Chapter 81 Plant Site Selection
It is said that Fan Wan left Zeda directly after leaving the cafeteria, and Ye Ming, who was fine in the afternoon, was with him, originally this kid was not going to follow Fan Wan, thinking that the latter was busy in the company again, but today Fan Wan told him not to go to the company in the afternoon, but to go to the high-tech park to do something, Ye Ming was curious, so he followed Fan Wan in a hurry, and the name was to run errands for the future boss in advance to earn some goodwill.
Fan Wan couldn't laugh or cry at Ye Ming's remarks, but it was not a secret in the afternoon, and it was nothing to let Ye Ming go with him.
Fan Wan did not go to the high-tech park for the first time, but took the bus with Ye Ming to Lao Li's store, Lao Li Ye Ming knew, but this wholesale market was the first time, but after hearing Fan Wan say that she started as a women's clothing person to get the goods here, she no longer looked at it with an alternative eye, after all, in a place like a wholesale market, ordinary college students have no contact.
"In fact, don't look at the few people now, at 4 o'clock in the morning, it is 10 times more lively than the vegetable market, and at about 6 o'clock, the merchants who come to buy can fill the entire lane!" Fan Wan introduced Ye Ming as she walked: "And many of the people who come to buy are women, in order to choose a style, some even change clothes directly in the corridor, if you come early, you will have the opportunity to feast your eyes!" β
After finishing speaking, Fan Wan also glanced at Ye Ming, and the latter suddenly couldn't stand it when he saw it!
"I said Boss Fan, I didn't find out that you had this hobby before!" Ye Ming said speechlessly, he used to think that Fan Wan was a very decent person, and he didn't have any fancy intestines when he faced beautiful girls, but now this kind of words came out of his mouth, which was obviously a little unexpected by himself.
"What is a hobby, I'm just going to tell you!" Fan Wan glanced at him, Ye Ming still shook his head vigorously and said incredible, Fan Wan had no choice but to kick him when he saw this.
The two talked and laughed all the way, many female bosses in the wholesale market knew Fan Wan, and they couldn't be busy walking all the way to say hello, and Ye Ming finally saw Fan Wan's energy in the wholesale market.
Every line has rules for each line, and the water in a wholesale market is so deep that it is black, not to mention the entire women's clothing market in Hangzhou, Ye Ming, a college student, has just arrived, and he feels fresh.
"I said Boss Fan, you see how the clothes in these stores are so expensive, a down vest costs more than 100!" Ye Ming looked at the handwritten sign hanging outside a store, and couldn't help but wonder: "I see that the prices of many women's clothing stores on the Internet are similar to those here, how do they make money?" β
"That's what you say?" Fan Wan couldn't help but smile when she saw Ye Ming ask.
"Alas, you're in this business, tell me about it!" Ye Ming was eager to learn, so he immediately urged, and Fan Wan was not ambiguous when he saw this, so he explained it to him.
"These listed prices are foolish, and everyone thinks that the wholesale market is much cheaper than the outside, which is correct, but you have to see how much you take! Take 5 pieces for one price, take 20 pieces for another price, and take 50 for a different price! Fan Wan explained to Ye Ming while walking: "Here, we generally don't ask how to sell this dress, but how to approve it, if it is a newcomer, it is basically a pit of goods, even if there are acquaintances, it can only be a little less!"
Ye Ming could understand this, but he obviously wanted to hear Fan Wan say more.
"Like the general wholesale market, most of the small ones are doing low-cost and inferior goods, and the large wholesale markets are generally divided into three grades, high, medium and low, and the clothing grades on each floor are different, so the prices are not the same, if you come early, you will find that in the large clothing wholesale market, the number of people on the 1st floor is relatively large, the 4th and 5th floors are almost empty, and the 2nd to 3rd floors are full, but now the business on the 1st floor is also starting to boom!" Fan Wan lit a cigarette and said.
"I understand this, low-end goods on the first floor! The quality of the 2nd and 3rd floors is good and there is more profit margin, so there are more people who purchase, and the 4th and 5th floors are high-end, not mass consumer groups! Ye Ming nodded, and then said, "But why is the business on the first floor starting to be good again?" Could it be that everyone is going to be low-end? β
"You're right, there are a lot of people who are doing low-end, but these are not physical sellers, most of them are e-commerce! There are still few in Hangju, and Gwangju has the most low-cost goods!" Fan Wan said with a smile.
The two walked to Lao Li's storefront, Fan Wan glanced at Lao Li's son, asked him to go to his father, and then took two stools out.
"Well, I saw that many stores on the Internet are selling at low prices, but I didn't look at what place it was!" Ye Ming sat on the stool and looked at Fan Wan.
"That's what you regular buyers won't notice!" Fan Wan smoked a cigarette and explained with a smile: "Buy.com is a nationwide sales platform, and there are many people who come to do business in it, but the most important thing to do business is the source of goods, and the supply of goods is related to the region, and the product advantages between regions are also different!" β
Fan Wan saw that Ye Ming listened carefully, and continued: "Now 70% of the merchants in the women's clothing category of the purchase network are making low-cost products, this low price does not mean that everyone wants to do it, but because of the market trend, most of the women's clothing advantages in Hangzhou come from the mid-range, that is, the class of more than 100 yuan, and the women's clothing advantage in Gwangju is at the low-end!"
"So instead of going for a low-end product, you're aiming for the mid-range!" Ye Ming frowned and said: "This is like a track and field horse race, you take the mid-end products to compete with the low-end products of Gwangju for the market, not the low-end products of Hangzhou!"
"That's pretty much what it means, but it's not the so-called competition for the market, a market must have high, medium and low grades, the customer base is very large, and it's good to be able to divide points; There are several reasons why I don't take low-end products, the first is that the low-end women's clothing in Hangzhou can't do Gwangju, because there is a certain gap from the product itself, so we have no advantage in doing low-end people in Hangzhou, and the second is that there are too many negative effects of low-end products, such as bad reviews, shipments, labor costs, and inventory are terrible, and often a month's profit is only enough to pay wages to the people below, and it is too tiring to do! Fan Wan said with emotion.
"Then why are the sellers in Hangzhou now starting to be low-end?" Ye Ming was a little puzzled.
"That's understandable!" Fan Wan took a puff of cigarette, looked at him and said: "There are too many people who follow the crowd, and now the purchase network is a cheap place in the hearts of the people, and there is naturally a market for low-priced goods in Gwangju, and it is difficult to do it in the middle of the new store without reputation and characteristics, so some stores want to reduce the price after they have no business, and there will be no profit when they fall, thinking that it is better to be low-end, so there are more people in this way!" β
"But they can't fight Gwangju in this way!" Ye Ming rubbed his face and looked at Fan Wan.
"This is the case now, it will not be in the future, the Internet is too developed, and the differentiation of clothing in various regions will gradually shrink, from style, fashion trends to quality!" Fan Wan said a lot, and her mouth was dry, obviously it was very sad to tell Ye Ming, a layman, about this.
But looking at his very strong curiosity, Fan Wan wondered if all the students of Ze University were like this, but thinking about that Qi Yi, it didn't seem to be the case.
"There is also a website called Green Baby, which is specialized in online wholesale, and when the time comes, the supply of goods from all over the country will be concentrated on this, and there will be fewer and fewer people in the wholesale market to sell goods online!" Fan Wan pointed to Lao Li's store and said: "I'm lucky, Lao Li does wholesale by himself but has a factory, and then he specially supplied me after the sales of the story of the small town, and he didn't have to go through the wholesale market at all, which is what you call factory direct sales!" β
"So your profits are much higher than everyone else's?" Ye Ming understood it!
"That's right, but in my opinion, the stores that buy online pΓΉ will not take the wholesale market route in the future, and the physical stores that come here are still the mainstay, and now that the Internet is so developed, it is easy to reduce a few processes!" Fan Wan smoked the last puff of cigarette and then stomped it out with her foot.
Fan Wan's meaning is actually very simple, the previous wholesale market was not all factories opened stores, and there were many people who needed to take customer orders to find some manufacturers for mass production, and then rent a store in the wholesale market, and the price did not know how much it had turned in the hands of customers.
Nowadays, with this online wholesale model, not only Green Baby can do it, but some large clothing factories can also set up their own websites to do wholesale, but the source of traffic is very troublesome, after all, Green Baby has the signboard of buying network, and the reputation will not worry many sellers.
In short, these have to be considered over time, and it will take about a few years to develop, but what Fan Wan said is the general direction is right.
However, if you do an online store to find a source of goods in the wholesale market in the future, it will be difficult to find a source of goods, because the cost cannot be reduced, and everyone's price is different. Therefore, if you really want to make a big store, you must find a powerful factory to cooperate, and the other is to open your own factory!
Of course, now that the purchase network is still in the development period, the sellers who enter every day do not know how much, and the customer traffic is also skyrocketing, so the probability of success in the past two years is still very large.
After all, it is easy for people to accept a new thing, but it will take a long time for him to understand it deeply, whether it is a headache for sellers or confusion for buyers, now is a good time to make money.
The two waited for about 10 minutes, and Lao Li came over, Ye Ming naturally knew each other, and the two politely walked out of the wholesale market.
Fan Wan came over today because Lao Li went to the high-tech park to see the factory address, and he had already been contacted.
Why choose the high-tech park, in fact, or the meaning of Fan Wan, generally speaking, start-up companies want to really do a good job will choose here, and will not be placed in some remote suburbs, one is the working environment is excellent, the second is the national policy support, the most important thing is that the working atmosphere in the science and technology park is very strong, once the development of the traffic is more convenient, is a little farther!
Of course, the factories run by Fan Wan and Lao Li naturally cannot be compared with the large companies in the high-tech park, and the location they chose is either left by others, or subleased early, but through the selection of Lao Li during this time, he still found a more satisfactory position.
Sitting on Lao Li's Buick, the three of them came to a site near the west area of the high-tech park, where there are still many factories under construction, tinkling non-stop, even in the winter is still very busy.
The car pulled over behind a white BMW, and then Lao Li informed Fan that he was late.
As soon as I got out of the car, I could see several white buildings standing behind the construction unit in the distance, and Fan Wan stood on the side of the road, frowning.
"That's it, I came to see it a few days ago, three factories, one dormitory building, they promised to rent us 4 workshops on the second floor, there is no problem with the dormitory, there are many rooms!!" Lao Li stood beside Fan Wan and said, seeing that Fan Wan didn't seem to be very satisfied, he sighed again: "No way, the good lots have been taken by the big bosses, and there are some large private factories, those are not rented, these factories are all obtained by an acquaintance of a boss who makes aluminum alloys two years ago, because there is no one in this place now, so he plans to rent it to us and sign a two-year contract!" β
"Two years?" Fan Wan wondered after hearing this.
"Well, in fact, the conditions are good, the factory, there is no need to be like those office buildings, cost saving in the first place!" Lao Li then explained.
"Let's go inside first, it depends on the situation!" Fan Wan said to Lao Li on the side, and then a fat middle-aged man walked down from the BMW car in front of him, and greeted Lao Li with a handbag.
"Mr. Li is here, I just had something, I've been waiting for a long time!" The middle-aged man looked at Fan Wan with his small eyes as he spoke, and Lao Li was not surprised to see this, because Fan Wan's age was indeed unbelievable.
"This is Boss Fan, take the time to take a look at the factory today!" Lao Li stood aside and introduced the two sides with a smile: "This is Mr. Lu, a big landlord engaged in aluminum alloy!"
"Hello, Mr. Lu!"
"Hello, hello, Boss Fan is really young, at first Mr. Li told me that I didn't believe it yet, but I only dared to recognize it when I saw the real person today!" Lu Fatzi is obviously a flamboyant person, and he speaks very well, but which one is not in business, Fan Wan was even more exaggerated than this when he gave a gift to Director Zhang.
"Mr. Lu smiled, it seems that you are in your early 30s, but you have earned such a large family business, which is really enviable!" Fan Wan also smiled and said, "We still have to learn more from you!"
"Boss Fan is polite, polite!"
Lu Fatzi's eyes were narrowed into slits, and the sedan chair was carried by people, and the scene always had to be said, and then Fan Wan introduced Ye Ming again, saying that he was a friend.
The four of them stood on the side of the road and chatted, Lu Fatzi took out a pack of cigarettes from his handbag and distributed them to a few people.
However, just when several people were pushing each other to light cigarettes, a pair of beautiful legs in stockings stretched out from the BMW car parked on the side of the road, and then Fan Wan heard a loud call.
"Xiao Biaobiao~~~, what are you doing, haven't you finished yet?"
I saw a beautiful woman in her 20s half-sitting in the car, staring at this side with a pair of seductive eyes.
Fuck, Fan Wan was holding a cigarette that had just been lit, and he couldn't hold back when he looked at the scene in front of him, and Lao Li also twisted his head to the side, and Ye Ming regretted it, why didn't the fuck learn to smoke!
Obviously, the three people present were all "bluffed" by this woman, Xiao Biaobiao? What kind of person is this called, and then they all looked at Lu Fatzi on the side, who blushed when he saw this, and suddenly became angry.
"TM, get back in the car, don't you see that Lao Tzu is busy!"
After finishing speaking, he ignored the woman, turned around and smiled at Fan Wan and the others: "Young and ignorant!"
"It's normal, but Mr. Lu is also blessed, with such a beautiful beauty, this life is not lonely!" Lao Li smiled and signaled, Lu Fatzi shook his head and smiled bitterly when he heard it, and then said to Fan Wan and Lao Li: "That's it, let's go to the factory first, if it's appropriate, let's talk about it, okay?" β
"Yes, Mr. Lu, please!"
"Please, please!"
And the beautiful girl who was scolded by Lu Fatzi sat back in the car angrily, and there were still underwear that had just been changed around!