When Daniel first entered Hollywood, after filming "Campus Blues", he discussed a target group segmentation theory with Kusa, which is not very new, but for online publicity, it is a core factor that is recognized at the time, which roughly means that which content is recommended to which people can minimize the impact on user experience, and even promote advertising as a service content to provide users with convenience and stimulate consumption.

There are many levels of this work, and the gender and age are the most basic divisions, and they are also the most extensive divisions.

With the advancement of data accumulation and analysis technology, according to each individual's network journey, specific to the people he interacts with, the topics he discusses, his consumption history, etc., to accurately locate and analyze the most likely consumption direction and ultimate purpose of consumption demand of this user, of course, is to achieve the most efficient advertising.

The publicity work of "Chainsaw" can be said to be an attempt by MBF2F Mountain Eagle in this regard, and it can be said that the effect is still very good.

On October 29, "Chainsaw" was unexpectedly released on 2,432 screens, and its scale can be said to be quite luxurious for a small-budget horror film with an investment of 4 million.

Sure enough, 8.72 million on the first day, more than twice the amount of investment.

Previously, the media predicted that "Saw Horror" is likely to become one of the films with the highest return on investment this year, and even in recent years, this generally appears in this kind of small-budget films, and the production of more than 100 million yuan, it is a pipe dream to have a box office of several thousand. Even so, films that can be made big with small ones are still only a tiny fraction of the thousands of small productions of all kinds.

"Premiere" magazine interviewed the two main creators of the film. James and Revornall, the two were a little nervous during the interview, but luckily. This is not a TV interview, the content of the interview will only be in the form of text in the magazine. The audience can't see the expressions of these two Hollywood rookies.

"Yes, when I was a kid...... That's why I got this script, I mean Jigsaw Massacre, oh sorry, until now I wasn't particularly used to its new name. Werner reiterates his inspiration.

"Why did you come up with the idea of changing a new name?"

"It's Daniel's opinion."

"Daniel Sandler?"

When discussing Daniel, both James and Werner began to relax a little, since "Saw Horror" has been a box office success, and the total box office in the first three days has exceeded 25.68 million. The frequency of their interviews with the media has suddenly increased. The topic is basically the same, first asking why the script was written, talking about the understanding of movies and horror films, talking about the plans for a sequel, and what to say about the box office success, and then the topic naturally transitions to Daniel.

When it comes to Daniel, whether it's specialized media like Variety and Premiere, or large comprehensive magazines like Entertainment Weekly and The New Yorker, their well-informed reporters tend to be more gentle, even if Daniel isn't there. When they tried to discuss him, they still unconsciously adopted a more respectful attitude.

This somewhat gave James and the two some deep memories.

That's power, isn't it?

The power is there. Whether Daniel is there or not, whether Daniel knows it or not, it is always there, and people dare not ignore it.

"Rumor has it that Daniel personally followed up on the project, right?"

"In the general direction, Daniel has always been personally responsible, from the beginning to determine the investment, the amount of investment. Participate in the Sundance International Film Festival and promote the way. He personally participated in the release time and so on. Let's be honest. We were also very upset about his concern, you know, what a busy guy Daniel is, and he always has so many big things to decide."

The reporter nodded approvingly, indicating that he knew what James was saying.

James smiled, and when it came to Daniel, his words were much smoother, "In the midst of our busy schedules, taking time to follow up on "Saw Horror" is a great encouragement for us, although there is only an investment of 4 million, Daniel's behavior shows that the company will not take it to heart because it is just a small production." This made me and Ray both work harder to make the film a good one. ”

"4 million investment? Tight on a budget? ”

"No, no, no, we didn't think we could have such a budget at all, it turned out that I just wanted to have a budget of 1 million, preferably 1.5 million, so that we could make a horror movie, even if it was 600,000 or 800,000, barely enough. When Daniel opened his mouth to set 4 million, we were all shocked. ”

Speaking of this, James smiled slightly shyly.

"Later on, when we were shooting, we didn't know how to spend the money, we shot it very quickly, at first according to the plan, we were able to shoot the film in half a month, and then Ferguson, oh, he was the manager of DD Pictures, came to help us, he told us how to arrange the budget, how to make the shots better, and finally we spent a month to complete the film, and we spent 4 million clean, it was a wonderful experience, the money was in the account, waiting for you to squander it, it felt great."

The atmosphere of the interview has improved, and the topic is still around Daniel.

"What do you guys think of Daniel Sandler? I mean, you're in close contact, and he has so much aura on him that it's hard to see what he's really about. Aside from saying that he was a talented actor, an Oscar-winning actor, an eye-catching film investor, and of course, a business magnate now, it's hard to sketch this person in detail, and legends are always like that, and Daniel stands out in particular. ”

"Actually, we don't have a lot of specific contact, usually we communicate the most with Alex Ferguson, who is responsible for Melissa and sometimes reports directly to Daniel. So, we're not really close to Daniel. If anything, we are impressed by his decisive vision and trust. His judgment of the project is very decisive, and it is not common to see the script and basically finalize the investment immediately. No matter how big or small the company, there will always be a process of discussion, especially for newcomer scripts. Investing in us is always a risky business. Other than that, he has always had faith. It's a kind of self-confidence, confidence in his own vision, he never seems to think that the film will lose money, production, publicity and distribution, everything is in order, it seems to be walking according to a schedule, doing what needs to be done, and then waiting for the good news at the box office. The most important point. And that's what we feel the most, of course, it's trust, when he gives us the job, he respects our opinions very much, trusts us very much, and generally speaking, he's an authority on film, and he's very experienced in acting and production, so we were worried at first that he would get involved. But not at all, except for Ferguson to cooperate with us, he completely handed over the whole movie to us. He didn't interfere at all until the film was finished, and the version you see now, which is the ultimate version we cut, hasn't changed. ”

The reporter's answer to James was obviously not particularly excited, everything was in order, and there was nothing explosive.

However, he has one last question, and if confirmed, the report will still attract attention.

"I heard something. I'm not convinced, but I'd like to check with you. I heard that Daniel never watched a finished movie because he was afraid to watch horror movies, is this true? ”

James and Werner laughed.

This must have been reported to Daniel. Otherwise, where the informant told the reporter of "Premiere".

During the promotion period, this stalk has been hidden and not released, just to boost the box office in the second week in the early stage of release.

"Well, you're right, it's true." Looking at the reporter's wide eyes, James laughed again, "We were also surprised, but he said that the movie was indeed too bloody and exciting, and he couldn't accept it." You know, originally we were rated NC17, and then we re-cut a version and barely got to R grade, and he read the script and thought it was interesting not to watch the finished film, but there is nothing incomprehensible, some people just don't like to watch horror movies. While Daniel was one of them, it was a bit of a surprise to us, but there was nothing unacceptable. He really hasn't acted in a horror movie. ”

The interview ended with good-natured mockery of Daniel.

Except for the last question, which is an exclusive revelation, the previous answer has been repeated many times, and James and Ray have slowly figured out these contents and conventions, nothing special, everyone does this.

……

Daniel, of course, soon saw his "troubles" being written and published in "Premiere", accompanied by "Chainsaw" grossing over the 50 million mark.

"Everybody has something they don't want to do," he tossed the magazine aside.

It's a topic worth talking about for fans and viewers, but it's not worth spending more time on for Daniel.

"Saw Horror" is caught between Pixar's "The Incredibles", Universal's "Soul Singer", and the horror film "The American Version of The Grudge", of course, it may be a bit self-righteous to say so. In any case, the competition is fierce, Columbia's "The Grudge" is a week earlier than "Saw Horror", and the third week's "The Grudge" ranks fourth in the weekend box office list, second to the above three films, but the total box office has reached 88.76 million, as a film with an investment of only 10 million, North America is destined to break 100 million, and the performance is enviable.

"Saw Horror", which has a smaller investment, was able to beat down the third week of "The Grudge" the following weekend, which is even more remarkable.

Columbia, one of the Big Seven, is of Sony ancestry, and it is easy to shoot Japanese horror films, and there is Golvibinski's "American Version of Midnight Bells", which is not surprising this time.

But DD Pictures' second electrocution horror film made a big profit, comparable to "The Grudge", which can somewhat make people see that this is a film studio that can collide head-on with the seven major undefeated, although it is only on a certain level, but it is enough to make people's perception of DD have a subtle change. To be continued