Chapter 384: He Wins Again
Warner Bros. did indeed just get the box office figures, a little earlier than Daniel.
On this number, it's not just Warner boss Jeff. Robinoff cares, and even his immediate boss is Jeff, the CEO of Time Online. Bix also bet on attention. In the entire era of online market capitalization of 100 billion, the success or failure of "Superman Returns" may not be a big deal, but for Warner, against the increasingly affirmed Marvel hero films, in addition to the "Batman" series, "Superman" is also an IP that should not be abandoned. Nolan, Warner will not be weaker than the other parties in the field of hero films.
Compared to the lightness of DD Pictures, Warner Bros., which has a longer history, clearly has a much more solemn atmosphere.
The assistant handed in the data, then closed the door and exited.
I didn't seem to see the big boss here.
Bix also did not rush to get the data from Robinov, but paid attention to his expression.
Seeing his eyebrows tucked in the middle, Bix knew the answer.
"Daniel won again?" Bix's expression was more relaxed, as if he had been prepared for this answer, "It's nothing, we've all thought about this possibility, haven't we?" Daniel has never lost after all, and even "Superman Returns" is difficult to break this convention. It's just a little uncomfortable to see the media raving about his legend again. By the way, how much worse? It won't be the same as "Bad Teacher" is better than "Life Remote Control", just 30,000, right? Haha, that's really unwilling. ”
Robinov did not take it easy because of Bix's words.
He rubbed the bridge of his nose.
"Superman Returns" has 900 more screens than "Youth Musical", and the box office is greater than-"
"Knock, knock. Boom"
"Please come in."
Despite the fact that Robinov was in a rather bad mood now, he suppressed his temper. Because he told him just now, everything is working according to normal - because waiting for the box office figures of "Youth Musical" will affect a series of itineraries, and if this news gets out, it will be a front-page headline the next day.
"Simon. Mr. Beaufoy and Danny. Mr. Boyle has arrived. Would you like to attend? ”
It's a new project, and they're hoping to get Warner's investment, and Robinoff was a little interested in Simon's idea — and as the screenwriter of "Six Heroes of the Light Pigs," he really deserves to meet him himself. Now, however, Robinov has completely lost interest in attending in person.
With a wave of his hand, the assistant stepped back in a clear manner.
This time, he wasn't going to break in again — even though he didn't see the numbers in the report, but it was clear that this time Warner had lost to DD Pictures. This time, it should perhaps be said that MGM is owned by DD Pictures, and the name of "Superman" seems to be less than Daniel's release of a low-budget youth song and dance film - this is a bit unbelievable, but it is not surprising that it happened to Daniel.
"Perhaps, it won't be found either."
The assistant muttered and sat down in his seat. Start thinking about it.
……
"How much worse?" Bicks saw Robinov's exit here, and his expression became serious. "Your performance is so surprising, I guess as soon as you go to work, they will know that you have a headache for "Youth Musical"."
"They don't need to be told, they'll know." Robinov walked over and handed the report to Bix, "The gap of 900 screens. The box office is about 5 million less than the other party - how is this possible! Unbelievable. ”
"High School Musical" is a difficult film to estimate at the box office, although everyone agrees that the film will make a lot of money for MGM. But according to the production budget of less than 20 million, the box office of 5 or 60 million should be considered to be a good performance, but if you add the investment of the "Song and Dance Youth Cup", then its box office should not be more than 80 million to talk about good performance.
And from other factors. The promotion of the "Song and Dance Youth Cup", the full-coverage Internet viral marketing, the precise promotion of the target group, etc., plus a reason that is not a reason - by Daniel. Sandler invests in productions! These various and immeasurable factors make the North American box office predictions of "Youth Musical" vary greatly from major forecasting agencies.
The lowest magazine, Variety, gave a prediction of less than 40 million - "There may be a revival of song and dance films, but it may not be because of childish school dance." And the age of the moviegoers it focuses on is awkward - a large part of them have no decision-making power, and at the same time are not young enough to be cared for by their parents. A G-rated film is either for young children or for those who have the ability to watch movies independently** - and the target group of "Youth Musical" seems to be in between, an awkward crowd that can lead to failure. Thanks to Daniel's credit, and the shareholders of the 'Song and Dance Clear Cup', it won't lose money, but it's unlikely that it will make as much money as "Bad Teacher". Daniel's plan to prove that he has made R-rated films and is good at G-rated films may also be disappointed. ”
And the Los Angeles Times gave the figure of 80 million, and Kent . Turan thinks he can break 100 million, and he published a different number on his F2F than the Times predicted.
"In The Times, we combined a lot of factors to come up with a figure of 80 million. But from my personal point of view, from the influence of the 'Youth Cup', the appeal on the day of the premiere, to Daniel. Sandler's faith in the film, and most importantly, the good, sunny youthful color of the film, I think it's going to take 100 million in North America. ”
In the Times, there are more numbers around the number.
The New Yorker thinks it could be 65 million, Entertainment Weekly puts it at 75 million, and The Washington Post has a bolder forecast of 90 million.
They all have their own reasons to think that this film has multiple box office incentives - but due to its most fundamental disadvantage, in the final analysis, this is a campus youth song and dance film, and it is difficult to attract fans who think they are mature. It is still unknown how much spending power young people have. At least no one thinks they're enough to make a movie break the 100 million mark.
The agency with the highest box office prediction data is Shanying Company!
This made many people's eyes widen, and it is no secret that Mountain Eagle Company and DD Pictures have a close relationship. But all along, even if it involves works of DD Pictures, Mountain Eagle Pictures is quite rigorous. For example, "Bad Teacher". Mountain Eagle has only given a forecast of 60 million - it has already surpassed that number in the first week, but among the many failed predictions, this is not worth being pulled out again.
It seems to have learned from the experience of "Bad Teacher", and this time Shanying Company's prediction of "Youth Musical" is as high as 130 million.
Daniel now rarely interferes directly with the company's business, even when it comes to DD and MGM films. Unless it is really necessary to use the influence of the Mountain Eagle to achieve certain goals, he will not affect Fred's authority in the Mountain Eagle, and "Youth Musical" certainly does not fall within the scope of the above.
Therefore, this is the result of the independent prediction of the mountain eagle.
The Shanying's report, which appears to be a little more credible, collects data on social networks where teenagers gather. Targeted telephone questionnaires, as well as on-site questionnaires in primary and secondary schools - based on these data, Shanying believes that college students and this part of the population who have recently left college may have much higher expectations for watching "Youth Musical" than those predicted by other institutions - in their questionnaire of nearly 1,000 college students from six universities, 64% of them chose 'will go to see it' and 'probably go to see it', and only 10% said that they would definitely not watch it. Of the rest, 15 per cent said 'probably not going to see it'. Eleven per cent said they were 'not sure'. This number means that "Youth Musical" may have won their recognition because of the 'Youth Cup of Musical' that covers college students, which has greatly increased box office expectations.
In the primary and secondary school group, more than 85 per cent of the children wanted to see – although 40 per cent of the children said they wanted their parents to agree. But generally speaking, taking a child to watch a G-rated movie with no prohibited images on the weekend, I'm afraid most parents will not refuse.
Mountain Eagle reported. "Although we have not done a survey on the viewing expectations of other groups, there is reason to believe that this work may have broken through the shackles of its own subject matter, so as to attract people of different ages to the cinema."
So Shanying gave such a look unbelievable. There are enough predictions of "Variety" 3 times.
And now, 130 million, if nothing else, may be the closest to the final number of all predictions.
Jeff. Bickers ignored Robinoff's low-throat growl, and he carefully flipped through the data report.
"Youth Musical", "Superman Returns", "Bad Teacher" ...... Bix closed his eyes, and "Bad Teacher" was not affected in any way, which means that the pressure on it and the release of "Youth Musical" was all put on the works of other companies such as "Superman Returns", "Life Remote", "Cars", "Mad Father". It can be seen from the trend of the growing gap between "Life Remote Control" and the bad teacher, this time MGM played a one-handed bag strategy.
Prior to this, many people laughed at MGM when they saw that the schedules of "Bad Teacher" and "Youth Musical" were only a week apart - this is completely a move of internal attrition - even if they are optimistic about the summer schedule, they don't need to seize the last moment before the holiday to squeeze online.
Presumably, these people's expressions must be wonderful now.
"Youth Musical" is a G-rated film, while "Bad Teacher" is an R-rated film, and the latter is a week ahead, which is enough for the overlapping crowd who are willing to consume earlier - students and young people - to watch it first. When "Youth Singing and Dancing Youth" is released again, the two movies with completely different positioning will not let people choose one or the other, and they will still watch it. But for "Superman Returns", it is completely different, "Bad Teacher" digs up a piece of cake with a precise theme, and "Youth Musical" squeezes "Superman Returns" again with demagogic attraction, and it is difficult to say that young people who are no longer familiar with watching "Superman" in the cinema will give up "Youth Musical" for "Superman Returns".
"He won."
Bix dropped the report and opened the door and left. (To be continued.) )