72_72291The northern hemisphere in September still has the scorching heat of midsummer, so that the pace of early autumn has to wander above the ocean, looking for an opportunity to land on the mainland, but the third week of September is like sand between the fingers, and the heat in the air not only does not settle down, but also boils more and more, it seems that even the land has begun to dance, to welcome the arrival of a new round of volcanic eruptions.

The North American box office of "Independence Day" exceeded 500 million at a steady and orderly pace, and it seems that the history of creating zào has been set in stone, and the rest is only a matter of time, which makes people can't help but start looking forward to it, looking forward to the moment of history, looking forward to the moment of historical witness, looking forward to the moment of carnival celebration, because each of them is a part of this historical milestone.

But at the same time, there is another moment that could make history in its stride. On September 23rd, Glory to Death, Oasis and Mariah Carey, the three groups of the world's top singers, are about to start a single war on this day.

In the beginning, it was just a simple showdown of singers, and the music market witnessed this kind of competition almost every day, and every week on the Billboard singles chart was a showdown, but because of the past grievances of the showdowns, this showdown has a special meaning.

What will be the outcome of the feud between Glory to Death and Oasis that lasted for half a year? What will be the outcome of the Glory to Death and Maria's head-to-head showdown again? Will the so-called alliance of Oasis and Maria unite to suppress Glory to the death, or will they lose the ability to put pressure on Glory to death after internal friction?

The grievances between these three groups of singers are not just rumors in the circle, because the three have made positive responses to the news media, and the grievances are already an irreconcilable dead knot, so the duel between the three does not need to be fanned by the media at all, it is enough to attract enough attention.

Things are already topical enough, but with the advancement of time, all the qiē are gradually losing control, this time the single battle has obviously exceeded the original expectations, the media is overwhelming, the radio program is tirelessly frequently mentioned, the TV program is repeatedly used as a gimmick, even the ordinary people in the streets and alleys are no exception, sitting in the café for just a short time, you can hear someone talking about this topic, the hot Cheng dù is approaching "Independence Day", It became one of the biggest events of the summer.

Almost everyone is asking one thing, "Who do you support?" "This is the simplest, most boring, but also the most important question.

If it's just an ordinary singer showdown, if it's just a showdown between competing singers, then no matter how lively it is, it will not be possible to reach today's heights. You must know that the current momentum of "Independence Day" is close to the presidential election, sweeping the world with unstoppable momentum, and now, the single showdown on September 23 is even enough to compete with "Independence Day" in terms of topical popularity, which shows that it has attracted attention.

But it's clearly not just a showdown between three groups of singers, Glory to Death, Oasis and Maria, who seem to represent three distinct groups, but inevitably intersect and entangle.

The rivalry between Oasis is also known as a recreation of last year's "British rock showdown", but it is an upgraded version, not only because it has been upgraded to the height between the two lands of the United Kingdom and the United States, but also because the social influence and music market influence of the two bands have reached a higher level than last year's situation. Predictably, both bands have a greater advantage in their respective countries.

Relatively speaking, Maria's fan base is undoubtedly the largest, covering both the working class and the middle class, especially thanks to the market base of pop and rhythm and blues, even if Oasis and Glory to Death are combined, they may not be able to compete with Maria's fan coverage.

In terms of age, Oasis' music is rough and gloomy, their rebellion and arrogance are full of criticism of society, and they are more supported by young to middle-aged listeners; And the music of Glory to Death is positive and truly shows the positive meaning of chasing dreams, so they can win more support between teenagers and young adults; Most of Maria's songs are love songs, known for their gentle and delicate emotions and magnificent melodies, so her listening group is mainly focused on young to middle-aged.

Strictly speaking, regardless of age or class, Maria has an absolute advantage in the audience base, which is incomparable to the Oasis Band and Glory to Death, which is also the inevitable result of their musical style under the current market structure.

However, it is clear that the rock and roll represented by Honor to Death and Oasis are more dominant among men - and this is also the main force of the current consumer market, just as Hollywood attaches great importance to male audiences, and the music market is no exception, and in the 90s, although men and women have achieved equality, men are still the absolute main component of the consumer market.

The pop and rhythm blues that Maria represents, since most of the songs Maria sings are love songs, will naturally have a unique advantage among the female group, although the music market is dominated by men, in recent years, Whitney Houston, Mariah Carey, Mary Bly. j。 blige) is seizing the market and achieving great results.

In other words, Glory to Death, Oasis and Maria all have their own fans, and while the image is clear and the style is prominent, the blurred boundaries of music make their audiences intertwined, this showdown is not only a showdown between singers, but also condenses the understanding and support of music from all walks of life and cultures, which is a showdown that affects the entire music market.

In particular, these three groups of singers are currently absolute top singers, and at present, Glory to Death, Oasis Band, and Maria all have albums that have exceeded the 10 million threshold in sales, and the albums released by the three groups of singers have achieved very proud results, from singles to albums, from professional music critics to senior listeners, from streaming to spreading breadth, they are definitely the top in the industry.

Now, the three groups of singers have chosen to release a single on the same day, and they collide hard, which is undoubtedly a grand event for the entire music industry, and no one can predict what kind of results will appear in the future.

It is possible that the three groups of singers consumed the vitality of the market with each other, and in the end, all three were exhausted and failed to lead zhì singles; It is possible that the three parties are win-win, and the strong competition between each other stimulates the endless potential of the market, and finally bursts out with incredible energy, so that the singles achieve far more than expected.

Of course, the most likely scenario is that one side wins and the other two loses – as was the case with last year's "British Rock Showdown". Then this victory and defeat can definitely be called the dividing line between heaven and hell, and the impact on the respective music markets is immeasurable - maybe even if they lose, they will still be honored, and after winning more fans, they will climb to the top; Maybe it will fall silent.

Everyone is paying attention to the impact of this showdown on the future music market, and also about the wavelength that this showdown will have on society as a whole.

So, everybody is asking, "Who are you rooting for?" "Maybe many people will choose to support three groups of singers, and it is not difficult to buy three singles, but deep down in everyone's heart, there is someone they really support, and it seems that choosing the object of support means choosing the camp.

The roughness and gloom represented by the Oasis Band, the delicate and affectionate nature represented by Maria, and the wanton sunshine represented by Glory to Death. Everyone has their own emotional orientation deep in their hearts, and this showdown of the century makes them have to face up to their inner choices, which in turn affect their attitude towards life and their choices for the future. This has moved away from a simple musical preference, and is more about showing one's own worldview, outlook on life and values.

This showdown is not only a showdown of music, nor is it just a showdown of culture, but also people's understanding of their own lives. It's like last year's "Seven Deadly Sins" because of a series of previous events, the whole movie was raised to the height of society when it was released, which sparked discussion in the whole society and laid the foundation for the film's excellent box office; The same is true of this music showdown, which extends from the music itself to its own value orientation, and it seems that one of the singers has been selected, and the camp is divided, and this sense of empathy has made the entire market boil.

In response, the New York Times cleverly produced a feature in which they mentioned that this showdown was likely to have a decisive impact on the direction of the music market over the next five years, and that this was not only the first time that rock 'n' roll had really stood the test of the market since its resurgence in 1993; At the same time, rock has been trying to change the composition of the mainstream music market for the past two years; In addition, genres that combine rhythm, blues and pop will also be put to the test. The music market's reaction to this showdown may be a barometer of the next major music companies to carry out market planning.

Therefore, the "New York Times" believes that this simple music showdown has been given a more important historical mission, just like "Independence Day", which is also the fundamental reason why it can compete with "Independence Day" in terms of topic heat.

The "New York Times" showed the wisdom and foresight of the No. 1 media in the United States, accurately grasped the core lifeblood of this showdown, and finally opened this vigorous competition in the name of "showdown of the century"!