Yanda Qingshui Restaurant

Near the gate of Yan University, there are a large number of large and small hotels and hotels. And Qingshui Restaurant is one of the highest specifications.

Of course, the average student can't afford it.

Zhang Ning received a call from Sima Yun and soon arrived.

Looking at Sima who was waiting for him in the box, Zhang Ning walked in, "Sima, what place are you picking is not good, picking Qingshui Restaurant, don't you know that I have been poor recently?" ”

"I already knew that you were a stingy guy, don't worry, I'm in for a treat today."

"That's good."

Zhang Ning sat down naturally, looked at another young man sitting next to Sima, and without waiting for Sima Yun to introduce him, Zhang Ning said, "Sima, there is another friend, what is this friend called." ”

"I just wanted to introduce you, come on, Zhang Ning, this is Xu Shaojie of the Xu family."

After introducing this Xu Shaojie, Sima Yun turned to Zhang Ning again, "Shaojie, this is the founder of Penguin Technology that I have been telling you, Zhang Ning." ”

"It turned out to be Mr. Zhang, and he was really young and promising."

"Brother Xu is too polite, I am good friends with Sima, we are all young people, what Mr. Zhang, the same as Sima, just call me Zhang Ning."

"Refreshing, Sima, the friends you introduced are really interesting. Okay, I'll call you Zhang Ning, and you can call me Shaojie. ”

"Zhang Ning, don't listen to him, others call him Xu Shao, you know, this is the eldest young man of the Xu family."

"Sima, don't dismantle my platform, okay?"

"Haha, Xu Shao is also good, he is easy to call."

"Come, come, patronize, talk, let's have a drink."

The three of them were polite and took their seats.

"By the way, Sima, didn't you say that you wanted to introduce a business to me, where is the business?"

"Brother Zhang Ning, you are too anxious, you have just sat down for a while, you want to do business, you can't do business like this."

Sima drank wine and said unhurriedly.

"Sima, you are proud of the spring breeze and don't know the suffering of us poor people, you must also know that I went to Dongguang a few days ago. I wanted to win the mobile Montnets business, but because I had no money, I was forced back by Tencent. You say, I don't have to worry about it now. ”

"Yes, this guy Sima is like this, their family is rich, we can't compare."

Xu Shaojie on the side also attacked Sima Yun.

"Okay, okay, I was wrong, both."

Sima hurriedly surrendered, "Okay, let me tell you." This business has to ask Xu Shao. ”

Sima pointed at Xu Shaojie.

"Xu Shao?"

Zhang Ning looked at Xu Shaojie, "Is Xu Shaojie also engaged in the Internet?" ”

"Not really."

Xu Shaojie shook his head, "We have always been in the car business. ”

"Car business?"

Zhang Ning was a little puzzled, "This car doesn't seem to have anything to do with our Internet, do you want to advertise on our QQ." ”

"Haha, it's really smart."

Xu Shaojie praised Zhang Ninglai, and Sima on the side also said, "Zhang Ning, you are not authentic. Before, you actually went to cooperate with China Resources, you know, our family also has such a business. ”

"Khan ......"

Zhang Ning understood what the two meant.

It is estimated that I saw the recent cooperation between Penguin Technology and China Resources, and I was a little moved.

"I'm sorry, I just wanted to make some money, but I didn't think about it."

"It's fine."

Sima shook his head, he just said.

Although the toys cooperated by Penguin Technology and China Resources have been selling very well recently, these are all small businesses, and Sima does not attach importance to them.

"Then Xu Shao, how do you want to cooperate?"

When it comes to business, Zhang Ning has an interest.

At this time, I am short of money, and this car dealer must be generous.

"We recently launched a low-end model car called Chery. However, now the automobile market is dominated by the United States, Japan and South Korea, and the sales of domestic cars have not been good. Plus, recently this guy Son has invested in another of our competitors' companies. Therefore, our Chery has not been able to sell well. I see that there are a lot of white-collar workers using your QQ, and I want to cooperate with you and borrow your platform to help us open up sales for Chery. ”

"Oh."

Nodding, Zhang Ning already had a general understanding of this business.

"It seems that Xu Shao's vision is good, and even our QQ user group is very accurate."

In the 2000s, QQ was not as popular as later generations, not only QQ, but also instant messaging. Most of the people who use QQ are generally college students, or some young white-collar workers. After thinking about it for a while, Zhang Ning said, "In other words, Xu Shao, your Chery Automobile is positioned as a young person?" ”

"Not bad."

Xu Shaojie cast an appreciative look, "Yes, our positioning is young people. Moreover, the price of our Chery is also about 2-50,000 yuan, which is in line with the psychological affordability of young people. It's just that recently, our competitors have been making a fuss about our low configuration, and many young people who buy cars don't consider our brand. ”

"Of course, the low-end car formulation is low, but this trick is quite effective."

Zhang Ning couldn't help but sigh, it seems that it is not easy in any industry.

"yes, we haven't been able to do anything about it. It just so happened that Brother Sima recommended you to me. I also think that using the Internet to promote it is also a good idea. ”

"Hmm."

Zhang Ning nodded slightly, and at the same time, his mind kept thinking.

Chery Automobile in later generations, Zhang Ning also knows.

This car should belong to the lowest-end car products, of course, corresponding to the low-end, that is, the price is also very low.

However, I remember that although Chery Automobile is relatively low-end, its sales have been good.

How can it be that it is not selling well now?

By the way, Zhang Ning has some thoughts on this thought.

In my memory, it seems that Chery Automobile changed its name in 2003 and changed it to Chery QQ.

The reason why Zhang Ning remembers this is mainly because the later Tencent company also fought a lawsuit with Chery because of brand problems.

In the end, the lawsuit seemed to have no result, but this made Zhang Ning think of a good idea.

"Xu Shao, in this way, I don't know if you Chery Automobile just want to advertise on our QQ platform, or if you want us to package your Chery Automobile in an all-round way."

"What do you say?"

Xu Shaojie didn't understand.

Zhang Ning explained, "Advertising alone, that is, like a web portal, only do some advertising on it. ”

"What about omnidirectional packaging?"

"All-round packaging is to use our QQ-Qiē platform to package your Chery Automobile. In this regard, including advertising, we will also use QQ's various functions to promote your Chery products. Like the QQ icon, if we can, we can add a logo like Chery to you. Of course, in addition to these, we at Penguin Technology will also tailor a relatively sound sales plan for Chery, and I dare to guarantee that with this set of plans, Chery's sales can be increased by at least 3 times. ”

"Really?"

"Of course, whether it's true or not, I'll write out the plan when the time comes, and you'll know at a glance."

"Okay, in that case, we'll fully cooperate with you penguins."

……

Talking about good business with Xu Shaojie, Zhang Ning wanted to go back to the company, but since he came to Yan University, Zhang Ning also went back to school by the way.

However, several people in the dormitory were not there at this time, so Zhang Ning didn't go to them, took out his laptop, and began to write a packaging plan for Chery Automobile.

"Chery QQ."

That's right, the packaging scheme starts with a name change.

Whether it is Chery QQ in later generations due to the name change and the sales have increased significantly, or now Zhang Ning in order to derive his QQ brand to the automobile, Zhang Ning in this plan, the first thing to build is to add the word QQ to the Chery brand.

At the same time, after Chery added QQ, then Chery Automobile is not just a car, he also has more inclusions. For example, young, fashionable...... It is more in line with Chery Automobile's positioning as a young person. At the same time, in the sales slogan, Zhang Ning also wrote the principle of "the first car for young people", which is more accurate to the sales concept of Chery Automobile.

Of course, in addition to sales, in the exterior design of Chery Automobile, Zhang Ning also made some constructions.

In this design plan called "Happiness". Zhang Ning believes that young people have the pursuit of young people, as long as the product meets the taste of young people, then, you can definitely sell it. Although Chery Automobile is a low-end car, Chery can completely replace such a low-end with another concept. This concept, that is happiness.

Whether it is the first car for young people or joining the QQ brand, happiness has always been the concept of Chery's exterior design.

To this end, Zhang Ning also roughly designed a classic appearance of Chery QQ in the future.

A few hours later, Zhang Ning wrote more than half of the plan, and at this time, several classmates also returned to the dormitory.

"Damn, who is this?"

When several classmates entered the dormitory and found Zhang Ning, Liu Zhangze said exaggeratedly.

The others also wiped their eyes, feeling that they were not dazzled, and said loudly, "Did I read it wrong?" ”

"Boss, are you a human or a ghost?"

Chen Xiaodong touched Zhang Ning, who was sitting at the computer desk.

Seeing that everyone didn't believe it, Zhang Ning said helplessly, "You wish I would die early." ”

"Where, where, but, boss, you're so good, you've been in class for almost two months."

"Yes, Boss, you've become the king of the whole school."

"Yes, yes, boss, the counselor has been asking me all the time these days, where have you been, and said that he would criticize you."

I have long known that this is the case, Zhang Ning has no surprise, and said, "This, this, in fact, I have been sick recently and have been hospitalized in the hospital, and I just happened to be discharged from the hospital today." ”

"Cut."

Such a reason was directly despised by several classmates, "You can tell the counselor for such a bad reason." ”