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"Then Mr. Feng thinks, why has the box office of our domestic movies not been able to go up?"

"Well...... this"

Feng Xiaogang thought for a while, but didn't say anything.

"Let's talk about it, perhaps, I, as an outsider, can see it more clearly."

Now the domestic movie box office is indeed sluggish, and the investment cost of the movie box office is also very low.

Many movies can get a box office of tens of millions, which is already a small achievement, if the box office of the movie breaks 100 million, it will be a record-breaker. is like Zhang Yimou's movie hero in 2004, the box office exceeded 100 million, and even the news network and broadcast were given. It can be seen how low the domestic movie box office was in 2002.

"I think it's piracy."

In fact, Feng Xiaogang also wants to talk about other more factors, such as the lack of good movie scripts, and the investment in many films is not large, which also causes the inability to make many classic movies. However, in the end, Feng Xiaogang still talked about piracy. If there was no piracy, the box office of the movie would not be so low. If it weren't for piracy, investors wouldn't have invested so little in movies. In Feng Xiaogang's view, piracy is the biggest problem.

"Piracy."

Zhang Ning nodded.

Truly.

Why is the domestic box office so low, piracy is the biggest factor.

Often many movies are released one day, and the next day, pirated copies come out.

In this case, how can others be stupid enough to go to the cinema to watch a movie?

You can't just watch it for free.

Some film companies do not do a good job of secrecy measures, and even pirated movies have not yet been released.

Moreover, it is not only piracy in cinemas, but also piracy on CDs.

A pirated CD of two to three dollars also makes the film company not only unable to earn the box office in the cinema, but also unable to earn back the investment cost on the CD. Such a situation has also caused 10 domestic films, 8 of which are loss-making.

At the same time, it can also be seen from the domestic market in 2014.

When China stepped up its efforts to crack down on film piracy, the domestic film box office exceeded 100 million at every turn. Even, in the movies at that time, it was embarrassing that the box office of your movie did not break 100 million.

However, Zhang Ning shook his head again.

"No, you can't let Feng Xiaogang have such a point of view."

Zhang Ning agrees that piracy affects the box office, but Zhang Ning doesn't want domestic films to have no development because of piracy. In fact, not only Zhang Ning, but almost everyone in the circle believes that piracy affects the box office. However, Zhang Ning knows that domestic piracy is not a day or two, and even Zhang Ning can't deal with piracy, let alone these filmmakers. Whether it's piracy or not, even if it's the reason for piracy, you can't change it. Instead of dwelling on what can't be changed, it's better to think about how to do it better on this basis.

"Mr. Feng, actually, I don't think it's the impact of piracy."

"Oh, Mr. Zhang, what do you say?"

"Let's talk about the Titanic we mentioned earlier, I remember, Titanic is a movie launched in 1998."

"Yes, at that time, I had just tried to make a movie at the recommendation of my friend Ge You. Moreover, I clearly remember that there were only more than 1,000 screens in China at that time, but at that time the Titanic was simply crazy. ”

"Yes, the Titanic did go crazy at that time. It's just that I also have another question. Could it be that at that time, there was no piracy of the Titanic in China? ”

"This ......"

At this moment, Feng Xiaogang didn't know what to say.

At that time, when Titanic was crazy all over the world, there were countless pirated copies in China.

However, when there was a lot of piracy at that time, Titanic still achieved 3 in China. 600 million movie box office.

3。 600 million.

3 of 1998. What is the concept of 600 million?

Not to mention that no movie in 2002 has broken such a record, even five years later, ten years later, few movies have broken it.

"Mr. Zhang, we can't take the Titanic as an example, after all, this is a phenomenal work and a special example."

Feng Xiaogang still shook his head.

If that's the case, they really can't blame piracy for the box office of the movie.

Think about other Titanic can do 3. 600 million movies, well, others are masters, you can't compare, you don't want 3. 600 million, you can do 100 million. No, don't want 100 million, do 50 million box office. However, the box office of 50 million is also an astronomical amount for the current film industry.

"Mr. Feng, I don't think this is phenomenal. In my experience of doing the Internet, in this world, nothing is phenomenal, others can do it, and we can do it. As for why we can't do it, just because our products aren't good enough, in the movie area, I think the same way. ”

Zhang Ning originally wanted to cite the movie Hero as an example after Titanic.

This film hit 2 in the country. The box office record of 400 million yuan opened a precedent for domestic commercial films.

It's a pity that Zhang Yimou's hero was not filmed, and there is nothing else to give an example in China except for this movie.

"That's what I said, but Mr. Zhang, it's really difficult."

Feng Xiaogang didn't get the answer he wanted, shook his head, and didn't approve.

Zhang Ning also knew that he had not persuaded Feng Xiaogang, thought about it, and said, "Mr. Feng, I know, you may not agree with my words." However, it doesn't matter, I think there will always be facts to prove that I recently wrote a movie script, and besides, I have been interested in movies recently. I decided to invest in making this movie, but I don't know if Mr. Feng is interested. ”

"Oh, what a script."

When it comes to investment, Feng Xiaogang's eyes lit up.

However, Feng Xiaogang is not the kind of person who will shoot a movie as soon as he sees it.

He wants to make some more unique movies, at least, Feng Xiaogang still has a more sublime artistic plot now.

He doesn't want to be like a Hong Kong filmmaker, as long as he can make money, he can make any film.

"It's a story about a thief."

"Thief?"

Feng Xiaogang said, "Xiangjiang police and gangster films? ”

"It's not."

Zhang Ning shook his head.

Zhang Ning does have a lot of classic police movies in Xiangjiang in his mind. took it out, Zhang Ning definitely thinks that it can be a big seller.

However, Feng Xiaogang is not suitable for making police movies.

"This script is about thieves, but it is about a story about no thieves in the world."

"There are no thieves in the world."

Feng Xiaogang said, "The name is a bit interesting, but I haven't seen the script yet." ”

"I've already written the script, but I haven't brought it for the time being, and I'll give it to you in a few days. However, I still adhere to the point I just said, the reason why the domestic box office is so sluggish is really not because of piracy, but because the audience really doesn't have a good-looking movie. ”

Zhang Ning didn't say much, he felt that Feng Xiaogang might still not agree. Of course, Zhang Ning disagreed. Take a crooked reason to fool others, and it's strange that others can be fooled. However, Zhang Ning likes such challenges. The more they didn't believe it, the more Zhang Ning wanted to fool them. And, if this is really fooled by yourself. Perhaps, the domestic film market may be changed because of itself.