"This is actually very simple, don't you forget, our mortal immortal cultivation is also a form of transformation of IP intellectual property into games. If there is no mortal immortal cultivation novel, where will there be our mortal immortal cultivation game. Even if we can still develop a game with the same function, but without the readers who have been transformed by the intellectual property rights of the novel, where can the mortal cultivator immortal legend attract the attention of so many players. ”

"It's not just the Legend of Mortal Immortal Cultivators, Tong Lei, think about it, isn't our Legend of the Golden Gu Heroes also following this pattern? Not only that, except for the Legend of the Golden Ancient Heroes, even if it is World of Warcraft, it is also this mode. Without a sprawling background, he couldn't have created much of a classic game. Among them, IP intellectual property rights are the most important. ”

"It's just a pity that many people don't particularly recognize the role of IP intellectual property rights, let alone the role of online literature."

But it's okay, Zhang Ning smiled faintly.

If so many people pay attention to online literature thoroughly, how can they dominate the country and monopolize the domestic market.

"Well, I won't criticize you."

Put down the file in your hand.

Tong Lei was able to realize the value of IP intellectual property, which surprised Zhang Ning.

"Mr. Zhang, it's not easy not to be criticized by you."

Tong Lei burst into tears, she had some confidence just now, but now she was under pressure in the blink of an eye.

Fortunately, the IP intellectual property plan just now was also included in Zhang Ning's eyes.

Otherwise, Tong Lei really didn't know if she would be scolded again this time.

Even, even after scolding, Zhang Ning, as the boss, would never admit that he had scolded someone.

"However, if you just use an IP intellectual property to make use of it, whether it is to mobilize book friends, or create game theme songs, or even make Kyushu film and television dramas, I think you can only tie with World of Warcraft. You know, the IP of World of Warcraft, he is no worse than our Kyushu. Even, on a certain stage, the IP of World of Warcraft, he is more rigorous than all kinds of settings in Kyushu. ”

World of Warcraft represents Warcraft culture, which can almost be said to be the history of Western mythology.

He brings together the myths, stories, races that have been passed down in the West for thousands of years...... and so on, and perfected it, and it became a Warcraft culture.

Although the setting in Kyushu also integrates traditional Chinese culture, it is not perfect.

Moreover, Chinese culture is not the same as Western culture.

Chinese culture is not as delicate and real as Western culture, and it is more difficult to express it.

Therefore, when Zhang Ning knew that Warcraft was going to enter the country, he laid out it step by step.

"I mean, is there some way to defeat World of Warcraft once and for all."

"Boss, please let me go, we soaked in a few all-nighters before we re-engineered this plan. Others, really not thought of for the time being. ”

Tong Lei was almost crying.

She had always felt that working at Penguin was very easy.

However, when Zhang Ning really took the task to assess, she found out that this was simply inhuman torture.

I'm just an ordinary person, how can I compare with this monster.

If everybody is a genius like you, that's great.

"Okay, okay, let you go."

"Don't worry, I won't embarrass you this time, in fact, I have thought of a plan."

"What's the plan?"

"I think our Kyushu charging model should be changed."

"Change?"

Kyushu's charging model adopts a point card charging model.

This is the most popular charging model in China and the world.

"Mr. Zhang, you mean that you want Kyushu to adopt a model of charging props and free games?"

Tong Lei was surprised, "Mr. Zhang, how can this work." Charging for props is too disruptive to the balance of the system, and we can't put out a mode like this. ”

Although since the launch of CF free games, there has been a new charging model around the world - item charging.

It is said that it is a fee for props, but it is actually a free game.

Anyone can play free games, but generally people who don't spend money on items will be miserably abused.

After CF, there are many game companies that have tried the model of charging for props. They wanted to model CF and introduce some items that didn't affect the balance of the game. Like some clothes, mounts, all kinds of decorations and so on. However, after operating for a while, they found. Just rely on clothes, all kinds of decorations...... It's very, very difficult to make a profit, it's almost impossible to make a profit.

Later, they began to introduce items that disrupted the balance of the game from the original items that did not break the balance.

Double XP Cards, Big Red, Big Blue, Rebirth, All kinds of perverted equipment......

At first, the effect was not bad, and the profit increased by a lot.

However, after a period of operation, countless people began to get tired of this kind of prop that destroys the system.

As a result, some players who did not spend money to buy items began to leave the game.

When these ordinary players left, it also slowly affected those players who spent money to buy items.

They originally spent money to buy props just to be cool and to abuse people. But later on, when I found out that the entire server, even a few ordinary players couldn't find it, where did they still have any coolness?

The sequelae of this item that destroys the balance of the game in exchange for a full-blown explosion and the end of the whole game.

Ultimately, while this charging model for free-to-play games is still in place, not many gaming companies will adopt it.

They agreed that adopting this model of free-to-play games is tantamount to killing chickens and eggs, and is not good for the whole game.

"Mr. Zhang, don't you know that in the domestic game market, more than 30 companies have adopted this model. This is also the game company that emerged after discovering that games were easy to make money, but until now, only 5 companies still exist. The reason is that free-to-play games kill people and drag these game companies down. ”

"Also, the free-to-play model is hated by players. A lot of people hate free games, saying that they upset the balance and that there is no fairness at all. Moreover, they also agreed that any game that operates in a free-to-play model is mostly a garbage game. We in Kyushu have always been committed to high-quality products, didn't you say that we should keep up with Warcraft. If this is really free, let alone compared, just from the operation model, it is a cut below Warcraft. ”

Tong Lei was afraid that Zhang Ning would insist on using the free model, so she kept explaining.

It's just that Zhang Ning kept smiling, and when Tong Lei finished speaking, Zhang Ning said, "Tong Lei, what you said makes sense." However, why didn't our CF fail, why did it make so much money, and why didn't anyone say he was a garbage game? ”

"It stands to reason that our CF is also a free-to-play game, and even a free-to-play master. It's also a free-to-play game, why do some players hate it, but some players like it very much? Could it be that our CF, what else is so special? ”