Chapter 197: Verbal Battle
ps: If you want to hear more of your voices and receive more of your suggestions, search for the WeChat public account "qdread" now and pay attention to give more support! I was going to meet the customer contacted by Sun Zhipeng today, Shi Lei stayed in the rock company for a while, and then drove directly to the hotel.
Sun Zhipeng contacted this customer and did a cosmetics sales. This cosmetics is currently being advertised on CCTV, and the sales should not be a problem.
Sun Zhipeng contacted the other party for a month, and the other party's conditions were not bad, 16% of the sales were used as the sales commission, and the brand promotion fee was calculated separately. They are responsible for transporting the goods to Bingcheng, and the storage costs in Bingcheng and the transportation costs to other cities in Longjiang are borne by Jinshi.
Since this kind of product sells well on the Internet, and it has also signed shelf agreements with several large supermarkets, they don't have too many illusions about the sales of these small stores. In the second half of this year, the company ordered 10 million sales, and next year and the year after that, it will be 20 million.
This contract was signed for two and a half years, and after two and a half years, it will be up to us to see the results of the cooperation and whether to renew the contract. If the other party continues to use the agency company to sell, then Goldstone has the right to sign the contract with priority under the same conditions.
No matter how you look at this contract, it is very good, Sun Zhipeng runs to the hotel where the other party's representative lives almost every day, and the conditions are negotiated little by little.
Shi Lei was also very satisfied with these conditions, and there was only one thing that made Shi Lei frown. The other party demanded that Jinshi Company must pay a deposit of 2 million, which cannot be deducted from the payment, and the deposit must be given before the other party can deliver the goods.
There are two million, and they can all be dealers. What else do you do? The profit of the dealer can be much higher than that of the agent, at least the wholesale price can be adjusted a little more, and a lot more money can be made.
The agent does not have the capital to trade, and the distribution must invest the capital. There's a big difference. Shi Lei came today, just to talk to the other party again, the margin is too high, can it be lowered a little, you can press the commission of the first two months as a margin. Or pay two or three hundred thousand directly, these two million are really too high.
"Mr. Tian, this is the chairman of our Jinshi Company, Shi Lei. Mr. Shi, this is Tian Jinhong, the sales manager of xx brand cosmetics. This is Mr. Tian's assistant Ye Yuan. Sun Zhipeng saw Shi Lei come in and stood up to introduce the two sides.
"Hello Mr. Tian, hello Mr. Ye." Although when Sun Zhipeng introduced Ye Yuan, he only said that he was Tian Jinhong's assistant, but Shi Lei still called him Mr. Ye. In this era, everyone is willing to listen to good words and call others Mr. Ye, and Shi Lei does not suffer. Maybe you can win the favor of the other party.
"Hello Mr. Shi, young and promising. When I was like Mr. Shi, I was still working as a porter in a factory. Tian Jinhong said exaggeratedly.
"That Tian always does not do the position of the manager now. This is Mr. Tian's ability. Old Sun, have you ordered the food? ”
"It's ordered, but Mr. Tian didn't ask for wine."
Shi Lei pretended to be angry and criticized Sun Zhipeng: "Old Sun, you can't do this." There is no banquet without wine, let's invite the two eldest brothers to dinner. How can you not drink alcohol. Sue the waiter, serve the wine. Let's start with two bottles of Wuliangye. ”
Mr. Tian hurriedly pressed Shi Lei's hand: "Mr. Shi, Mr. Shi." You can't really drink alcohol at noon. I came by car, so how can I drive after drinking? In this way, today we will finalize the contract, and tomorrow night I will be the east, and we will rest as soon as we get drunk. ”
This Tian always has a car in Ice City? There are only these two people in their company's Bingcheng office, and they actually gave them a car, and the cosmetics company is really rich.
"Well~~ Okay, let's simply eat at noon and replace wine with tea. Come on, come on, smoke a cigarette. Shi Lei took out a cigarette, gave one to all three of them, lit it himself, and began to swallow the clouds and spit out the fog.
Sometimes cigarettes are a tool to alleviate embarrassment, Tian Jinhong obviously doesn't want to start talking about the contract now, but outside the words, the meaning revealed can be negotiated today, that is, he doesn't plan to reduce the margin, it depends on what Jinshi Company does.
The dishes were served quickly, everyone was eating and chatting, and fifteen minutes later, Shi Lei and Sun Zhipeng put down their chopsticks. Tian Jinhong and Ye Yuan did not stop chopsticks, and continued to eat and drink.
Master, who is fighting with us first. Shi Lei knew very well that if they didn't open their mouths at this time, the other party would never lead the topic to the contract. But the other party is still eating, and Shi Lei is now talking about contracts with others, which seems to be not very polite.
After another five minutes, Shi Lei and Sun Zhipeng were a little embarrassed on their faces, this Mr. Tian and Mr. Ye actually ate almost all the dishes on the table, and the four of them ordered eight dishes. Although the dish size is not very large, it is not small, are these two people specially here to eat today? Invite someone to eat, but the food is not enough, isn't it good to spend money and not get it?
"Mr. Tian took a look at the menu and added a few more dishes." Shi Lei took the menu and handed it to Tian Jinhong.
Tian Jinhong slowly wiped his mouth with a tissue: "No need, we are full, today's dish is very suitable for our appetite, see you laugh, see you laugh." ”
Shi Lei gave Sun Zhipeng a look, Sun Zhipeng understood, first gave two cigarettes to the two, and then said: "Mr. Tian, you see the terms of our contract, the security deposit, can you give a little step, two million is a bit high, and we have to pay first, this is very stressful for our company." ”
Tian Jinhong's ash flicked directly on the ground, ignoring the ashtray on the table in front of him: "Old Sun, this is already very low." As far as you calculate, if you can't earn it back this year, will you earn it next year or the year after that? Besides, this deposit will be returned to you in the end, but it will be sealed in our account, and it will not be given to us. ”
Shi Lei cleared his throat and attracted their attention: "Mr. Tian, should the deposit be given, of course it should be given." ”
After Shi Lei said this, Tian Jinhong showed a satisfied look on his face, but then Shi Lei said again: "How much is the deposit, this is what we discussed." You see, we are an affiliate company, and what we earn is an affiliate commission. Where is the margin higher than the commission we earn in a year? ”
"No, you have to make 20 million sales a year, it's not difficult, right? 20 million, according to the agency fee standard we have negotiated, you can earn 3.2 million commissions. Is that less? Lao Sun told me that your company has channels in all parts of the province, and I just promised your company, if I change to other companies, I can give up to 14% of sales. ”
Wipe. It can't be counted like that. If you have a ten-year contract, then I won't say a word, and I'll call you right away for two million. But you've only been doing this for two and a half years, but you've pressed me for seven months, nearly a quarter, how can this work?
"Mr. Tian. 3.2 million commissions, we still have to give dealers rebates, right? Do you want to pay salaries and commissions to salespeople? Warehousing and transportation cost money, right? Our company earns less than two million a year, and we can't afford to let us work for nothing for more than a year. Shi Lei began to cry poor. It may not be as bad as he says, but it's not too much.
Tian Jinhong and Ye Yuan glanced at each other. Ye Yuan took over the conversation and said, "Mr. Shi, we can't help it, this is the rule set by the company." Originally, we were going to recruit dealers, and at the beginning, we set the first payment and then the goods. Lao Sun found us and said that he wanted to be an agent and asked for the goods first and then the payment. You see that this is to supply you first, we also have risks, and we also have financial pressure, right? Can't we take all the risks and pressures? ”
Shi Lei shook his head: "Mr. Ye." You've changed your mindset. Although the dealer pays first and then the goods, he only needs to pay for one month. The monthly payment is only two million. They can also make slight adjustments to the wholesale price. Earn the difference. You've made us pay more than the dealer, but we made less than the dealer, and we would be very embarrassed. ”
Sun Zhipeng continued: "Mr. Tian, Mr. Ye. In our industry, the margin generally has a month's commission, which is about the same, and we can give you a deposit of 200,000 yuan. The first goods and then the payment, guaranteed in the second half of this year. Sales exceeded 10 million. ”
This was discussed between Sun Zhipeng and Shi Lei, according to their estimates. Taking advantage of the fact that this product is now advertised on CCTV, in less than half a year, the average sales of more than 2 million a month will definitely be reached, and the overall sales should be able to exceed 12 million. As long as the other party is willing to lower the deposit, they can write in the contract that by the end of the year, they will guarantee sales of 12 million.
"Two hundred thousand? Old Sun, we are not asking you for a price, waiting for you to sit on the ground and pay back. The deposit of 200,000 yuan is too far from what our company requires. Otherwise, you can simply become a distributor, pay first and then goods, so that we can accept a deposit of 200,000 yuan. ”
Sun Zhipeng glanced at Shi Lei, and Shi Lei shook his head. This money Shilei can afford it, but when have you ever seen an agency make a distribution? Dealers pay first and then goods, not to mention the financial pressure. Once there is any problem with the other company or product, won't the money be wasted? The agency is different, in addition to the deposit, there is only a little money for transportation and warehousing, even if there is a problem, the loss is not big.
Shi Lei and Sun Zhipeng continued to talk to them, and it took more than half an hour, and the other party was finally willing to lower the margin a little, but it also cost 1.5 million, and then they bit the money to death, without dropping a penny.
Shi Lei felt that this list was going to collapse, and the price difference between the two was too much. However, the expected profit of this list is indeed not low, and Shi Lei can't bear to let go.
Even if you know the other party's psychological bottom price, you must have a way to get the other party to agree. Now it is obvious that Mr. Tian and they have the initiative, if Shi Lei and they don't agree, the other party would rather contact another company. Sun Zhipeng also said that at the same time as he contacted Mr. Tian, two companies specializing in daily chemical sales were also contacting each other.
Shi Lei lowered his head and pondered, and suddenly saw that Mr. Tian's leather shoes seemed to have a place to open the glue. The sales manager of such a large cosmetics company actually wears cheap and low-quality leather shoes, and he doesn't know if they are broken? Even if you don't buy a new pair, you have to fix it, right?
Looking at the watch he was carrying, it was very similar to the Tissot that Shi Lei liked, but if you look closely, there is a different letter, it is an imitation!
No, there is a problem with these two people! (My novel will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued)
ps: Ask for a genuine subscription, ask for a monthly pass. Today is Qingming Day, and it's actually Easter, I heard that the old university actually invited Taoist priests, the reason is that those old men always skip class, and the principal plans to invite their parents ~~~