In early June, posters and advertisements for the three films "Best Lucky Star", "Dragon in the Rivers and Lakes" and "Ghostbusters" were everywhere in Hong Kong. Newspapers, television, radio, shopping malls, subway stations, etc., can all see the promotion of a certain movie or several films, although it is not enough to be fatigued bombing, but compared with the previous two years, the attention paid by various film companies to the promotion of the film before the release of the film has increased significantly.

Such a change is completely caused by Chen Ping'an, the movie produced by Dark Horse International last year did not reduce the cost of publicity, and the income was also good. Other film companies saw it and did the same, so the price was coaxed up, and there was a feeling of burning money.

Small film companies can't afford to burn it, and they don't dare to burn it, so some large and medium-sized film companies are trying to throw more money at publicity, is it effective...... There are gains and losses. If the movie is not bad, the money thrown into the publicity can be earned, and on the contrary, you will lose more.

This time, Dark Horse International did not carry out large-scale publicity for the "Sequel to the True Colors of Heroes", but only placed promotional advertisements on TV, and put up promotional posters in densely populated areas, and finally promoted "The Sequel to the True Colors of Heroes" through "Oriental Daily".

Since the launching ceremony of "Ghost Fighting Zombies", the reporter of "Oriental Daily" cooperated with Chen Ping'an to sing a double reed, Chen Ping'an agreed that "Oriental Daily" will set up a special column for Dark Horse International in the entertainment section to report on the dynamics of Dark Horse International every day.

There are too many news that can be mined by Dark Horse International, whether it is the company's management or its well-known artists, there are specific reasons for joining Dark Horse International, and these unknown insiders are disclosed to Hong Kong citizens one by one through Guò "Oriental Daily".

Most of these inside stories are very interesting in themselves, and after being polished, added and subtracted by the Oriental Daily, it is made like a serialized novel, and the citizens read it with relish, and the sales of the Oriental Daily have also increased.

For Dark Horse International and Chen Ping'an, the benefits are even greater. The column itself is a propaganda of Dark Horse International, and Chen Ping'an's excavation of company executives and well-known artists is more like an autobiography about touting Chen Ping'an. Everyone who was invited by him to join Dark Horse International has achieved enviable results, and Chen Ping'an has a tendency to evolve from natural insight to God-given eyes.

"The Sequel to the True Colors of Heroes" is ready to be released, and "Oriental Daily" naturally vigorously promotes it in its column. There is no need to introduce the movie itself, just reintroduce the situation when "The True Color of Heroes" was released last year, which immediately attracted the attention of many citizens.

As long as you pay attention to it, there will always be a suitable theme, and this is the case with Sing Tao Daily. Although they do not have the unique convenience of "Oriental Daily", they have a fighting heart and can always continue to play the role of "Chen Hei" when the time is right.

"Oriental Daily" used a column to vigorously promote, and "Sing Tao Daily" began to smear, saying that sequels are never easy to film, and this time Dark Horse International's publicity for "The Sequel to the True Colors of Heroes" has weakened significantly, and it is even worse than the publicity of "Underground Love" at Easter, asking Chen Ping'an if he is not optimistic about this movie, and filming the sequel is just to make money.

Dark Horse International basically does not respond to the provocation of "Sing Tao Daily", and it is often "Oriental Daily" that fights. The two newspapers were also happy to spit on each other, and thanks to them, "The Sequel to True Colors" received no less attention than the other three films.

June 19 is the busiest day for newspapers and filmmakers in Hong Kong, as tonight is the first time that four films will premiere at the same time.

"Brother An, we should go, or we'll be late." Wang Guxian, who was dressed in a white backless evening dress, sat in Chen Ping'an's arms, panting and reminding, "If you want to touch it, touch it again at night, and let you touch it when the time comes." ”

Chen Ping'an smiled and withdrew his hand from Wang Guxian's smooth back, and asked Wang Guxian to go to the bathroom to tidy up, while he changed into a dress and prepared to attend the premiere of "The Sequel to the True Colors of Heroes" held at the Taiping Theater, Wang Guxian was his female companion tonight.

As soon as I got dressed, the big brother on the table rang loudly.

"Hey, I'm Chen Ping'an."

"Mr. Chen, I'm the ...... of Sing Tao Daily"

Wang Guxian came out of the bathroom after finishing his makeup and saw Chen Ping'an standing by the window on the phone.

“…… Don't touch him yet, just send someone to keep an eye on him, and bring him to me when the premiere is over tonight...... You can take a beating, don't kill people. ”

Lives? Wang Guxian was shocked: "What happened to Brother Ping'an, and there are still people who are so strict?" ”

Chen Ping'an hung up the phone and shook his head with a smile: "You don't care about men's affairs, and it's not as strict as you think." ”

……

Half past six in the evening, Taiping Theater.

Although the premieres of the four films were held at the same time tonight, the sensation caused by "The True Color of Heroes" last year was too great, and the popularity is still there, and many citizens still remember Chen Ping'an's promise that he would resurrect "Little Pony" in another way, so the tickets for the premiere were sold out early. At this moment, many spectators have already entered, and some viewers are guarding the door, either shouting for tickets or waiting to see the stars who will attend the premiere.

There were not a few reporters present, but there were many fewer guest stars attending the premiere, and the premieres of four movies were held at the same time, and the guest stars also needed to choose. The stars of each company naturally attended the premiere of their own company, and other stars also had to consider whether they would offend people, so some stars chose not to attend the four premieres.

Not only has the number of stars on the side of Dark Horse International decreased, but even the veteran leader Golden Harvest with profound background, and Debao, who has a "big-faced brother" Hong Jinbao, have many fewer guests than before because of their mutual collisions. Princess Jin is no exception, Fuyi movies are not famous, and people from Xinyicheng will definitely not attend, and even no people from Xinyicheng will show up tonight. Mecca's appearance in "Best Lucky Star" has caused a lot of uproar recently, and the three giants of New Arts City have issued a gag order and will never give reporters a chance to play.

Although there are not many celebrity guests in Taiping Theater, there are many big names. Zhou Yanfa, Di Yan, Zhang Guorong needless to say, Lin Qingxia also rushed back from Taiwan, Anita Mui, Liang Chaowei, beyond, grasshopper and other famous singer bands were invited to come, plus the artists under Dark Horse International, it was also lively, meeting the requirements of the audience and celebrities for close contact.

The emcee of the premiere is still Zhang Manyu. After such a long time of honing her acting skills, Chen Ping'an specially ordered a cheongsam for her to wear on her body, and the feeling of deliberate artificiality was almost gone, and her gestures began to reveal natural charm, and Chen Ping'an nodded secretly, wondering if those classic movies could start filming in advance.

The Beyond band officially debuted this year, and released its first album under the arrangement of Luo Dayou, which has sold nearly 40,000 copies so far, reaching the gold record standard, and is currently working towards the first platinum record.

During the performance, they sang the title song of the album "No More Hesitation", which was loved by many citizens, and their first album was able to achieve nearly 40,000 sales, half of which was because of this song.

The Grasshopper Band also sang their own songs, and under the guidance of Anita Mui, the three young men's singing skills, typhoon and fame have improved a lot; Anita Mui and Zhang Guorong's singing made the premiere reach its first high dynasty, and many audiences were almost crazy for him.

At the movie premiere held by Dark Horse International, the audience interaction session was the most sought after by the audience, because the various novel games arranged not only allowed the audience to get close to the idol in their hearts, but also cooperated with the idol to win the game and get gifts.

Lu Liangwei is also in the Taiping Theater at the moment, and he spent three times the price to sell a ticket. "The Sequel to the True Colors of Heroes" has a sneak peek and falls second, and what he wants to see most is the reporter's question session.

Hearing Zhang Manyu announce that reporters were free to ask questions, he raised his heart to his throat, sat up straight with his fists clenched, and stared at the press gallery with wide eyes, looking forward to the scene he had been looking forward to for a long time.

Ah Mei, I will expose Chen Ping'an's true face for you, if you still refuse to get lost, then I will have to hurt you. What I can't get, others can't think of!

Watching the reporters ask questions one by one, and the cast and crew of "The Sequel to Heroes" on the stage answered in detail, Lu Liangwei became more and more excited, his breathing became more and more rapid, and he kept swallowing saliva, completely unaware that there was a pair of eyes on the left and right sides behind him.

It's here, it's coming...... It's finally the turn of the reporters of Sing Tao Daily!

Because "Sing Tao Daily" always smeared Chen Ping'an, Zhang Manyu deliberately ignored them, and it was really inevitable that they were allowed to ask questions.

When the reporter of "Sing Tao Daily" stood up from his seat, all the reporters in the audience were concentrated. Explosive news related to Dark Horse International is often led by reporters from "Sing Tao Daily", including deliberately provoking Chen Ping'an and deliberately being beaten by Chen Ping'an.

"What I want to ask is Mr. Chen Ping'an, are you not optimistic about this movie, otherwise why is the publicity not as good as "Underground Love" released some time ago? Or is there a contradiction between you and director Wu Yusen? After Director Wu joined your company, except for "The True Color of Heroes" filmed last year, there has been no filming of a new drama for a year, does the contradiction between the two stem from this? ”

How is this kind of painless problem!

How Chen Ping'an answered, Lu Liangwei didn't hear a word. He was like a deflated ball, leaning back in his chair, muttering words that he couldn't hear clearly. Throughout, the Sing Tao Daily reporter didn't ask the question he wanted to hear the most.

How so? How so? Isn't "Sing Tao Daily" having a grudge against Chen Ping'an?

Lu Liangwei, who was puzzled, was full of confusion and had no intention of watching "The Sequel to the True Colors of Heroes" at all, until the movie was played and the premiere ended, and he still couldn't figure it out.

He was almost the last to leave the Taiping Theater, thinking about how to deal with Chen Ping'an next, and he didn't know that a seven-person van was following behind him...... R1152