In fact, when Song Qingying planned the marketing plan of Xinyi Meilian Cosmetics, she had a very detailed understanding of this new product, and she herself was the first person to experience this new product.

It is precisely because of her own personal experience that Song Qingying understands better than anyone what kind of sensation this new product will bring to female consumer groups after it is launched.

Therefore, although she had a spectrum in mind about the positioning of this product and his price, she still determined an ideal plan after discussing with Yu Xiaohu, the boss.

Moreover, before the new product was launched, Song Qingying also got a lot of feedback from experience users in the questionnaire for experience users.

Because Yi Meilian series of new cosmetics told Song Qingying when Yu Xiaohu invested in this project in the early days, because it is a product created by cutting-edge biotechnology, its positioning is naturally in the middle and high-end consumer groups, and the users are also those rich wives, big stars, and elite women who can afford to consume, etc.

Therefore, like the super-drink products for mid-to-high-end users, Xinyi Meilian Cosmetics also takes the high-end route, no matter what the circumstances, it will never reduce the grade of the product, even if there are not many consumer users, even if the sales do not meet expectations and do not make much money, we must adhere to this high-end positioning.

This is related to the taste of a corporate culture, and it is absolutely impossible to do things that allow sloppiness and low-end products to occupy the market for the sake of profits.

Therefore, Song Qingying implemented the development idea provided by Yu Xiaohu very well, and she opened up an online pre-order sales plan during the user promotion experience, just to test the water and see how those women reacted to the pricing of new products.

Because the whole Yimeilian is a large series of brands, it will include a wide range of products. It is impossible to launch it all at once, Song Qingying will choose several important categories to create a complete series, such as care liquid, anti-wrinkle eye cream, face cream, cell serum, anti-aging serum...... and so on, where in the pricing is also sold in sets, divided into three packages.

Because the positioning is for the mid-to-high-end user group. According to the different proportions of Super Chitosin Serum, the standard package is priced at $4,999 per set, the high-end package is priced at $8,999, and the top luxury series set is priced at $12,999

Such a price positioning, even if it is calculated according to the single sample in each package, there are thousands of dollars, and the price is still very expensive, and the average woman cannot afford it.

But even so. According to the pre-sale survey on the Guò network, after the explosion of orders in the second week, it also shows that there are still many women who have confidence in this new product created by top biotechnology.

And such a price is still completely acceptable for those women who love beauty and want to stay young.

Therefore, at this press conference, when the reporter asked the question of price, Song Qingying answered, and came to the scene in addition to the real experience. And after knowing the price through the online pre-sale, the women who are still looking forward to getting this product seem very calm.

On the contrary, those who want to know more about the product after being influenced by word of mouth. Ordinary working-class women who want to experience it, as well as men who simply come in to see beautiful women, are completely unacceptable when they hear such prices.

Because such a price is completely beyond their affordability, they simply can't afford it, so they will naturally coax.

So there were many mean voices in the crowd: "A set of broken cosmetics will sell for tens of thousands." You go rob the bank! ”

"Only this expensive fool will buy ......"

"If you find a beautiful girlfriend, don't you want those street boys to jump off the building with this set of cosmetics......"

It's just that these people who can't afford to spend will make such a voice, which will make those rich women extremely despised, and also make a voice of opposition: "You poor ghosts can't afford to use it, go away." Don't talk about it here......"

"That is, President Song said very clearly that these cosmetics are positioned as high-end users, so the price will naturally be very expensive, and those who can't afford to consume will roll aside......"

"You're high-end, why don't you sell B to buy that broken cosmetics......"

"Isn't it just a few stinky money, what's the big deal, who will sell B to......"

"You smash a small watch, even if you go to sell B a hundred times, you can't afford to buy ......"

"You are the old watch, your whole family is a small watch......"

So, in the midst of these arguments, some women actually tore up on the scene because of the quarrel.

There were even some men who fanned the flames there, bringing some chaos to the press conference.

Song Qingying had long expected these phenomena to occur, so the security personnel who had been arranged on the periphery immediately stepped forward to adjust, and at the same time, the police who were on duty here also rushed forward to suppress it.

However, the next time these people did not know what was happening, they only heard a burst of screams piercing the clouds again from the entire square, which made these people very curious, and the dispute was quickly quelled in the following action.

After those women scrambled to ask, they learned that it was the end of the press conference, and the next lottery will be held to experience the user's six-fold discount, and the first batch of lottery activities will be carried out by Yu Xiaohu, chairman of Shenhu Group, which naturally detonated the scene.

At the same time, as the richest man in the world, Yu Xiaohu is also a young, handsome and handsome unmarried man, the little prince of diamonds, whose influence and power are rising, will naturally have a huge lethal effect on those women who have Cinderella fantasies.

I saw that in the deafening screams and cheers of the women, the young and golden, tall, handsome and charming chairman of the Shenhu Group slowly walked out of the building and came to the stage.

At this time, after the reporters of those media saw Yu Xiaohu appear, they were as excited as if they had been beaten with chicken blood, and they acted frantically, giving him countless films, and they all wanted to squeeze in for an interview.

However, Yu Xiaohu's appearance will detonate the scene and make those women crazy, but he has many powerful bodyguards around him, and those women and media reporters can't get close to him when they pass by.

Even if he dared to stretch out his salty hand, before he could reach it, he was pinched by one of the bodyguards with a hand like iron pincers, and forced it back with a cold and evil look that did not dare to make another attempt.

Yu Xiaohu came to the group headquarters today, in fact, he did not plan to participate in the press conference and the activities on the spot, but just to understand the operation of the company here, familiarize himself with his new office environment, and ask the assistant to make some safety adjustments to the building according to his will.

It's just that Song Qingying seems to have a little grudge against Yu Xiaohu and his sister, so naturally it is impossible to let go of this opportunity to expand the influence of new products and stimulate those women to go crazy and start the first round of the sales boom at the beginning of the listing, so naturally he forcibly pushed Yu Xiaohu to the event site and let him show his face in the lottery.

Sure enough, after seeing Yu Xiaohu's appearance in the square and causing the madness of those women, the corners of Song Qingying's mouth couldn't help but show a little tricky smile. (To be continued......)