JS153 Endorsement & Price!

An Liang is not familiar with the endorsement prices of Korean stars, but An Liang more or less knows that the treatment of Korean stars is not very good, especially idol stars.

Girls' Generation is an idol star!

Perhaps, Girls' Generation became popular all over South Korea with a song "GEE", won one music program after another, and got one glory after another, but in fact, Girls' Generation's income is not high.

Wrong!

It should be said that it is a member of Girls' Generation, and the income is not high!

Korean stars, because they were harshly sucked by the agency, led to very little income in the first five years, or even the first ten years, after their debut.

Under normal circumstances, the brokerage contract signed between the agency and the star is divided into seven or three shares, or eighty-two shares, or even a bad ninety-one share.

Kim Dong-wan, a member of the famous Korean group Shinhwa, only had the money to buy a house for his parents after seven years of fame. Aren't mythical combinations famous?

Not!

The status of the mythical group in South Korea, like the name of their group, has become a myth, and it is an evergreen, almost the first-class star in Korea. But in this case, it took seven years for member Kim Dong-wan to become famous before he saved enough money for a house.

It is precisely because of the various harsh brokerage contract terms of the brokerage company that Korean stars always make news of disputes with the brokerage company.

However, although the agency exploits celebrities, there is an exception, and that is to shoot advertisements, especially those that come to the door.

Under normal circumstances, if it is an advertisement arranged by the company, I am afraid that it will also be taken a large percentage. But if it's the star's own network, get an advertising invitation. It became an exception, and the brokerage company did not take much. At most, it will only take 50%.

Although 50% seems like a lot, it's still a lot better than 70% or even 90% at every turn, right?

Of course, An Liang didn't know much about these twists and turns in the Korean entertainment industry, and he didn't think much about it, so he directly took out the phone and dialed Krystal's phone number.

Ahn Liang has changed a local Seoul phone number. However, the phone number of Fog City is also kept, just in case.

After waiting for about half a minute, Krystal's phone number sent out a prompt that no one answered, and An Liang was not surprised, but dialed again.

Krystal has been very busy lately. S.M Entertainment has almost made it clear that it's about to launch a brand new girl group.

The second call was still waiting for nearly half a minute, and finally it was answered, and Krystal's voice came with a slight gasp. "Oppa, you're looking for me?"

"Hmmm! Little Crystal, are you practicing dancing? An Liang asked casually.

"Yes! I'm so tired! Oppa。 What's the matter? Krystal asked rhetorically.

An Liang thought about it for a moment before asking, "Little Crystal." There's something I don't understand, and I'd like to ask you about it. ”

"What's the matter? Oppa。 What do you want to know? Krystal asked unconcernedly, she had a good relationship with An Liang.

"If someone wants to ask your sister for an advertising endorsement, how much does the endorsement cost?" An Liang thought about it for a while, and deliberately concealed the news that Krystal was also going to be an endorsement star.

Krystal was very clever, and in an instant he guessed what An Liang meant, "Ah! Nasty Oppa, is your café about to open? Are you going to ask my sister to endorse you? ”

An Liang deliberately smirked, not answering Krystal's meaning.

Krystal snorted, "If Oppa wants to invite my sister to endorse, it also depends on how long Oppa needs my sister's endorsement, and how to endorse it." If you just take some posters and put them in the store, it doesn't cost much. If you want to shoot a commercial, or even a MV, the price is a little more expensive. However, Oppa, I think, you can just shoot a poster, commercials and MVs, there is no need at all, the price of shooting is expensive, the price of putting it on TV stations is also expensive, and the effect will not be too good. ”

An advertisement for a café is not an advertisement for a retail product. Retail products are advertised on TV stations, and the effect is naturally speechless.

"Oh! I see! Little Crystal knows so much! Okay, little crystal, if you only shoot a set of posters and the endorsement time is six months, how much do you think is appropriate? An Liang asked.

"It's only six months? 20 million is enough! I remember that Sister Sunny had received a similar poster advertisement before, and in eight months, it was only 18 million. Krystal replied.

Girls' Generation is indeed very popular at present, but their popularity, in the words of insiders, is still very empty, just the popularity driven by a song "GEE" is not enough to stabilize the position.

Besides, the popularity of the advertising industry and the idol star industry is not completely compatible, taking Kim Tae-hee as an example, Kim Tae-hee is the queen in the advertising industry, but her acting skills are terrible, not to mention singing, and she even has a bit of box office poison. But isn't her advertising price still so high? Isn't it still very popular?

"Got it!" An Liang smiled, and then encouraged, "Little Crystal, come on, after your debut, the image endorsement of the café, I will choose you!" ”

"Haha! Oppa, then we're done! I'm about to make my debut! Oppa, I won't forgive you if you break your promise! Krystal said quickly, then added, "Oppa, I'm going to keep practicing, goodbye!" ”

"Well, goodbye!" An Liang put down the phone, turned to Liu Ruixi and said, "Send an invitation notice to S.M Entertainment Company!" said that we, Star.Coffee, will spend 50 million to invite Jessica as the image spokesperson of Star.Coffee, and the time is half a year. At the same time, Krystal also quoted 20 million, also for half a year. ”

Yoo Seo-hee was slightly stunned, although she didn't hear what Krystal said, but as a Seoul native and also pays more attention to celebrity news, she naturally knows that the price given by An Liang is a little too high.

After all, in the star club, the information of celebrities is often updated, and the power of some fans is very strong, and the dynamic information of celebrities is absolutely clear.

"President, will this price be a little higher?" Liu Ruixi reminded.

An Liang smiled and shook his head, "Not really!" Because there are strings attached! During the endorsement period, the two ambassadors, starting at 5 p.m. every weekend, need to arrive at Star.Coffee for coffee and pastry tasting, until the early hours of the morning. ”

Liu Ruixi was stunned again, "President, will this condition be too capricious?" "Liu Ruixi thinks that An Liang is spending a lot of money to make a girl!

But in fact, it's not! Well, really not!

The real reason is that the last time An Liang met Jessica, he found that Jessica's mental state was very poor, which should be the reason for being too tired. Subsequently, An Liang paid attention to the schedule of Girls' Generation, and at the busiest time, Jessica's rest time was even only three or four hours.

Therefore, An Liang set this condition, mainly to buy Jessica and Krystal a little rest. Of course, An Liang can also talk about his heart with the two beautiful girls during this period of time, talk about life, talk about the future, and talk about ideals!

"Uh-huh!" An Liang snorted lightly.

Liu Ruixi naturally changed the topic, "President, there is another question, is our coffee really that expensive?" ”

"Isn't our coffee delicious?" An Liang asked rhetorically.

"Okay!" Yoo Seo-hee nodded, then continued, "President, if there is nothing else, I will first tell you about the name of the café, and in addition, I will contact S.M Entertainment. ”

"Go ahead!" An Liang waved his hand.

For the price of Star.Coffee, Anliang has set two price tiers, that is, price tiers according to taste grades. Among them, the A-1 grade flavor uses the Fountain of Life and ordinary pure water, which is about 1:1. In other words, the content of the Fountain of Life in the A-1 grade coffee is 50%; The A-grade coffee is 100% made with the Fountain of Life.

A-1 grade coffee, no matter what variety, whether it is mocha, latte, cappuccino, is sold at a price of 40,000 won, and each cup has a capacity of 200 ml, which is equivalent to one-third of a bottle of Pepsi.

There are also medium cups and large cups to choose from, the medium cup has a capacity of 400 ml, the large cup has a capacity of 600 ml, and there is no discount in terms of price, the direct simple and crude is twice and three times the price of the small cup, that is, the price of the medium cup is 80,000 won, and the price of the large cup is 120,000 won.

The A-grade coffee has a 100% Fountain of Life content, which is also divided into three cups, large, medium and small, with the same capacity of 600 ml to 200 ml, and the price is doubled with reference to the doubling of the Fountain of Life content, which means that the small cup is 80,000 won, the medium cup is 160,000 won, and the large cup is 240,000 won.

If the price of A-1 grade coffee is spoken, it is equivalent to the price of high-end coffee in Cheongdam-dong Cafe. Well, the price of A-grade coffee has surpassed the price of coffee in most cafes in Cheongdam-dong. Except for a handful of cafes with a slightly more expensive coffee, Star.Coffee's prices are at the top end of the Seoul area.

Of course, the taste is definitely high-end!

Not only that, Star.Coffee also has bread and pastries mixed with the Fountain of Life cooking, and their prices...

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Two shifts in the evening, consume 825, next time 850, now 837 (to be continued......)