"Presumably Mr. Buffett knows, I have a company in China called Penguin. ○”

"I've understood, I have to congratulate you, ten years from now, no, five years from now, I'm afraid, you penguins, will become a giant company comparable to Microsoft."

Warren Buffett seems to have done an investigation on Penguin, and as soon as Zhang Ning just said it, he kept praising Penguin.

"Thanks, it's just that now the penguins are facing a problem."

"What's the problem?"

"Penguin is not a particularly well-known brand."

"Penguin brand."

Buffett pouted, as if thinking about the meaning of Zhang Ning's words.

"Zhang Ning, according to the development of your penguins now, it doesn't matter if they are not particularly well-known now. In just 5 years, your Penguin Company will probably become world-famous. ”

"However, I can't wait for anything."

Zhang Ning shook his head.

It's just that Buffett is still puzzled.

"Strange."

"Zhang Ning, according to the current development of your penguins in China, it doesn't matter if they are famous or not. I don't know why you care so much about the company's reputation......"

Buffett was puzzled, but, after a while, Buffett suddenly became clever.

"I probably know what you mean."

"Zhang Ning, do you want to enter the international market?"

Yes, Zhang Ning definitely wants to enter the international market.

If not, then, Zhang Ning will not think too much about corporate visibility.

"Mr. Buffett really has a good eye, yes, the global market is the real stage. We Penguin, too, want to enter this stage and compete with all the companies in the world. ”

"Oh......"

Warren Buffett became interested at this time, "Isn't your Facebook network very good?" ”

"Facebook is good, but the Internet business is huge, and we Penguin still have a lot of business that we want to promote to the world."

"Hehe, little guy, it seems that you are not very ambitious."

Warren Buffett touched his chin and beard and said with a smile.

"Mr. Buffett, you're smiling, I think anyone has thought like that. Provided, of course, that he has the ability to do so. ”

"You're right."

Buffett nodded, "With your penguin's layout in China, although I don't know much about the Internet, I already feel that you are almost the king of the Internet in China." If you stay on the Chinese side, I'm afraid you won't have any competitors. ”

"So, I'm now really thinking of a way to increase the visibility of our penguins. Ideally, this method can make our penguins as well-known as Yahoo, Google, and even Apple and Microsoft are now. ”

Corporate visibility is a kind of soft power.

Although it seems that he is not a technical improvement, it is not a significant increase in competitiveness.

However, when your business reaches a certain level of popularity, he is invisibly a great help.

Just like Microsoft Corporation.

I'm afraid that every company will be overjoyed to hear that Microsoft is going to cooperate with it.

In order for Zhang Ning to enter the global market, he must first launch the penguin brand.

It's just a pity that the previous penguins have only been in the domestic market.

Although Facebook is in the front, Facebook is an independent company.

Even if Facebook can still be integrated into penguins, for people around the world, penguins are not known for the time being.

As for the penguins, although they have also entered the Japanese market, it is only a small business, and it is not enough to promote fame.

"Little one, you have a lot of ideas."

Buffett became more and more interested in Zhang Ning, "You are asking the right person, I have a good idea." ”

"What thoughts?"

"It's simple...... Listed. ”

"Going public?"

Zhang Ning was a little stunned, "Mr. Buffett, you mean, listing financing?" ”

"Yes."

"Well, I'm afraid it won't work."

Zhang Ning shook his head, "Although I know that going public does help improve the company's popularity, this method doesn't seem to be big." ”

"No, no, no, Zhang Ning, you only understand one side, and you don't have a deeper understanding."

As the god of the stock market, Warren Buffett has completely different views on listing and the stock market.

"As you said, yes, for most businesses. Going public is not the best way to increase the visibility of a company, of course, it can also be improved, but the effect of improvement is limited. However, for some genius companies, this cannot be analyzed. Presumably Zhang Ning knows Yahoo, Yahoo was just a small website back then. Although, Yahoo is indeed a great innovation in this website, and he is the king of the Internet. However, even if he is the king of the Internet, it is unlikely that everyone will be known. As for why it was reached, the reason is still listing. If it weren't for Yahoo creating the myth of the NASDAQ stock market, where would Yahoo be where it is now? ”

Buffett's statement made Zhang Ning's eyes light up.

In this way, Buffett's opinion can be tried.

It's just that Zhang Ning shook his head again, "Mr. Buffett, Yahoo created the NASDAQ stock market miracle back then, and it also has its historical component." If it hadn't set off a wave of the Internet back then, Yahoo would not have been able to create a miracle. If we go public, can we also create a miracle? ”

Although Zhang Ning has always believed that Penguin will be 10 Yahoos, or even 100 Yahoos in the future.

However, Zhang Ning did not dare to have much hope for a miracle in the stock market after the listing.

Sometimes, it's not your company that is good, but the stock market is good.

The stock market is a reflection of the global economic integration, and it is difficult to encounter a Nasdaq miracle like Yahoo in 100 years.

"Hehe, Zhang Ning, you want to be crooked. It's certainly difficult to have another Yahoo miracle. But why don't you do it differently? For example, take your Facebook page. With your current market value on Facebook, as long as it is listed, then your Facebook will set a record for the world's largest IPO in the history of Zào. I think, at that time. Even if it's not the stock market, any media will notice your Facebook deposit at this moment. Oh, by the way, before that, you're going to merge your Facebook into your Penguin Company, and take this opportunity to create the Penguin brand. ”

"The biggest IPO in history."

IPO means Initial Public Offering, which means, for the first time, a business sells its shares to the public.

Generally speaking, it also refers to the amount of listed financing.

This did not remind Zhang Ning of the IPO situation of Facebook and domestic Alibaba in later generations.

Later, Facebook and Alibaba both set the largest IPO financing record in the history of the world.

Similarly, this has made Facebook and Alibaba, famous all over the world, and become global mega-companies.

Especially Alibaba.

Alibaba was originally a domestic enterprise, and he did not have much business in the global market.

Alibaba's main business is Taobao and Tmall in China.

Before Alibaba went public, perhaps Alibaba was very well-known to the Chinese people. However, for the rest of the world, others do not know that there is such a big company called Alibaba. Until, when Alibaba went public in 2014, it raised more than $20 billion in history, creating the largest IPO in history.

At this point, Alibaba has become a world-renowned super enterprise.

Even, during that period of time, Alibaba's popularity once surpassed Facebook.

Of course, after Alibaba's listing, it has also achieved a classic.

Today you ignore me, tomorrow I will make you unattainable.

This sentence is about when Alibaba was not particularly famous, Ma Yun went to Wall Street and wanted to raise $2 million. However, at that time, Wall Street did not give Ma Yun a penny. However, a few years later. When Jack Ma hit Wall Street again, he had gone from raising $2 million to $20 billion.

The $20 billion here does not mean that Alibaba's market value is only 20 billion, but his $20 billion refers to the shares sold. There is still a considerable part of the stock in the hands of Jack Ma. If calculated by market capitalization, Alibaba's market value is 10 times that of 20 billion, more than 200 billion US dollars.

That's a story for later.

However, the listing that Buffett said made Zhang Ning have some intentions.

Facebook is not currently listed, but has an electronic offering.

If it could, Facebook could go public at any time and become the biggest IPO ever.

Although Facebook was merged into Penguin, there were some troubles.

But Zhang Ning still controls 50% of the shares, and it is not difficult to operate it a little.

It's just that Zhang Ning still has some worries.

"Mr. Warren Buffett, Penguin has not had much of a reputation in the global Internet business before. There are even many people who have heard of our company for the first time. Even if we can build the largest IPO in history, I am afraid that his popularity will not surpass Yahoo, let alone surpass Yahoo, and it will not be possible to reach Yahoo. ”

Yahoo's success is too hard to replicate.

He looks like a movie, so charming and full of wonders.

Although the later generations of Yahoo declined, his fame is still very loud.

This may be the same as the apples of later generations.

Just as the apples of later generations have also declined for a period of time, or even are about to die.

However, countless people have been waiting for Apple's resurgence.

"It's really reluctant."

Buffett also nodded, "The legend of Yahoo is not something that anyone can copy, although the largest IPO in history is also a good gimmick, but it can't be compared with Yahoo's Zào NASDAQ miracle." However, the biggest IPO in history is also a good gimmick, and if the hype is good, your penguin company can also make some publicity. ”

"No, I just need a little bit of visibility."

Zhang Ning shook his head.

Suddenly, Zhang Ning asked, "Mr. Buffett, you said that if we are not only the largest IPO in history, but at the same time, we Penguin are also the world's largest listed companies by market capitalization. Can our penguin name be compared to Yahoo? Even, with Microsoft and Intel, and IBM giants. ”