Chapter 109: Hot Sales
Some people say that in this world, the rich make the best money, but it is also the hardest to earn.
This statement makes perfect sense.
Rich people have a certain amount of wealth accumulation, no matter what kind of consumer goods, in their eyes, can bring comfortable experience, bring wonderful enjoyment, bring quality service, often they are willing to spend thousands of dollars on this consumer goods.
Recently, a super functional health biological drink called 'Super Drink' in Chinese and Supersoftdrinks in English has not yet been on the market, but has become popular and warmed up in the rich circle, but has won the expectation and favor of the vast majority of people in this circle.
For ordinary people, this seems to be a very incredible thing, but it is just a new type of biological drink, what is special.
However, for some businessmen with a keen sense of smell, they have already discovered the business opportunities contained in it, after all, the rich are the main force in the high-end consumer goods market in this social group, and they are also the vane of fashion and trends.
A consumer drink that can form a beer in the circle of the wealthy and begin to form a brand popularity will be unimaginable in terms of potential customer market and profit value.
In the last few days, the threshold for base island companies has almost been broken by some distributors who see the potential business opportunities of Supersoftdrinks.
It's just that these businessmen came to negotiate, but they didn't get any real results.
Although many people want to do this business and want to cooperate with the base island company, some people come to the base island with hope when it comes to the price customized for this Supersoftdrinks drink, but they return disappointed.
Because the market retail price of Supersoftdrinks is 99 yuan per bottle of 220ML, and the price of 450ML is as high as 180 yuan, for the average distributor, even if the base island company gives them the profit margin of the ex-factory price, they can't afford to buy too much.
This means that without the support of channels and high-end customer groups, it will be difficult for them to sell this product.
However, there are also some large merchants whose customer groups are aimed at all consumers, and they have reached an intention with the base island company on the cooperation of consignment sales of this product.
Moreover, these merchants are several well-known super supermarket chains and trading companies in the South Island, they have excellent channel relationships and product sales and promotion capabilities, and also have the strength to distribute goods to several important provinces in the country.
At present, the base island company does not have the strength to produce and sell itself and promote it to the whole country, and it is undoubtedly the best choice to cooperate with these large businesses.
Therefore, the base island company gave these companies who took the initiative to negotiate cooperation with a large preferential margin, a bottle of 220ML 'super drink' gave them a price of 69 yuan, 450ML of 150 yuan, regardless of distribution, or agency, they will also have a lot of profit distribution space.
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However, no one could have imagined what impact that Supersoftdrinks would have on the entire South Island market.
During the National Day holiday, several major distributors did not jointly launch advertising and publicity plans with the base island company, and after Supersoftdrinks quietly entered the major high-end retail market, the shelves of major operators were swept out in just three days.
In particular, to the dumbness of those salespeople, those rich people come to shop, and they don't seem to care about the high price of Supersoftdrinks, when they buy them, they buy a few boxes at a time, or even dozens of boxes.
You must know that the exquisite packaging box of Supersoftdrinks has a total of 6 bottles of 220ML, and the retail price of each bottle is 99 yuan, so one box is 590 yuan, and these rich people buy more than a dozen boxes at a time, and the price is tens of thousands.
Of course, after a brief market research, these products are mainly consumed by wealthy people in the South Island who have already used and are familiar with the Supersoftdrinks brand.
In addition, there are some people who are influenced by the rich people in the circle and also come to buy some people who want to try it, otherwise they will be laughed out and unable to keep up with the trend.
In addition to these rich people, there are also a small number of high-paid white-collar workers who will follow the trend brought by the rich and spend 100 yuan to buy a small bottle and try it back.
As a result, Supersoftdrinks' super functional experience effect and excellent taste enjoyment made these people quickly become the first loyal consumers of Supersoftdrinks.
After all, Supersoftdrinks is a new product transformed from cutting-edge biotechnology achievements, and its powerful health performance experience and excellent taste enjoyment can adapt to the vast majority of people, even those with a bad appetite will gradually like it after experiencing it.
Especially those rich second-generation teenagers, the pursuit of Supersoftdrinks is even more crazy, in some aristocratic schools, teenagers go to school every day with a bottle, if you don't drink, you are OUT.
They have almost drunk this Supersoftdrinks as their usual drinking water, and the more they drink it, the more energetic they become, the healthier and stronger their bodies become, and some minor illnesses and pains have disappeared.
Rich parents didn't care about it at first, but after gradually discovering this phenomenon, they loved this product so much that they even helped promote it in the circle and introduced it to relatives and friends.
As a result, Supersoftdrinks soon began to take the South Island by storm at a frantic pace and began to radiate towards Nam Giang Province and nearby surrounding provinces.
However, in addition to the sales of these physical stores, the base island company also opened an online sales business under the planning of Xiang Shaoyu.
In particular, this online sales are a few dollars cheaper than physical stores, but they still can't resist the enthusiasm of the wealthy people in the South Island who like to stay at home to shop online.
Not only that, but online sales will also begin to spread to other provinces and regions as the word-of-mouth population established by Supersoftdrinks continues to spread.
Moreover, during this holiday, a South Island merchant who cooperated with the base island company was trying to see the market reaction after the goods were sold in the capital.
What they didn't expect was that the capital is the center of the whole country, where the rich group is countless times larger than the South Island, when this Supersoftdrinks product entered the Beijing market, coupled with the good word-of-mouth spread in the South Island rich circle, this product also quickly began to be popular in the Beijing area, and continues to radiate outward.
In the seven days of the eleventh long holiday, the sales department of the base island company made statistics.
In just seven days, the base island company did not carry out nationwide advertising and sales promotion activities, but sold 1.25 million bottles of Supersoftdrinks, and the total sales reached 100 million RMB, which is simply a doubling of money.
In just these seven days, several merchants who cooperated with the base island company made a lot of money, and under the stimulation of profits, several major merchants increased production orders again, and also began to distribute goods to key cities across the country.
Half a month later, the base island company counted the total sales of Supersoftdrinks at 220 million RMB.
At this time, the other merchants in the South Island who had given up on cooperating with the base island company now saw that others were making a lot of money, and their bowels were full of regret.
Even if they wanted to fight for agency rights in the South Island again, it was too late, and they could only target other cities that Supersoftdrinks hadn't yet entered.
However, at this time, after seeing this business opportunity, large businesses in other provinces have also participated in the negotiation and cooperation with the base island, and a new round of merchants has begun to compete for regional sales agents.
In the end, under the new round of negotiations, the agency rights of the southern provinces were divided by six merchants, while the agency rights of the northern provinces were divided by nine merchants.
In addition to the four merchants who reached cooperation with the base island company in the first round of negotiations, a total of 19 merchants across the country will officially allow Supersoftdrinks to enter major cities across the country one after another.
A month later, the reputation and popularity of Supersoftdrinks began to heat up across the country, and after the experience, it was found that the audience preference of Supersoftdrinks began to be more and more concentrated in the youth and elderly groups, and the most preferred by these two groups of consumers.
No one could have imagined what kind of product this was, and how powerful it would be?
In the absence of large-scale advertising, without experiencing arduous and excellent marketing channel promotion, just relying on the word-of-mouth fermentation in the rich circle, this Supersoftdrinks product quickly appeared on the shelves of high-end beverage products in key cities across the country in a short period of time.
At that high price, people are still rushing to buy, and the agents and dealers are crazy to take the initiative to get more agency rights, which is obviously a bit unreasonable.
This phenomenon has also attracted the attention of some sociologists and some so-called experts.
They want to figure out what this thing called 'superdrinking' is attracting people to buy like crazy.
At the same time, because the influence of this Supersoftdrinks has begun to spread to teenagers, the elderly, young children and other large groups of consumers, some related Internet and news media have also indirectly reported the phenomenon brought about by this strange drink.
Of course, there are also some people who are not used to the hot sales of Supersoftdrinks, and will be jealous of the huge profits made by the base island company, and they will publish some comments on the Internet and the media to discredit Supersoftdrinks.
Even, what people didn't expect was that in a short period of time, Supersoftdrinks' counterfeit products began to appear on the store shelves of some second- and third-tier cities and were sold at low prices.