Chapter 172: The Internet Effect
The next day, several major game makers were soon in action.
An insider named "Andy" in Science and Technology News said that Plants vs. Zombies is really a boring game. Although this does seem to be a bit innovative, like many people say these cute zombies, and these some plants that look really fun. However, compared to many video games, the innovation of Plants vs. Zombies is not much of a deal.
Throughout, Plants vs. Zombies is the use of plants vs. zombies. The whole game has been in this mode from start to finish, without any changes. In addition, for the sunlight setting in Plants vs. Zombies, many netizens also said that this kind of operation is completely playing tricks on players.
This guy is called Andy, and ordinary people probably don't know him. However, people who play the game regularly know it. Andy is a well-known game maker, and his Bakery House, Card Game, and Paradise Island have all sold well. Moreover, Andy often publishes reviews about the game in media newspapers, which also makes Andy have a certain popularity.
So, when the well-known game creator "Andy" published a comment strongly criticizing Plants vs. Zombies, it quickly attracted the attention of countless media.
However, in addition to Andy, there is another game dealer called "Archer".
This is a genius game dealer who sold 500,000 copies of a game last year for only $10,000 to make a game. For a long time, the media kept telling about Achill's miracle. However, today, Archer also came over to join in the fun, and even, he said, "I don't know why Plants vs. Zombies is selling so well, anyway, he didn't play." Can anyone say, what's so fun about Plants vs. Zombies? Since there isn't, then, I think, all users, please stop playing this boring game. Because, you really can't find a reason to play this game. ”
And, of course, there's also a game expert who evaluates Plants vs. Zombies with a professional-looking eye.
It's a game with no background, he says.
It's also a game that doesn't have a game character.
This is a game where the sun is always clicking, and the mouse is being practiced.
At the same time, he is also a game with no end. Because you can't clear it until you die.
Perhaps many people think that so many insiders have joined forces to speak, which can be regarded as a hot hit.
In fact, it does seem to be a blast.
The media, as well as many fans of the game, have paid a lot of attention to these reviews. Even, some friends have said that they will not play Plants vs. Zombies, if he is really so fun, I hope that a year later, he will still appear in front of him. As a friend understands, if Plants vs. Zombies is really a genius-level game. Then, next year's sales should also be in the top few, let time verify.
However, some of the comments and some criticisms are just a drizzle.
At this time, a staff member of a secret number authority revealed to the media that in fact, Plants vs. Zombies did not sell 4.5 million units at all. Aotin Technology, in the sales number, has made a doubling of means. In other words, the sales figures of Aotin Technology are fake.
When such a sound appeared, it finally made the entire game circle shake.
What, fake?
Many people were shocked by this news.
There are those who can't believe it, there are those who are schadenfreude, and there are those who pass by to make soy sauce.
However, it is such a piece of news that has not been verified to be true or false, and he has already played a role.
Obviously, the sales of Plants vs. Zombies have slowed down, and many people feel that there must be something bad about Plants vs. Zombies that has been criticized by so many people. This also made friends who originally planned to buy a trial of Plants vs. Zombies become a little hesitant. Is this to be bought, or not to buy?
If you don't buy it, I feel like this game can be played.
But after buying it, why did there be so many critical voices of Plants vs. Zombies at this time?
……
Aotin Technology.
"Mr. Zhang, it's not good, a number of game makers in the United States have teamed up to issue an article to suppress our Plants vs. Zombies. At present, the sales of our Plants vs. Zombies have been affected to a certain extent. ”
"Luo Aoting" looked a little flustered, and told Zhang Ning about the situation.
It was the first time he had encountered this kind of scene of being attacked by major well-known game makers in the United States, which inevitably made Luo Aoting not know how to deal with it.
"Huh? Affected? ”
"Yes, we can still sell about 10,000 sets a day after selling 4.5 million sets of Plants vs. Zombies. However, as these people talk nonsense in the media, our Plants vs. Zombies has dropped to about 5,000 sets. ”
"About 5,000 sets."
Zhang Ning was not in a hurry, "Isn't there still 5,000 sets per day, don't worry." ”
It's just that Zhang Ning is not in a hurry, but Luo Aoting is in a hurry, "Mr. Zhang, I think we should deal with it immediately." Otherwise, our hot-selling Plants vs. Zombies may have to be suppressed by them. ”
A game needs to be popular all over the world.
It is necessary not only to have superb technology, but also to have excellent promotion.
It can be said that the right time and place can make a game a big hit.
Plants vs. Zombies can sell so hot, in addition to innovation, but also the Halloween event, but Aotin asked himself, it is absolutely impossible to replicate the success of Plants vs. Zombies. Therefore, Aoting is thinking about how to increase his efforts to make Plants vs. Zombies continue to be popular, but at this time, Plants vs. Zombies has been suppressed by several well-known game producers in the United States.
This had to make Luo Aoting very angry.
"Mr. Zhang, don't be in a hurry, if it goes on like this, let alone 5,000 sets per day, I don't know if I can sell 1,000 sets per day."
Although, even if it can maintain the sales figure of 1,000 sets per day, it is actually selling well.
Even, compared to their Three Kingdoms heroes, I don't know how much better.
But at this time, Luo Aoting is far from being satisfied with the original results.
"Okay, so what are you going to do?"
Shocked by Luo Aoting, Zhang Ning asked.
"I think we should fight back immediately. For example, we can post comments in the newspapers, or even engage in a war of words with them, thinking that they are completely angry. Of course, we can also follow their example and ask some well-known game experts to prove it for us Plants vs. Zombies. ”
"It looks like a good idea, but I think it's a bit close."
Zhang Ning knocked on the table regularly.
Now, he has developed a habit of gently tapping his fingers on the table when he thinks about a problem.
"Worse?"
Luo Aoting said embarrassedly, "Mr. Zhang, I can only think of such a way at present. ”
Perhaps sensing Luo Aoting's embarrassment, Zhang Ning smiled at Luo Aoting, "Hehe, Manager Luo, it's good that you can think of such a method." At the same time, we can also adopt the solution you just mentioned. It's just that I think our main focus should be on the Internet. ”
"Internet?"
"Yes."
"Mr. Zhang, what does this have to do with the Internet, we are engaged in stand-alone games, although PC computers can also play our Plants vs. Zombies. However, we're not an online game, we're just a single-player game. ”
Although single-player games can also be connected to the Internet, in general, most single-player games have little to do with the Internet.
"Who's to say no, don't forget, what is the reason for our Plants vs. Zombies to be so popular?"
"What is the reason?"
Luo Aoting blinked, "Didn't Mr. Zhang arrange a live-action battle of Plants vs. Zombies on Halloween?" ”
"No, it's not this."
Zhang Ning shook his head, "It seems that the reason is because of this event I arranged on Halloween." However, this is only scratching the surface. ”
"Superficial?"
Luo Aoting is still puzzled.
He clearly found out that it was because of the Halloween event.
However, Luo Aoting is not a stupid person, thinking of the Internet that Zhang Ning mentioned just now, Luo Aoting said, "What are you talking about, because of the Internet? ”
"That's right."
Zhang Ning nodded with satisfaction, "If there were no messages from some netizens on the Internet, no crazy clicks on that video by these netizens, and no countless netizens recommending it." I don't think Plants vs. Zombies can be so popular. Even if our Plants vs. Zombies is very innovative, it is impossible to sell 4.5 million units in a short period of time. ”
"I have some of it, you think, let's use the Internet to hype it again?"
"It's not hype, it's just a little riposte."
Zhang Ning is well aware of the effect of the Internet.
On the Internet, an incident occurred somewhere, someone posted the event on the Internet, ten people paid attention to the matter, five people were interested in it, and spread it, and the content disseminated by each communicator was seen by 10 people, and half of them were interested in the matter and continued to spread it, and some people kept seeing this information, and some people were constantly paying attention to this event, and more and more people were spreading it, and more and more people were paying attention to this event, and finally this incident evolved into a public event, which in turn affected the whole society.
The popularity of Plants vs. Zombies is because of the participation and dissemination of countless netizens.
Without them, there would be no Plants vs. Zombies today.
Strictly speaking, Plants vs. Zombies is a standard Internet effect.
It's just that he didn't let the government or the public be affected, but spread it quickly under the effect of the Internet.
Zhang Ning has no resources in the media and no connections.
But the Internet knowledge in Zhang Ning's hands is the best way for him now.
"Manager Luo, you go and gather 100 company employees."
"100 employees, why do you want so many employees?"
"You'll find out when you call it."
After a while, 100 employees had been summoned together, and Zhang Ning said again, "Everyone, there is a difficult task waiting for you to complete. If successful, then our Plants vs. Zombies will become even more popular. Similarly, our Aotin technology will further make a name for itself in the world market. And people, too, will give out another double bonus. But if you don't succeed...... Well, in my head, there is nothing that is not successful.
Ok, let's get started.
With an order, Zhang Ning said loudly, "Post." ”