Chapter 54: The First Revision
In the next whole week, the whole story of the town has undergone earth-shaking changes from the point of view of the store, Zhang Wei began to work on the decoration design of the store according to Fan Wan's requirements, the overall layout of the homepage of the store, the logo of the store and customer instructions, etc., basically Zhang Wei has a lot of tasks every day, and the effect he has made has also been affirmed by Fan Wan.
Store decoration is one of the most important links to do online business, because whether online or in physical stores, making clothing not only has good quality clothes, new styles, and packaging is also very important, if a customer clicks on the baby to enter the store, and this store feels like a clear water room, then the customer's shopping experience is very poor, so what Fan Wan has to do is to do the best decoration of his store!
He doesn't need to play with style, because he doesn't have a professional fashion designer, and he doesn't need to do specialty, because the goods in the store are wholesale and follow the market trend, so they are not distinctive at all!
What he wants to do is to be regular, atmospheric, and establish a reputation!
This is the development route that Fan Wan formulated for the story of the small town after careful consideration, and he told Zhang Wei this idea, and the two even discussed how to revise the store pù after work every day, but fortunately, Zhang Wei's understanding ability is very strong, which is also what Fan Wan is very satisfied with.
However, in Zhang Wei's view, things like them who study graphic design must meet the standards, even if the requirements put forward by the boss are very harsh, and this harshness does not refer to the technique, but to the feeling.
Many of Zhang Wei's classmates are very good-looking, and it takes a long time and needs good inspiration, but Zhang Wei is the opposite example, he thinks that he will rely on this industry to eat in the future, so he does not go in that direction at all.
What he needs to do is what the other party wants, and what he gives!
Even if the design is very ugly and even insults the public's aesthetics, as long as the boss wants it, he will do it!
The same is true for the story of coming to a small town, but fortunately, the boss is young, and the aesthetics are not as popular as those so-called big old and coarse, and the most important thing is that Fan Wan basically won't interfere with him in the design store, of course, if Fan Wan feels bad in some places, the two will discuss it, and then modify it!
So this week, the small town story has begun to form a difference from other stores in terms of store pù decoration, when 99% of the store pù is still using the template officially assigned by the purchase network, the small town story has been transformed from an ordinary store pù in appearance to a large shopping mall!
Atmospheric, concise, cumbersome and uncomplicated, the first thing you see when you open the store is a large poster in the carousel, Xiao Momo is wearing different clothes and showing a variety of shapes, these pictures can only be seen on the detail page before, but now they impact the customer's sight in another attitude, strong, direct, let her suddenly plunge into your mind!
When making these posters, Fan Wan's only two requirements were to highlight the models, that is, the clothes, and then use strong, angular fonts to emphasize the style and price of the clothes, however, these pictures cannot be the same as psoriasis advertisements, to be beautiful, to be beautiful!
This kind of picture may be difficult for people who have not entered the design threshold, but Fan Wan is also a self-taught half-ass, plus Zhang Wei's aesthetics and design are very good, so when these posters were made, the girls in the office were amazed, and even Qingqing couldn't help but fantasize about what she looked like in this dress, the reason is very simple, the clothes are beautiful and the price is affordable!
These two points basically constitute the reasons for the customer to place the order, but these reasons are given to the customer by the story of the small town, not by the customer himself.
It means that if the clothes are beautiful, then you also need beautiful people to wear them, no matter how fashionable and beautiful your clothes are, if you find an ugly girl to wear them, they will definitely not sell, so the model must be good!
Second, the price is affordable, this is actually very simple, as long as the price is in a reasonable range and the like, you can discount a few discounts while ensuring the necessary profits, this is completely up to the boss.
Fan Wan just wants to integrate all the information that customers want into the store, so that not only does it widen the gap with other stores, but also begins to lead the women's clothing category on the shopping network.
Zhang Wei is very happy to do things here, not only because he is the only boy in the office (Chen Xiaojun is unlucky to be in the warehouse, Fan Wan is not counted), the most important thing is that many of his ideas are very consistent with Fan Wan, especially what the latter said to him the night before when the two were in the company.
"Zhang Wei, I sue you, in my opinion, in the future, those of you who study design, the top will basically take root in the circle of e-commerce, although you sound incredible, but this is the truth!" Fan Wan smoked a cigarette and said with a smile.
"Why?" In just a few days, Zhang Wei became more familiar with everyone, so he was no longer shy to speak.
Fan Wan smiled slightly after hearing this, and then looked at him with a somewhat skeptical expression and said: "I don't know if my idea is correct, because I am a businessman, I want to sell my clothes to more and more customers, and the same is true for you to do design, you also hope that what you do will be seen by more and more people and recognized, in my opinion, most of the people in China, including the people all over the world, to be honest, not many people really understand design, you see what those so-called senior designers do, I don't know what the meaning is, because I can't read and I don't understand what he meant! ”
"This is indeed because everyone's aesthetic is different, and none of them are in that circle!" Zhang Wei said in a low voice, in fact, he knew that Fan Wan was looking at the problem of design from the perspective of ordinary people, so it would be normal to have these ideas.
"That's right, ordinary people in this world account for 99%, and we people look at those so-called bizarre designs, and we will see them, and at most laugh at them!" Fan Wan smiled very dirty: "In my opinion, what you are doing now can actually show your level better, you think about the things you make yourself are seen by thousands of people every day, and some of them are attracted by the pictures you make, and even pay for them to place orders, don't you think it's worth being happier than those weird designs for why?" ”
After Fan Wan finished speaking, he stopped talking, and Zhang Wei fell into deep thought, in fact, Fan Wan said this is to exalt him, but in terms of the actual situation, the other party is telling the truth, there are thousands of designers, not every one can make a well-known design, and the final service object of these designs is still the public, no one will pay for the design of things, if you really want to pay for it, it has broken through the design, called art!
Art? Too far away for the average person!
What's more, he is a student from a vocational high school, it is very good to be able to find a job, you must know that these companies now invite very few designers, and the requirements are very high, when others see that they are only vocational high school graduates, they give up as soon as possible!
Fan Wan was able to let him stay here to be tested, and even said so much to himself, he was already flattered, how could he dare to have other ideas.
It's not that Fan Wan is belittling a person, but now it's like this in all walks of life, many people have hearts higher than the sky, life is thinner than paper, there are many people who think very highly of themselves, and there are very few people who recognize reality!
During this week, Zhang Wei's cousin Zhang Xiaojun also came over once, looked at what his cousin made, and became more and more confident, Fan Wan did not hide his satisfaction with Zhang Wei when he saw this, so a week later, Fan Wan handed Zhang Wei an employment contract in the office.
"The monthly salary is 2500, and the monthly reward ranges from 500-1000, just like Xiaomei!"
Fan Wan looked at Zhang Wei with a smile, to be honest, he didn't expect a vocational high school graduate to be able to impress him at first, but according to the table during this time, Zhang Wei is very suitable, although he is not highly educated, but his technology is not much different from that of college students, if you want to be more advanced, such as 3D or something, Fan Wan can't use it, why invite some awesome uncles, it's not as good as Zhang Wei!
Zhang Wei looked at the contract in front of him, he was a little excited, to be honest, he could feel that he could stay, but the salary should not be high, but now Fan Wan's conditions have exceeded his expectations.
After a few simple glances, Zhang Wei signed the contract and handed it to Fan Wan!
"If you have time, go outside and print a copy of your ID and hand me a copy!" Fan Wan also signed the contract, in duplicate, and handed one to Zhang Wei.
Zhang Wei is now renting a house outside like Zhang Xiaojun, and his cousins live together, so Fan Wan doesn't have to think about his accommodation, and he is officially hired, so naturally there is a lot of work to do.
"This week, you first finish all the decoration of the store, tell me before the release, I'll take a look, and follow the requirements I mentioned!" Fan Wan said with a smile.
"I know, boss!" Zhang Wei suppressed the excitement in his heart and nodded calmly.
Seeing this, the corners of Fan Wan's mouth curled slightly, and he let him go out to work, according to his thoughts, the decoration of the homepage of the store pù is actually not important, the most important part of which he has not yet acted, that workload is very large, so he did not let Zhang Wei rush to work!
It stands to reason that the homepage of the store is the façade of the store, which is not important, however, in Fan Wan's view, if he can, he doesn't even need to care about the homepage, you must know that customers search for babies to come in, the first thing they see is not the homepage, and it is not the homepage that prompts customers to place orders, what really plays a role in the product conversion rate is the detail page, that is, the baby's introduction page, and the homepage is just a sensory role!
Because, not every customer who enters the store will click on the homepage!