After this gathering, the relationship between Qicai and these people from Wu Dagen's detective agency has improved a lot.

Although this scandal between Wu Dagen and Fu Xiaoxiao is a misunderstanding when I hear what he means, but Qicai's previous mind reading technique obviously read his not-so-bright side, maybe it's just to enjoy more of the feeling of being liked as he said.

Sometimes people often fall from heaven to hell because of a thought, or they may suddenly wake up on the cliff leading to the edge of hell because of a thought.

Qicai hopes that this Wu Dagen is the latter kind, and does not hurt Chi Ying, who lives in the beautiful world of fairy tales.

Seeing that Tang Shenshen is either at work all day long, or immersed in typing on the keyboard and writing novels, he doesn't rest much, in contrast, Qicai can rest two days a week, which is very happy.

In the two half-days and one full day of each break, it is time for Colorful to show their cooking skills, and they will also make some soup for Guoguo and Shenshen's two roommates to stay up late.

There is no doubt about the rapid development of Dingdong glasses, but the competitors are not weak and can be bullied.

At present, in Beishan, that is, Tang Shiming Glasses Company can compete with it.

Dingdong is actively promoting campus activities, while Tang Shiming is pursuing a different approach.

Tang Shiming Glasses Tong Guò merged the qualifications and connections of the first two companies, found several hospitals in Beishan City, and linked them with the hospital's eye center to form a cooperative relationship.

So in Tang Shiming's branches, there were clerks in doctors' white coats.

Then, through the relationship between guò and quality supervision and other units, he made a designated listing point for glasses testing, which can also be a way to improve the company's brand grade.

The optical store is originally a half-medical and half-commercial model, so Tang Shiming Glasses Company particularly highlights the "medical" half to attract consumers.

In the fiery atmosphere of competition, both sides show their powers, and you come and go.

At the same time, in terms of price, it hurts the enemy by 1,000 and loses 800 by itself.

Today, Dingdong Glasses launched a package of frames + lenses = 88 yuan, and tomorrow Tang Shiming will dare to sell a package of frames + lenses = 68,58.

The sunglasses in Tang Shiming's branch are 58 yuan a pair, which is cheap enough, right?

No, Dingdong has a special price of 38 yuan a pair here.

Wait, your package is cheap, so I'll buy the frame and get the lenses, or buy the lenses and get the frames.

If you do myopia activities, then I will make reading glasses, come and come, a pair of reading glasses is 1 yuan, and there is a limit of ten pairs per day, everyone please line up......

Is that really good?

At Dingdong's headquarters, several people at the management level have to gather together for meetings every day recently, actively discussing coping strategies, and Qicai and Jiang Zijie, as the new store supervisors, are often invited to participate in such meetings because the perfume store is downstairs from the headquarters.

"This wave must not let Tang Shiming's momentum rise!" Chairman Shi Wenwu said with a stern expression, "If you have any ideas, please tell us...... Now is the time of battle, the most dangerous moment......"

Yes, this Dingdong glasses master is right, in the shopping mall, this is the moment of battle without gunpowder, if you disarm and surrender, fear of war, passively respond to the battle, or even retreat without a fight, then Dingdong will never turn over.

Several managers in the operations department are also ambitious, preparing countless marketing ideas and event ideas, just waiting to be discussed at the meeting.

For the quality supervision of the development of listed quality inspection, Dingdong is the least worried about this.

In the glasses industry, whether it is a lens or a pair of glasses after processing, there is a national standard, but the range of allowable error set by this national standard is slightly larger.

The quality control requirements of Dingdong glasses on this aspect of processing are very strict, and the allowable error range has been greatly reduced by several times.

Therefore, every pair of glasses that go out from Dingdong is not afraid of quality inspection and testing.

Now Dingdong separates processing from the operation of a single store, and firmly controls the quality in its own hands.

"Ladies and gentlemen, I have a mention, I think in terms of publicity, we can make a special feature of the processing center, through guò leaflets, posters, etc., to show the concept of our processing center to all customers, so that they can be more assured of our quality!" Jiang Zijie, who was sitting next to Qicai, said his thoughts.

Shi Wenwu and Director Fang Zhigao both nodded in approval.

Ke Xiaomin also answered: "Store Manager Jiang's idea is good, I also think that this discount and that discount activity will not last long, the key is to look at the hardware, customers will eventually make a choice in the quality of goods and the staff's Su zhì and service, so our battle should make a fuss in this regard, and should not be led by the other party." ”

Shi Wenwu saw that Qicai didn't say anything, so he asked: "Deputy store manager of Qicai, in addition to publicizing the processing center, what do you have?" ”

Qicai smiled and said: "The price war has always been the most helpless way, and blindly lowering the price will sometimes lead to the loss of customers, so my construction is to stop fighting the price war, besides, we Dingdong and Tang Shiming and other glasses companies, most of the frame brands and lens brands sold are different, if the light depends on the price, I am afraid it is not a wise move." ”

Several of the participants fell into deep thought.

Qicai continued: "The company has not yet implemented the customer membership system, I think there are already a few branches in the company, and a loyal customer group has been formed in Beishan, this part of the loyal customers is our foundation, but also a carrier to attract more new customers, so now should be a good time to implement the customer membership system."

"The implementation of the membership system, so that customers can enjoy and experience a membership card upgrade process, set how much value to buy goods, you can apply for the corresponding level of cards, gold cards, silver cards, diamond cards and so on, the corresponding level of cards can enjoy the corresponding level of discounts, or give the corresponding gifts, so that customers can buy glasses at the same time, but also get other benefits, correspondingly will also increase their consumption fun."

Speaking of this, the discussion of several leaders became louder.

Dingdong glasses have been open for so long, no one has ever thought of establishing a membership system, because thinking about membership cards has never been very valued by customers, and there is no clear amount of discounts in the sales process of a single store.

If it is less than 8.5% off, the store supervisor will call the operation department officer or manager to apply, usually the transaction price is high, the more such an application is needed.

If a membership system is implemented, it is clear how much discount should be given at what price, or how much discount should be given at what level of cumulative consumption.

By integrating these customer information through the computer system and matching, you can find all the customer's glasses information by entering the name or phone information, showing the membership card level that the customer has, so you don't have to temporarily apply for a discount from your superiors.

And for customers, it is also fairer, and it will not say that this time there is a 20% discount, the last time it was 9% off, or seeing others offer a lower discount, there will be an unbalanced psychology.

After the implementation of this way, the customer's cohesion for Dingdong glasses will definitely go up, and it is obvious that they will not go to other stores with glasses, because they can accumulate consumption points here, upgrade their membership cards, and exchange points for small gifts, how comfortable.

The establishment of a processing center is colorful, and now the membership system is implemented for Dingdong's guests, which is also colorful, and she once again impressed the leaders of Dingdong.

Shi Wenwu said: "The progress of Colorful is obvious to all, the development of the new city has entered the implementation stage, the new store in Beishan is about to open, Colorful is about to become the third batch of students to take the lead in becoming the store manager of the staff, here, I am not afraid to tell everyone in advance, we just hope that more management talents can grow up." ”

Before Qicai had time to express anything, Shi Wenwu asked with a smile: "Manager Qicai, which one do you like to go to in these stores in Beishan, as long as you say it, I will let you be the manager of this store." ”

Qicai looked at his store manager Jiang Zijie embarrassedly, because the chairman said this, this Jiang Zijie will not have any bad thoughts, this is also his position.

Shi Wenwu waved his hand and resolved her confusion: "Colorful, Jiang Zijie's store manager's cousin is also a particularly good one, once the new store opens, he will also be promoted to the operation department, so it's no problem for you to be the manager of the perfume store." ”

"Ah, I don't mean that, I think as long as the leader arranges, I can go to any store, I will actively work!" Colorful blushed.

Everyone laughed.

Shi Wenwu summed it up: "In this way, our price war will be withdrawn step by step, there is propaganda about the processing center, and the marketing department will try its best to make a plan." In addition, the most important thing is to implement the membership system as much as possible, pay attention to the fact that the card must be made to look good, and the quality must be good, so that customers can feel that it is expensive! Ha ha! ”

The meeting was over, but Colorful was in a mood that could not be calmed down for a long time.

Although it is only the third phase of students, Qicai has also witnessed a trend in the development of Dingdong glasses during this period, and also saw that the company's helmsman is very close to the people, and humbly discusses problems with middle and high-level management at all levels, and studies the company's development strategy, which is a good boss.

Only under the leadership of a good boss can a company bring together talents at all levels, push the company to a better and higher place, and work together from top to bottom.

For a store, a little farther away, to the company's management, Qicai felt that he was still very weak in management, and he must learn more in management ability and skills in the future.

Well, Colorful secretly cheers for itself! Come on! R1152