Chapter 50: A commercial film that takes advantage of the momentum

Of course, Huang Zhan is just joking, and what he is most concerned about now is the filming progress of the commercial film "Forever and Forever".

Lin Xi did not disappoint Huang Zhan, although at first Huang Zhan was worried that Lin Xi was too young to convince the public, but after experiencing Huang Liwei's incident some time ago, whether it was the ordinary staff of the crew or the assistant director Chen Jiaxiang, they were all impressed by Lin Xi, and Lin Xi asked them to do whatever they did during filming, and no one dared to contradict them at all.

Coupled with the cooperation of Zhao Yazhi and Zhou Yanfa, the commercial was completed in only two days.

What surprised Huang Zhan even more was that Lin Xi did not have any extra shots in his hands at all, and all the content of the shooting was used in editing, although in terms of more than two minutes of commercials, the saved bit of film seemed meaningless, but if it was to be replaced by a movie or TV series, Lin Xi could also achieve such a high lens utilization rate, so the savings may be a lot of money.

This is not only about film, but also about the amount of work saved in pre-shooting and post-editing, which is a lot of money for TV and film shooting.

With this unexpected discovery, Huang Zhan had a little more confidence in Lin Xi's plan to open a film and television company, but after all, this was Lin Xi's own business, and Huang Zhan's main focus was on his advertising company.

After the advertising sample was given to Pan Disheng, the other party was very satisfied, and on the same day, he transferred 2 million to the account of Huang Zhan Advertising Company, and also proposed to meet Lin Xi, who shot this commercial film.

Although Lin Xi was a little surprised by Pan Disheng's request, he was also very interested in Pan Disheng, Hong Kong's "famous brand king", so he agreed.

The place where the two sides met was set at Huang Helin Advertising Company, and Huang Zhan also prepared to introduce the next advertising plan to Pan Disheng in detail at the same time.

It was agreed to meet at three o'clock in the afternoon, but both sides came over in advance, because the conference room was still being arranged, so Huang Zhan invited Pan Disheng and Lin Xi to his office and let the two of them contact first.

Pan Disheng had already learned some information about Lin Xi before he came, and he also knew that the other party was just a sixteen-year-old boy, but when he really saw Lin Xi himself, he found that although Lin Xi was still a little immature in appearance, his speech was really very different from that of ordinary young people.

Especially after some intentional temptation, Pan Disheng believed that this was actually a so-called young genius, because Lin Xi belonged to such a person.

Pan Disheng is 24 years old this year, and people in the business world are already very young, especially at his age, it is rare to be able to independently make such remarkable achievements now, which is also something Pan Disheng has always been proud of.

And now facing Lin Xi, who is eight years younger than himself, Pan Disheng realized that he was not the only one who was proud of the young man in this world, so he naturally put Lin Xi in the same position as himself, and he spoke much more politely, and he did not have the attitude of being a big customer.

"If I hadn't seen Mr. Huang beaten in the newspaper some time ago, I wouldn't have known that this advertising film was originally written by you. Pan Disheng picked up the coffee cup in front of him, but his eyes stayed on Lin Xi when he drank it, wanting to see how Lin Xi would react when he heard what he said.

Lin Xi just smiled faintly.

"So Pan Sheng already had a propaganda plan before?"

Pan Disheng put down the coffee cup, smacked his lips and said: "At the beginning, I did think of a promotion plan, but then I saw that the advertisement of Remy Martin was so successful, I was thinking, if I also have such an excellent advertising film in my hand, then my plan will be more successful than before, now it's okay, I am very satisfied with this advertisement shot by Lin Sheng, especially the last advertising word, I only care about what I once had, I don't care about how long it lasts, I think it's a pity to only use it as an advertisement for a women's watch in Chopard, if you can, I want to use it as a promotion for all the products of the entire Dickson company, I don't know how the forest business is doing? ”

Lin Xi shrugged indifferently, "The money for this advertising slogan has already been paid, and it is naturally up to you to use it, I have no opinion." ”

Seeing that Lin Xi's attitude was very good, Pan Disheng nodded and continued: "There is one more thing, I want to ask Lin Sheng's opinion, about the later promotion of this commercial, I think it is possible to copy the plan of Remy Martin, and point out the relationship between you and this commercial at the appropriate time, and then arouse the second attention and discussion of the advertising film by public opinion." ”

Looking at Pan Disheng's expectant expression, Lin Xi really couldn't bear to refuse him, but this time he really couldn't.

"Pan Sheng's idea is good, but you have overlooked a very important issue, and that is the difference between the first time and the second time. Rémy Martin was the first commercial I made, and everyone's impression of me before was still on writing novels, so as soon as the media broke out, it would attract so much attention and discussion, but will everyone be so curious the second time? ”

Pan Disheng's brows gradually narrowed, he really ignored this problem before, and after Lin Xi said this, he suddenly realized that there was such a big loophole in his plan.

Of course, Pan Disheng would not admit that this was his mistake, and Lin Xi did not deliberately try to break it, the purpose of what he said was to let Pan Disheng accept another set of propaganda plans.

"I don't know if Pan Sheng has noticed that the hero and heroine of the commercial, there is a TV series that will soon be broadcast on TV recently, and the media below the wireless have begun to promote this TV series, and they will make some noise."

Lin Xi's words immediately attracted Pan Disheng's attention, he knew that Lin Xi would not be untargeted, there must be a reason for saying this.

"I thought it was just a coincidence before, but now listening to Lin Sheng's meaning, it doesn't seem to be the case?"

Seeing that Pan Disheng immediately grasped the crux of the problem, Lin Xi nodded with a smile.

"That's right, the casting of the commercial film is based on that TV, because I had some contact with that TV series before this, in my opinion, the TV series itself has the potential for the script to become popular, and I heard that Sir Shao Yifu of Wireless attaches great importance to this drama, Sir Shao has just taken over as the chairman of the board of directors of TVB, and must also hope to have some brilliant results to prove himself, combined with the above two points, Mr. Huang and I both think that the response to this TV series will be good after the broadcast, Pan Sheng wants to make a fuss, but start from this aspect, The effect is not too bad to think of. ”

Pan Disheng was still a little hesitant about what Lin Xi said, but he also knew that once these predictions came true, it would indeed be a great help and borrowing for the promotion of the commercial.

"Okay, since Lin Sheng is so confident in his vision, then I'll wait and see!"

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