The north wind was howling, the sky was full of snow, and the whole city was covered in snow, and the snowflakes were like knives, hitting the face with a faint pain, and hitting the car window with a clattering sound.

In the cold winter of December, Yanjing is chilling and cold, and there are not many places that can continue to be popular, where to eat will not be affected, where to shop, it is very rare, there is one more place this year, that is, the cinema.

As the base camp, Song Meiru and Zhang Qingxin went out in person, just like a very ordinary couple, in the cold winter season, go to eat a romantic Western meal and watch a movie together......

However, you really can't see any feeling of a couple in these two people, Song Meiru never smiles, from head to toe is the breath of a superior, she keeps her mouth shut when she eats, and when she gets on the bus to the cinema after eating, she also stands behind and holds her arms to watch the situation in the ticket purchase area and rest area; Zhang Qingxin on the other side is like a lewd man, holding a mobile phone in his hand, always sending text messages, eating while posting, when he arrived at the cinema, he glanced at it and didn't go to the queue, but cut the queue to the front and didn't know what to say to others, and was not expelled, and bought two movie tickets for "Kung Fu".

While waiting, Zhang Qingxin found a seat, sat there with his mobile phone in both hands and kept tapping on it, while Song Meiru found an area with a wide field of vision, where she could see the whole audience, holding her arms, and taking in a pair of eyes calmly. Basically, she has a clear grasp of the viewing orientation of the audience when buying tickets. This is used to judge the operation model of a movie theater after it is built.

What is the best location is not necessarily the center of the business district. But it's important to be within half an hour's drive, with as much parking as possible, preferably close to a metro and bus stop, and even better if there's a campus nearby.

The price of food should be wide enough, you can have Haagen-Dazs high-end ice cream, but also have ordinary mineral water drink popcorn, the price should not be much higher than outside. If you want to make money from moviegoers, you have to grasp the psychology of moviegoers, a bottle of ordinary mineral water costs three yuan and five yuan, the gap is very large, and the price of five yuan will basically repel ordinary audiences.

There must be multiple halls, and multiple films can be adjusted at any time, and the model of a single hall in the past will inevitably withdraw from the historical stage, and a theater with multiple small and medium-sized halls will be the mainstream trend in the future.

To launch a membership system, there must be preferential tickets for members. Attract more working-class people to the cinema by offering some low-cost discounted tickets in the morning or afternoon hours on weekdays to attract those who never enter the cinema first. Let him feel the joy of watching movies in the cinema, and gradually accept the concept of supporting watching movies in the theater.

Song Meiru and Zhang Xinxin walked into the cinema, and they watched the movie. It's completely two states with the people next to me, and I can only say that people who don't know think they're two people who are complete strangers. It's just that the seats are next to each other.

Song Meiru chose the seat in the back row, and after the opening came in. Before turning off the headlights, she has been observing the category of people watching the movie, what age group, what class it looks like, with her eyesight, she can make accurate judgments, and after the film ends, she will go to the exit area first, and then deliberately stand aside, listening to the audience's discussions, in order to judge the level of their judgment of the content of the movie, whether they just care about the visual enjoyment of the story and enjoy laughing, or can see some deep things, or the kind of audience who likes to criticize……

Needless to say, the film market has been sluggish for many years, and as an entertainment system, its prosperity will reflect the progress of the entire social system and the increase in per capita income.

Give more viewing space to audiences across the country and a new soil for Chinese films.

The slogan is shouted, the actual action must be done, the brother media has begun to contact the governments of several big cities, the local media has reported a lot of relevant news, and the billion-dollar fund reserve has also been put on the table.

He decided to sing against Mango Channel, and the company's executives would have different opinions, but when he decided to get a theater, although it was because of the previous meeting, it was more because these executives saw the future of the company's development, and they wouldn't have jumped out without that meeting. To do a cinema chain, it is necessary to raise funds, which also gives them the opportunity to obtain equity creation; If you want to be a theater, the company must be bigger, and then the listing will become an inevitable result, and they, as veterans, can at least obtain some original stock certification.

The day after Song Meiru and Zhang Qingxin watched the movie, in a small-scale meeting, the two faced Yang Yichen and gave conflicting opinions.

Song Meiru here: "More investigation is needed, more information is needed, there are too many uncertain factors now, and the overall national income will directly affect the film market......" She listed a lot of practical problems, each of which is justified, if you don't solve it, you really can't make sense, if you don't solve it, it will become a hidden danger in the future of the big investment theater chain, and so much money has been spent, if the theater chain does not have so many films and audiences, such a large investment and slow-down project, it will completely drag down the capital chain of the brother group, unless every year in the future, Yang Yichen can ensure a bumper harvest in the film and television industry like this year.

Outside the floor-to-ceiling window of the conference room, the goose feathers and heavy snow slapped down, and the streets that were run over and melted by cars were covered with silver and white again. ”

As a reborn person, Yang Yichen can deny that Song Meiru is a CEO that any company dreams of, she has the advantages of all excellent CEOs, and at the same time, she also has the common problem of all working CEOs, that is, the decision under the strategic vision, to put it more bluntly, they have no problem with ordinary strategic decisions, but if this strategic decision involves the life and death of the company, the success of the first war will be the first battle and the failure of the last war will be completely fallen, they will hesitate more, for a helmsman, Hesitation is the same as failure, because even if you make the right decision every time, you will lose the best opportunity.

Zhang Qingxin is not stronger than Song Meiru's ability, he just always lets himself stand on the outside, has a unique strategic vision, he speaks completely from his heart, even if he is wrong and the brother group is bankrupt, he will not have any hesitation and pressure, he will definitely say what he should say.

The prosperity of the film market in the future completely confirms Zhang Qingxin's eight words, eat crabs first, occupy the market first, you will be the leading industry in the future, and not everyone can afford to make such a big investment in cinemas, and when they want to play with confidence, Yang Yichen hopes that his brother group cinemas will at least cover every provincial capital city, and at least 40 in the country, and then, seek cooperation to cover the second- and third-tier cities below, and the consumption power of these markets will only get higher and higher.

Yang Yichen faced Song Meiru and Zhang Qingxin, and said the final decision to take care of both of them: "Take out one billion to play first, and then take out another 500 million in the second phase, if the 1.5 billion is not a problem, it proves that my investment is a failure, and I am confident that even if the investment fails within this limit, it will not hurt the company." Let me tell you through, for this project, my initial goal is 500 million, there is a sentence in sales channel is king, we make movies as common as this sentence, I dare not guarantee that I will have good film works in my life, but I believe that there will be an endless stream of good films in the Chinese film industry, I hope that Brother Group Cinemas will become the most trusted viewing carrier for the Chinese people. ”

"By the way, two TV scripts, first make some money for this investment, and there is also a documentary planning, I hope that the matter of this documentary will be kept secret from the outside world, and a team will be formed to shoot it first, and I hope that this documentary can finally be logged into the imperial court."

The two TV scripts, everyone looked at them and put them aside first, "Breaking through the Guandong" and "Why Sheng Xiaomo", it's not that they are not interested, but everyone has blind trust in Yang Yichen's ability, and I think they are more interested in the documentaries that Yang Yichen values more, does this thing have any commercial market value? They are looking forward to it.

"A Bite of China".

What is it? Food shows?

Seeing the name, everyone was stunned, a food show, is it worth Yang Yichen's big fight? Will there be any special market for such a show?

This time, even Zhang Qingxin frowned, just a few words, he didn't see the market value of this documentary, but when he really read it carefully, a special picture will emerge in his mind, that is, the wind blows the wheat waves for thousands of miles, and when it comes to the autumn harvest season, there are golden wheat waves at a glance, from harvest to processing and finally become food that can be on the table of the Chinese people, showing not the process of ingredients to food, but the original ecological development of food under the special geography of China. The vivid stories of Tongguò show the unique food culture of China, and the shooting is not the gorgeous and beautiful chef's dishes, but the home-cooked dishes of ordinary people.

China is a vast land, and countless kinds of ingredients given by nature have endowed countless food cultures on the table, promoting food with people and stories, and seeing the changes of the whole society through food......

Shoot it well, there is a head...... (To be continued......)