Chapter 107: Product Experiments
The fruit acid bacteria mentioned by the uncle in the suit can be extracted from a variety of fruits.
One of the purposes of this AHA's formula is to neutralize and absorb some of the micro-particles and sediments in the active fish oil and mineral water.
Another purpose is to improve the sense of smell and taste, and at the same time, it will also make the drink more crystal in color and give people a good visual effect.
In addition, it is blended with the ingredients of super sodium enzyme crystal melting solution, which can ensure that the beneficial components in the drink are multiplied, drive away the latent viral flora of the human body, stimulate and promote cell vitality, and achieve the maximum effect on human health.
With super proton sodium enzyme, such as vitamin ABCDE, what trace elements, etc., he can adapt to regulate proton conversion according to the function of human organs, and supplement a variety of nutrients needed by the human body.
At the same time, it stimulates the vitality of the human body and provides biological energy, stimulates the vitality of neuronal cells, and enhances the comfort of the human body when involved in this beneficial ingredient, including the comfort of the taste buds, nasal membranes, and retina.
Although there was a slight problem with the taste of the first batch of trial production samples put into production at the factory, it was not affected in other aspects.
Although there is a black technology of the uncle in the suit to detect, any defects can be quickly found and solutions can be found, but the factory is still equipped with an inspection department.
Their function is to sort out various laboratory results analysis reports, in addition to applying for various domestic approval procedures, but also to prepare beverage companies to apply for some international standard certifications for quality, hygiene, green environmental protection, functional health care and other classifications in order to open up the international market in the future.
This time, after the uncle in the suit found the problem that affected the taste and reduced the proportion of fruit acid bacteria in the formula process, the second round of sample liquid trial production was soon produced.
When this liquid was brought to the sterility laboratory, Yu Dacheng took the lead in taking a little, or the same method, first observed, and after smelling, he took a sip to test the taste.
And this time, Yu Dacheng's expression in his expression changed, and he seemed to be very happy.
He took a sip that didn't seem to be enough, took another big sip, and finally simply drank the half of the cup, which seemed to be very enjoyable.
Yu Xiaohu saw that his father only cared about enjoying and forgot to report the results, so he also went to fetch a little bit and also observed it first, and saw that the color of the liquid was very bright, like a bright crystal, exuding a moving transparent luster, which made people suddenly feel that this drink was very hygienic and clean at a glance, and it was very reassuring to drink.
And when you smell it, you will feel a fresh and natural fruity fragrance in your nasal cavity, which makes you feel like you are in front of a flower and orchard with clean air, which makes the sense of smell another great enjoyment, just smelling the smell, it is very intoxicating.
Affected by the comfort of sight and smell, Yu Xiaohu couldn't help but take a sip, and only then did he feel that the taste was excellent, which could give the oral taste buds a very fresh and refreshing enjoyment, and there was a refreshing and sweet special taste after swallowing, which was not brought by sugar, in fact, the drink did not contain sugar.
At the same time, after the drink enters the stomach, it will produce a slight cooling sensation, which makes people feel as if their whole body and mind are cooled down in this hot weather.
In order to further test some of the obvious functional signs brought by this drink, Yu Xiaohu entered a cold room and stayed for a while, and when he felt that his whole body was cold, he took another sip, and suddenly felt a warm current in his body, which was very comfortable.
Of course, it's only after identifying these experiences with obvious functional signs that this product has been successful.
As for the more subtle feelings and changes brought about by this functional health drink, this will also be discussed by different people, and different people's physique will reflect different characteristic changes.
When Yu Xiaohu came out of the cold room, he saw that Xiang Shaoyu also entered the laboratory wearing sterile overalls, and after handing over a document to the uncle in the suit, he asked Yu Dacheng: "What are the test results?" ”
Yu Dacheng looked a little excited and excited, and said: "After the second round of blending and correction, now this drink is very perfect, whether it is in sight, smell, taste, and entering the body surface xiàn out of a very unique comfort, it will make people feel that drinking this drink is a wonderful enjoyment, it is simply great!" ”
After Xiang Shaoyu heard this, he couldn't wait to take a small cup of sample liquid and look at it, smell it, and try to take a sip, his eyes immediately lit up, and he praised: "It's so wonderful, even I, who usually have picky tastes and don't like drinks very much, can't help but like this drink when I taste it, not to mention other people, it seems that our product is really successful!" ”
After the uncle in the suit scanned the information brought by Xiang Shaoyu, he handed it over directly to Yu Xiaohu.
Yu Xiaohu looked at the plan on the information, it is a complete set of sales and promotion plans customized for this super drink, and the positioning of the consumer group is also very clear and perfect.
However, in the reference price provided later, taking into account a series of costs such as production, packaging, and distribution of products, as well as the company's profit margin, Xiang Shaoyu referred to the price of the top domestic beverage brands and customized a market retail price that he thought was more suitable, only 15 yuan for 220ML and 25 yuan for 450ML, which is simply the price of cabbage for super enzyme technology.
You don't see the so-called sports drinks that NBA basketball players usually drink, a bottle of special ones is worth about $40, which is not comparable to this super drink with super proton enzymes.
Yu Buhu was very dissatisfied with Xiang Shaoyu's price of mentioning yì, so he said directly: "Mr. Xiang, since the group targeted by your plan is the middle and high-end consumer groups, I am very much in favor of it, that is, it is for people with a little money to drink, or for gifts, but the price you provide is only for the cost and profit of the traditional health drink industry for reference, you ignore one of the most important problems!" ”
Xiang Shaoyu saw that Yu Xiaohu was not satisfied with this price positioning, and after thinking about it, he understood what the problem was, and then said: "I'm sorry, I only consider the market share and the affordability of consumer groups, and I really ignore the high cost of cutting-edge technology research and development and the comfort experience and special effects he brings."
However, I don't know much about the cost of technology research and development, so Mo Dong and Yu Dong are more clear in this regard, what kind of reference price do you think is appropriate? ”
Yu Xiaohu thought about it, this is a product created by a one-star low-level biotechnology in the base island, and the target group is also a mid-to-high-end consumer group, which is simply incomparable to those ordinary functional vitamin health drinks.
Therefore, Yu Xiaohu finally raised his head and said: "In this way, the packaging of the product will be upgraded by a few grades, so that this super drink can attract people's attention no matter where it is placed on the shelves of expensive drinks, especially to reflect the color of this super drink."
IN THE PRODUCTION PROCESS, AT PRESENT, WE WILL FIRST OPEN UP SALES CHANNELS FOR THE DOMESTIC MARKET, EXPAND CHANNELS, AND DETERMINE THE PRICE ACCORDING TO THE PROPORTION CONTENT OF SUPER PROTON ENZYME CRYSTAL MELTING SOLUTION, IF IT IS FOR THE MIDDLE AND HIGH-END CONSUMER GROUPS, THE MARKET RETAIL REFERENCE PRICE, A BOTTLE OF 220ML SELLS FOR 99 YUAN, AND 450ML SELLS FOR 180 YUAN.
If we can expand the product to the European and American markets, then in the production process, we can appropriately increase the proportion content of super proton enzyme, and sell it for $100 per bottle! ”
Hearing Yu Xiaohu's offer, Xiang Shaoyu was thinking about the corresponding feasibility of promoting sales strategies.
Suck!
Yu Dacheng gasped when he heard this, he was very shocked, and said: "With such an expensive drink, will anyone buy it, what if it can't be sold?" ”
Xiang Shaoyu heard this, but said with a smile: "Mr. Yu rest assured, on the premise of ensuring the quality of our products, we will customize the corresponding feasible promotion strategy, this price for the rich, once they experience the powerful functions of this product, they will become a loyal consumer group, and it is the general high-paid white-collar class, when occasionally consuming, this price is actually acceptable!" ”
Yu Dacheng said with some concern: "Our product, except for the cost of the super proton enzyme crystal melting solution of the top technical achievements cannot be estimated, the cost of other materials and process production is easy to calculate, I am afraid that some opponents will come to find trouble at that time!" ”
Yu Xiaohu listened to his father's words, and couldn't help but feel helpless, it seems that some of his concepts and ideas are still a little old-fashioned.
However, Xiang Shaoyu explained with a smile: "Lao Yu, don't worry about these, our products are positioned in the high-end group, take the luxury brand route, and those beverage products aimed at the general consumer group are not too competitive conflict, you just need to ensure the high standard quality of the product and strict production process, about the promotion and sales, it will be left to me to plan and implement!" ”