When Lin Qiangsheng returned home, there was no one in the yard. My father sat in the kitchen, thinking about things with his head down.

Mother Xu Hongmei saw that her son was back, pointed at her father, and said with a smile: "I'm hit, you talk to your father and persuade him." ”

Lin Qiangsheng nodded with a smile and said, "Mom, you go to bed early, I'll talk to Dad." ”

Xu Hongmei nodded, glanced at Lin Qiangsheng with great relief, told her to rest early, and entered the house.

At present, the mother's job in the health bureau has stabilized. From being rusty at the beginning, busy in the dark, to now slowly becoming calm. Mother now arranges her time in an orderly manner, and she no longer needs Lin Qiangsheng to cook.

The current Municipal Health Bureau is also fully staffed. Since the beginning of the comprehensive reorganization of the country, many people who had been delegated in the past have resumed their jobs, and there are also a few people under my mother's hands.

Lin Xiangrong saw his son, pointed to the chair, waited for Lin Qiangsheng to sit down, and after a while, he opened his mouth and asked, "What do you think of the Japanese factory today?" ”

Lin Qiangsheng knew that his father must be referring to Nissan's Zama factory, and it was during this period that Japan's automobile industry began to fully implement automated production in factories.

He thought for a moment and said: "Compared with others, the domestic manufacturing level is at least one era worse than others!" ”

Lin Xiangrong asked unbelieving and inexplicably: "What does it mean to be an era?" Tell me about it? ”

Lin Qiangsheng said: "It seems that the Japanese factories have realized computer-controlled automated production. They used a large number of computer-controlled industrial machines, and those machines that automatically welded the car body were controlled by computers. In this regard, we are obviously much worse in this regard. Our manufacturers, in terms of computer control, that is, automated production, the current actual situation is basically equal to zero! ”

Lin Xiangrong asked, "Computer control?" Is it the one that Li Guoxian of Harbin Institute of Technology took the students to do? ”

Lin Qiangsheng nodded and said, "That's it." ”

Lin Xiangrong sighed and said, "Alas! I thought our production line was very good, and it was relatively advanced in China, but I thought it was done! But when you look at the technology of the Japanese, it seems that they are more advanced than us! Li Guoxian: How did they do it? Why did you get a semi-finished product for us! ”

Lin Qiangsheng opened his mouth, looked at his father with a puzzled look, and had to simply say to him: "It's not that they don't want to make an automated production line for us, like a Japanese automobile factory." It's that they're also groping, if it weren't for the Japanese who took the initiative to put the situation in the factory on TV, who knows what it would look like. The teachers of Harbin Institute of Technology, including our domestic researchers, are also in the process of research and exploration! ”

Lin Qiangsheng remembered that in 79, when the Japanese came to visit China, a Japanese company brought a humanoid machine, which showed off in front of these domestic researchers. But even such a humanoid machine, which is of little use to the industry, makes the domestic experts feel good!

Lin Xiangrong nodded and said, "Yes! The Japanese were stupid and took the initiative to show the production line to people, so that we knew their situation! ”

Lin Qiangsheng smiled and said, "Dad, if there is an opportunity to go abroad for inspection, you should go out and have a look." Take a look at the technical level of others, chat more with domestic experts, and measure the gap between us and others! ”

Lin Xiangrong shook his head and said, "What goes abroad, how can it be so easy!" ”

Lin Qiangsheng said: "This visit to Japan has opened the eyes of the Chinese people, and there must be many people who are eager to go abroad to understand the world. When the time comes, there will be such an opportunity, you and your mother will go together. Go more and go to bigger cities! Let's see what kind of advanced method others are, let's learn more, how others do it, we can do it, I don't believe we can't do it! ”

Lin Xiangrong nodded and smiled: "Yes!" If others can succeed, we will do it too! It's all one head, two arms and two legs, our workers are worse than other workers! With technology, our workers can also produce beautiful cars! ”

Lin Qiangsheng smiled and nodded, as long as a business manager like his father has the spirit of not admitting defeat, he is not willing to think that "every foreigner is good". Just take it slow and give us a chance! We will succeed in the future!

"By the way, have our trademarks and company names been approved above?" Lin Qiangsheng suddenly thought of this, so he asked his father.

When the automobile factory was led by Zheng Chang and the others, Lin Qiangsheng was inconvenient to inquire. Now that the company is in charge of his father Lin Xiangrong, Lin Qiangsheng is naturally much more convenient.

Lin Xiangrong said: "I also asked the comrades of the Provincial Industrial Bureau about it for a while. I heard from them that from 77 to 78, the Administration for Industry and Commerce underwent a major adjustment, and units at all levels were in chaos. In the middle of this year, the State Administration for Industry and Commerce has just completed the readjustment, and our trademarks and corporate names are now under approval. It is estimated that it will come down in another month. ”

Lin Qiangsheng nodded and said, "Yes! We can't always hold a Jiang'an Automobile Factory brand, and we should give an explanation on it! ”

I have to say that the local car factories are really raised by the queen in the hearts of the above, and people don't think they can build any cars at all, so they delay it again and again. If it's the first and second project in the country, you see they take it seriously or not. From this aspect, we can see how biased the above industrial policy is!

…………

Cars in this year, whether domestic or foreign, like to use letter logos on the front or rear of the car. For example, Honda and Toyota, they used letters on the front of their cars in the seventies.

Lin Qiangsheng guessed that it may also be that these companies have not found a car logo that can represent their corporate culture, have a sense of the times, high world recognition, and popular factors for the time being.

Lin Qiangsheng's corporate trademark recommended to the automobile factory uses a wide-mouthed V-word, which is connected to the two ends with an arc, which is the logo of the Transformers Autobot, the triangle on the forehead.

This sign, first of all, can be seen clearly at a glance from a distance. This is important! Some car logo graphics, you can't see what it is from a distance, so you can't use it. There are also car logos, which have a vertigo function, and I am dizzy when I look at it. Such a graphic cannot be used on a car logo.

In the future, the car logos of those domestic manufacturers rarely look comfortable.

This triangle, the top is an arc, the bottom looks more solid, at a glance, there is a simple, reliable, easy to distinguish impression, at the same time, the triangle in the world, also has a universal recognition, universality is relatively high.

At the same time, this logo is part of the Autobot logo and part of the Superman logo. If these two images appear in front of the audience, many people can naturally think of this car manufacturer in China, just to help their factory do free publicity!

Therefore, Lin Qiangsheng chose such a sign. At the same time, this logo is also the corporate trademark of the automobile factory. Lin Qiangsheng wanted to implement the integration strategy of the company, products, and cultural image from the beginning. This is also the general trend of the unified image of the world's famous enterprises at the end of the eighties.

The company logo is not set in stone, and if there is a better one in the future, it can also be changed. For example, the logos of many famous companies such as Buick and General Motors have changed a lot in the course of decades and hundreds of years. This is an evolution process of corporate logo, which is becoming more and more simple, simple, more and more popular and popular.

As for the name of the car manufacturer, the application is "Volkswagen AG". In recent years, the translations of Volks' names in Hong Kong, Macao and Taiwan are all different.

However, in China, it is the translation of Wanwan's name, Volkswagen. In the country, their company has no intention of registering a trademark.

Therefore, Lin Qiangsheng happened to register this trademark first, and although there was a small dispute on it, he basically didn't say anything about this name.

That's it! Lin Qiangsheng thought that a year later, some people were overjoyed when they saw the faces of this name that had been registered!

(Attached are the differences in translation: Mainland - Hong Kong, Lamborghini - Lamborghini, Aston Martin - Aston Martin, Mercedes-Benz - Mercedes-Benz / Mercedes, Jaguar - Jaegre, Bentley - Baoli, Saab - Senova, Volvo - Regal, Volkswagen - Volkswagen, Audi - Yadea, Lexus - Lexus, Subaru - Fuji, Mazda - Master, Acura - Apex, Skoda - Scoda, Alfa Romeo - Ava Romeo, Bugatti - Bulgarti, Luofu - Luhua, Land Rover - Off-road Luhua, Cadillac - Gartly, Buick - Standard area, Citroen-Advanced, Renault-Jinweilong, Dodge-Daoji, Fiat-Kuaiyi, Iveco-European Championship, Daimler-Dynaudio, Chrysler-Christine, etc.)