Compared with the selection of China's top ten guilds in full swing, the portal blog on the other side is also under the personal responsibility of Sina Wang Zhidong, and the blog officially appeared in China. However, it is not what Wang Zhidong expected from Sina. After the blog was born, although it was once vigorously promoted by Sina, it gained a certain popularity. Some users have gradually started their own blogs. However, the development of blogs has not become the main business of the portal as Zhang Ning said before. Not to mention that because of the emergence of blogs, more IP streams are obtained.

Even, because of the business of blogging, Sina also spent a lot of money in it.

This made Wang Zhidong a little depressed, and came to Penguin Technology and found Zhang Ning.

"Brother Zhang Ning, it's still in the whole chaoyang."

"Why, I've never held grudges, I'm just launching my own game portal."

Zhang Ning didn't admit it, of course, Wang Zhidong wouldn't be stupid enough to continue to ask.

"Okay, it doesn't matter if you don't make the whole sun. Brother Zhang Ning, you should always take care of our blog business. ”

Speaking of which, Zhang Ning still has a 50% stake in the blog. Zhang Ning did not appear during the previous construction period, and Wang Zhidong would not look for him. However, now that the effect is average, Wang Zhidong is a little panicked.

"Brother Wang, I thought what was the matter, wasn't it just a blog, I had been watching it for a long time."

The whole sunrise step is not just about launching its own game portal.

Even more important is this blog.

However, the blog has been set up before, and Zhang Ning should not spend time on it. Nowadays, under several major strategies, there are more than 17173 games in the world, and many game companies have begun to cooperate with them to play more, so Zhang Ning has refocused his attention on the blog. Of course, for the blog launched by Sina now, Zhang Ning also knows that the effect is not very good. However, the effect is not very good, Zhang Ning has long had his own strategy.

"Well, I thought you had forgotten. It's just that Brother Zhang Ning, our blog has also been promoted by Sina. At the same time, some users also use it. It's a pity that people don't seem to be particularly interested in this blog. In other words, some people are interested, but most of them are not in the blog. ”

This made Wang Zhidong a little disappointed with this blog.

However, no matter how disappointed Wang Zhidong is, Zhang Ning already has his strategy.

"Brother Wang, blogs appeared in 1998, although they weren't called blogs at that time, they might be called weblogs, or whatever. However, the emergence of the blog has long buried the reason for his later outbreak. ”

"Afterlife erupts?"

Wang Zhidong shook his head, "Now a few years have passed, and the blog has not exploded." Moreover, we have also promoted it vigorously, and people still don't seem to be interested in this blog business. ”

The reason why Wang Zhidong launched his blog was completely aimed at Zhang Ning.

If Zhang Ning didn't say it, he would have started an online game a long time ago, so how could he do this blog again.

Now that the blog is not improving, he is more anxious than anyone else.

"Brother Wang, you're in too much of a hurry."

Zhang Ning sighed, but also, online games have been so profitable recently, Wang Zhidong doesn't know how red-eyed. But look at it now, I didn't enter the good game, but spent a lot of money to launch a blog, and the effect was not only not there, but a lot of it was posted.

Whoever it is, it's urgent.

Moreover, now is the time for the Internet to explode, and whoever established more advantages in the beginning will continue to maintain the advantages in the future. Even, distance yourself from others even more. It's like playing a game, rushing to the front of the person, often he can kill more advanced monsters and hit more advanced equipment than others...... In addition, this advantage will continue to be promoted.

"Okay, Brother Wang, today I will talk to you about why blogs can be popular."

Can a blog be popular?

The answer, of course, is yes.

In later generations, blogs have become popular, and this is the best proof of this.

"Why blogs can be popular, we have to say the reason. It can be said that there are a lot, Brother Wang, you think carefully about the history of the development of the Internet. Originally, he came out through guò what the table xiàn came out.

"I want to think about it."

Wang Zhidong has been engaged in the Internet since 98 years and has a deep research on the Internet.

After thinking about it for a while, Wang Zhidong said, "It should have been an email at first." ”

"That's right, it's email."

At the beginning of the development of the Internet, e-mail was at the forefront, but on the contrary, the explosion of websites was still behind.

"So, after the email broke out, which one took over the **** of the email?"

"It's supposed to be a website, no, it's supposed to be BBS."

Yes, BBS is also a website, but when BBS is the majority, others call it a forum.

One of the reasons why forums are stronger than websites is that they are easy to set up and, in the first place, are the most engaging.

"Then BBS, and then what's going on?"

"It should be followed by a website, a game, instant messaging, a search engine...... This category. ”

"That's right, it seems that Brother Wang, you still know a lot about the Internet. Just, did you find out. Among these Internet products, except for portals that are only for others to read, a series of other products have common characteristics. ”

"Common traits?"

Wang Zhidong carefully compared these products, but never understood.

"Actually, this feature is complex and complex, simple and very simple, it is an interactive function."

While speaking, Zhang Ning explained, "To be precise, it should be the interaction between the Internet and people." Whether it's e-mail, BBS, games, instant messaging, or search engines, they all have the same characteristics, and they can make all netizens participate and interact together. And the blog also has this characteristic, so he already has the conditions to become popular. ”

"Brother Zhang Ning, what you said makes a lot of sense."

Wang Zhidong was greatly inspired, "From this point of view, I can understand why our portal looks so large, but it is the most difficult to monetize funds." ”

If you want to say the reason, it is that the portal is only shown to people alone, it is like a TV station, it broadcasts programs every day, and users rarely interact. Even if there is, it is pitifully small and cannot be used as a reference. On the contrary, other products, whether it is BBS, email, or even the easiest game to make money now, their biggest feature is to use such products to interact with all netizens. And that interaction happens at any time.

As a result, there is more interaction, and funds are generated.

That's why gaming is the easiest place to turn into cash, because it's all the time interacting with the internet.

"It's just that, Brother Zhang Ning, although the blog also has this kind of interactive function, why can't he promote it now?"

"It can't be promoted because users don't recognize the function of blogging."

"No way, our Sina website has been advertised many times, it's impossible for them not to know."

"Haha, Brother Wang, many times of advertising does not mean that users understand. After all, blogging is an emerging product. For an unfamiliar product, even if you advertise more, they may still not understand. Like, you're a farmer, and I'm advertising a certain aerospace technology product to you, do you understand? ”

Your metaphor is not accurate, but I understand what you mean. But, Brother Zhang Ning, what should they do if they don't understand? Could it be that it will take a year or two for users to understand our blog? ”

"It's been too long, you can wait, I don't want to wait. And, we have an easier way. ”

"What's the easy way?"

"It's very simple, they don't understand, we can show them this. It's like when a product is launched, everyone always looks at it and still can't understand it. Okay, find someone and show it to everyone in person, won't everyone understand? ”

"Hey, you've got a good idea. If that's the case, I can arrange a blog section on the Sina homepage to promote some well-written blogs. ”

"Clever."

Zhang Ning praised greatly, "Wang Zhidong really deserves to be Wang Zhidong, although he didn't understand it before." But now, as soon as you wake up, you immediately know what to do. However, Zhang Ning still shook his head, "Brother Wang, launching a blog column on Sina's homepage does have an effect, but some of the blogs you recommend are all blogs of ordinary people, and I'm afraid that many users are not interested." ”

"That's true, so what do we do?"

Wang Zhidong asked again what to do.

At this time, Zhang Ning had already prepared the strategy he had set a few months earlier, "We don't like to find some celebrities to start a blog." ”

Celebrity blogging.

Zhang Ning said in one sentence the strategy of carrying forward the future generations of blogs.

Yes, the blog has actually been tepid in later generations, long after it was launched, and not many people like it.

Even if a small number of people use it, the public still doesn't know what a blog is.

Even, even if you know what it is, people are still not interested in blogging.

At this time, Sina Shuai first launched a celebrity blog, which laid the foundation for the blog to become popular in one fell swoop.

When one celebrity after another started a blog, and when they published a series of opinions in the blog, countless people, netizens, and the media finally realized the role of blogs. And, at this time, blogs became popular all over the country. Even if there are some people who don't blog every day, they do the same. In the same way, even if some of them don't start a blog, they like to read blogs written by others, especially those written by celebrities.

"Brother Wang, if we go to Mr. Jin Yong, who has sealed the pen, let him come to Sina to open a blog. And, when it's okay, let him write some logs or something, you say, are any netizens interested? Of course, even if we don't look for Jin Yong, we can find some stars. In particular, those talented and able to write stars, like Xu Jinglei, I think it's good. ”