100か [Sky-high advertisement! ] A genius favored by the heavens! 】
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The sun is in the middle of the day, and the light is like fire. ∑,.
Oriental Tower. The office of the three societies on the seventh floor.
The bright windows let in the sunlight make the meeting room look extremely bright.
Time passed slowly, like an old ox pulling a cart, dragging and moving time.
Jin Raojian, assistant to the senior administrative secretary of Yingaiji, played a hand-held kung fu tea, warming the pot, putting tea, brewing, warming the cup, transporting the pot, pouring tea, and ordering tea...... A set of processes is like flowing water, and it is pleasing to the eye just by looking at it.
Ying Yiji picked up a cup of tea and sniffed the aroma, with a faint smile, and said to Huang Chuangshan, who was sitting opposite, "How is it?"
Huang Chuangshan was a little stunned and did not respond.
Winning the sick had strangely followed his gaze.
The lily-like elegant and pure fairy stood in front of the two! Like a lily blooming, the sunshine valley orchid is like the sun. Her temperament is like this, but her figure is slender and fit, her willow eyebrows and apricot eyes reveal a heroic spirit, the swan-like neck is lowering more and more, and the pair of soul-snatching Danfeng eyes under the black-framed glasses are inadvertently glancing at Yingyi.
Seeing that Huang Chuangshan was full of thoughts, he thought about it again and again, which also made this little yellow man taste, how can any beautiful woman have something to do with this guy.
To be honest, Huang Chuangshan, who was born in a big family, is very good in terms of cultivation and appearance, and his handsome and noble appearance and temperament are definitely not low when he walks on the street.
Compared with it, the boss on the opposite side wins the sick himself, the same young, the same handsome, it is not an exaggeration to say that he is a handsome guy with a temperament, especially a personality outfit. There is no pressure in the hearts of thousands of girls who have been fascinated. And it is more mature than Huang Chuangshan, and the tough tall body gives people a sense of security. It is not difficult to see that confidence on his face is the deepest feeling brought by a pair of black eyes, only boundless profundity, mystery is synonymous with him, giving people an illusion as if all the qiē are under control.
Huang Chuangshan is even more depressed when he has a contrast. So the face is a little unsightly. It's no wonder that he was born with a golden key, and he is congenitally superior to many people.
Ying Sick looked at him and sighed in his heart, this kid is still too young. But it's better that way.
The shrewdness in Ying Yiji's eyes flashed, and he put down the teacup with a smile and said, "Mr. Huang, how about I take you to a good place to have a good time in the evening?" It's a good place for you boys and buddies to play. ”
Huang Chuangshan's eyes were as wide as gongs, and he obviously didn't react. After a while, his eyes lit up, but he soon came to his senses again, and secretly cursed what he was doing!
Looking at Huang Chuangshan, whose eyes quickly turned back to Qingming, he was a little surprised, but he still smiled in his heart, he could see that this kid was lustful, although he had restraint, but he had already found the pulse. As long as you use a little means, you can eat him.
Ying Yi smiled slightly and glanced at his secretary. Jin Raojian's face did not change, nodded and put down the tea set, took out two copies of Wen Jiàn, and placed them in front of Ying Zhiji and Huang Chuangshan.
Ying Yiji nodded, and then said in a tone that resounded indifferently but clearly throughout the room: "Next, my secretary will explain to Mr. Huang." ”
Jin Raojian's indifference. Simple and enthusiastic, kind and tolerant, soft on the outside and rigid on the inside, empathetic, and has a light character of peace and quietness. At the same time, it is both mature and stable.,It's a woman with a transparent texture.。 Get used to taking care of others, thinking about others first in everything.
And with "water" as its character trait, it flows and is intangible, and contains a qiē. Do things clearly and organized, just like a personal computer, always think more about others than for yourself, both public and private are extremely appropriate. This is a favorite point of winning the disease, he is a busy person, but he doesn't have so much energy to deal with, so he is relieved to let her do some things for himself, to say, he is also relieved enough.
Huang Chuangshan leaned back on the chair, flipped it open, nodded silently and didn't say anything.
Receiving the signal of Ying Zhiji, the top boss and the boss, Jin Raojian lifted the frame with the back of his hand, and his brain was running rapidly.
In the end, he looked at Huang Chuangshan, didn't even look at Wen Jiàn, and said with the same voice as Huang Ying, taking a deep breath and saying:
"Mr. Huang, the advertising and marketing plan designed by our Win's Fashion for your Seiko brand is as follows, you can listen to me while seeing what problems are in the contract."
Huang Chuangshan ignored it and only looked at Wen Jiàn.
"For a long time, Seiko has not had a good or clear concept for customers, explaining the connotation and external core of the Seiko brand. Therefore, we must first start in this regard, please look at the first sentence of the advertising case, Seiko adheres to the eternal classic feelings, giving you a long-lasting romantic connotation.
Mr. Huang, we know that when you recently launched the Seiko brand, there was no good promotion plan. Our boss also designed an advertisement for this purpose, and the "Timeislove" advertisement is a reproduction of the brand's romantic feelings. The advertisement, which features Mr. Cai Heping of TVB, tells the story between the owner of an antique shop in Shanghai and his customers. Jin Raojian was talking endlessly, colorfully, and his tone gradually became like a speech. The face is flushed with a ruddy glow.
As the plot entered, under the rhythm of Jin Raojian's explanation, Huang Chuangshan couldn't sit still a little when he looked at the text in his hand. Sit back and relax, and don't miss a single detail.
Kim Raojian said it was a complex story that required TV commercials to express a wealth of emotional elements in a limited amount of time.
What touched Huang Chuangshan was that the romantic theme of the story has always been the same, that is, the timeless and timeless feelings proposed by Win Sick.
He said that nowadays people are emphasizing speed and efficiency, but when it comes to feelings, people still value eternity.
After Huang Chuangshan watched the entire combination of advertisements, he had to admire his mind and wanted to pry his head open to see how he came up with this advertisement.
In fact, the most classic advertisement given to him by Win Sick is the essence of the brand, which was actually thought up by Zhu Jiading, a genius in the Xiangjiang advertising industry in the 80s, and his advertising slogan that became famous in one fell swoop: "Do not seek to last forever, but to have it". How many crazy men and women are haunted by their dreams, and how many lovers who have experienced joys and sorrows are sad or heartbroken? , this advertising sentence alone is worth thousands of dollars. From the 80s to the 21st century, the essence of the brand has remained the same, "not about the age, only about the time you have". It was preempted by the 'shameless' of winning the disease by ten years in advance.
Then. Many of Heungjiang's companies focus on building "brand awareness" rather than "brand personality and value". But winning the disease is different, giving Seiko this watch its goal is far more than building the brand awareness of Seiko series watches.
Eventually, the idea of "epic love stories" such as "Gone with the Wind" was born. "Although World War II has become dusty history, and the political situation in the 80s was stable, the love story during the war is still a test." Win the disease has pointed to the planning of a commercial film in his hand.
The first advertisement, performed by a foreign model, showcased the charm of the decadent era, and also won good feedback from the market. But for Huang Chuangshan, the advertisement did not stir up his emotional waves, nor did it cause him any emotional resonance.
Looking at the plan to win the disease. Huang Chuangshan had to admire, and had a new understanding of his talent, and suddenly felt that he had lost completely.
Win began to chim-in: "I love stories that are heartfelt, and we really need an Asian face. So we plan to invite music and film superstars to be brand ambassadors to build the Seiko brand. ”
In the advertisement, the superstar selected by Ying Sick will play the wife of a German ** official, waiting for her husband who returns from the battlefield at the train station. Where there are women, there must be men. In the advertisement, Win Sick has come to a good hand again. Another male superstar was launched, starring in the Tiedashi commercial. This is another classic advertisement that can be called a classic, and the creativity is Mr. Zhou. Lee's experience as a pilot in France.
"I feel extremely fortunate that you Ying's Fashion will become the darling of the advertising industry in Hong Kong." In the end, Huang Chuangshan said in a somewhat lucky tone. Watches have always had more emotional value to loved ones and friends, just like clothes. It was a reflection of his mood, and the statement of winning the sick himself completely moved him.
Jin Raojian was very discerning, and seeing that the matter was about to be completed, he stood in his position and hurriedly took out a copy of the document and handed it to Huang Chuangshan and said, "Mr. Huang, if you have no other questions, please sign your name." We will fulfill the contract as soon as possible. ”
"Mr. Win, we have a good cooperation." Not mentioning personal feelings, Huang Chuangshan is more and more optimistic about the fashion magazine that wins the disease, and has great confidence, the magazine's marketing policy and future planning he has ordered his people to check it yesterday, and he is also very optimistic about the prospects of this emerging company backed by the Oriental Group.
"Mr. Win, I read this article, I drank the tea, and I signed the contract, so ......." After Huang Chuangshan happily signed his name on the text, after a pause, he said with a hearty smile for the first time, "In the past six months, the 500,000 version of the advertisement will depend on you!" ”
After saying that, he stood up, touched the mustache on his mouth, regained his past maturity, and looked at the opposite side of the table, and said with a complicated look in his eyes: "If the response to the advertisement is as hot as you said, not only the advertising and public relations of our Seiko watches will be delivered to your magazine, but also the advertisements of my Seiko football and my brother's company can be covered by you."
Win is still smiling faintly, and getting this result is not beyond his expectations, because he himself has a strong confidence in the magazine he founded, whether it is the innovative creative aspect of advertising or the current superhuman understanding of fashion, it can ensure the profitability of himself and his partners.
Jin Raojian on the side was not calm at all, he was much more excited than him, and a flush of excitement appeared, this is 500,000 oceans, 500,000 real money, which does not include the cost of shooting advertisements, and it is only a page of the magazine, in today's Xiangjiang, it is definitely an astronomical amount for most people, and it is more than enough to make a large-scale movie.
Jin Raojian looked at the beautiful eyes with a calm face, occupied by the twinkling little stars of worship, and couldn't help but think, this man full of charm and magic must be the darling of the heavens, otherwise how could he create one miracle after another? (The novel "Xiangjiang Talker" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued......)
ps: Wow Ka Finally not like playing single-player alone
Heartstopper, continue to work, and finally wish everyone a happy holiday!