Chapter 155: Some People Laugh and Some Cry
The first batch of colorful contact lenses has arrived at the Beishan Dingdong Glasses Warehouse.
With the all-round publicity offensive of major electronic and print advertisements in the north, and with the help of the last wave of popular fashion magazines looking for contact goddesses, this colorful contact lenses quickly formed a trend among fashion people.
"Hehe, these seven colors, one every day, don't repeat for just a week!" Shell, who is more active than anyone else, can't wait to try on a complete set of seven-color contact lenses that I just bought in the invisible wearing area of the perfume store.
Shell and Sango, the editors of the popular online fashion magazine who discovered the colorful contact lenses, rushed to the Dingdong perfume store as soon as they learned that the colorful contact lenses were on the market, and found the colorful ones.
First, she watched the shell try it on, and then she couldn't bear it anymore, so she squeezed aside, grabbed the mirror, and put on her own.
Why grab the mirror?
You just have to look up and look around to know that from the day the colorful contact lenses arrived, the invisible try-on area of the perfume shop was overcrowded, and there was an endless stream of customers trying on the colorful contact lenses, so this mirror was going to be used to grab it.
Fortunately, Assistant General Wu Dawei had the foresight to give the fourth batch of new trainees training, and in the final stage, they were able to strengthen the theory and operation of invisibility, so that they could independently guide customers to wear colorful contact lenses without prescription when they went to a single store.
The price of each pair of colorful contact lenses is 188 yuan, and the price of a colorful set with a color together is 1188 yuan, which is equivalent to a nine-percent discount on seven pairs of single sales.
Many beauty-loving fashion people buy colorful sets all at once, because each color and pattern is so lovely, it's hard to choose.
In addition, there are some girls with poor economic conditions, and they also choose a few people to buy the suit, and then split it, which is also more preferential than selling it alone.
Colorful is smacked by the amazing sales of contact lenses, and at this rate, the first batch of 70,000 pairs of colorful contact lenses will be sold out quickly!
According to the sales sharing agreement reached between Dingdong Glasses Company and Colorful Glasses, for every pair of colorful contact lenses sold, Colorful will get a sales share of five yuan, that is to say, when 70,000 pairs of colorful contact lenses are sold, this invisibly, Colorful can get 350,000 yuan of income!
And as long as the colorful contact lenses have been sold, the colorful will always have a steady stream of income.
The successful operation of Dingdong glasses on this product will bring long-term rich profit returns to the company.
At the small-scale celebration of the successful launch of colorful contact lenses, several company executives who participated in the celebration were saying that this colorful color is not only the lucky star of Dingdong glasses, but also the god of wealth of Dingdong glasses.
The Chang'an store and Longmen store opened in Shunlì, and in the sales boom of colorful contact lenses, these two new stores have also gained a certain degree of popularity in their respective Beishan new areas, which plays a very important supplementary role to the brand benefits and overall gold content of Dingdong glasses.
Now, Dingdong Glasses has five branches in Beishan City, in the original perfume shop, fashion store and Tianyuan store three stores to form a three-legged stand, sitting in the center of Beishan shaped shì, now with Chang'an store and Longmen store as the corner, forming a mutual watch of the five-pointed star distribution, in the most prosperous and lively central area of Beishan City firmly occupy the most favorable position, stand firm.
Only when the company grows and grows, the ability of employees can be useful.
In the same way, employees form a centripetal force for the company, have a sense of honor and belonging, so as to promote the company to continue to move forward to a higher goal.
This is an eternal truth.
Qicai participated in several director trainings organized by the company, and at the same time, with the help of store manager Jiang Zijie, he slowly became proficient in the management of a store and a store.
Of course, a good store manager cannot grow up after a few trainings, and the optical store, which is half medical and half business, is a little different from those ordinary stores.
Ordinary stores sell goods and services purely for sale.
Stores like Dingdong Glasses not only sell goods and services, but also sell optometry expertise and glasses customization skills.
For such a store, as a manager, he is not only the vanguard of all store staff in terms of professional technology, but also urges them to develop good store habits and skills in all aspects.
Up to now, Qicai is no longer the ordinary waiter who has just been laid off from the first pot in Beishan, since she walked into Dingdong, she has embarked on a career path of her own, and this progress and growth is proud.
If someone laughs, someone must cry.
When Dingdong glasses' business was booming, the performance of Feixiang Glasses Store could be described as terrible.
The family-run model restricts the development of this long-established optical store in Beishan.
When Dingdong glasses had not yet risen in Beishan, Feixiang Glasses Company was one of the top three glasses companies in Beishan.
The ups and downs of the business sea, if you don't advance, you will retreat, look at the current flying glasses, not to mention the ranking, whether you can survive is a question.
As the helmsman of Flying Glasses, Zhuang Liang convened a meeting of all the directors above the store manager of the company.
Looking at the full house of family members, Zhuang Liang looked a little helpless.
Dingdong glasses are in the limelight, their own company, no matter what discount activities are made to deal with it, it has not had any expected effect, but some old customers continue to lose, and even some customers in the nearby communities of the branch are willing to go to Dingdong's branch to consume and match glasses.
This kind of helplessness is really helpless.
The average operating cost of each store is about 100,000 yuan per month, and if the five stores have no business, then the whole company is equal to a loss of 500,000 yuan every month.
"Zhuang Ming, what was the total performance of your store last month?" Zhuang Liang actually knows the situation of each store well, and he can only use his own brother to operate first.
Zhuang Ming had always kept his head down, but when he heard his eldest brother ask, he just raised his head and squeezed out a sentence: "Last month's performance ...... Four, more than 40,000 ......"
Where did Zhuang Ming dare to be loud, because the store he was in was the largest branch of Feixiang Glasses, with two floors above and below the store, adding up to more than 200 square meters, and in the center of Beishan, the rent of such a store would exceed 100,000 yuan per month!
Not counting employee salaries, water and electricity bills, the performance of more than 40,000 yuan is not enough to pay half of the store rent!
Zhuang Liang shook his head: "I don't need to ask about the other four of you, it's also about the same loss, what I want to ask is, what should we do now?" Do you try to survive, or do you go back to our parents and cry about such failures? ”
All the people present were Zhuang Liang's cousins and cousins and other members of the Zhuang family, and when they heard Zhuang Liang's words, everyone didn't dare to express any opinions.
Because when a company is in trouble, it is not enough to make a determination to express its position.
Zhuang Liang looked at his younger brother, gritted his teeth, and announced a decision: "Starting tomorrow, the position of the store manager of Zhuang Ming's Feixiang main store will be held by Zhuang Yao. I hope that the Feixiang head office can get out of the predicament under the leadership of store manager Zhuang Yao...... In addition, Zhuang Yao's original branch will be transferred, and the staff of the branch will be temporarily arranged to work in the other four stores. ”
Now everyone here began to discuss, Zhuang Liang was a little dissatisfied with this situation, but he no longer expressed his position.
Zhuang Yao's original store was a small branch, but the location and customer flow of this store were the best, but due to the sluggish overall performance of Feixiang Glasses, this store was also in a state of loss.
However, someone conveyed a willingness to transfer through an intermediary, and the transfer fee can be said to be far higher than the market, which made Zhuang Liang, who has always been troubled by funds, moved.
Instead of sitting and watching the loss, it is better to transfer it and recover a little profit from the transfer fee, the store is everywhere, why bother to stick to this one?
In the future, if the business improves, why not find a new location and open a new store?
Therefore, Zhuang Liang has replied to the intermediary and agreed to the other party's transfer intention, and a transfer agreement will be reached in the near future.
What these cousins and cousins here are talking about, Zhuang Liang is also very clear.
One is that he removed his younger brother Zhuang Ming, which also sounded the alarm for the management of several single stores, hoping that they will begin to understand and think about the next turning point in business.
In addition, after the closure of the store, the dozen or so employees will be dispersed to each store, which will increase the pressure on the other four stores.
Originally, business was not good, and now there are a few more people grabbing performance, but there is no hair.
Moreover, the operating costs of a single store will increase invisibly.
It seems that the next step may not only be as simple as demotion, but also layoffs.
Alas, I knew I wouldn't come to my cousin's glasses store to work, but now it's like this, and I can't go up or down.
Some people start to think about something in their hearts.
"Let's dismiss the meeting, you all go back and think about how to improve the company's performance!" Zhuang Liang announced weakly.
After these cousins left the office, one of them had already called for a better way out:
"Hey, cousin, it's me, isn't your clothing company short of people?"
"Uncle, I'm Zhuang Qiang, that's the case, I'm not happy with Zhuang Liang, is there any ...... in your company?"
Zhuang Ming returned to his shop pù stupidly, looked up and looked around, this store will not be under his management from tomorrow, thinking that he is still a very responsible person, at least many things are more positive than others.
If you don't say anything else, let's just say that you will do market research or something, and you will do it yourself.
Hum! Looking at a pile of Jieer eye care liquid, Zhuang Ming couldn't help but get angry from his heart and kicked it over! R1152