother Yang, leave this matter to me, you can rest assured! ”

Fang Yang nodded with satisfaction, and continued:

As for the third method, it is actually an extension of the second method. I think that while we are developing the website, we should also develop the mobile app and the tablet-friendly app of Phoenix Culture. ”

Song Xiaoyun and the three of them looked at each other, and they all felt that Fang Yang's thinking was a little out of order, and his steps were a little too big. Now the cost of developing mobile apps is not low, and it also requires hardware costs such as servers and firewalls, and now that smartphones have become popular, there will be a large number of free programs online in the app store every day, and there are very few apps that can really have a certain scale of installation, and most of them are unknown.

Song Xiaoyun couldn't help but ask with some worry:

"Mr. Fang, the development of mobile apps in the future must be the trend of the times, but is it really necessary to rush to launch now? If there are no highlights and features, it is actually difficult for this kind of app to have an installed base. I'm afraid that investing a lot of money will not return on it! ”

Song Xiaoyun was already quite euphemistic, in fact, if it weren't for Fang Yang's usual magical expression before, she would have thought that Fang Yang was burning a lot of money.

Song Yi and Ning Mei also nodded in unison, obviously agreeing with Song Xiaoyun's opinion, and they also felt that it was a bit too hasty to launch the app project at this time.

Fang Yang was not angry, just smiled slightly and said:

"Sister Xiaoyun, the reason why I proposed to develop a mobile app is because of two considerations. The first is to conform to the trend, now the number of mobile Internet users has increased dramatically, it is an era that can make a big difference, occupy the mobile phone user group, sooner rather than later; The second is because of the website, after the website is developed, the promotion of APP and the official website of Phoenix Culture can be synchronized and complement each other. Set aside a conspicuous place on the website to place the APP promotional poster and download the QR code, and promote the website in the most conspicuous place on the APP. In this way, a linkage effect can be formed. ”

Fang Yang took a sip of water from the cup, and then said:

"As for the characteristics you mentioned, I think that whether it is a website or an app, the style should be consistent, and the characteristics are the traditional Chinese culture. Of course, our biggest highlight is naturally the program of the 896 channel, and the mobile app should also set up buttons for online listening and download listening at the user's fingertips, which is roughly what I think of......"

Song Xiaoyun nodded slightly and said:

"Mr. Fang, we understand what you said, in the long run, this is undoubtedly very correct, but in the short term, if you want to make the website and APP have an influence, there is a lot of pressure on the promotion work!"

Fang Yang smiled and said:

"It's still the old rule, I'll handle the approval matters, and the design and production of the specific app will be led by Sister Xiaoyun and Song Yi. In addition, you only need to be responsible for the promotion of the website and APP, after the launch of the website, the radio program is constantly repeated, and the other promotion is also left to me! ”

Fang Yang has taken care of everything so much, Song Xiaoyun naturally will not raise any more objections. In the last fundraising event, Fang Yang invited many big stars to come in one go, and there were big Vs on Weibo to help publicize, which also gave them a surprise. Song Xiaoyun believes that this time Fang Yang must be sure that he will decide to invest a few million.

The cost of updating the transmitter, renting a server, designing and manufacturing a website, and an app is roughly estimated to be nearly 5 million Huaxia coins.

That's not a small amount of money.

Ning Mei saw that Song Xiaoyun and Song Yi had both received the task, but they didn't have anything to do with themselves, and she was a little disappointed in her heart.

Fang Yang saw her expression in his eyes and couldn't help laughing. He said:

"Sister Ning Mei, your task is not light. Whether it's a website or an app, you need a lot of original content after it's launched, and that's the matter of the journalist department, when you not only have to provide broadcast scripts, but also convert broadcast scripts into press releases suitable for reading on the Internet, which is a difficult task! From now on, it is necessary to consciously train reporters to standardize the writing of news articles, and in addition, if there is not enough manpower, you can put forward a demand, and we will recruit people when it is time to recruit! ”

"I see! Rest assured! Ning Mei turned her worries into joy and said with a bright smile