There are many reasons why the media is reluctant to report on a work, the biggest possibility is that there is no reporting value, Hollywood will have new works started shooting almost every day, but most of them are not newsworthy, so naturally no media is willing to report. But apparently "Death Row Walk" does not fall into this category.

From DreamWorks' investment to Tim Robbins' own writing and directing, from a script based on a true story to the arrival of Susan Sarandon and Hugo, "Death Row Walk" has so much attention to it that it attracts news media coverage. Even if it weren't for the massive discussions, it wouldn't be the case now: no media coverage except the Los Angeles Times, not even a newsletter, which is too unusual.

Dawes Carter knows why.

The "Seven Deadly Sins" that just finished not long ago really offended a large number of people, and the crew's secrecy and closed filming is not a big problem, after all, there are a lot of crews that need to be filmed in a closed manner, and the move of "Seven Deadly Sins" is not unexpected, the important thing is the crew's tough attitude of not wanting to cooperate, which makes many media reporters very angry.

Director David Fincher is a tough one, and his violent and uncooperative posture is a headache for journalists; Morgan Freeman, one of the main actors, has always been a low-key personality, often smiling when he sees media reporters, and then leaves silently, so that reporters have no place to do their best; What is surprising is that Brad Pitt, who has always been willing to cooperate with the media, also seemed to be in high spirits this time, and several interviews ended hastily, with a very perfunctory attitude, and what is even more strange is that Brad's agent Martin Baum actually acquiesced, which made reporters completely confused.

Of course, the most important thing is Hugo.

Since the absence of the press conference, Hugo has completely refused all interviews with reporters, even if Michael Jackson's blockbuster incident occurred during the period, Hugo still looks like he ignores it, which makes the reporters very aggrieved: they are now the passive party in the face of Hugo, they need to beg Hugo for an interview, and Hugo's arrogant posture makes them feel ashamed.

Journalists know that this is the law of Hollywood. When the actors were unknown, they begged reporters to conduct interviews and reports, and every opportunity to interview was cherished; When the actors became popular, the reporter begged them for an interview, because this newspaper did not interview, and that newspaper took over, and the competition was extremely fierce.

Therefore, even if the reporter does not like these actors who "play big names and put on a show" in every way, even if the reporter scolds and sneers at these actors behind their backs, they still have to rush forward with a smile when they work. That's the rule of the industry, and that's their job.

In the past three years or so, Hugo's upward momentum has been unparalleled, so reporters have eaten the most deflated Hugo, not to mention the bad deeds that have occurred during this period, and the scars of the witch trials have not been completely erased - Michael Jackson was the first to be condemned when he washed away his grievances, and it has become a nightmare for the news media, and it is estimated that it will not completely disperse in the next year or two.

Journalists always wanted to see Hugo deflated, but each time they failed, and they failed again and again. Previously, when "Speed of Life and Death" was released, reporters joined forces to boycott the work - or more accurately, to boycott Hugo, but unfortunately they seemed to be unprepared, and before the ban could exert its power, it was killed by "Speed of Life and Death" with a momentum of box office plunder.

As a result, the media compromised.

But this time it was different, when "Death Row Walk" confirmed that Hugo would play the leading role, several newspapers and magazines led by "New York Post", "National Inquirer", "Daily News", "Houston Chronicle", and "USA Today" took the lead in launching this campaign, wanting to teach Hugo a hard lesson.

They will not do any kind of coverage of the "Death Row Walk"!

The reason why the New York Post chose "Death Row Walk" is complex, but also very simple.

The first is that the influence of the main creative lineup of the movie is limited, and Tim has a wide network in the circle, but he has always been a tepid good person, and his friendship with everyone is also limited; Although Susan is quite influential, as an actress, her connections and influence are also very limited.

Secondly, although this is a project in which Steven Spielberg is the leader of Zuò, everyone knows that he is investing in Hugo's face, so he is bound to be less interested in this project. An investment of 10 million dollars, no pain. What's more, this is a work owned by DreamWorks, which has only been established for half a year, and DreamWorks does not have so much energy and resources to invest in such a small-budget work as "Death Row Walk" - which is also an important reason why DreamWorks' previous two works chose low-budget independent films.

Last but not least, "Death Row Walk" itself is not a work with potential, just like "Before Sunrise", this type of literary and artistic work has limited influence even if the word-of-mouth is against the sky, even if the appeal of the actors is strong. The '90s were never the time for independent films to shine, because the time had not yet come, and after "pulp fiction" broke through, it still took time to really change the environment.

To put it simply, "Death Row Walk" is a soft persimmon that is unlikely to have an upset like "Life and Death" and "Sleepless Seattle" - at least very unlikely.

Moreover, this time they are completely prepared, they are ready to start from the start of "Death Row Walk", to shooting, finishing, post-production, and then to the pre-promotion and release of the movie.

This is the information age, and when a film lacks the support of the media, it is almost impossible to open up the situation. The reporters were eager to see what kind of results the "Death Row Walk" would achieve, and whether Hugo would be willing to bow his haughty head and plead with reporters for an interview - they were all looking forward to the day.

Or rather, the uncrowned kings are looking forward to this day.

So, when newspapers like the New York Post launched the campaign, it needed to get a response from many newspapers. As the biggest competitor of the Los Angeles Times on the West Coast, the San Francisco Chronicle is more than happy to cooperate in cracking down on the trump card of the competition; The Chicago Tribune, which has the greatest sense of humor among the top 10 best-selling newspapers in the United States, gloated and gave support, and they were quite curious about what the result of the uncrowned kings would be this time -- bullying a soft persimmon with an investment of only 10 million US dollars would have been a victory, and what was even more interesting was that there seemed to be suspense about the outcome of bullying the small.

In addition, many neutral media outlets have also expressed their support, not because they hate Hugo, but because there is no gimmick worth covering in the first place, so they simply don't report it, and push the boat down the river to see what happens - maybe there will be a flashpoint by then.

But it is obviously impossible to get all the media to "shut up", not to mention that Hugo's strong appeal has been supported by a large number of media, even if there is a controversy, there are many media willing to speak for Hugo, not to mention the current absurd situation; Even the appeal of the Washington Post, the Wall Street Journal, and the New York Times alone is enough to influence the direction of public opinion.

That's the weirdest part of the campaign: the Washington Post, the Wall Street Journal, the New York Times all shut up, the rest of the media that supported Hugo shut up, and even the Los Angeles Times just reported the newsletter.

This situation makes "Death Row Walk" look like a project of a college student pulling his classmates to shoot his graduation project, from the cast to the script, there is nothing worth paying attention to, so even local newspapers and school magazines are reluctant to report it. Even without Hugo, relying on the influence of Tim and Susan, such a situation should not have occurred.

In fact, the "Los Angeles Times" originally prepared a formal report, although it did not have a full page, but it did have a half-page arrangement, and Nicholas wrote a special report for it, he interviewed Tim, and expressed great anticipation for the spark generated by Hugo and Susan's rivalry.

In addition, the New York Times has prepared a formal report, and they cut into Steven's perspective and discuss why he chose the "Death Row Walk" project. This will also be a special article, which will be arranged to be published in a prominent position.

But at the last minute, Rick persuaded the New York Times to pull the story, and the Los Angeles Times changed the detailed story to an official press release, so the story was taken down. News outlets, including the Washington Post and the Wall Street Journal, which have good relationships with Hugo and Endeavour Elite Agency, got Rick's phone call and pulled down the report.

That's why it's weirdly quiet.

Rick learned about the "New York Post" from Dawes for the first time, and he knew that the "Los Angeles Times" and "New York Times" had prepared relevant reports, and if there was to form a confrontation, it would not be difficult, and he even had a way to join forces with innovative artist agencies to make the news of "death row stroll" overwhelming. But in this way, the New York Post succeeded in their calculations: they were the ones who got cheap and sold well, and they became the focus of the conversation without much effort.

Rick thought about it carefully, first, "Death Row Walk" originally needed a relatively quiet environment, and this was an independent film that didn't require much attention; Second, Hugo also needs a quiet environment to study acting, and the harassment of reporters is the last thing he needs now.

Thinking about it this way, in fact, the cold treatment of the media is in line with their needs, so why not take advantage of the trend and make all the news media completely shut up. This would make the New York Post's position awkward: if there really wasn't any news, would they report it or continue to leave it unreported? If we continue to not report it, then where is the newsworthiness? They launched this campaign to disgust Hugo, but the ultimate goal is to achieve a burst point and win sales, as long as they can get benefits, they don't care what Hugo did.

So, after Rick got the consent of Tim, Steven and others, he created such a situation.

All the media collectively shut up, all the media! So, what should the New York Post and others do now?