The cooperation between Honda and Jialing has been produced by importing and assembling spare parts for a long time, and the model is old, Jialing 70 is a product of Honda in the mid-70s, and Honda's current products have a full ten years of technical gap.

But this car in the 80s of China is very advanced, 100 kilometers of fuel consumption of 0.95 liters, with a large amount, is the main model of the majority of urban and rural motorcycles, some Honda original quality is good, run for 30 years no problem, diligent maintenance and maintenance at all there is no problem, this is Honda's technology in the 70s!

Lin Qiangsheng's proposal made it difficult for Honda father and son to refuse, and they also wanted to discuss the trademark issue with Lin Qiangsheng, so they could only vaguely agree to his request first.

In fact, Lin Johnson can also introduce technology in other countries, such as Italy or the United Kingdom, which are famous for traditional motorcycles. But in the 80s, Japan's industrial products were extremely respected, and Japanese goods were really very good in terms of appearance and performance, and the name was very large, which took a big advantage, if the introduction of a European brand people do not know, this is also a very depressing thing, and the introduction of European technology is not cheap!

At the end of the visit, Lin Qiangsheng was very grateful to Honda and his son. His biggest impression of the Marysville factory is calm and orderly!

It can be seen that Honda has put a lot of effort into this enterprise, with careful planning and preliminary work, including site selection, procurement, transportation, production, operation, personnel and management methods.

At the same time, the Honda brand is also very appealing, attracting a lot of excellent franchisees, whether it is dealers or spare parts manufacturers have a lot of excellent companies to find Honda cooperation, which is created by Honda's excellent products for decades, which is incomparable to Lin Johnson's automobile enterprises. There are well-known media people in the United States who praise Honda technology as a work of art in industry. Sure enough, it lives up to its name!

Lin Qiangsheng also noticed that Honda attaches great importance to the technical strength of spare parts manufacturers, and is willing to help suppliers improve their technical level, and is very willing to invest in this regard.

Good spare parts naturally make the quality of Honda cars very good. In selecting these collaborators, Honda also paid attention to whether these companies had the same entrepreneurial spirit as Honda. It is a great honor to find one, and Honda will cherish the importance of establishing a long-term relationship with such a company, and even investing in technical strength.

In short, everything here is very calm and unstable, which is in stark contrast to Lin Qiangsheng's automobile factory, which was rushed to start work at the beginning, and he did not establish a good spare parts supplier system, which is far from the importance of Honda!

Lin Qiangsheng learned about the entire operation of the Honda factory, and Soichiro Honda did not hide anything from him. Of course, these are all on the bright side, Lin Qiangsheng also has the means to get these materials from the consulting company intelligence company, and the American enterprise research institute has it, and the Honda father and son have generously shown it to him.

Soichiro Honda generously told Lin Qiangsheng everything about Honda, and in the process of understanding, he had a lot of ideas, doing industry or down-to-earth, laying a solid foundation.

Is Soichiro Honda really without a secret. Of course there is, that's the Honda spirit!

This business guru, who is revered as the saint of Japanese management, has nothing to do. He is not good at words, but under his leadership, Honda has become obsessed with technology, and he strives to make Honda beat all competitors, and never admits defeat and never gives up. His spirit has been integrated into the bone marrow of Honda, and technology is the secret of Honda!

Soichiro Honda invited Lin Qiangsheng to the general manager's office of the factory, and the old man wanted to talk to him alone, and even his two sons did not come in.

"Lin Sang, I know that I shouldn't make such a request. But the trademark you registered was indeed designed by us, and when we wanted to register it, we were surprised to learn that you had registered it first, which is really providential! The old man said with great emotion.

Both of them sat on the sofa, and Soichiro Honda had a very sincere expression and continued: "I want to take the liberty of asking, what price do we have to have this trademark!" ”

In order to let the old man hear clearly, Lin Qiangsheng said slowly: "Mr. Honda, I can't hide it, since I came to your company and contacted you, I have the idea of transferring the trademark to you, but in fact, I haven't thought about what I want!" ”

Soichiro Honda gave a salute, nodded and said: "I also understand this, I am very sincere to discuss this matter with you, this trademark is very perfect, can well reflect the spirit and culture of Honda Motor Co., Ltd., what conditions do you have, please just say it, we can do it hard!" ”

Since the loss of the "H" trademark of the three-stringed audio, Soichiro Honda has regretted it at first, but it is only a regret. But as Lin Johnson launched the third generation of the Accord model to the American market, sometimes looking at the report, he felt more and more that the perfection of the logo, it fit with Honda is very high, and the old man always looks at it as if he has lost something crucial!

Later, Honda's second president, Hado Favor, and the third president, Nagami Yoshi, both believed that this logo was the most representative of the spiritual inheritance of Honda's company, and expressed their determination to win it, and Honda Soichiro also faced up to this problem, and it was precisely because of the failure of Honda's senior management to give up that he had been fighting a lawsuit with Lin Johnson for several years.

Until by chance, Honda Tojiro met Lin Qiangsheng at the New York Auto Show, and the young man actually agreed to contact Honda, and Honda's senior management collectively believed that Lin Qiangsheng sent a strong reconciliation signal to them.

Thinking further, perhaps with their sincerity, Lin Qiangsheng will agree to seriously consider the matter of trademark transfer, after all, his automobile company is a small company.

This undoubtedly gave Honda's senior management a lot of confidence, and soon Honda Soichiro decided to meet the young man in person, because Honda was afraid of losing this rare opportunity again, so the founder simply came to meet Lin Qiangsheng in person, and the identity of the same will not make the other party feel sluggish, on the other hand, the identity of Honda Soichiro is enough to express the importance of Honda.

Soichiro Honda is also full of hope, looking at the young man in front of him, although he is young, he has great achievements, and he also sighs at the changes in the world. People who have never conceded defeat in their lives are now waiting for the nod of others, but the old man always thinks that it is worth it, and he has no complaints.

Lin Qiangsheng thought about it for a long time, raised his head and looked at Soichiro Honda, and said solemnly: "Mr. Honda, Honda Motor Co., Ltd.'s strength, technology and many aspects are incomparable to my automobile company now, I think"

Soichiro Honda leaned over and asked, "Lin Sang, please just say the request, what Honda Motor Research can do, it will definitely not refuse!" ”

Lin Qiangsheng looked at the sincere old man in front of him, he stretched out his hand and slowly helped the old man's already rickety body, and said, "Okay, I'll put forward my request and ask Mr. Honda to consider it!" ”

"Hey, Lin Sang, please speak!" Soichiro Honda said.

Lin Qiangsheng said: "You know, I also have the automobile industry, I want to focus on the development of this department, but only less than five years, the overall strength of my automobile companies is still weak, and the world's famous car manufacturers can not be compared at all, it is now like a young child, I need to carefully care for and cultivate!" ”

Looking at Soichiro Honda, who was listening carefully, Lin Qiangsheng said: "I hope that Honda can help me improve the technical strength of the enterprise and improve the management methods!"

I hope that our two companies will reach a comprehensive strategic partnership, and every year I will send some personnel to Honda to learn from your advanced methods and methods! Honda has to take these people and let them work in these Honda-related places in management, technical research institutes, factories, spare parts suppliers, dealers, etc.!

I'm tentatively setting this time for 15 years, and within 15 years, Honda has to accept the people I send to your company, and help them improve their skills wholeheartedly, and really treat these people as their own employees!

In addition, I would like Honda Motor Co., Ltd. to go to China to pass on Honda's experience and technology, and I would like you to establish an automotive research institute in China, just like Honda R&D.

I want to expand this institution a little further and make it an academy-style, a holy place in China that specializes in inheriting Honda's corporate spirit and culture, and I also hope that Mr. Honda will go to the academy to give lectures! ”

Lin Qiangsheng looked at Soichiro Honda, whose eyes were already wide in surprise, stood up, bowed deeply, and said, "If Mr. Honda can meet my expectations, then I am willing to transfer the trademark." Please Mr. Honda seriously consider it, please! (To be continued.) )