"We were contacted urgently by Burberry's Vice President for Corporate Administration, who thought that not using Burberry dresses at the Oscars would have an important impact on our collaboration."

When the news of Daniel's decision to wear his own clothes and walk the red carpet reached Burberry's side, the predictable reaction was not long in coming.

Truth be told, with Daniel's credentials in Hollywood, it's rare to be so tough on top-of-the-line luxury clothing.

Because in fact, most celebrities who can't endorse luxury goods need to borrow clothes from various brands - this is a mutually beneficial and win-win thing, the brand can promote its reputation, and the star can use the brand value to promote himself.

Bundling the use of dresses and endorsements together, a kind of Cheng dù breaks the rules.

However, a rule does not mean that you must follow it, as long as you can bear the consequences.

When Kusa and Daniel agreed to do so, of course, they also took into account these possible events.

According to Kusa, Daniel now has a variety of investment methods, so the considerable income from endorsements is not so urgent - especially the endorsement fees for luxury goods are not so high, and FMCG brands are much more generous. Under this premise, the use of luxury goods to add impetus to Daniel's career and image is the most important purpose.

This means that the sooner the better, and if Daniel does have a smooth ride next, then Burberry's facilitation effect will be more and more limited.

This is the most important reason why Kusa is determined to take a tough attitude, even if Burberry gives up on working with Daniel because of this, Melissa can get in touch with other luxury brands as soon as possible.

"Sue them, either make a final decision, we've been negotiating for a long time, or I'm going to drop Burberry at a recent public event, and that's not going to change."

Melissa nodded, she understood the attitude of the "arrogant" collaborators of Cusa and Daniel.

……

The Oscars are really coming.

There were twice as many cars coming and going throughout Beverly Hills, and media people of all colors were starting to pull people down the streets, some serving newspapers and television stations, others from various media outlets around the world.

The Los Angeles Times, the East Coast's most-circulated newspaper, is doing their final investigation.

Because the base camp is near Hollywood, the Los Angeles Times has been considered the most authoritative poll over the years.

Paul Dix is a young reporter for the Los Angeles Times, and braving the cold wind to interview a structure is not a good job.

He stopped the gray-haired woman, who appeared to be coming out of the supermarket with a bag of groceries.

After getting permission, he began to ask questions, in fact, this is not the first time that Mrs. Dougson has been interviewed, the Oscars are approaching, and the old man who has to come out every two days to buy has been stopped several times by different media reporters.

"Do you pay attention to Oscar?"

"I look at it every year."

Dix was a little surprised that the appeal of the Oscars was being tested, and what led Mrs. Dougson to pay so much attention to the Oscars.

"Because every year a journalist comes to me and asks me, I have to stock up on some knowledge, for example, Russell Crowe was shortlisted last year."

Paul: "......"

"Well, Mrs. Dougson, what are your prospects for this year's Oscars?"

Mrs. Dougson repeated the answer she had said.

"I think 'Gladiator' will win the award."

"Best Picture?"

"Yes."

"I love Tom Hanks and Juliette Binoche for their performances in Chocolate, but I think Tom and Julia Roberts will be the new actresses. Oh, by the way, director, I like Ahn Lee, but I'm not very interested in Crouching Tiger, Hidden Dragon. ”

"The actor, Tom Hanks, the actress is Julia Roberts, and the director do you think it is An Lee, so do you have any opinions on other awards?"

"The young man in the supporting role, my granddaughter likes him very much, and he plays the Roman emperor very well."

"Daniel Sandler, your granddaughter is his fan, right? That's why you support him? ”

"No, I watched "Gladiator" and his performance was really good."

Paul thanked Mrs. Gerson and began to look for interviews with passers-by of different young people, different skin colors, and different working people.

"Russell Crowe"

"Tom Hanks"

"Ed Harris"

Julia Roberts

"Daniel Sandler"

"Willem Dafoe"

Different people gave different results, and these results were published in the Los Angeles Times on the 24th after being counted by reporters and staff.

"Russell Crowe is one step ahead, Julia Roberts has no opponent"

In the street survey conducted on the 23rd, Tom Hanks was considered impossible to win again because of his past feats, he had won the Oscar for two consecutive years, an unprecedented three Best Actor trophies, obviously the Oscars are not ready, Russell Crowe is still considered the most likely to win the actor throne despite the troubles, but the lack of strong contenders. As for the actress, Julia Roberts, a big-mouthed beauty, has no opponents, and the veteran woman Juliette Binoche is also considered difficult to provide a strong obstacle for her to win the award. In the Best Picture category, "Never Compromise" and "Gladiator" are not much different, but the latter is more popular among middle-aged and older people, and this group is more in line with the Oscar judges in terms of age. The popular Chinese kung fu film "Crouching Tiger, Hidden Dragon" is also a strong contender, but its director, An Lee, is considered to be more competitive for best foreign language film and best director than best picture. In addition, the more competitive awards came from Best Supporting Actor, and the competition between young talents and established acting schools was more eye-catching, with Daniel Sandler winning not low, not much different from Willem Dafoe of "The Phantom of the Vampire", but the industry hit Beniso Delto was not favored......"

Compared with the Los Angeles Times's honest investigative report, the industry pays more attention to the outcome predictions of "Variety" and "The Hollywood Reporter", but this year's Shanying Company's forecast report has also attracted much attention.

The industry believes that "mature information collection systems and large number processing technologies have provided convenience and persuasiveness for Shanying to provide services in many aspects such as movie box office, market research, and award forecasting".

……

Miramax, Bob Weinstein's office.

"Harvey, this company's predictions are not much different from what we think the results are in the main awards, do you think this is a prediction from industry insiders, or do they really have a number of prediction mechanisms?"

The Oscar results are confirmed, and the final answer will be revealed at the Shores Theatre next night, and everything Harvey can do has already been done.

"I think the latter is a little bit more likely, if it weren't for the strong confidence in a certain mechanism, Shanying wouldn't have released such a report, it's not a major business for them, there's no need to take risks."

Bob nodded.

"How's Daniel?"

(Good Friday)