The special chili peppers, cultivated through the Fountain of Life, have won unanimous praise in terms of taste. But what kind of price is appropriate?

The relationship between An Liang and Xiang Yaling, as Xiang Yaling said, is not a brother and sister, but it is better than a brother and sister. Especially Xiang Jihua, since An Liang was a child, he took care of An Liang very much. For An Liang, who lacks father's love, Xiang Jihua has largely made up for this shortcoming.

However, Pei Yongyuan is also right, the brothers settle the accounts, and if they say it first, they will not be able to talk about it in the future. An Liang cultivated the special chili peppers used in the clear oil hot pot, originally out of good intentions, if it was because of the special chili peppers used in the clear oil hot pot, the relationship between the two parties was destroyed, wouldn't the gains outweigh the losses?

An Liang silently calculated in his heart that the taste grade of specially cultivated chili peppers was A-1, and according to Star.Coffee's standards, the price of each kilogram of chili peppers should reach a height of 200,000 won.

One kilogram of chili pepper can make the bottom of five clear oil hot pots, and An Liang estimates that the price of clear oil hot pot in Wucheng hot pot restaurant may increase by 300 percent. To put it simply, four customers spend an average of almost 600,000 won. In terms of profit margin, if you don't count the specially cultivated peppers, it can basically reach about 70%.

About 70% of the profit is the final net profit, excluding taxes, human resource costs, material costs, site costs, etc.

According to the average consumption of 600,000 yuan for four people, the profit fluctuated around 4.12 million, and the profit of five tables of clear oil hot pot reached a height of almost 2.1 million.

Five tables of clear oil hot pot require only one kilogram of specially cultivated chili peppers. According to Star.Coffee's standards, it only costs 200,000.

In simple terms. Clear oil hot pot is a huge profit, a kind of huge profit that An Liang can't ignore.

"Sister Yaling. Brother Yongyuan, I have a question, what is your average daily turnover? Or rather, what is the average monthly turnover? Let's just say January to July this year, right? An Liang asked.

In South Korea, asking about the other person's income, if the relationship is not good, will definitely make people look bad. Even if the relationship is good, it is possible to be distant.

However, An Liang and Xiang Yaling are both from the Xia Kingdom. Pei Yongyuan also studied in Wucheng in Xia Kingdom for four years, and he can understand and understand the humanistic customs of Wucheng.

"Wait a minute!" Xiang Yaling got up and walked to the cash register bar, took out a ledger in a locked iron drawer at the cash register, returned to the window card seat, and handed the ledger to An Liang. "Little brother, see for yourself!"

Pei Yongyuan did not object, but explained on the side: "Our hot pot restaurant is relatively profitable. See for yourself. ”

Xiang Yaling teased: "Little brother, don't look at your sister's account book, and then accurately pinch the price!" ”

"Hey, my purpose. was actually discovered by Sister Yaling! An Liang joked, and then quickly looked at the ledger.

In January 2009, the turnover of the Fogseong hot pot restaurant was 147 million won. The profit was 32.34 million, with a profit margin of 22 percent.

February. The monthly turnover was 109 million yuan, and the profit margin was five percent lower than in January. It fell to 17 percent, and the total profit was only a little more than 18.5 million.

In March, the total turnover rebounded, and the profit margin also rebounded, reaching 21 percent, with a total turnover of 132 million and a total profit of more than 27.7 million.

From March to July, the profit margin gradually increased, starting from 23 percent in the three months from April to June, and increasing by 1 percent month by month. However, the turnover gradually declined, from 127 million yuan in April to 110 million yuan in June.

Last month, in July, the turnover fell below 110 million yuan, to only 108 million yuan. However, the profit margin broke a new high, reaching a height of 30 percent, and in the seven-month profit statistics, July was the most profitable.

After reading the financial statements of Wucheng Hot Pot Restaurant from January to July, An Liang was a little puzzled: "Why is the turnover gradually declining, but the profit margin is steadily rising?" And, the profit margins in February were incredibly low, what happened that month? ”

Pei Yongyuan explained to Yaling instead, "In February, not only was the profit margin low, but the turnover was also very low. Because January 26 is the Spring Festival, during the Spring Festival, most people buy New Year's goods, family reunions, exchange gifts and other reasons, resulting in a decrease in disposable assets in February. As a result, the turnover has decreased somewhat. At the same time, in the market, the price of vegetables fluctuates very much, the cost of ingredients has increased a lot, and the profit margin has naturally declined. ”

Xiang Yaling continued Pei Yongyuan's explanation and continued: "Since March, with the increase in temperature, the sales of hot pot have gradually declined, and the turnover has gradually declined; Also because of the temperature, the cost of more and more vegetables decreases, and when the cost decreases, the profit margin naturally increases. July is a peak season, and the cost of all kinds of vegetables, and even meat, has dropped a lot. As a result, the month of July had the highest profit margins. ”

An Liang nodded, indicating that he understood, "I see. Then, An Liang pointed to the account book with his right index finger, "After a comprehensive calculation, even if you count July, the average monthly profit in the previous seven months is less than 30 million, only more than 28 million." Right? ”

28 million won, converted into Xia Guowon, is almost 140,000. The profit income of 140,000 Xia Guoyuan every month is not small, but it is too little compared to the profit that Qingyou hot pot may create.

Pei Yongyuan nodded and affirmed An Liang's answer. "Yes, the average profit per month is almost 28 million."

"Sister Yaling, Brother Yongyuan, let me tell you what I think. The price of the clear oil hot pot is preliminarily determined to be 300 percent, that is, the average consumption of four people has risen to 600,000, and if the sales volume of the clear oil hot pot is 30 clear oil hot pot bottoms a day, even if only two customers consume, the daily turnover will exceed 15 million, right? An Liang said his data.

Then when Pei Yongyuan and Xiang Yaling didn't speak, An Liang continued: "The monthly turnover will be close to 500 million yuan, right?" ”

Xiang Yaling swallowed, "What about the cost?" ”

"The cost? The final cost is less than 10%! In addition, the main reason for the increase in cost comes from the increase in the quality of ingredients. The price of clear oil hot pot has increased, and the level of ingredients in the dishes has naturally increased. Whether it is a vegetarian dish or a meat dish, it is necessary to choose better ingredients and carry out better and more delicate processing, and the cost of this part will not rise by more than 10%. An Liang said with a smile.

Xiang Yaling was a little puzzled: "Those chili peppers are not money? ”

Pei Yongyuan understood what An Liang meant, "An Liang, are you going to invest in the specially cultivated chili peppers?" ”

An Liang nodded, "Yes, Brother Yongyuan, I plan to take a stake." ”

"Why?" Pei Yongyuan asked rhetorically, "Although I don't know how to mix hot pot bases, I know that Lao Hong's craftsmanship can't reach this level." In other words, the reason for this degree of hot pot base flavor is the specially cultivated chili peppers. If you want to open a hot pot restaurant, it's not a difficult thing to do, right? Why bother? ”

As Pei Yongyuan said, An Liang can open a hot pot restaurant by himself, and create his own clear oil hot pot through specially cultivated chili peppers, so why bother to invest in it?

An Liang shook his head with a smile, "Brother Yongyuan, there are some things that are far from being bought by money. While no money is impossible, money is not everything. Our friendship and affection are, in my eyes, more than money. ”

Pei Yongyuan looked at An Liang seriously, in An Liang's eyes, there was only a sincere look, and there was no half-decision at all. In fact, when he was in Fog City, An Liang could only take 20% of the shares and cooperate with Lin Juefei and others.

Now, why can't An Liang use chili peppers to invest in the Wucheng hot pot restaurant? There is so much money, one person can't make it all! Sometimes, money can't buy everything!

Xiang Yaling looked at An Liang softly, and the current An Liang and the An Liang in her memory gradually merged together. An Liang, who always carries the black pot, but still likes to follow her and call her sister.

"Little brother, thank you!" Xiang Yaling whispered.

Pei Yongyuan quickly calculated in his mind, if in terms of cost, there is basically no increase. Then, if the price is raised to 300%, the net profit will be very amazing.

Taking the average consumption of four people as 200,000 yuan as an example, the average profit margin for the first seven months is 23 percent, even if you consider it a little more broadly, set the profit margin at 20 percent. Well, the cost is 160 thousand.

The cost of 160,000 yuan is not all the cost of ingredients!

Tax costs, human resource costs, and site costs, the three costs are combined, reaching 50 percent, that is, about 100,000 yuan.

The real cost of ingredients fluctuates with the market, about 20% to 35%, and the fluctuation of the cost of ingredients causes the profit margin to fluctuate.

If the grade of the ingredients in the clear oil hot pot increases, the cost of the ingredients will increase, at most it will rise to about 30% to 45%.

Reconverting the percentages into monetary data, the average cost of consumption for four people is about 160,000 to 190,000 yuan. According to the price increased to 300 percent, the profit margin casually exceeds 70 percent!

With a total turnover of more than 450 million won per month, a net profit margin of more than 70 percent, and a profit margin of more than 300 million won easily.

Even if there is only 10% of the shares, it exceeds the average monthly profit of the Wucheng hot pot restaurant for seven months. So, now there is a question, in front of Pei Yongyuan and Xiang Yaling, how many shares should be given to An Liang, which is a suitable share?

――――(To be continued......)