Fan Wan took the textbook that Ye Ming lent to him, and while listening to Professor Xie's lecture, he recorded the key points in his notebook, and the pen in his hand was sometimes lifted and sometimes dropped.

Professor Xie is almost 60 years old, but he still feels very energetic, with half-white hair neatly combed and a pair of eyes that are particularly focused.

Although the appearance is very ordinary, but the temperament can show the cultivation of the elderly, compared with the teachers in his previous school, Fan Wan feels that this is the real teaching and educating people.

Out of respect for the old professor, the students present were very quiet, no one whispered below, they all listened carefully to Professor Xie's speech, and only occasionally there were some things that they did not understand, and only then would students ask questions.

Fan Wan was tired of listening, this is the truth, because he has no theoretical basis at all, and can only gain knowledge from the examples taught by Professor Xie, but this is enough for him to digest for a while, and when some of his previous thinking problems were blocked, some of the professor's ideas also made his eyes suddenly clear.

This is the difference between university professors and ordinary teachers, most of whom just complete their teaching tasks according to the textbook, while professors use their own experience to guide students and let them solve problems on their own.

Fan Wan didn't raise his hand to ask questions, because he was originally an auditor, and he was low-key by nature, even if he didn't understand, he had to look up information or ask some classmates.

Don't think that if you come to a lecture and then ask a certain question, the professor will pay special attention to you, to put it simply, you are just an auditor, you don't pay tuition, you can just sit in the classroom and listen to the lecture honestly, and be content.

Professor Xie's class lasted about two hours, and the class ended on time at 12 noon, everyone got up to see Professor Xie off and began to leave one after another, and Fan Wan also packed up her textbooks.

A few minutes ago, Ye Ming sent him a text message, asking him not to leave the classroom after class, and to come over to him to eat lunch in the school together, and Fan Wan did not refuse.

Seeing that there were still many students staying in the classroom, Fan Wan didn't go to review the content of the professor in the morning, and his whole head was dizzy after listening to it for two hours, and he didn't have the heart to think about it anymore.

I habitually wanted to take out a cigarette and light it, but suddenly I saw the students walking outside the window, and realized that this was a university, so I simply put it away.

It didn't take long for Ye Ming to come up, and Fan Wan said that he could have made a phone call to let him go down, but this guy didn't care about this, and took Fan Wan directly to the school cafeteria.

Fan Wan never lived in school, but when he was studying, his father drove a taxi, so he had to eat in the school cafeteria every day. So it's no stranger to the cafeteria, but think about it, this is a university cafeteria, and the food is definitely much better than a small county high school.

Ye Ming took Fan Wan to the cafeteria, which was already crowded at this time, and the two stood behind the long line and talked.

"How did you hear this morning? Professor Xie only has two classes a week, which is a rare opportunity! Ye Ming said with a smile.

"I can hear it okay, but I don't have any foundation, and I don't understand a lot of things!" Fan Wan told the truth, but she didn't hit her swollen face and become fat.

Ye Ming nodded slightly after hearing this: "That's the case, you haven't been exposed to these courses before, many knowledge points are taught by other teachers when you enter the school, Professor Xie often talks about business cases, and actual combat is the best teacher!"

"That's right!" Fan Wan agreed with the last sentence, and later Ye Ming also told Fan Wan that Professor Xie is still a business consultant for many listed companies, and he has great energy.

Well-known university professors like this are generally very famous economists, and it is not surprising that companies come to consult, but these are still too far away from Fan Wan's world.

After waiting in line for about 10 minutes, it was the turn of the two to eat, Ye Ming used his meal card to swipe the lunch for two, two meat and two vegetables, Fan Wan asked for four kinds of braised pork and stir-fried cabbage, and the rice was made by himself, so he and Ye Ming found a place to sit down.

The cafeteria in the university is naturally better than that in high school, and it tastes good, Fan Wan may not have eaten like this for a long time, and her appetite is particularly good.

"I called Momo, but her phone was turned off and she didn't get through!" Ye Ming explained to Fan Wan that he and Momo worked part-time at Fan Wan's place, and the boss of the other family came to the university to listen to lectures, so it stands to reason that he should come over.

However, Xiao Momo didn't arrive today, so Ye Ming explained it to Fan Wan.

"It's okay, I'm here to listen to the class, and I'm not here to find you a job!" Fan Wan didn't mind, and ended the lunch after a few bites.

Ye Ming thought that Fan Wan would continue to stay in the afternoon to listen to the class, but Fan Wan told him that he was going back to the company, Ye Ming heard the words and asked the reason, only to know that Fan Wan only planned to come to listen occasionally, and did not come to be a student on purpose.

There is no way, running a shop takes a lot of time every day, and Fan Wan can't soak in school all day, but what Fan Wan didn't expect was that Ye Ming actually asked to go to the high-tech park with him.

"What? Want to drop out of school and work so soon? Fan Wan joked.

"What's the matter, I just don't have classes in the afternoon, so I'll go to your side to play when I'm bored, anyway, I'm playing ball in school!" Ye Ming was telling the truth, and he felt that no matter what he did in the future, it would always be right to have a good relationship with Fan Wan, and to put it bluntly, Ye Ming felt that Fan Wan was a very good person to get along with.

"That's fine, but I don't care about you when I get there!"

Fan Wan naturally would not refuse, and then took the bus with Ye Ming to the high-tech park.

In the afternoon, Fan Wan asked Ye Ming to go to the office to play by himself, while he turned on the computer and began to check the recent sales, it is obvious that in the winter, the sales of the story of the small town began to decline, but the sales of the entire industry are rising steadily, especially a series of low-cost women's clothing mainly in Gwangju is in full swing, the best-selling style of the beautiful home has broken the sales of 3000, and other clothing is also selling a lot.

Low prices have become a label for Gwangju sellers, and many merchants in Hangzhou have gradually been surpassed by Gwangju and Fujian sellers because of the decrease in sales.

Of course, the small town story has always been the original discounted price.

The cost of goods in Hangzhou would have been more expensive than that in Gwangju, and there was no advantage in fighting a price war, Fan Wan was naturally reluctant to see the decline in sales, so he had to find a way.

First of all, to guarantee a principle, all goods must not be reduced in price on the original price, this is a must, why?

For example, if you sold a winter dress for 245 yuan last week, and suddenly it only sold for 199 yuan this week, what will people think? And customers who came to buy in the past must feel that they have lost money, so this method is not practical.

Another problem is that if the price of a product drops, if you want to go back, it is even more difficult than climbing to the sky.

There is only one way to sell goods while maintaining existing sales and surviving the general price war, and to reduce prices!

But didn't you say earlier that you can't reduce the price? Isn't it a contradiction to cut prices now?

However, please note that Fan Wan is talking about not reducing the price on the original price, so how to do it? It's simple, do the activity!

First of all, the traffic of the story of the small town tends to be stable, that is to say, the number of customers who enter the store every day is still very large, but the current situation is due to the high price and the conversion rate is reduced, if 100 visitors can sell 1 piece on weekdays, then it is very likely that 150 visitors will sell 2 pieces out if you do the activity, so as to achieve the effect of increasing the conversion rate.

As for how to do this activity, it is necessary to use the method, first of all, the store pù coupons are basically done by large stores now, but some coupons are equal to not being done.

How to say it, for example, a 5 yuan coupon must be over 99 yuan to use, but most of the products in your store are more than 80 yuan, so unless you buy two pieces, or more than 99 yuan of products, this coupon will take effect, you buy a more than 80 yuan, then it will definitely not be used!

That's why coupons are a gimmick in most stores!

So in that case, does Fan Evening modify the coupon? Fan Wan won't, because the winter clothes of the small town story are not cheap, so the coupons can be used, but for now, this promotion is not big enough, so they need to change the method!

How to change? Although it is only a small change, the discount brought by it is huge

Although they will make a lot less money, Fan Wan has been emphasizing that goods are only valuable if they are sold, and they will always be a pile of garbage if they are not sold.

This is just like what Professor Xie said today, a so-called work of art can only reflect its value at the moment of sale.

In the past, these so-called master works were placed in museums, but they were just works, and were they worth it? It's obviously not worth much, because it's a thing, and someone has to buy it to be able to turn waste into treasure!

Commodities are also a truth, Fan Wan did not reduce the price, this is just an activity done by the story of the small town, this activity has a time limit, and it will not work once the time passes, which will also promote people's consumption in disguise.

And the price of this discount is also very interesting, for example, the original price of a certain women's clothing is 198 yuan, and it is sold for 165 yuan after the price reduction, so from this moment on, this dress is only worth 165 yuan.

But the story of the town is different, it is a discount on the number of pieces to buy, for example, the original price of the story of the town, the original price is 215 yuan, the discount price is 198 yuan, then this product is worth 198 yuan, but the customer found that during this time to buy this dress can also be discounted by 30 yuan, that is to say, she only needs to pay 168 yuan to win the women's clothing of the story of the town.

Compared with the two, the small town story is a big store, and so-and-so women's clothing is a small store, which one do I buy? It must be a small town story, but it's only 3 yuan more expensive!

As a result, the feeling of picking up a cheap price in a big store will come, and the order rate will increase greatly.

Then, the event was canceled, and the product was still 198 yuan, as if the price had never been reduced!

And the order rate of the event is an explosive growth, not the so-called one counts one!

However, because the price of the goods in the small town story is very profitable, even if you do this kind of activity, you will not lose money, and there is a lot of profit margin, the sellers in Gwangju do low prices and profits are naturally very low, they sell two pieces to be worth selling one in Fan Wan, don't look at the high sales, maybe who makes money!