Chapter 998 Automobile OEM
Drake looked carefully at the model on the paper, it was so perfect, it was simply the best embodiment of the Skoda tradition, and the temperament of Skoda was extremely similar, it was simply too matched, as if Skoda really had this car. Pen, fun, pavilion www. biquge。 info
The silver body, the black trim strip on the waistline is simple and bright, you can see that the front seat has a wide field of vision, the bulge design of the front cover is also very perfect, and the grille shape of the front is unique, which can be called a model of family, and a variety of models can be derived from this front face. And this car also has a German style, which makes Deleck and others appreciate it even more.
The Octavia Octavia is based on the Volkswagen PQ34 platform, with a traditional MacPherson front suspension and a semi-independent trailing arm rear suspension.
The platform is also well-known and widely used, with models such as the Sutar, Golf, Audi A3, Octavia, SEAT Altea, Volkswagen EOS Convertible, Touran and Tiguan all coming from this platform.
The R&D cost of developing a platform is more than 4 billion yuan, and it should be said that a lot of the cost of buying a Volkswagen car is spent on the platform, and Lin Qiangsheng of course took it directly unceremoniously.
Drake was very surprised, and couldn't help but say, "Mr. Lin, your design is perfect, can you give us this drawing?" ”
Lin Qiangsheng smiled and pulled the drawings back from his hand, and the other party immediately showed an embarrassed expression, and he said to Delek and others: "I am applying for a patent for the appearance of this car, and if we cooperate, I will continue to complete it, and Skoda can participate in the interior design." ”
Dresser immediately discussed with Kerst and the others, and after a while he said to Lin Qiangsheng: "Mr. Lin, we really want to cooperate with you, I don't know what the specific form is?" ”
"It's very simple, according to the OEM practice of international automobile companies, my models are OEM with you, half using my brand and half using the Skoda brand."
Drake knew that OEM was also very common in the automotive industry, and he spoke a few words to the others in Czech, and they wanted to go back and find out the documents in this area, so that they could get the best price in the cooperation negotiations.
Both sides had a desire to cooperate, and the negotiations were scheduled to take place in three days, and Mr. Lin immediately sent his team from California to the Czech Republic and hired a lawyer with experience in the automotive industry.
Although Skoda launched a hatchback, but other models were getting old and sales were declining, Drake and others realized that they lacked a sure thing to open the mid-range car market.
Of course, Skoda also wants to cooperate with the world's top car companies such as Volkswagen of Germany, but the Czech Republic is still a socialist country, and the Germans will not come at this time, and the political environment in the Czech Republic does not allow it.
The OEM production method proposed by Lin Johnson is very suitable for the appetite of Drake and others, which neither broke through the bottom line of the Soviet Union nor paid too much.
It would be better if Skoda opened up the sales channel of the mid-level car market through cooperation, and it was not impossible to restart the Octavia brand, and then slowly learn the technology of this car and turn it into Skoda's own products.
On November 7, the two sides began to enter into actual negotiations, and at this time, Lin Qiangsheng came to Prague and established an automobile design office.
Mlada has a population of 40,000, while Prague has a population of more than 1 million and has the most developed machine-building capacity, so he set the site of his research in the Czech capital.
After the cooperation between the two sides, Skoda sent 15 automotive experts and technicians, along with more than 20 technicians, who are proficient in all aspects of automobile manufacturing, which is of great help to the technical finalization of the Octavia model.
After two weeks of negotiations, the two sides reached an agreement, and Lin Johnson and Johnson OEM Octavia in Skoda, Octavia restarted.
From the perspective of the international automobile industry, OEM production between car companies is commonplace. Like clothing, footwear and home appliances, the form of automobile OEM is simply to help each other develop and manufacture cars, and the products are still sold using other people's brands.
However, the agreement reached between Skoda and Lin Johnson and Johnson is obviously advantageous, and half of the final products will use the Skoda brand, so it can be said that the agreement is quite beneficial to Skoda.
The agreement also benefits the Eastern Star Group, which will purchase a large number of auto parts imported from China in addition to local auto parts in the Czech Republic.
In addition, Dongxing Group will provide technology and management to Skoda to enable Skoda to produce new models.
In addition, the two companies have also cooperated with the Favorit hatchback that Skoda has just launched.
Dongxing Group will install a new fuel injection system for Favorit's 1.3-liter engine, which will increase the power to a certain extent. In terms of comfort, the center console, instrument clusters, and seats have been redesigned for the Favorit. In terms of safety, the door hinges and door impact beams have been redesigned to make them safer.
According to the terms of the OEM contract between the two parties, Skoda can get a 10% profit share, and the Czech parts import license is also opened by them.
Mr. Lin's auto group reached out to Central and Eastern Europe, and he returned to China just before Christmas.
This trip to Eastern Europe was very successful, Dongxing Group established a bridgehead in the Czech Republic, established a cooperative relationship with the century-old car company Skoda, and there were quite a lot of reports in China.
It is China's consistent policy to develop friendship with Eastern European countries, especially underdeveloped European countries like the Czech Republic.
"Xiaolin, you should have told us in advance this time. You see, the central leaders have all called us and asked us about your cooperation with the Czech Republic, but we don't even know about it! Hou Jie heard that Lin Qiangsheng was back, so he quickly called him over.
Lin Qiangsheng said with a smile: "Hou Province, I am also a normal enterprise cooperation, why is the central government reacting so much?" ”
Hou Jie shook his head and sighed: "Alas, the political situation in Eastern Europe has been a little unstable recently, and I heard from the comrades who came back that reform is brewing over there, and China is also reforming, so it is also appropriate to care about it!" ”
Lin Qiangsheng nodded, not believing that it was so simple.
Eastern Europe, especially the Czech Republic, is averse to socialism and socialism is so obvious that everyone can see that the internal volcanoes of these union republics are about to erupt, and he does not believe that the Chinese leadership cannot feel it.
After the collapse of the Soviet Union, China's immediate recognition of the independent former union republics is a clear proof of this, probably the top management has already begun to study, and several sets of forecasts have been made, but they probably did not expect the Soviet Union to collapse like that.
"What's the name of the Czech car company you're working with?" Hou Jie asked.
"Skoda Auto Company, in 1895, it was a bicycle factory, and four years later began to produce motorcycles, which is also a century-old enterprise, and it is one of the earliest companies in the world to start producing automobiles."
Hou Jie nodded: "I really can't imagine that there are such car companies in Eastern Europe, why haven't I heard of it before!" ”
Lin Qiangsheng said: "Maybe it was not good at propaganda before, and the trade between the Czech Republic and China is not too big." And Skoda's previous car level was very backward, don't look at it as an old enterprise, but the technical strength is not as strong as Lada, so there are few imported Skoda cars in China. ”
"Then why do you want to cooperate with them, can this automotive industry also be foundry?" Hou Jie was a little surprised.
The OEM cooperation between Dongxing Group and Skoda has been transmitted back to China, but it has caused a big sensation, and everyone has questioned this matter, the car should be produced and exported in China to earn foreign exchange, why did this company go abroad to OEM.
Some people began to criticize the Dongxing Group, of course, the upper echelons of the country know the situation, people are foreign-owned, and the country can't control this, so there is no need to find faults.
Lin Qiangsheng explained to Governor Hou: "Automobiles, clothing and household appliances and other commodities can also be OEM, and it is very common for car companies to OEM products with each other in the world, which is a normal thing, and there is no need to make a fuss."
OEM can not only save us construction funds, but also make full use of the local advantages of OEM enterprises, which is one of the best choices for us to develop overseas markets! ”
He smiled and said: "Hou Province, in the future, if we open the European auto market, you will wait for the arrival of a large export order for auto parts!" ”
Hou Jie smiled and said, "You kid, there is a way." Europe, I remember that you have always been helpless about their car market, and this time you finally gnawed a small hole! (To be continued.) )