Chapter 932: Chinese Brazil

The three of them sat in a Volkswagen Gol, known as the national car of Brazil, which is very popular with the Brazilian people. Pen | fun | pavilion www. biquge。 info

Volkswagen brand in the Brazilian car market share is also very large, 87 years Brazil annual production of cars has reached the scale of 130 ~ 1.5 million units, and Volkswagen's share in the Brazilian market is as high as 46%, this is still the Japanese car companies, American car companies to increase the wrestling in the South American market, after the decline of the data.

Like China, the Brazilian government has a strict control over the country's automotive industry. Volkswagen and Ford urgently needed to raise prices in response to inflation in Brazil, so in '87 they formed the Autolatina automobile company and began to export cars to North America.

The autolatina car company was an instant success, with Volkswagen in charge of technical management and Ford in charge of finance and controlling.

As a result of this merger, the company was able to reduce its production costs within six months. In the first three months of this year, they exported tens of thousands of vehicles to North America, and orders continue to increase, and sales are promising.

Brazil's automotive industry is not to be underestimated, and it has developed and expanded its automobile industry by introducing foreign companies. Unlike China, foreign investors do not need to cede their stakes to the Brazilian government.

After World War II, Brazil developed into an industrial base in South America, and the automotive industry here led to the upgrading of its upstream industries such as the steel industry and auto parts. Argentina, Chile, Peru, Uruguay and other countries also import a large number of cars produced in Brazil, and the annual export volume of Brazilian cars is about 100,000 units.

Volkswagen entered the Brazilian market in 1952, and after World War II, South American countries experienced rapid economic growth, and most of them entered the ranks of middle-class countries.

This has also benefited Volkswagen, which has set up production lines in Brazil, and has long been the largest producer and seller in the Brazilian car market, with a market share of 70% at one point.

Volkswagen has also paid Brazilian workers handsomely, with Volkswagen Brasil paying the highest wages in the state of São Paulo, providing all employees with daily meal and transportation allowances, as well as free medical care, and free legal advice for all employees and their families.

Shi Jin introduced the Brazilian automobile industry to Lin Qiangsheng and said: "Mr. Lin, if we want to expand our car sales in Brazil, we have to build a factory here, otherwise it will be difficult for us to beat other foreign-funded car manufacturers!" ”

Lin Qiangsheng nodded after thinking about it, and said: "Now I don't know if there is a limit to building an automobile factory in Brazil, and how big a production line is appropriate to build." ”

Shi Jin said happily: "Although the government has restrictions on the automobile industry, they still welcome foreign investors to set up factories directly, and the approval procedures are more cumbersome, but it doesn't matter." I think it would be appropriate to build a 30,000-year-a-year car production line in Brazil, and the Brazilian economy is a bit inflationary, but the overall situation is promising. ”

Lin Qiangsheng nodded and said, "I will consider what models are suitable for production in Brazil and where to build a factory." ”

The group went to a lively Chinese restaurant for dinner, and Shi Jin said enthusiastically: "Mr. Lin, the food here is in the style of Kuodong, but it has also undergone some improvements to cater to the locals, if you are not used to it, I can ask the chef to make it back to the original flavor." ”

Lin Qiangsheng waved his hand, pulled Esther to sit down, and said, "According to the Brazilian taste, I have to try Brazilian food when I come here." ”

Shi Jin was surprised for a moment and said, "If you want to try Brazilian food, then let's change to an authentic Brazilian restaurant." ”

Lin Qiangsheng hurriedly grabbed him: "This is fine, don't toss." ”

Shi Jin repeatedly confessed, and he told Lin Qiangsheng that real Brazilian food has a strong taste, and Brazilians like to eat spicy dishes, especially red peppers.

If you put too much of this chili, it will be unbearable, and if you put it properly, it will be very enjoyable, and most domestic restaurants have a unique secret recipe for chili sauce, so keep it secret from each other to prevent others from knowing their secret recipe.

He said with a smile: "Brazilians like to eat barbecue, a lot of messy things are boiled together to make soup, there are pig ears and pig tails in it, but they also add cream, which Chinese people are generally not used to." ”

Lin Qiangsheng thought it was stewed pork, but it turned out that Brazilians ate it like this, so he asked Esther: "Do you eat pig ears and pig tail soup?" ”

Esther gave him a blank look and said, "No." She whispered in Lin Qiangsheng's ear: "If you eat at night, don't touch me!" ”

Lin Qiangsheng shrugged his shoulders helplessly, there was an Israeli woman next to him, it was really troublesome.

A few people ordered a few Cantonese dishes, and then asked for a large portion of smoked dried meat and a small pancake, which was relatively light.

Shi Jin didn't order that kind of greasy food, Lin Qiangsheng and the foreign woman next to him had just gotten off the plane and came to Brazil, and these local specialties were easy to cause gastrointestinal discomfort when they first came into contact with them.

Shi Jin told Lin Qiangsheng that there were very few Chinese in Brazil before, mainly concentrated in São Paulo, and when he came 20 years ago, there were only about 500 Chinese in São Paulo.

"My family started some small businesses and struggled to make a living. After that, I went out and started my own business and started a small factory for making electronic devices. In the seventies and eighties, when Brazil's economy was strong, Chinese people like me had some savings, and the factory gradually became bigger. ”

He happily told Lin Qiangsheng: "Now I have handed over the factory to my son to take care of, and I have gone to work in Dongxing Group, I know that the domestic reform and opening up has been carried out, but I really didn't expect us Chinese to open the company abroad so quickly, I am very proud, more proud than my own factory!" ”

Lin Qiangsheng said with a smile: "This is good, there is a business at home, and I come out to do things by myself, and the Chinese in Brazil live very well." We have a short development time in Dongxing, and we also need the help of your local Chinese! ”

Shi Jin nodded and said: "This is as it should be, the company has recruited a lot of local Chinese, and many young people have come to work with us. ”

Lin Qiangsheng felt that Brazil was developing very well, not at all like the backward impression he gave people when he was in China, so he asked Shi Jin: "What is the difference between running a business in Brazil and in China?" What is the pace of development here? How are Chinese treated? ”

Lin Qiangsheng asked three questions in a row, and Shi Jin said one by one: "The development speed here is still okay, very fast. Because Brazil is not always tossed and turned like at home, although there is some political instability, there is no big movement, and every government attaches great importance to economic development. It is more lenient towards foreign investment, but Brazil is actually controlled by oligarchic families, both politically and economically. For us Chinese, the attitude is okay, and it does not restrict our development, but the gap between the rich and the poor here is large, public security is very problematic, and there are more robberies. ”

He pointed to the watch in his hand and said: "This is already my 9th watch, I don't dare to buy expensive ones, we Chinese are always robbed!" ”

Lin Qiangsheng frowned and asked, "Won't you resist?" As far as I know, the robbery of Chinese is also related to swallowing their anger, which leaves an honest and bullying image for foreigners, which is very bad! ”

Shi Jin sighed and shook his head: "How can it be so easy to resist!" Mr. Lin, we are always outsiders in Brazil, and no one will really help us, and we will be blackmailed to find a lawyer! Besides, Brazil is like this, you resist, there are other robbers waiting for you, and we are afraid of these people retaliating. He waved his hand again and again and said, "It's better not to be too troublesome!" ”

Lin Qiangsheng shook his head with emotion, very disappointed in these older generation of immigrants. In fact, it is these people's conservative and xenophobic character that restricts them, although they can live better economically, but for foreign countries, the Chinese only borrow to live here, they regard themselves as visitors, and the locals also treat them as outsiders, so they naturally look down on the Chinese.

After eating, Lin Qiangsheng temporarily bid farewell to Shijin and came to the Yakarepagua Circuit, which is more than 20 kilometers outside Rio, and met with team manager Niki Lauda, technical director Clay Regazzoni and others.

Normally, a first-class team prepares eight frames per season, but this time the East Star team has prepared six, which requires the drivers to perform at the best possible level and reduce the number of damages.

Niki Lauda also established a rule that in order to encourage drivers to do well in the race, there is a lot of prize money for one point at each race, which is $300,000 per point, which is also among the best among the teams participating in the event, and more than many small teams.

Niki Lauda also developed a racing principle of seizing the first few races of the season, as the drivers of the top teams may not be able to achieve good results in the first few races due to various circumstances such as discomfort.

If a small team or a newly established team seizes the opportunity of the first few stops, it is very likely to achieve good results, which is the hope of the East Star team! (To be continued.) )