Chapter 34: Million-Dollar Advertising Slogans

Lin Shu explained Lin Xi's conditions to Huang Zhan on the phone, and in his opinion, Huang Zhan would scold nine times out of ten, so he had already taken the microphone away from his ears, for fear that his ears would be polluted by noise next.

Huang Zhan uncharacteristically chose to remain silent, but Lin Shu's preparations were all in the void.

"Hey, did you hear what I just said?"

"I'm not deaf!" Huang Zhan replied angrily on the other end of the phone, this tone Lin Shu was very familiar.

"Then you've got to give me an answer, right?"

"What else is there to reply? Are you father and son waiting for me to refuse, and then bargain with me? Huang Zhan snorted after speaking, "Unless the sun comes out of the west!" ”

"Stop here, I'm not waiting to listen to your whining, okay, you can give me a word!"

Lin Shu gave this ultimatum, and Huang Zhan on the other end of the phone was silent again.

After waiting for more than half a minute, Lin Shu was a little suspicious that the phone was not broken, and then he heard Huang Zhan's voice ring again.

"I can promise him, but I have one condition, he must take out the script of the commercial and show it to me first, just like Rémy Martin did last time!"

Lin Shu covered the earpiece and relayed Huang Zhan's original words to Lin Xi beside him.

"Let him fax the important ones with the materials Pan Disheng brought, and I will pass the script over tomorrow morning!"

Huang Zhan's side is estimated to be ready, and not long after Lin Shu hung up the phone, the fax machine in the study sounded, full of five pages of information, and it took a lot of time just to receive and print.

Lin Xi sat at the desk and began to read these materials carefully, Lin Shu knew that his son didn't like to be disturbed at this time, so he couldn't help but be curious, quietly withdrew from the study, and by the way, he also closed the door of the study.

This time, Pan Disheng asked Huang Zhan to design a lot of advertising products, some of which were jewelry, and the rest were all famous brand watches such as Rolex, Chopard, and Patek Philippe, among them, a women's watch by Chopard attracted Lin Xi's attention.

This is very close to the original product of the classic watch advertising slogan in his memory, Lin Xi's heart moved, and he knew that he had found a suitable target.

"That's it!"

Lin Xi took one of the pages of information in his hand, and quickly made a decision in his heart.

――

Early the next morning, Huang Zhan came to the company early, didn't do anything else, and stayed next to the fax machine in the office.

Lin Xi said that he would send the written advertising script in the morning, and Huang Zhan used the time when Lin Xi created the Rémy Martin advertising script last time for reference, and felt that he would receive a fax at eight o'clock at most, but this time he made a mistake.

waited until more than nine o'clock, the fax machine did not respond, and even Huang Zhan wondered if the power supply was not plugged in or the communication line was broken, which made Lin Yanni, who was waiting with him on the side, very speechless.

"You think this kid can't be playing with us, is he?"

Huang Zhan held his hands and paced back and forth in the office, and his whole person was obviously irritable.

Lin Yanni put down a book in her hand and said angrily: "Can you not walk around in front of my eyes like this, I feel dizzy!" ”

Huang Zhan stopped, then sighed in frustration.

"I knew that I was suffering like this, I shouldn't have signed a contract with Pan Disheng casually in the first place, this is really uncomfortable, I swear to God, this is definitely the last time!"

Lin Yanni closed the book in her hand, raised her head and looked at Huang Zhan seriously: "Actually, I think the ideas you thought of before are good, although they are not comparable to Remy Martin, but they are far beyond ordinary advertisements." ”

Huang Zhan waved his hand a little frustratedly, "Even you can see that the advertisement is not as good as Remy Martin, do you think Pan Disheng will buy it?" ”

Lin Yanni recalled the experience during this time, and suddenly sighed with emotion: "Maybe I didn't throw the advertising case of Remy Martin to Lin Xi that day, maybe there won't be so many troubles in the future." ”

Huang Zhan shook his head, obviously not agreeing with Lin Yanni's statement.

"If you hadn't done that at the beginning, Pan Disheng might not have considered cooperating with us at all, and the company would not have received so many big orders at once, so if I had to choose, I still hope that this qiē will not be repeated!"

"Then what if Lin Xi can't handle it this time?" Lin Yanni asked worriedly.

"He's got to get it!" Huang Zhan said categorically.

This is not only for Lin Yanni, but at the same time, it is not for himself.

Lin Yanni spread her hands: "Okay, then continue to wait!" ”

"Don't wait, I'll go directly to Lin Shu's house, if that kid hasn't woken up yet, I'll just drag him out of the bed!" Huang Zhan said and grabbed his coat and walked to the door.

At this time, the office door was pushed open from the outside.

Lin Yanni's assistant walked in and almost collided with Huang Zhan, who was busy going out.

"Mr. Huang, Miss Lin, the young man I led to visit the company last time came again, saying that he had an appointment with you......"

"No matter who comes, I don't have time to sue him!"

Huang Zhan was anxious to go to Lin Xi to ask for an explanation, but he didn't listen carefully to what Lin Yanni's assistant said, but Lin Yanni reacted immediately.

"You said Lin Xi has already arrived at the company?"

As soon as he heard the word "Lin Xi", Huang Zhan immediately turned his head, looked at Lin Yanni with a puzzled expression and asked, "You said Lin Xi is here?" Where are the others? ”

"Miss Xu, please go and invite that young man in."

Lin Yanni sent her assistant away first, and then explained the reason to Huang Zhan.

"The last time Lin Xi came, I asked Assistant Xu to take him to visit our company."

"Why did this kid come without saying hello?" Huang Zhen complained, but he was very happy in his heart, what he thought was that since Lin Xi came to the door in person, he must have great confidence in his advertising script.

Huang Zhan treated others with himself, and always felt that Lin Xi came here on purpose to show off.

If it was in the past, Huang Zhan would definitely scold a few words, but now he didn't mean anything about it, he just wanted to see Lin Xi's advertising script.

Soon, Lin Xi was led into the office by Lin Yanni's assistant.

Seeing that Huang Zhan and Lin Yanni were there, Lin Xi's expression was a little depressed.

"You two are waiting for me?"

"You are the uncle now, who are we waiting for you if we don't wait?" Huang Zhan swept away his previous anxious feelings, and was even in the mood to joke with Lin Xi.

"Please, you two are the bosses of this company, and you don't do anything else and just wait for me, is it necessary?" Lin Xi didn't appreciate it at all, and even had some disgust.

Huang Zhan turned his head and glanced at Lin Yanni, who was sitting behind the desk.

"This kid didn't take the wrong medicine today, right?"

Lin Yanni rarely agreed with Huang Zhan once, "I think so too." ”

Lin Xi didn't pay attention to the joint ridicule of the two, pulled over a swivel chair and sat down, knocked on Erlang's leg and said, "I originally wanted to take this opportunity to try to ask for the phone number of the front desk lady of your company, but I didn't expect you to call me in so quickly, isn't it just an advertising script?" Is it necessary to be in such a hurry? ”

Huang Zhan and Lin Yanni were both thundered by this reason, and they came back to their senses for a long time.

"Damn, you kid didn't go out to pick up girls yesterday and got some blows, right?" Huang Zhan directly burst into a foul mouth.

Lin Yanni originally wanted to ask Lin Xi if she really wanted the phone number of the reception lady, but when she heard Huang Zhan's words, she immediately understood that there was another secret in this matter.

"It's not so much a setback, it's just a little bit of confusion...... Uncle Zhan, you are so experienced, teach me two tricks how to please girls! ”

When Huang Zhan heard this, he suddenly came to his senses, and was about to teach Lin Xi's experience, when he heard Lin Yanni next to him cough heavily, and then remembered that there was still something to do.

"We'll be communicating about this in private in the future, did you bring that advertising script?"

"Here, that's it!" Lin Xi took out the advertising script with only two pieces of paper from his pocket and handed it to Huang Zhan casually.

Huang Zhan couldn't wait to open it and look at it, and Lin Yanni couldn't bear it anymore, so she walked directly to Huang Zhan, turned her head sideways and looked at it with him.

The 2-minute script begins with flashbacks, with the first set of shots about the heroine starting to reminisce about a watch and a black and white photo; The second set of shots turned to the scene when the two got married many years ago, the romance of the wedding scene, and the happy time together after marriage; In the third set of shots, the war broke out suddenly, the male protagonist was about to go to the battlefield as a soldier, and before leaving, he gave a watch to the heroine as a gift, and the heroine went to the airport to see him off, staring at the plane and disappearing into the distant sky with teary eyes; In the fourth set of shots, the picture returns to the very beginning of the scene, the handsome officer in the black and white photo is the previous male protagonist, but at this time, there is an additional military merit medal next to the photo to commend the sacrifice for the country, and the picture is finally fixed on the watch, leading to the final advertising slogan.

"I only care about what I once had, I don't care about eternity!"

Lin Yanni is more emotional as a woman, she silently recited this sentence in her heart, and then recalled the previous plot, she was already crazy before she knew it.

Huang Zhan also pondered this sentence for a long time, and finally had to admit that one of the best advertising words he had ever seen was not only intriguing, but also complemented by the temperament of the product itself.

When handing over the script to Lin Yanni for safekeeping, Huang Zhan couldn't help laughing at himself and said: "The one million I got is gone!" ”

Lin Yanni smiled bitterly and didn't answer, but from the bottom of her heart, she really felt that the advertising phrase designed by Lin Xi was really worth this million, of course, in order to take care of Huang Zhan's love, she didn't say it.

Lin Xi saw that the two of them had finished reading the entire script, so he sat up straight and coughed.

"If there is nothing wrong with the script, can we talk about the actors for this commercial?"

Huang Zhan and Lin Yanni glanced at each other, and they both saw the same doubt in each other's eyes: Listening to Lin Xi's tone, it seemed that they were in a hurry to determine the hero and heroine of the commercial, but they really couldn't figure out why Lin Xi did this!

Huang Zhan was about to ask, but Lin Yanni secretly shook her head at him.

As long as Lin Xi says his favorite actor, the answer will naturally surface.