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"Director Feng, how about this script?"

Seeing Feng Xiaogang's shocked expression, Zhang Ning snickered in his heart.

That's what you want.

Just imagine, if it were any person, seeing such a perfect director's script, I guess my heart was also shocked.

Of course, Zhang Ning would not say that there are no thieves in the world you filmed, I have seen it a long time ago.

"Very good, no, it's just amazing."

In the script written by Zhang Ning, not only the script and lines of each scene were written.

At the same time, for the actors, Zhang Ning also finalized them one by one.

Andy Lau, Liu Ruoying, Li Bingbing, and the gold medal Ge You, this is a classic Feng Ge combination in the future.

It seems that a few stars were chosen at random.

However, judging from this script, these candidates seem to be tailor-made for them.

"Then ok, Director Feng, I want to ask you to direct this drama, as an investor, I will not interfere with your shooting."

"I don't know how much Mr. Zhang will invest."

"20 million."

"No, 20 million."

Feng Xiaogang was shocked again.

"What's the matter, Director Feng, is there a problem with 20 million?"

Perhaps feeling that he was too surprised, Feng Xiaogang hurriedly said, "I believe that Mr. Zhang also knows the current domestic movie box office, not to mention whether it is because of piracy as we discussed before, in short, our movie box office has not been done." The investment of 20 million has to be said to be a huge amount of money, and the box office of many movies cannot reach 20 million. ”

"No, Director Feng, I think our movie box office will definitely exceed 20 million."

"However, with more than 20 million, we can't get back the cost."

The total box office of a film is not unique to the investment in the film, and he also gives points to those theaters, including movie theaters.

In most cases, a movie with an investment of 20 million will have a minimum box office of 40 million to recover the cost.

The remaining 20 million will be distributed to other collaborators.

Not to mention, there are some other expenses like promotion.

"Don't worry too much about Director Feng, or continue the topic a few days ago, I always think that the movie can't go up at the box office is not because of piracy. If a good movie comes out, I think users will definitely go into the cinema. I think that No Thieves in the World is a good story, and it will be a good movie, and he will break the domestic box office record. ”

"This ......"

Feng Xiaogang didn't know how to answer, he felt that Zhang Ning was too idealistic.

Although he also thinks this script is very good, especially the storyboard script in it, which vividly reflects the highlights of the whole movie. However, the domestic market is like this, even if a good-looking movie is not going anywhere, unless, a phenomenal movie like Titanic.

But there are no thieves in the world, it doesn't look like it.

However, in the end, Feng Xiaogang still didn't say anything.

He's just a director, he just needs to make movies. Moreover, he really likes this script. Although I didn't agree with Zhang Ning's point of view in my heart, I still took the script, no matter what, I made this movie well, not to mention breaking any records, at least don't let Zhang Ning lose money.

It's just that today Zhang Ning seems to have something to say in addition to the script.

"By the way, Director Feng, a few days ago, did we discuss the issue of domestic movie box office."

"Yes."

Feng Xiaogang nodded, "However, we don't seem to have the same ideas. ”

"Haha, it's not the same, if everyone is the same, then it's not normal. And, most importantly, whether we think differently, it's a fact, and we can't change it, can we? ”

"That's right."

Feng Xiaogang also sighed, why do you always resent piracy, you can't change it, no matter how much you say, it's useless.

It's just that, looking at Zhang Ning, Feng Xiaogang was moved, "Could it be that Mr. Zhang has any anti-theft methods?" ”

This sentence asked, Feng Xiaogang faintly had some expectations.

Although Zhang Ning is not engaged in movies, he is engaged in the Internet. Everyone knows that the Internet is a high-tech industry. If they have any technical means to control piracy, that's a lot of.

It's a pity that Feng Xiaogang thought crookedly.

"Director Feng, where do I have any methods to control piracy. Although we are engaged in the Internet, there are technically some ways to control piracy. It's just that it's always easier to destroy than to build. If you come up with a way to control piracy today, tomorrow, no, within a few hours, it is estimated that it will be cracked. Just like Microsoft's operating system, they don't need a genuine activation code, but, what's the use, it's still completely broken. ”

"Alas......"

Zhang Ning said this, and Feng Xiaogang was even more depressed.

Hateful pirates.

"However, although it is impossible to control piracy, it is not impossible?"

"What's the solution?"

Feng Xiaogang looked forward to it again.

"Director Feng, I want to ask, in addition to the box office, what else can you make money in movies."

"Well, it seems like there's nothing else."

Don't think about it.

Definitely not.

If you want to make money making movies, you can only rely on the box office. Although there are some genuine CDs and the like that are sold, or some copyrights can be sold, but under the influence of piracy, these revenues are very small and almost negligible.

"Basically, the income of the movie is only the box office, and the others are too little."

"Heh, I think this kind of market is too monotonous, if the box office is not good, wouldn't it be an investor to die."

"The market is like this, every one of us who is a director wants to be a big hit at the box office. In this way, investors make money, and we also earn fame, a win-win situation in one fell swoop, how good. ”

"No, it's too dangerous to rely on the box office alone, and I think we can think of more ways to make a profit. Like what...... Ad. ”

Gently, Zhang Ning said two words, advertisement.

"Advertising."

Feng Xiaogang was a little confused, "It doesn't seem to work, the movie is not a TV station, how can it be possible to insert advertisements." ”

"Director Feng, I didn't say that there were advertisements on the movie."

"If you don't insert it, how can you advertise."

"It's too easy."

Zhang Ning pointed to the coffee advertisement on the left wall, "Look, this civet coffee, he is hanging here, is he an advertisement?" ”

"Yes."

"If we're making a movie and a couple of actors are drinking civet coffee, or even have a shot of civet coffee being branded, don't you think that's an advertisement."

A word wakes up the dreamer.

Zhang Ning's words, like an initiation, made Feng Xiaogang completely wake up all of a sudden.

That's right, you can also advertise in the movie.

The example given by Zhang Ning just now is the best proof of this.

And that's not all.

Through the example of Zhang Ning, Feng Xiaogang can also cite countless examples.

Like a car.

Branding the car on the cinematic lens is also an advertisement.

Moreover, such an advertisement does not affect the effect of the entire film, after all, these shots were originally filmed.

It's just that these advertisements coincidentally appeared in the camera.

Those who watch movies may or may not watch.

However, they see, before they know it, such an advertisement is implanted deep in their hearts.

This is more effective than the advertisements shown on TV stations alone.

"Director Feng, how about it, this kind of advertisement is good."

Zhang Ning looked at Feng Xiaogang with a smile.

The advertisements in the later generations of thieves-free movies can be said to have created a precedent for movie advertising.

Before this, no one thought that there could be advertisements in the movie. Or, even if I just thought about it, I didn't think about what kind of effect advertising in the movie could cause, and I didn't know if I would sign a contract with a brand owner to get money with such an advertisement. However, a world without thieves has made countless filmmakers and countless enterprises see the value of movie advertising.

As a result, in later generations, some well-known directors will join advertisements from time to time.

"Mr. Zhang, I can only say that you are really a genius."

Feng Xiaogang was once again shocked by Zhang Ning's genius.

A few days ago, he chatted with Zong Liguo, originally wanting to talk to Zhang Ning to see if there were any new ideas in the movie.

Unexpectedly, this chat, this outsider, actually gave the answer he wanted.

Commercials, movie commercials.

It's just too creative.

With such a creativity, even if the box office is not particularly good in the future, with the subsidy of movie advertising, the situation will be much better.

Not to mention, if a movie becomes popular, the influence and advertising value it produces are even greater.

However, thinking of this, Feng Xiaogang frowned again, "Mr. Zhang, it's still not good." ”

"How?"

"Mr. Zhang's movie advertisements are indeed very good, but, as you know, the box office of most domestic movies is not particularly high, and many of them are loss-making. After the box office was low, this also caused us to have a small number of spectators. And advertising, if the number of moviegoers is not large, then the advertising costs given to us by these advertisers may not be too high. ”

"Oh, that's what you're talking about."

Zhang Ning smiled this time, and smiled happily.

"What's wrong, Mr. Zhang, do I want to be crooked."

"Director Feng, you really want to be crooked. If you're worried about the number of moviegoers, then I can say that you shouldn't think about that at all. Let me tell you, even if the number of moviegoers is a mess, I also believe that these advertisers will give us a lot of advertising money. ”

"How is that possible?"

Feng Xiaogang shook his head, he didn't believe that these advertisers were stupid.

Without the masses as the foundation, although the movie advertisement looks lofty, the effect is useless at all.

"Director Feng, I know you don't believe it. Because, there is a problem with the number of moviegoers you are talking about, and you don't take piracy into account. ”

"Piracy?"

Feng Xiaogang was even more confused, "What's the use of piracy?" ”

"Of course, piracy is useless in terms of box office revenue, and we even wish it would disappear completely. However, you forget that although these pirate users can't provide us with the box office, they still watch the movie after our movie comes out. In other words, our moviegoers are not only those who buy movie tickets, but also those who have been watching pirated copies. And, these users, they're very, very numerous. In other words, even if our movie box office is not high, our overall moviegoers will still be a terrifying number. ”

ps: There is one more chapter, it is estimated that it will be a little later.