Perhaps, it was from the beginning of Ma Huateng's launch of custom skins that MSN and QQ launched a real innovation contest.

Today MSN will launch a custom skin, and tomorrow, QQ will launch a custom avatar.

Today MSN launched an online search emoji system, and tomorrow, QQ will launch an emoji system.

Today MSN has launched the busy function, and tomorrow, QQ will launch the stealth function.

……

The duel between the two major companies, the competition between the two geniuses, and the rapid development of domestic instant messaging under the competition of the two major companies.

It's just that, after all, MSN's innovation still lags behind the innovation of Penguin Technology QQ.

Although in this innovation battle, MSN does have some features that are stronger than QQ in terms of innovation.

However, some of the innovations accumulated in front of QQ cannot be surpassed by MSN in any way.

Pony Ma knew that this was an innovation of their MSN, and that it lacked a killer app.

Yes, the previous series of innovative features were only small functions and did not bring about qualitative changes.

Unlike QQ's previous QQ videos, offline messages, QQ games...... This killer level of application.

If MSN wants to surpass QQ, then it has to make a huge breakthrough in innovation.

At the very least, their innovation should be very attractive, and at the same time, it can also quickly attract the public.

When he woke up to this, Ma Huateng temporarily stopped the innovation competition with penguins.

He's constantly thinking about it, and he's constantly thinking about what kind of innovative app MSN should launch?

I have to say that Ma Huateng is a genius.

Maybe others can't think of it for a lifetime, but after Ma Huateng meditated, he thought of a killer-level product.

MSN group chat feature.

This is what Ma Huateng thought of when chatting with netizens.

The netizen said that the function of instant messaging is getting better and better. However, he always felt that something was missing.

He felt that why we could only communicate one-on-one. Isn't it possible to achieve one-to-many, or can everyone communicate together?

Affected by this, Ma Huateng thought of the MSN group chat function.

Any MSN user can create a group chat channel, and then he can pull all his friends into the group chat, and then realize this one-to-many or many-to-many chat. After such a function was realized, Ma Huateng was very excited. He believes that this is MSN's top innovation. And, he believes, such an innovative level of functionality can already turn MSN from unnoticed to a popular instant messaging software. Although it can't be said that this function alone can be on an equal footing with QQ, but at least, after such a function appears, he can quickly catch up with QQ.

However, I thought that I had plagiarized QQ before. In order to prevent them from introducing this feature on MSN, Penguin also followed suit. After the launch of the group chat function, MSN secretly applied for a patent in China on the one hand. On the other hand, they also spent a lot of money to contact the media, and as soon as their group chat was launched, they pushed the MSN group chat to the market as quickly as possible, catching Zhang Ning off guard.

Perhaps, God took good care of Ma Huateng this time.

During Pony Ma's covert operation, Penguin Technology did not find out about MSN's movements.

Until, when MSN suddenly updated the MSN group chat and promoted the MSN group chat in the media, in an instant, the MSN group chat got a lot of user reactions. In particular, Pony Ma knows what group chats mean and which users on the Internet like them the most. To this end, they have also repeatedly promoted the group chat function in the online game community.

Yes, Ma Huateng thinks.

Among domestic online gamers, their first favorite is group chat.

Moreover, in this group chat, he can achieve many, many functions.

For example, everyone chats in a guild and discusses how to play the game together.

At the same time, you can also post some announcements in this channel.

This is almost equivalent to the guild area established by the multi-play channel at that time, and such a group chat channel is more convenient than the guild area.

In addition, the most important thing is that Ma Huateng knows. In fact, there are far more Chinese gamers than instant messaging users. It's just that there are a lot of gamers in there, and they don't use instant messaging. If they MSN can win tens of millions of players who play games, then they MSN can have the strength to fight with QQ.

The result was very smooth, and the emergence of MSN group chat attracted the attention of countless people.

He turned the original peer-to-peer chat into a peer-to-peer chat.

Especially when everyone is staying together and chatting, it's a great feeling. Even, even if you don't chat, it's a pleasure for you to watch others chat in the group. Therefore, the operation of the MSN group chat function in Ma Huateng has also been strongly promoted by Microsoft, and it has quickly occupied the market in a short period of time. And, that's only in the domestic market. In the international market, when MSN opened up the global data and launched the intelligent translation function, MSN has already been eye-catching in the international market, and there is a faint trend of surpassing ICQ. Until, when MSN launched the group chat function, this killer level innovation directly allowed MSN to surpass ICQ in one fell swoop, and quickly lead its opponents.

"Manager Ma, I really didn't misunderstand you, you are the expert who knows the most about instant messaging."

When MSN successfully surpassed ICQ, Microsoft founder Bill congratulated Ma Huateng.

"Thank you, Mr. Bill, but I don't think we're close to celebrating."

"Manager Ma, you are too modest, MSN surpasses ICQ is definitely a great credit to you, we should celebrate."

"No, Mr. Bill, although our MSN has surpassed ICQ in the international market, our ICQ has not yet surpassed QQ in the Chinese market."

"Oh, you're talking about the Chinese market."

When it comes to the Chinese market, Bill also attaches great importance to it.

"You know, I'm actually very attached to the Chinese market as well. In particular, I already feel that China's economy will definitely develop rapidly in the future. Moreover, China has such a population, and his potential is very huge. I brought you in charge of MSN so that you could beat Penguin. However, I have also been in contact with Zhang Ning of Penguin Technology, and he is not an easy person to deal with. But anyway, our MSN in China is off to a good start, isn't it? ”

"Sort of."

"Hehe, are you still worried about that little guy?"

"Indeed."

Ma Huateng nodded, "Actually, Penguin Technology hasn't fought back against us yet." ”

Maybe it's because I've fought too much with Zhang Ning, or maybe I know Zhang Ning too well. Pony Ma always felt that Penguin Technology would not be able to make their MSN group chat grow, and in the end it would threaten their QQ status.

"Manager Ma, don't worry, I just looked at your strategy, and you have thought it through. Just like the MSN group chat patent you secretly applied for in China, although I don't think this point can limit Zhang Ning, if you want to copy it, you can definitely copy it. But, in this, I have seen your caution. And, isn't it good for our situation now? If Zhang Ning, this kid, can still have a way to deal with it at this time, then he is simply a monster. ”

Bill comforted Ma Huateng.

It's just that Ma Huateng heard the word monster, but he smiled awkwardly, "Mr. Bill, do you know what Zhang Ning's nickname is?" ”

"What's it called?"

"As you just said, his nickname is Youkai."

……

"Damn, I'm scared to death."

When MSN launched the latest version of the MSN group chat function, Zhang Ning was almost a little blindsided.

He also thought that the QQ group function, the big killer move he had been holding back, would be preempted by Ma Huateng.

It wasn't until Zhang Ning tried the MSN group chat function for the first time that he calmed down a little.

"It's okay, it's not a real group chat system."

To be precise, MSN, a group chat function, has some discussion group functions like the discussion group pushed out by QQ before the QQ group in the later generations.

Of course, in fact, the function of the discussion group is very similar to the function of the QQ group.

Everyone can chat together, and at the same time, it is also initiated by a creator to invite different friends.

However, discussion groups are different from QQ groups.

The discussion group is only temporary, and he does not have a fixed channel number like the QQ group.

In addition, although the discussion group is the same as the QQ group, the creator invites the group, but the discussion group can only invite friends to join the discussion group. If you're not a friend, you can't join a discussion group. But the QQ group is different, any user can apply to join the QQ group.

Don't underestimate the difference between these two points, it is the difference between these two points that has made QQ groups popular all over the world.

Speaking of which, the comparison between the two is very simple.

This is because the discussion group does not have a fixed channel number, and because access to the channel can only be invited by the creator. So, this also makes it impossible for other users to join the group chat channel at all. Unless you're a friend of the creator and the creator of the group invited you to join the channel.

This is not the strictest zhòng, the strictest zhòng is that such a group chat channel cannot be promoted.

Yes, you have a group chat channel, but how do others know that you have this group chat channel?

What if you want to invite more people to join your group chat channel?

Do you want someone to add you as a friend, and then you invite someone to join the group chat channel?

No, no, no, there is a simpler and more convenient setting.

Instant messaging can completely set a group number for the group chat channel, and this group number is the same as the instant messaging number, which is fixed. Then, when you advertise your group chat channel, you can directly quote your group chat channel number. Then, users can directly add a group chat number to enter the group chat space you are in.

Thus, the real group began, it was no longer a discussion group, it was no longer a channel, but a real group.

Group PK discussion group?

Who's higher and who's lower?

Who is superior and who is inferior?

Who wins and who loses?

The answer, do you need to say?

A few days later, Zhang Ning, who Ma Huateng had been worried about, officially launched the QQ group function.