Leaning back in his office chair and thinking for a long time, the A4 paper in front of Evans was marked with bits and pieces.

The details of Plutos Investments are not available.

The fact that he invested in DD Pictures and MB at the same time is at most an indication that DD and MB are more closely linked, so it's understandable that Daniel would want to use this to facilitate his own visit to Silicon Valley. But why, why did Daniel go to Silicon Valley? Evans found it too unconvincing if it was just a way to increase his fame, and Daniel was undoubtedly one of the most recognizable stars of his generation.

His fans are all over the world and his reputation is famous.

DD Pictures recently made a big purchase of rights, and the first and second independently produced films are also in full swing.

He just won the Oscar, and within half a month before and after, three works with different styles broke 100 million at the North American box office. In 2002, there were only 24 movies in North America that broke 100 million, and this year's number will not change much.

What's more, among his colleagues, it is also rare to have such a huge influence on social affairs.

Where is the necessity of a trip to Silicon Valley for Daniel?

From this point of view, Evans believes that at least Silicon Valley has Daniel's interest, in other words, this trip is something he has to go.

Evans' gaze slowly focused on the words "Greek wedding".

Could it be that DD Pictures has a similar plan?

Is it a Google search collaboration this time? Or is it related to Apple's products?

Because according to the itinerary, it is obvious that Daniel and Larry. Paige and Steve. Jobs' meetings were longer.

"It seems that we have to wait for him to make a move."

Muttering, Evans put the materials in the waste paper basket, and the electronic version packed it into the signature Daniel. Sandler's folder -- it's a personal habit of his.

……

Little did Daniel know that a reporter in New York had almost turned his investment firm to the bottom, and it has to be said that it was thanks to Raymond's cautious approach, which in recent years has used the name of an investment firm to swap shares in some companies. Confidentiality is very important.

There has been no shortage of investigations into MB's controlling shareholder, Plutos, since it came to the fore, but the recent Cayman Islands background has led many to suspect that MB's management may have used this method to conceal the actual composition of the company's shareholding. To know. Javier's favorite excuse for rejecting venture capital was that the majority shareholder did not have a plan.

The name Plutos is the god of wealth in Greek mythology, so I can't analyze any special meaning, but anyone who does business. Naturally, they want to accumulate wealth.

……

Disney Studios began to hold test screenings of "Pirates of the Caribbean" one after another, and after ending the contract with Daniel, Disney also invested 30 million in the film, so the total investment in the film almost rose to 200 million. That's more than "Pearl Harbor" is more than 20 million, so it's not up to Robert . Iger doesn't pay attention.

And, for Walt Disney, it has also been eventful lately, with the conflict between the Weinstein brothers' Miramax and the main department, getting worse day by day, after today's Oscars. Almost rumored to be Dick. Cook blocked Robert directly. Egger asked him to clarify the scope of Miramax's business. In addition to this, Disney and Steven. Jobs's Pixar animation has also recently been rumored that the two sides do not agree on ideas and may part ways. For Robert, these two heavyweights can influence the board's perception of him, after all, Miramax is fine. Pixar animation is really a multi-billion asset, and "Finding Nemo", which was just launched a few days ago, won at the box office, and "Fake God", which was the first week in the first week, was forced to be suppressed.

When Jobs talked to Daniel about Hollywood, he was no longer enthusiastic. Since he was asked by Apple in the late '90s to turn the tide, his interest in the animation studio has greatly decreased, not to mention the growing differences between Walt Disney's animation headquarters and Pixar, which he works closely with, he has become even more impatient to deal with these things.

As for the contradictions between the two sides, Jobs did not hide it from him. Because the films they worked on became more and more successful, Pixar wanted to be able to share all the power, which meant being on an equal footing with Disney, which was difficult for Disney to accept. There has been no progress in the negotiations.

Daniel wants "Finding Nemo" to put down the differences between the two sides a little, but it's certainly not too far away from an outbreak.

He remembers that it seems that three years later, Disney bought Pixar or issued additional shares, and Jobs also got more than 6% of Disney's shares, becoming a director of the board of directors and the largest individual shareholder.

Robert and Disney faced the same bad thing, prompting them to pay more attention to the release and promotion of Pirates of the Caribbean.

DD Pictures undertook part of the distribution tasks, and the publicity and distribution funds were generally about 20% for similar films, and the distribution company's share was about this proportion. At the beginning, the distribution of "Greek Wedding" was 50% of the total production budget, which was quite ahead of its time. The current trend is also the rising cost of publicity and distribution. A movie, well-made and well-filmed by the actors, is no longer as good as the publicity.

However, DD Pictures only accounts for a quarter of them, so it is only responsible for online marketing, which is to be specific, that is, to implement some agreed plans on various websites and communities.

Disney has a big business, at this time, network marketing for super production, after all, is not the mainstream way, in the print media, TV brushing, in the bus stop, the central square on the large frequency screen in turn to broadcast trailers, a large number of publicity materials in the theater, these are the bulk of expenditure. It is also the most mainstream way of publicity.

However, before, Disney was not prepared to give "Pirates of the Caribbean" this strength.

As for whether it was because of Daniel's exit, Disney decided to change its approach, or because the investment was much more than expected, so it decided to break the boat. That's not something Daniel could have known.

Since Melissa and Ferguson led the team to quit the production team of "Pirates", except for Ferguson, there is still a fifth-ranked executive producer - this is for the sake of good face on both sides. But Ferguson doesn't care much about these now, Hollywood may not have many directors, but there are definitely a lot of producers, and when he was still a little person who didn't have much to offer, being able to become the executive producer of "Pirates" is of course absolutely good for his development on the road of producer. But as Daniel's investment department got up and running, and he kept in touch with best-selling authors, screenwriters, other studios, and so on, the money was pouring out. Ferguson doesn't pay that much attention to the producer.

When people go to higher places, of course, they are more energetic when they are investors.

What's more, in the films of Daniel's investment department, Ferguson also has to hang the producer. Melissa. Ryan is also one, and ultimately it depends on who will coordinate the specifics.

At present, Internet movie marketing has been accepted by most companies, more or less. It always has to be posted on the Internet, and as for what role it can play, it is completely different examples. For example, for a huge film like "Pirates", it is impossible to count on the Internet, and those small productions of less than 20 million yuan have a lot of treasures on the Internet.

However, these film producers, the most, are to contact MB directly, spend a sum of money, and agree on a plan with MB. The second is to find Shanying Company, which has become its new business to do Internet publicity. It is also a payment, they give a plan and send people to participate in the implementation. That's an extra cost than on the MB side. The least is to find DD Pictures to participate, because DD Pictures basically does not collect money, but collects a share as one of the distribution companies, such as "Pirates".

Interestingly, the smaller the production, the more the producer may feel that his film will be the next "Greek Wedding", or worse, "Hotel Rwanda". Give a share, they all feel a pity.

Therefore, on the contrary, DD Pictures is the least leading.

But more or less, for most of the year. DD Pictures also has several experiences, and this time Disney's hand is not small, and the work is a little more, but it is also DD Pictures' routine business. Daniel doesn't have to get involved.

In fact, he was basically completely unclear about the affairs of Pirates of the Caribbean.

Back from Silicon Valley. F2F is about to be put on the agenda, of course, Mark and Sandberg can't leave Google immediately, they are both core personnel of Google, and this time they will definitely have to sign a lot of confidentiality agreements and abide by business rules. But at the same time, we are also looking for some staff, Mark is the CEO and CTO, Sandberg is the COO, and there is also the people department, the sales department, and the most important technical team, which Daniel can't do on his own. However, Mark and Sandbergh are also well-known in the industry, and it is most appropriate for them to do it.

In addition, the complex negotiations with Google, although there are already principled opinions at the top, but how much does Google inject MB? How much original shares did Daniel subscribe to Google? and Evan. Williams approached and persuaded him to agree to swap the shares for Google's shares, among other things.

This is what he has to do personally.

Thus, Bruckheimer, Robbe. Marshall and the others invited him to watch the film three or four times, but he didn't make it. When dubbing, the special effects have not yet been completed, and what you see is definitely not a finished film.

Relatively speaking, it was Richard. Taylor had a little more to do with him - about the special effects of Pirates of the Caribbean.

It's hard to maintain a special effects company without a fixed project.

Take Pixar Animation as an example, if it weren't for Disney signing several contracts with them, it would not have dared to continue to expand, from a few dozen people to more than 600 people, not to mention the technical development costs, these high-paid technicians alone are enough to drag the company to death.

For Weta Digital, the Lord of the Rings franchise is coming to an end, Pirates of the Caribbean has an uncertain future, and there is no shortage of projects in their hands with the prestige that they bring with two Academy Awards. But something like "The Lord of the Rings", which can make the company eat for a lifetime, has never appeared again.

Relying on "The Lord of the Rings", Weta Digital used a museum in Wellington dedicated to the images of each movie, and now of course they are basically the characters in "The Lord of the Rings", such as the hobbit's feet and the model of Gollum.

Daniel's Legolas is in the most conspicuous place in the Lord of the Rings, and it is also the first popular photo for tourists.

New Zealand's tourism industry is relatively developed, since the establishment of the Weta House Museum, "The Lord of the Rings" has gained a large number of fans around the world, the two sides can be said to be mutually beneficial, on the one hand, the museum does attract a lot of international tourists for New Zealand, on the other hand, New Zealand's rich tourism resources also ensure that Weta House can be fully profitable.

In Richard and Jackson's view, Pirates of the Caribbean promises to be the next Lord of the Rings. Although "Pirates" does not have as many inhuman images as "The Lord of the Rings", some pirate skeletons, ship models, special situations, etc., have also added a lot of 3D models to Weta Digital, which is especially suitable for arranging a pirate house in Weta House.

But all of this is based on the fact that "Pirates" can be a global hit.

Therefore, Richard and Daniel are in contact very frequently.

However, his vital interests can't be taken care of, and Daniel really has no intention of interfering in "Pirates", not to mention, Jerry is a gold medal producer, Rob is the new Oscar winner for Best Picture, and the two of them have good words in their mouths, but they don't want him to interfere in their hearts, not necessarily.

Today's media preview is Daniel's official start of the promotion of "Pirates".

The movie is scheduled for July 9, and there is still a month to go.

According to Disney's plan, the premiere of this movie will be placed in Disneyland for the first time in history, which shows that Robert values it almost with all his might.

Therefore, the current itinerary is mainly to organize media test screenings, cinema test screenings, film critic test screenings, etc., Los Angeles, New York, Chicago, a large number of cities have come down, pushed the momentum to the top, and with the help of the summer file that has just begun, to win a box office battle. Daniel's propaganda itinerary is very dense, and basically the important parts, he needs to attend.

But it's all domestic work.

Abroad, Robert mentioned at that time that if he could win a quota to go to China, he hoped that he would be able to go to China.

Seriously, the people below reported back that Daniel's popularity in the East Asian country was so high that Robert was taken aback.

Except for the fact that Hollywood practitioners are slightly interested in European films, other regions are basically regarded by them as uncivilized places. China's market is not open now, and "Hero", which was also a little loud in the United States last year, only had a box office of 30 million US dollars in China, although it cannot be said that it is too little, but it is indeed millions in the hands of producers.

This amount of money is not enough to even ask Daniel to do a business business.

Some merchants in Tokyo have raised Daniel's price to 3 million, and the hourly wage for a two-hour event is 1.5 million, and Daniel has never settled at this price.

Therefore, when Robert mentioned this, he came to discuss it, and it was expected if Daniel didn't go.

Surprisingly, though, Daniel agreed to think about it. (To be continued.) )

PS: Thank you for eating rabbits