Chapter 563: Branding

"Isn't our pricing a little too high?" It looks good when worn on the body, but this series of clothes made by Zhang Heng, nine styles, six women's clothing, three men's clothing, two jackets, and one pants, the lowest price is 1,008, which is higher than the top men's clothing and women's clothing of domestic first-line brands!

So Lan Lan feels that the price is set too high, after all, the brand of 'Yalan Binglu' has no popularity at all, in the words of netizens, this is the rhythm of hitting the street!

"Is it high?" Zhang Heng shook his head with a smile, his purpose was to erect 'Yalan Binglu' as a top domestic brand, and the market he was staring at was not just the domestic market!

If you don't do it, you can do it!

The style designed by the best designer, although the workmanship is not the top, but also through layers of quality checks, 'Yalan Binglu's clothing, whether in terms of materials, style, or style, is not worse than any brand of clothes, what is lacking is nothing more than well-known familiarity!

"I don't care about you, you can make your own decisions anyway!" Lan Lan stuck out her little tongue, she only put forward opinions for reference on these things, as for how Zhang Heng sells and how to set the price, he has to take the idea of the 'boss'!

Zhang Heng smiled mysteriously and said, "Just take a look!" ”

Dumb has agreed to help Zhang Heng promote the brand of 'Yalan Binglu' in the domestic market. 【May Chinese Network Update 5】The advertising fee does not need to be paid immediately, it can be postponed and paid in installments.

The cost of the new century promotion platform, the cost of the first phase of the domestic all-round promotion is between 30 million and 50 million RMB, which is not a well-known large company, and it cannot afford such advertising!

The first phase is only seven days long!

In the afternoon, at six o'clock, the store of Yalan Binglu clothing on the New Century shopping platform had just been renovated. All kinds of clothing are put on the shelves for sale. The first order was welcomed!

"Yalan series 'ruby' long skirt, price: 8888RMB, sell one, I'm sorry, which aunt's daughter is this, so bold!" Jiaoya stared at the computer and suddenly exclaimed. The store has just opened, and the freshness of several girls has not passed, so they haven't gone back, and they have taken the initiative to stay and help Zhang Heng guard the store!

"Ice Dew Series. A3 women's model, also sold one! Price: 3888RMB. Imin also shouted.

Counting the five people, including Zhang Heng, are all guest customer service receptions for the time being!

Zhang Heng laughed silently, took his mobile phone and called the owner of the foundry that made the clothing.

"Mr. Zhang, hello, hello!"

"Mr. Ma. I'm going to trouble you again, nine styles. 10,000 pieces of each in-demand model. The usual model of 5,000 pieces, or the last request, to ensure the quality, to ensure the quality, the payment tomorrow after the bank work, I will call you! Zhang Heng said with a smile. I had already negotiated with this boss last time. At the beginning there were a hundred pieces per model. It's just a way to produce it, just to test the waters!

"So much, hehe, no problem, I'll arrange workers to work overtime to produce for you now!"

After hanging up the phone. There is also news flashing on Zhang Heng's side. And it's not just one!

Zhang Heng is in charge of men's wear, X8 series, two casual jackets, and one denim slacks. Top, x8 wind, price: 6888, x8 power, price: 5888.

"Zhang Heng, you are honest, what have you done, why are there so many lists, I am about to collapse!" Half an hour later, Jiaoya screamed from there. She couldn't help but ask in her heart, what's wrong with people now, are they crazy? Thousands of pieces of clothes, don't you look at the brand?

Zhang Heng didn't know what kind of publicity Dumb had done for 'Yalan Binglu', the effect was very good, I am afraid that the thousands of clothes in the inventory could be sold out in a few nights!

You can't get the money right away, but the order is greater than or equal to everything!

"Does it matter what you do? You just need to understand how to make money! Zhang Heng smiled and didn't explain too much, everyone is very busy now.

At half past nine in the evening, Zhang Heng directly hung up a notice of urgent sales on the store!

"Dear God, you are so enthusiastic, the stock is insufficient, from now on, all orders need to be shipped after three days, thank you for your support of 'Yalan Binglu', Yalan Binglu, it is your lifelong choice!"

After sending the notice, Zhang Heng stretched his waist, got up from the chair, clapped his palms and said with a smile: "Girls, it's time to get off work, I'll invite everyone to have supper in the evening!" ”

"Off work? Exhausted! Jiaoya rubbed her somewhat sore shoulders, today she understood what pain meant and happiness.

The shock in Yi Min's heart is stronger than anyone else, her family has been in business for generations, and she is also a wealthy man in Yunhai City, although it is not as large as the Snow Dragon Group, but its assets are not less than a billion yuan. Succeeded so casually? Doesn't that seem like a little too easy?

"How many were sold tonight?" Lan Lan didn't think about anything else, just wanted to know how much money everyone made tonight!

"More than 18,000 pieces." Zhang Heng has accurate numbers in the background. There are many people who choose the model and pay directly!

"So much?" Lan Lan stared at the big eyes and jumped up with joy.

Yi Min calculated for a moment and shouted, "Our company's sales tonight have reached 10 millions? ”

"No, it's thirty-four million!" Zhang Heng shook his head with a smile.

Jiaoya folded her fingers and calculated: "Earned more than 30 million in one day? I have 10% of the shares in the company, isn't that more than 3 million? Damn, it's so good to make money. More than 30 million a day, a year's business is ......" the number is too big, and it can't be calculated for a while!

"According to this kind of sales performance, more than 10 billion a year!" Binglu, who was the most silent, suddenly continued.

"More than 100 billion, 10 percent is more than 1000 million, haha, Zhang Heng, you kid can, I'm optimistic about you, very optimistic about you, tonight's supper, I'm invited!" Jiaoya smiled excitedly, as if a billion had already arrived.

Zhang Heng touched his nose and said with a smile: "After all, today is the first day of opening, and there is advertising support, and this kind of mid-to-high-end clothing market is saturated, and there are not too many people who often spend money to buy clothes." Tens of millions of sales a day will not be there every day! ”

After a pause, he said with a smile: "The sales target of this year's 'Yalan Binglu' is 3 billion RMB, if you can achieve this goal, you will each be given a big red envelope at the end of the year!" ”

"Isn't it more than 10 billion, how did it become 3 billion again? Isn't this a bit too serious? As soon as Jiaoya heard that it had dropped from more than 10 billion to 3 billion, she was a little dissatisfied. Hundreds of millions, compared with more than a billion, the gap is so big!

"You're so dissatisfied!" Lan Lan laughed and scolded on the side.

"How the hell did you do that?" Yi Min was not interested in how much money Zhang Heng could make, she was curious about how the other party did it and succeeded! The new clothing brand, and the positioning is quite high-end, it is impossible to have such a high popularity just after creating a brand for sales!

Zhang Heng shrugged his shoulders and looked at him and said with a smile: "Actually, it's very simple, I called Dream Group (Huaxia) Branch and said that I want to create a clothing brand, and ask them to carry out multi-phase brand promotion on the domestic New Century Entertainment Platform, and then order a brand promotion first, and pay later!" ”

"Branding in the new century?" Yi Min was stunned, frowned tightly and said, "If you don't pay, will the New Century Platform promote it for you?" The cost of each promotion is at least 30 million, you don't fool me, hurry up and tell the truth! ”

"If I say that I am very familiar with the president of the Huaxia branch of Dream Group, I have a friendship, and I can pay on credit first and pay later, do you believe it?"

"I don't believe it!" Imin shook her head decisively.

"Then there is no way, to be honest these days, it is often not believed." Zhang Heng walked to Lan Lan with a smile, stopped her shoulders and walked out, "Let's go, let's go have supper, starve to death!" ”

For other orders on the online store, if you want to buy it for self-service, if you don't want to buy it, change it to another store!

Yi Min didn't rush out with him, but went online to open the browser, typed the words 'Yalan Binglu' in Du Niang, and then pressed enter!

Yalan Binglu clothing, the new century entertainment platform to promote the first-line high-end brand!

This is the explanation given by Du Niang!

took out his mobile phone and logged on to the 'New Century Entertainment Platform' A promotional poster taken by four people standing together popped up directly!

"High-end, atmospheric, high-grade, the first choice is 'Yalan Binglu', the four school flowers are solemnly recommended, it's good to see it yourself!"

Page terminal promotion?

Yi Min sat there stunned, publicity like this is not ordinary brand promotion, the price of this homepage advertisement alone is not less than 80 million, right? And this kind of homepage promotion, it doesn't mean that you have money, you can push it if you want to, you need to queue time!

"Could it be that this kid really has any special friendship with the CEO of the 'Dream Group Huaxia Branch'?" A thought popped into my mind. But is it possible? The New Century Entertainment Platform is already the most influential global platform terminal on the Internet, and even if it is a Huaxia branch, the market value is hundreds of billions. And what about him? It's just a poor boy who wants to start a business with 100,000 yuan!

How can there be any intersection between the two day and place!

"What do you think, they're all waiting for you down there!" Binglu had been waiting for Yimin in the company, and couldn't help but scream when she watched her hold her mobile phone in a daze.

Yi Min turned his head, sighed, got up from his chair and said, "The bottom of our company's 'boss' is unfathomable!" Perhaps, our investment this time will be the most rewarding potential in this life, and it is worth looking forward to. ”

"Maybe!" Binglu smiled and didn't say anything. She had long realized that this man was different!

When the two of them came down, Jiaoya was discussing with Zhang Heng, when the company made money in the future, what benefits would they give to these major shareholders, whether they would be equipped with private jets, flying cars are of course indispensable, supporting domestic products, flying wings to show off at least one person, and then each of them is hiring more than a dozen handsome men as secretaries!

"You, you're a nymphomaniac, a big nymphomaniac!" Lan Lan muttered in a low voice! (To be continued......)