Although he was surprised by Fan Wan himself, this meal was quite enjoyable, Fan Wan didn't talk much, most of them were listening to the arguments between the two people opposite, this was also the first time he had face-to-face communication with the seller of the purchase network, and he also learned something!

The most important factor why the story of the small town is so successful is that it occupies the innate conditions, it entered the market early, the earliest to enable the regular model real photos, and has also received strong support from the purchase network, so the entire operation state of the store pù is benign and more in line with the laws of the market, while other up-and-coming stores are not the same when the big stores occupy a large part of the traffic!

In front of the two people, Mr. Wang's operation model is similar to Fan Wan's, but the effect is not good, because the store pù opened too late, but fortunately, the keywords and shelf time are set very well, so the sales of the store pù are still good.

And Mr. Liu's women's clothing store is different, his thinking is to do low prices, go to volume, attract customers at low prices, and achieve the effect of gathering sand into a tower, the sales volume is very high, and the profits will naturally come up, but the praise rate of this store is only 98. 76%, after-sales is particularly troublesome!

This is a common problem of all low-priced products, and there is no way to solve it, in fact, Mr. Liu has always wanted to raise the price of the store, but the effect is not good.

Both of them wanted to hear Fan Wan's opinion, how do they know that Boss Fan just knows how to eat, and the dry goods are shaking a lot, but they are not new goods for people who drill e-commerce.

Because of what Fan Wan said, everyone is doing it!

But why can the story of the small town be done well, but the other stores can't? The answer is simple, and the most critical point is execution!

A good way, it's one thing to know, it's one thing to do it, it's one thing to do it well, everyone understands that keywords are the main source of search, but how to decide, how to change? There are a lot of problems!

Every product of Xiaocheng Story is tested by Fan Wan who stayed up late at night, so basically follow the customer's search habits, which does not mean that you will not care about it, you must observe it at any time and make a record.

The second is about the selection of models, if the purchase network was launched last year, then Fan Wan can test this year's best-selling models according to last year's number jù trend, but this method is not used now, because the clothes they are making now are the first batch of numbers of the purchase network, which can only be used for future generations, in other words, Fan Wan and others are pioneers, no one knows what is ahead, and they can't rely on the number jù to explore the way.

Therefore, the only thing that Fan Wan can count on is the unique vision of these wholesalers, because these people have been in the clothing business for more than ten years or even decades, or in Hangzhou, it can be said that they are grasping the fashion trend of women's clothing this year.

Fan Wan knew that his level could not be chosen, because everyone's aesthetics were different, not to mention that he was still a man, so it was even more difficult, so Fan Wan chose to believe in Lao Li and the bosses of these wholesale markets!

Why does he hang out in the hot wholesale markets? The factors mentioned above account for 80%!

And the two people in front of them, although they still listen to the opinions of others in the selection, but when they really make a decision, their subjective thinking still has the upper hand, which also leads to too much inventory backlog and low sales!

Fan Wan naturally won't reveal his business methods, he just picks up some things that everyone knows to talk about, but after this dinner, Fan Wan has also learned a lot of things, many of which are details of the problem, and the story of the small town is not taken seriously!

As for the matter of winter clothes, the three of them all thought of one point, that is, to do, and it must be done!

Everyone sees the potential of the purchase network, knowing that this market will lag behind a lot if it is slow, if they choose not to do it, then next spring there will be a lot of businesses that survive in the winter rush up, and even if they spend more effort to do the spring market, those so-called shares will not come back!

Therefore, now these so-called sales stores must make winter clothes, firmly occupy the forefront of the market and cover the market, and cannot let their opponents grow.

However, because the specifications and positioning of the stores are different, the grades of the goods on the pù in the three stores are also different, Mr. Liu can only do low prices, and the high prices cannot be rushed, while Mr. Wang and Fan Wan need to spend a lot of effort to select models to reduce inventory pressure.

After dinner, Fan Wan went home in the Santana car newly bought by Mr. Liu, and the three decided to get together more in the future if they had the opportunity, after all, e-commerce is an emerging industry, and sooner or later it will be eliminated behind closed doors, Fan Wan is also very willing to contact them and learn from each other's strengths, as long as it is good for the development of the story of the small town, he will not refuse!

Early the next morning, Fan Wan did not go to the company, but went to the wholesale market and began to visit the manufacturers who made winter clothes with Lao Li!

Everyone knows that Fan Wan is a big customer, so all the way down to the incomparable, as soon as you walk into the factory, the boss called to make tea, and then it didn't take long to start looking at the goods, in fact, Fan Wan is to make a plan, his winter clothes each inventory does not have to be much, but the style must be rich, first after a short period of testing and then increase the number of orders, so Fan Wan needs to spend a lot of time!

Aunt Liu, as an old tailor, will naturally accompany Fan Wan to come over, and she is also invited by Fan Wan, just to want the other party to check the quality of herself, the quality requirements of winter clothes are much higher than those of the other three seasons, so you can't be sloppy.

In Fan Wan's planning, winter clothes are mainly divided into three categories: down jackets, cotton clothes, and woolen jackets, and down jackets are subdivided into a series of short, medium and long styles, vests, etc., so look at these goods are very cumbersome, cotton clothes pay attention to style, and the price is slightly lower than down jackets!

Speaking of which, I have to mention one thing, because the story of the small town is now hung with its own independent labels, so the clothes listed by these manufacturers must be processed, Fan Wan used to be handed over to Lao Li's factory, but now it is not feasible to cooperate with these manufacturers like this method!

Businessmen seek profits, basically many people in charge tell Fan Wan that if they want to list themselves independently, they must give the factory an actual number of orders, and the goods are not returned, this requirement Fan Wan will naturally not agree, and many manufacturers hope to start their so-called brand, are unwilling to give Fan Wan a separate listing, which also leads to Fan Wan is very helpless.

In Fan Wan's business concept, only when the goods are sold can you make money, and it is useless to guard a bunch of goods, so he thought of a way!

Since the factory doesn't give me a tag, then I'll hang it myself, I sell a piece of clothing, I'll cut off your tag, and then replace it with a small town story, although this is a little troublesome, it will reduce the packaging speed, but as long as you are skilled, it's not a big deal.

Fan Wan didn't make a decision on the spot, after he looked at the goods, he took a list back, and then began to choose one by one, which merchants can cooperate, which products have high prices and profits, how to match each type, and which ones are suitable for packages.

This is a rather tedious job, which requires constantly calculating the profit difference and making adjustments according to the existing funds, so for a whole week, Fan Wan not only ran to the wholesale market, but also prepared for the selection of winter clothes in the office.

These lists are all selected by Aunt Liu and Lao Li, with new styles, good quality, and some slight changes based on last year's best-selling models, so Fan Wan is still more confident!

It's the end of another day, Fan Wan is still in her office, and the employees leave work one after another!

Chen Xiaojun also went home, Fan Wan didn't let him wait for him, it is estimated that he will be busy for a long time tonight, and the information is all in the computer in the office, if he goes home to get it, his thoughts of sorting out will be interrupted again!

"Boss, I'll go first!" Chen Xiaojun stood at the door of Fan Wan's office and said!

"Well, you go back first, leave me alone!" Fan Wan looked up with a smile and said, holding a part of the set list of goods in her hand, dense and cumbersome!

Gradually into the night, the original very empty high-tech park is only one office building The lights are still on, the ashtray on Fan Wan's desk is full, look at the time, it is 10 o'clock in the evening!

"Ahh

Fan Wan leaned back in the chair and stretched her waist, yawned, looked at the computer screen in front of her and rubbed her sour eyes!

There are still many things to do, Fan Wan looked at herself and chose less than half of it, and her heart became more and more anxious, Mr. Liu has already started to do autumn promotions and winter clothes warm-up, although it is only late October, but it will not be long before autumn and winter come!

In November, the Winter War will also kick off!

Mr. Liu's preparation is much simpler than Fan Wan's, he is originally selling inferior goods, so the selection work is not too cumbersome, as long as the profit is enough, while Fan Wan and Mr. Wang's side are completely different, if you want to make money and win word of mouth, you naturally have to redouble your efforts.

However, just when Fan Wan was about to fight for a while, Chen Xiaojun suddenly called him over!

"Boss, are you still in the company?" Chen Xiaojun's voice was a little low on the other end of the phone, as if he had encountered something bad!

"Yes! What's wrong? ”

Fan Wan wondered.

"That's right, boss, your landlady is here again!" Chen Xiaojun seemed to be very afraid of Lin Xin, so when he mentioned her name, he felt cold behind him.

"And she's at home now?" Fan Wan was even more puzzled now, she and Lin Xin hadn't been in touch for a long time, why were you looking for herself so late? Don't know how to make a call beforehand?

"No, I sued you that you are still working overtime in the company, she asked for the company's address, and then left!" Chen Xiaojun said.

Fan Wan frowned, then said she knew, and hung up the phone!