Chapter 125: I almost smashed the signboard
"How are Yanzhi's single sales?"
Maybe it's because on the way back from the airport, Weier mentioned to Han Ling the popularity of the song "My Answering Bell" between the mainland and Europe and the United States, which made Pan Le happy. So after returning to the apartment, Pan Le immediately called the beautiful president lady to inquire about the situation!
Hearing this question, Rao Wen was stunned for a few seconds and said.
After coming back to his senses, Rao Wen didn't rush to reply to the question, but teased: "Yo yo yo, my Pan Da independent director, is the sun coming out of the west today?" I still care about the single sales of Yanshiba Nizi! β
"Heyβlook at that! Haven't I been busy all the time? After returning, the graduates left the school with various farewell parties, including my good friends. It's over, I'm busy making album tracks for Qianhua. No, I just sent Qianhua on the plane, doesn't this mean that I, the chairman, are very competent? β
It depends on whether the other party is a beautiful woman, otherwise, Pan Le would not have the heart to talk nonsense to the other party. Of course, if the other party is not a beautiful woman, and is often pulled by Pan Leqiang to joke and develop a habit, people will not treat Pan Leqiang with this attitude.
Rao Wen quipped: "This only shows that you are a qualified music producer!" It has nothing to do with whether you are a competent chairman or not, and whether it is good or not! β
Without waiting for Pan Le to respond, Rao Wen returned to the topic: "Yanzhi's single sales have more than 700,000 copies in Asia." Includes records, CDs, and tapes. After that, there are more than 200,000 copies in Europe and the United States, and it is no problem to break one million in total.
This result, as far as Chinese Letan is concerned, is already a very good result, but the gap with Qianhua's "Eyebrow Flying Color Dance" is still obvious.
The data of the two songs and "Eyebrow Flying Color Dance" almost all won the line. It is only in the European and American markets that "My Answer Bell" has exceeded 100,000 copies. By the way, the single "Eyebrow Flying Color Dance" was launched together when we promoted "My Answering Bell" in Europe and the United States. β
"The marketing part is all your business, you don't have to say hello to me. If you think you can try, you can try, anyway, if you lose money, I will deduct your bonus. Pan Le continued to joke with the beautiful president.
Rao Wen replied seriously: "It's natural! However, judging from the current situation, the sales of the single "Eyebrow Flying Color Dance" in Europe and the United States are still very good. When the song reaches the Chinese community or gathering place, the sales can at least triple. β
Although there are only 100,000 sales, it is really good for Chinese music. You must know that Rao Wen did not start with the inventory of Chinatown when ordinary Chinese songs were promoted in Europe and the United States.
Because he believed in Pan Le's strength and his commitment, Rao Wen directly launched "My Answering Bell" into the market according to the promotion method of European and American songs. As for Chinatown and Chinese, Rao Wen believes that whether it is "My Answering Bell" or "Eyebrow Flying Color Dance", it will spread in the end.
Such a choice, Rao Wen has also been considered. If you start with the Chinese gathering place first, you will form a certain limitation on the song and label the song. Whether in Europe or the United States, the actual situation of hatred and resistance to immigrants cannot be ignored.
With Wei'er's channels and Pan Le's commitment, Rao Wen does not jump out of this limitation and does not make an operation that benefits once and twice, that is, she, the president, does not have enough brain capacity.
It's a pity that the sales of the single "Eyebrow Flying Color Dance" have stopped significantly after reaching more than 100,000.
This kind of sign is not new to Rao Wen, and it is a scene of market saturation. If you still want to boost sales in a short period of time, you can only return to the old way of launching a promotion offensive against the Chinese gathering area.
In contrast, the sales of the single "My Answering Bell" are very stable and slowly rising. It is precisely for this reason that Rao Wen has not put the promotion of the single "Eyebrow Flying Color Dance" for the European and American Chinese market on the agenda.
Using the cost of one promotion to expand the road for two songs at the same time is a rational market operation. Of course, maybe a little wait, you don't need to meditate on targeted promotion to achieve your goal, which is also a key consideration point that Rao Wen did not take action.
The above are all thoughts that flashed in Rao Wen's mind when he replied to Pan Le.
Although Pan Le's focus is not on the single "Eyebrow Flying Color Dance", Rao Wen mentioned that he was embarrassed to be too favoritistic: "When I came to school, the sales of the single "Eyebrow Flying Color Dance" exceeded one million, but now? β
"It's already exceeded 1.5 million, and it should be 2 million according to conservative estimates!" Rao Wen is undoubtedly quite happy that the company's first singer's debut single is expected to sell two million.
That faint pride is simply beyond words.
Pan Le took advantage of the other party's good mood and once again shifted the topic to "My Answering Bell": "What is the estimated sales of Yanzhi's singles?" Judging by your prediction of the sales cycle of this new work! β
"One million and five million to one hundred and seventy thousand, it should be possible! Europe and the United States, another contribution of about 300,000 to 500,000 copies, and another 100,000 copies, it's almost over! Rao Wen is still very confident in this kind of sales estimate.
Judging from the current sales curve, the pressure is not great.
"That's it!" Pan Le also breathed a sigh of relief!
If this single can sell about 700,000 points in Europe and the United States, it will be considered that his promise has been fulfilled. Reaching this value in the sales cycle of a new work means that in the years that follow, during the gestation and digestion period of that work, it can still sell at least three to fifty percent of the performance.
As if feeling the pressure of Pan Le, Rao Wen Zhengse admonished: "Dong Pan, I think it's better for you to make less promises in the future." This time, it's already dangerous. Maybe you don't know that after the sales of "My Answering Bell" suffered a setback in the mainland, it has caused a lot of rumors.
If it weren't for the fact that the sales in Europe and the United States were indeed very sunny, it is estimated that the entertainment newspapers would be full of relevant news content at this time. If you want me to say, let's do a good job in the Chinese music scene first, and push Chinese pop music to Europe and the United States, and then talk about it later.
After all, the cultural differences between the two sides are too great, and the technological level of electronic utensils in life is completely asymmetrical. It has only been a long time since the mainland has been reforming and opening up, and such a thing as answering the bell will not be passed on for two or three years. You want to do both, maybe you won't be pleasing to both! β
Rao Wen didn't know the inside story of Pan Le's 'original', and thought that the reason why "My Answering Bell" failed miserably on the mainland side, but was particularly sunny in Europe and the United States, was the reason why Pan Le wanted to take care of both ends and finally almost caused the tragedy of 'not being human inside and out'.
In this regard, Pan Le laughed and said that he had deeply realized his mistakes.