Chapter 631: The Birth of the New Car Brand "Mark".
The negotiating team of Eastern Star flew in two days later by flight. With the deepening of the group's business expansion in China, it has become more and more familiar with investment negotiations, and has trained a good negotiation team that has grown up locally.
Lin Qiangsheng hopes to set up an automobile production base in the southwest region, and eventually promote the growth and development of the local auto parts industry, so as to quickly adapt to the growth of the Chinese auto market, and control the auto parts supply system in the southwest and northwest regions in advance, so as to achieve a dominant position in the future competition!
Yang Baoshu, general manager and factory director of Chengfei, Xiao Dangsheng, Yuan Chengchang, deputy general managers, and others expect to establish an automobile R&D and design system while building a production base, so that Chengfei can truly grasp the core elements of automobile development and the design and manufacturing capabilities of the whole vehicle. They also made this request to the negotiation team of Dongxing to help them train their own automotive research and development talents.
Lin Qiangsheng said that Cheng Fei's idea can be discussed separately, and the investment can be discussed first to ensure that the negotiations can be carried out faster and smoothly, and to help Cheng Fei cultivate his automobile design ability will be discussed later.
Yang Baoshu and Xiao Dangsheng and Yuan Chengchang also agreed after discussion, after all, the meal has to be eaten one bite at a time, and Cheng Fei's desire to have automobile research and development capabilities is not something that can be done in a short period of time, and they also understand that this has a long accumulation process, and at present, several domestic car joint ventures do not have independent design capabilities.
But after some temptation, Yang Baoshu and others also felt that Lin Qiangsheng, a foreign capital, was not interested in Cheng Fei's idea, and it seemed that they wanted to rely on others to cultivate their own automobile research and development talents, which was too high, and they overestimated the enthusiasm of the other party.
The Dongxing Automobile Division, a subsidiary of Dongxing Group, owns half of the equity of Binqi, Harbin Automobile, GAC and other car manufacturers, after four or five years of development. They already have numerous technical patents for a variety of models such as family cars, four-wheel drive off-road vehicles, and special vehicles, as well as automotive systems and spare parts such as engines and transmissions.
Some of these advanced products have been exported to Western Europe, North America, South America and Thailand and other Southeast Asian countries and regions, and several models of the makeover have achieved a total of 180,000 production and sales in the North American automobile market in 84 years, and the Korean cars that have just landed in the North American market have formed a competitive relationship!
Lin Johnson started by imitating the Jetta sedan, and at first only had the selling point of the model's appearance. Of course, in reality, this is enough, and the novel model has won the popularity of the domestic automobile market at once!
The greatest significance of Jetta sedan to Chinese people is not how advanced it is and how comfortable it is, but that it makes the general public feel that the sedan is not far from the lives of ordinary people.
At the same time, this car has also played a role in the history of Chinese automobiles, and its listing quickly replaced Poland's Polonaise, and also replaced the historical significance of Polonaise!
Before, people had the impression that the car was only old. Sea, Old Red Flag, Old Volga, Lada, etc., and the emergence of Jetta. And later on its continuous improvement, absorbing foreign talents, technical strength and patents, the purchase of the most advanced technology of CNC automatic production line, to produce this car, so that the quality of Jetta has a leap forward in a few years, so that the quality of Jetta close to the average level of Europe and the United States!
Lin Qiangsheng has also established factories and laboratories in the United States and Germany, two automobile powers, and vigorously recruited technical research and development personnel from the two countries and introduced advanced technology. Gradually the automotive division of Dongxing has developed into a comprehensive automobile manufacturing enterprise and an important domestic auto parts provider. Moreover, Dongxing is also working towards the goal of becoming a world-class auto parts supplier.
Dongxing's automotive division itself has an annual production capacity of 300,000 vehicles, including 250,000 sedans and 50,000 four-wheel drive off-road vehicles. It also has an annual output of 700,000 sets of automobile engines and gearboxes, more than 600,000 sets of instrument systems, seat systems, electrical equipment, bodies and chassis.
Lin Johnson has separated the Dongxing Automobile Division. A company was established, Dongxing Automobile, which is one of the pillar industries of Dongxing Group!
Chengfei is a large state-owned aircraft factory, directly under the central government, with tens of thousands of employees. The two sides are a strong alliance, Chengfei is relatively strong in research and development capabilities, and has a lot of background in the research of materials, fluid mechanics, power and other disciplines, and the cooperation between Dongxing Automobile and it can also bring great help to itself!
Lin Qiangsheng has great courage and has great expectations for the southwest region. It is the southwest transportation hub, and there are Chengdu-Kunming Railway and Chengdu-Chongqing Railway in the territory, and there are more port advantages, which can be compared with the lower reaches of the Yangtze River. Han connection, there is also a developed transportation network in the north, and it is rich in products, known as the country of abundance, and is an important center of population, economy and industry in the southwest.
Cooperation with Cheng Fei is only the first step, Lin Qiangsheng will take 10~15 years to work in Cheng. All have built an important production base with an annual output of 1 million cars and various engineering vehicles, occupying an important place in the economic development of the southwest.
Dongxing and Chengfei negotiated for a month, and finally happily signed a contract, Dongxing will invest the equivalent of 20 million US dollars in production equipment to build a production line of 30,000 cars.
Chengfei wants to provide 170,000 square meters of land, and they will also undertake the construction of factories and other projects, which is a drop in the bucket for the 5 million square meters of land owned by this large state-owned enterprise. How big is 5 million square meters, which is equivalent to the area of 12 Tiananmen Square!
Ruizhi's MARK.X model will also be transferred to Chengfei to produce, this car was originally a high-end sports model, but to get to the country had to transform it into a pure high-end business car, its sharp sports shape in the country is also quite avant-garde.
But the people of this era do not buy it very much, the performance of this car in the car market is not good, and now buyers want to buy a big car, what sports are not sports they don't need!
Dongxing's R&D department is also going to give the car some facelifts, and they're modifying its interior to make it more of a business car. The power has been increased to about 250 horsepower, and the 2.2-liter four-cylinder turbo engine has been replaced.
It was the Swedes from SAAB who helped Dongxing develop a turbocharger, and Saab was the first sedan to use turbocharging technology, which it has always been proud of, but many people don't seem to know. Similarly, when asked who is the safest car, many people think of its compatriot Volvo first, but the Saab has long since become one of Sweden's proudest three products.
Compared with ordinary turbochargers, Saab's turbocharger is a low-turbo technology, which has eliminated most of the ordinary turbocharged engines, the obvious delay in power delivery during hard acceleration, the slow response of the turbo start and the accelerator pedal, which is the main reason why Saab has a more sporty character, and this imitation of the Eastern Star also has some characteristics of the original.
The exterior styling of this car is similar to that of the sixth-generation Mark.II, which looks more lively than the Camry, with a lower front and higher rear and a slightly flatter body, which increases its size and makes it more of a business car.
Cheng Fei will also deploy his own research strength, select elite soldiers to manage the newly established automobile company and manufacturing plant in the future, consolidate his position in the enterprise and then become the real manager of the joint venture, which is reflected in the repeated emphasis of Yang Baoshu and others on controlling stake in the negotiations.
They plan to cancel a large number of promising tertiary production units within Chengfei, close down some large and small collective enterprises, concentrate labor on automobile projects, and strive to let their cars enter the automobile market and meet customer requirements with high value-added and high-quality products, earn Chengfei's development funds, and solve the problem of lack of funds that has plagued the development of enterprises!
At the same time, through the investigation and analysis of Cheng Fei, Dongxing's negotiators had a very detailed understanding of the company's production capacity and scale, and formulated a detailed and suitable development plan for them.
If it can be produced in the first year, it will also be in the second half of the year, and the monthly assembly capacity is limited to 50~500 cars, which is more appropriate.
In the second year, the production capacity of 500~1,000 cars will be increased every month, and the annual output of Chengfei's vehicles will reach 50,000 units within five years, and the sales volume will exceed 10 billion yuan, and the annual output of vehicles will reach 150,000 units within ten years, and the sales volume will exceed 30 billion yuan!
This goal is still certain to be achieved, it is very practical, and it is more suitable for the growth expectations of the automobile market.
At the same time, the matching of all parts can also keep up, and Lin Qiangsheng plans to solve the production and manufacturing capacity of most of the parts locally in five years, and finally achieve the goal of localized production of non-core parts products!
The two parties agreed to invest in the joint venture in the form of a complete subsidiary, which would have less impact on the group and make the company more flexible and autonomous.
Most of Chengfei's main assets are already built projects and land, and the Dongxing negotiation team is also generous enough to count Chengfei's assets for the construction and renovation of the project, and Yang Baoshu and others are very satisfied with this.
However, this has not affected the shareholding ratio of the two parties, which is still 50% of the shares in accordance with the rules of most domestic auto joint ventures.
Chengfei did not produce cars originally, so there was no problem of retaining the original brand, but the new company announced that it could not continue to use the brand "Chengfei". The X model became independent and created an emerging car brand, Mark! (To be continued.) )